Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's Carpool Karaoke Series to Have a Different Host Every Episode
Carpool Karaoke, which doesn't yet have an air date, will consist of 16 half hour episodes that will air on Apple Music and perhaps iTunes. Apple purchased rights to the show, executive produced by Eric Pankowski, Ben Winston, and James Corden, back in July of 2016.
According to Winston, it was "silly" to try and replicate Corden's format because it is so "special and singular." Instead, Corden says pairings will include "outside-the-box" pairings like Billy Eichner and Metallica alongside traditional music choices like Alicia Keys and Ariana Grande.
"We're really excited about the pairings we're putting together," Corden said. Those pairings include more traditional musical choices like John Legend and Alicia Keys and Seth MacFarlane and Ariana Grande, but also more outside-the-box choices like Billy Eichner in the passenger seat, surrounded by the band Metallica, or former NFL star and talk show host Michael Strahan and NASCAR driver Jeff Gordon.The trio of producers says the idea to go outside the traditional music pairings came from "immense demand" from non-musical stars who wanted to appear on Corden's show.
"We wouldn't do Will Smith on ['Late Late Show']," Winston said. "So many people have been getting in touch with us, big movie stars, and we're like that's not really for us, but here with Apple Music it's perfect."Apple is using original television programming to promote its growing services business. Along with Carpool Karaoke, Apple is also working on "Vital Signs," a drama starring Dr. Dre, and "Planet of the Apps," a reality television show focused on the App Store.