Apple Music Tops 20 Million Subscribers, Eddy Cue Says Exclusives Will Continue

by

Apple today announced that Apple Music has surpassed 20 million subscribers, reports Billboard. The service crosses the mark as it turns a year and a half old. Apple Music had 15 million subscribers on its one-year anniversary in June and notched 17 million subscribers a couple months later in September.

applemusic
Eddy Cue, Apple's SVP of Internet Software and Services, tells Billboard that 60% of Apple Music subscribers have not bought content from the iTunes Music Store in the last year. While a portion of that 60% are dormant users, Cue says "the vast majority are new customers." Additionally, 50% of Apple Music subscribers live outside of the U.S.

Cue also says that artists exclusive to Apple Music have hit milestones like the Billboard top 10 chart.

"It's been quite a year," says Cue. "We were thrilled to see that we could take [artists'] passions and drive them all the way to No. 1. Chance the Rapper, who we put on Apple Music exclusively, hit the top 10 on the Billboard charts [based on streams alone], and I can't recall that being done before."

In August, Universal Music Group banned exclusive music streaming after the debut of Frank Ocean's "Blonde" on Apple Music. Cue says that exclusive music will continue on the service "where appropriate." He says that exclusive launches work "well for everybody involved," including the label, artists and Apple. Cue notes that there's no across-the-board policy for exclusive launches, just that sometimes "it makes sense" to launch exclusively.

While Apple has traditionally aligned itself with rock acts like U2, Cue says the company has long wanted to give hip hop more exposure. The company has felt that hip hop was underrepresented in both iTunes and streaming charts, which is why the company has focused on hip hop acts more recently.

Apple's biggest competition in the streaming music space remains Spotify, which had 40 million subscribers in September, but the service continues to struggle as it attempts to become profitable. In August, it was reported the service was punishing artists who offered Apple Music exclusives. Spotify denied the claim.

Top Rated Comments

(View all)
Avatar
50 months ago
Call me crazy, but I'm still an anti-streaming, buy-your-music advocate.
Score: 9 Votes (Like | Disagree)
Avatar
50 months ago
I would love to know where hip hop is underrepresented. Every time I tune into Beats 1 that's all they're playing.
Score: 7 Votes (Like | Disagree)
Avatar
50 months ago
I am a happy subscriber though I wish they would return the Apple Music UI back to iOS 9/El Capitan style. The Big Bold Text is stupid and takes more work to get to certain controls.
Score: 4 Votes (Like | Disagree)
Avatar
50 months ago

You're not crazy. More and more people are turning away from streaming music. http://time.com/money/4056464/vinyl-records-sales-streaming-revenues/

Vinyl sales declined this year, after years of growth, while streaming is on a tear.
Score: 3 Votes (Like | Disagree)
Avatar
50 months ago

T-Mobile offering in he USA and Videotron offering in Canada where music streaming (not just Apple Music, but other apps also) doesn't count against your regular data usage is against net neutrality I suppose?

Against the principle, yes. Whether it is against actual regulations in the US and Canada, I do not know. I do suppose that T-Mobile needs to white-list certain IP addresses or analyse packets to differentiate them. Practically, T-Mobile won’t be able to white-list every possible provider, so they are making the selection for you, as they are favouring certain classes of media as well.

I hate when I read comments like this. If it's something that's going to benefit the consumer then why not?

It is only going to benefit certain consumers, specifically those that stream music and listen to T-Mobile’s white-listed providers. Not other types of media, not other providers. Who pays for the additional bandwidth, you think? On top of that, there are larger issues to this, so the situation is not an unequivocal benefit to ‘the consumer’.
Score: 3 Votes (Like | Disagree)
Avatar
50 months ago
Good, Spotify is dead.
Score: 3 Votes (Like | Disagree)

Top Stories

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....

Kuo: Apple to Accelerate Adoption of Mini-LED Displays in iPad and Mac Notebook Lineups

Sunday September 20, 2020 10:00 pm PDT by
Increased competition among Apple's suppliers for mini-LED display chips will accelerate the company's adoption of the advanced technology in its iPad and MacBook lineups, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. Kuo says that while Epistar had been predicted to be the exclusive supplier of mini-LED chips for Apple products in 2021, Sanan Optoelectronics...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

Apple Releases Eighth Beta of macOS Big Sur to Developers [Update: Public Beta Now Available]

Tuesday September 22, 2020 10:08 am PDT by
Apple today seeded the eighth beta of an upcoming macOS Big Sur update to developers for testing purposes, close to a week after releasing the sixth beta and more than two months after the new update was unveiled at the Worldwide Developers Conference. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas...

AT&T Already Working on 6G, Says 5G iPhones Might Not Be 'Massive Event' Due to Economic Uncertainty

Monday September 21, 2020 10:05 am PDT by
Apple's upcoming launch of 5G iPhones might not be a "massive event" due to economic uncertainty amid the global health crisis, AT&T Communications CEO Jeff McElfresh said in a paywalled interview published by CNBC. "I do believe that you will see many of the iPhone subscribers move to upgrade to the device," said McElfresh. "But I wouldn't forecast that it's going to be a massive event. I...