Apple today announced that Apple Music has surpassed 20 million subscribers, reports Billboard. The service crosses the mark as it turns a year and a half old. Apple Music had 15 million subscribers on its one-year anniversary in June and notched 17 million subscribers a couple months later in September.

applemusic
Eddy Cue, Apple's SVP of Internet Software and Services, tells Billboard that 60% of Apple Music subscribers have not bought content from the iTunes Music Store in the last year. While a portion of that 60% are dormant users, Cue says "the vast majority are new customers." Additionally, 50% of Apple Music subscribers live outside of the U.S.

Cue also says that artists exclusive to Apple Music have hit milestones like the Billboard top 10 chart.

"It's been quite a year," says Cue. "We were thrilled to see that we could take [artists'] passions and drive them all the way to No. 1. Chance the Rapper, who we put on Apple Music exclusively, hit the top 10 on the Billboard charts [based on streams alone], and I can't recall that being done before."

In August, Universal Music Group banned exclusive music streaming after the debut of Frank Ocean's "Blonde" on Apple Music. Cue says that exclusive music will continue on the service "where appropriate." He says that exclusive launches work "well for everybody involved," including the label, artists and Apple. Cue notes that there's no across-the-board policy for exclusive launches, just that sometimes "it makes sense" to launch exclusively.

While Apple has traditionally aligned itself with rock acts like U2, Cue says the company has long wanted to give hip hop more exposure. The company has felt that hip hop was underrepresented in both iTunes and streaming charts, which is why the company has focused on hip hop acts more recently.

Apple's biggest competition in the streaming music space remains Spotify, which had 40 million subscribers in September, but the service continues to struggle as it attempts to become profitable. In August, it was reported the service was punishing artists who offered Apple Music exclusives. Spotify denied the claim.

Top Rated Comments

jtrauscht Avatar
110 months ago
Call me crazy, but I'm still an anti-streaming, buy-your-music advocate.
Score: 9 Votes (Like | Disagree)
Rogifan Avatar
110 months ago
I would love to know where hip hop is underrepresented. Every time I tune into Beats 1 that's all they're playing.
Score: 7 Votes (Like | Disagree)
TMRJIJ Avatar
110 months ago
I am a happy subscriber though I wish they would return the Apple Music UI back to iOS 9/El Capitan style. The Big Bold Text is stupid and takes more work to get to certain controls.
Score: 4 Votes (Like | Disagree)
djcerla Avatar
110 months ago
You're not crazy. More and more people are turning away from streaming music. http://time.com/money/4056464/vinyl-records-sales-streaming-revenues/
Vinyl sales declined this year, after years of growth, while streaming is on a tear.
Score: 3 Votes (Like | Disagree)
KALLT Avatar
110 months ago
T-Mobile offering in he USA and Videotron offering in Canada where music streaming (not just Apple Music, but other apps also) doesn't count against your regular data usage is against net neutrality I suppose?
Against the principle, yes. Whether it is against actual regulations in the US and Canada, I do not know. I do suppose that T-Mobile needs to white-list certain IP addresses or analyse packets to differentiate them. Practically, T-Mobile won’t be able to white-list every possible provider, so they are making the selection for you, as they are favouring certain classes of media as well.

I hate when I read comments like this. If it's something that's going to benefit the consumer then why not?
It is only going to benefit certain consumers, specifically those that stream music and listen to T-Mobile’s white-listed providers. Not other types of media, not other providers. Who pays for the additional bandwidth, you think? On top of that, there are larger issues to this, so the situation is not an unequivocal benefit to ‘the consumer’.
Score: 3 Votes (Like | Disagree)
Soni Sanjay Avatar
110 months ago
Good, Spotify is dead.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 18

Apple Releases iOS 18.5 With New Wallpaper, Screen Time Changes, Carrier Satellite Support for iPhone 13 and More

Monday May 12, 2025 10:06 am PDT by
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
iPhone 17 Pro Blue Feature Tighter Crop

WSJ: Apple Weighing Price Hikes for iPhone 17 Lineup Without Blaming Tariffs

Monday May 12, 2025 3:36 am PDT by
Apple is considering raising prices for its upcoming iPhone 17 models set to release this fall, according to people familiar with the matter cited by The Wall Street Journal. The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China. The...
tvOS 18 Feature

Apple Releases tvOS 18.5

Monday May 12, 2025 10:01 am PDT by
Apple today released tvOS 18.5, the latest version of the tvOS operating system. tvOS 18.5 comes a little over a month after the launch of tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.5 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software. ‌Apple TV‌ owners who have...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.5

Monday May 12, 2025 10:10 am PDT by
Apple today released macOS Sequoia 15.5, the fifth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.5 comes a little over a month after the launch of macOS Sequoia 15.4. Mac users can download the ‌‌‌macOS Sequoia 15.5‌‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run ...
iOS 18

iOS 18.5 Expected This Week With These New Features

Monday May 12, 2025 7:20 am PDT by
Following more than a month of beta testing, Apple is expected to release iOS 18.5 to the general public this week. While the software update is relatively minor, it still includes a handful of new features and changes for iPhones. Below, we recap everything new in iOS 18.5. Pride Wallpaper Apple recently announced its 2025 Pride Collection, including a new Apple Watch band, watch face,...
Beyond iPhone 13 Better Triad

20th Anniversary iPhone Will Be Mostly Glass With All-Screen Design

Monday May 12, 2025 2:52 am PDT by
Apple will mark the 10th anniversary of the iPhone X in 2027 by launching a mostly glass, curved iPhone without any cutouts in the display, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said the all-screen device will arrive later in 2027, suggesting a fall release. The model will be preceded by Apple's first foldable iPhone, claims the reporter....
Apple Logo Spotlight Blue

Report: Apple Preparing to Launch Mind-Control Support for iPhones

Tuesday May 13, 2025 6:18 am PDT by
Apple is planning to allow users to natively control iPhones, iPads, and other devices using brain signals later this year, The Wall Street Journal reports. The initiative involves a partnership with Synchron, a neurotechnology startup that produces an implantable brain-computer interface (BCI) device called the Stentrode. The Stentrode enables users with severe motor impairments, such as...