MacRumors

Amazon today officially launched its Prime Music streaming music service, offering Amazon Prime users unlimited, ad-free streaming on over a million songs. The service allows users to play specific curated playlists as well as the ability to add individual songs to a playlist, and offers unlimited offline playback for all songs available on the service.

Amazon has also rebranded its Amazon Cloud Player iOS app as Amazon Music [Direct Link], offering a refined interface and allowing users to access songs on the service, with tools for managing a library and playlists. Like the web interface, Amazon also allows users to download music from Prime Music to a mobile device for offline listening.

As previously reported, Amazon's music catalog appears to only include songs older than six months, likely to save the company on royalty costs. By comparison, other streaming music services such as Spotify, Rdio, and Beats Music all offer new releases to their subscribers. Apple's iTunes Radio also offers new releases to listeners, however the service is centered more around users discovering new music through stations as opposed to searching for individual songs.

Amazon's Prime Music service also joins the company's Prime Instant Video offering, which allows access to a library of movie and TV shows. Currently, Amazon has 20 million paying Prime members that also receive free 2-day shipping on most items in addition to movie, music, and TV show access.

Amazon Prime Music is available now as a free service to current Amazon Prime members, with Amazon charging $99 per year for new Prime members. A free 30-day trial to the service is also available on Amazon's website. The company is also expected to announce a smartphone with 3D capabilities next week Wednesday, June 18.

A new video from developer Steven Troughton-Smith has emerged on YouTube, showing off the activation of hidden code for split screen multitasking in the iOS 8 beta. The feature is shown off in the iOS simulator on Mac, hence the mouse cursor, awkward two-finger gestures and its rough overall look.

In the video, the three sizes are shown (1/3, 1/2 and 3/4) when using two fingers to scroll to the side. However, it's not evident how to open a second app next to the already opened app, likely because the feature is still being developed.

Split-screen multitasking may initially be limited to the iPad Air, with support for smaller devices, like the iPad Mini and rumored 5.5-inch iPhone 6, at a later date. The feature could also make it to Apple's rumored 12.9-inch "iPad Pro" that may or may not be in development.

The European Commission today launched a formal investigation into Apple's tax arrangements in Ireland, seeking to determine whether the company's tax deals in the country are considered illegal state aid. The Commission is also investigating Starbucks and Fiat Finance & Trade SA.

"Special secret deals should be outlawed across the EU," Chas Roy-Chowdhury, head of taxation at the Association of Chartered Certified Accountants, said in an e-mailed statement. "All tax breaks and reliefs should be openly available for qualifying businesses."

Apple's tax policies have been under scrutiny in recent years, as it utilizes multiple subsidiary companies headquartered in the Irish city of Cork to move money around the world without significant tax penalties because companies managed and controlled abroad but located in Ireland are not subject to taxes. Last year, Apple's arrangements earned it a tax rate of 3.7 percent on non-U.S. income.

Apple has maintained that its tax policies are entirely legal, a position it echoed today in a statement to Bloomberg. An SEC investigation also found Apple's tax policies to be legal.

"Apple pays every euro of every tax that we owe," the company said in an e-mailed statement. "We have received no selective treatment from Irish officials. Apple is subject to the same tax laws as scores of other international companies doing business in Ireland."

As the European Commission begins its investigation, the U.S. Senate is considering a one-time tax break to repatriate cash held overseas. Back in 2013, Apple CEO Tim Cook defended Apple's tax practices and responded to accusations of "extensive tax-avoidance strategies" with a call for tax reform, asking for simplified corporate tax policies and lower rates for repatriation.

Apple holds more than $100 billion in cash overseas and at current tax rates, it would have to pay a 35 percent corporate income tax to bring the money back to the United States, "a very high number," as Cook has said.

If a tax holiday is granted, the rate could be much lower. A repatriation holiday in 2004 allowed companies to bring cash to the U.S. at a rate of 5.25 percent, which could cut Apple's tax bill down significantly if it brought money back from overseas.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

One of the major iOS 8 announcements at last week's Worldwide Developers Conference was support for systemwide third-party keyboards, and a number of prominent keyboard developers have announced their intention to support iOS. Fleksy was the first to share a photo of its keyboard running on iOS 8, and today TouchPal has posted a video of its keyboard in action.

While iOS 8's public release is still several months away, it's clear that keyboard developers, many of whom including Swype, Adaptxt and SwiftKey have honed their offerings on Android, are moving quickly to support iOS.

Several major keyboard developers have already been working with iOS, as seen with the SwiftKey Note app with Evernote integration and Fleksy's developer tools that allow developers to add support for the firm's predictive keyboard on an app-by-app basis. As a result, we expect quite a few third-party options ready for the iOS 8 launch.

Displays for Apple's next-generation iPad Air are set to begin production this month, reports Korean site ETNews [Google Translation] (via AmongTech), with other major parts such as the camera module also set to enter production soon.

Apple's second iPad Air is expected to continue to feature the same featherweight design introduced with the first iPad Air, using the same 9.7-inch Retina LCD with a resolution of 2048 x 1536. LG Display will begin production on the displays in June, with Samsung and Sharp ramping up production next month.

Though the next-generation iPad Air will not see any design changes, it may see some hardware improvements in the form of an upgraded 8-megapixel rear camera, an improvement over the current 5-megapixel camera. It may incorporate the same 8-megapixel camera used in the iPhone 5s, which also includes a larger sensor for improved low-light performance. iOS 8 will also bring photography updates to both Apple's existing and next-generation iPad Airs, in the form of new panoramic and time-lapse modes.

Along with a better camera, the iPad Air is unsurprisingly expected to include an upgraded A8 processor to improve both performance and battery life and the Touch ID fingerprint sensor first introduced with the iPhone 5s.

It is unclear when Apple plans to release its second-generation iPad Air, but rumors have pointed towards a release in September or October, which would be in line with previous iPad releases. Apple's Retina iPad mini is expected to be updated at the same time, featuring many of the same improvements.

Taiwanese media star and race car driver Jimmy Lin has once again surfaced showing what he seems to be passing off as a legitimate iPhone 6, although the device is more likely to be one of many physical mockups seen in recent months.

Lin has a history of such postings, having shared what he claimed was a mini iPad back in 2010 two years before the real iPad mini debuted, what was clearly an iPhone 5 mockup, and what appears to have been a knockoff iPhone 5c shell or dummy unit based on accurate design specs that were circulating ahead of the device's release last year.

In his latest "iPhone 6" photos, Lin shows the device next to the iPhone 5 and 5s, comparisons that have been seen in a number of different settings already. Among the suspect aspects of his unit are what appears to be a nonfunctional yellow blank in place of the rear flash, a larger than expected FaceTime camera hole, and a lack of any photos with the unit turned on.

Lin's unit appears very similar to one we've seen in photos sent by a supplier to screen protector and stylus firm Halo-Direct, although this unit lacks the Apple logo seen on Lin's.

The 4.7-inch iPhone 6 is expected to debut around the September timeframe, with an even larger 5.5-inch model reportedly also in the works. It is unclear, however, where that larger model will debut alongside or up to several months later than the smaller version.

Apple is planning to update its iMac line with faster processors and lower prices next week, according to a new report from MacGeneration (Google Translate). Citing the same sources that correctly predicted the MacBook Air refresh this past April, the website also notes that Apple may also include Thunderbolt 2 ports on the new iMacs and will launch them later in the week instead of the usual Tuesday release day as done for other Apple products.

Like the MacBook Air refresh, Apple may be planning to increase the processor speed of at least some configurations by 100 MHz by using a number of recently launched processors, including the 3.3 GHz i5-4590, the 3.4 GHz i5-4690, and 3.6 GHz i7-4790 for the 27-inch model as well as the 3.0 GHz i5-4590S and 3.2 GHz i5-4790S for the 21.5-inch model. It is also possible that Apple will cut the price of the standard iMac configurations to go along with these minor spec bumps.

KGI Securities analyst Ming-Chi Kuo predicted last year and earlier this year that Apple would be launching a lower-cost iMac in the near future to address growth in foreign markets.

Meanwhile, recent evidence in the OS X Yosemite developer preview has also indicated that Apple is gearing up to launch Retina Display-equipped iMacs in the near future. It is possible that Apple may then initially move to split the iMac lineup, selling the Retina models at higher price points alongside cheaper non-Retina models. A lower price point for the non-Retina models may also help address growth in critical foreign markets such as China.

Construction at Apple's Spaceship campus continues, with the circular building beginning to take shape according to an image posted to Twitter by KCBS news and traffic reporter Ron Cervi (via 9to5Mac).

In the most recent shot, a wall has been built around the perimeter of the building, outlining where the foundation will be poured. A different tweet by @DawnMortensen notes that Pruneridge Avenue, a road that runs through the campus itself, has been permanently closed.

Street-level photographs back in December revealed several buildings still standing, but another aerial photo from February suggested a large portion of the demolition work had been completed. During construction, Apple has closed off sidewalks and built a large green privacy fence to keep the area hidden.

Apple has expanded the content available on iTunes Radio with a new ESPN Radio station and more than 40 local National Public Radio (NPR) stations. First noticed by AppleInsider, the new stations can be accessed directly within iTunes Radio on both iOS devices and desktop computers via a search, though the new stations may be available to some users in the Featured section.

The ESPN Radio station on iTunes Radio offers the same live streaming content that is available through traditional ESPN radio affiliates, and the schedule of content can be found on the ESPN Radio website. Content includes national sports talk shows including Mike & Mike, The Freddie Colman Show, The Dan LeBatard Show, and more.

Special events, such as the 2014 FIFA World Cup, Major League Baseball playoffs and World Series, and college football will be broadcast on the station, kicking off with the broadcast of the Atlanta Braves vs. the Colorado Rockies game on Wednesday, June 11 at 5 PM Pacific Time.

"We are thrilled to make our industry-leading sports talk and championship play-by-play content available to fans via iTunes Radio," said Traug Keller, senior vice president, ESPN production business divisions. "And we are excited to partner with Apple to expand our digital reach. Our fans can look forward to expanded ESPN Audio offerings on both the national and local sports levels in the future."

Along with the new ESPN station, there are over 40 new NPR stations from cities like Los Angeles, San Diego, Chicago, Austin, and more. NPR first came to iTunes Radio back in March with the launch of a national news channel and at that time, NPR officials promised additional content from local stations. Content provided will include a mix of live and taped news.

iTunes Radio, which launched alongside iOS 7 last September, is still limited to the United States and Australia. Apple does, however, have plans to expand iTunes Radio to the UK, Canada, and New Zealand in the near future, eventually bringing the service at least 100 countries.

Last week, it was reported that Apple has begun producing some of its television ads internally rather than relying on longtime partner TBWA, and now Ad Age has an extensive look at the company's evolving ad strategy that is seeing much more work being brought in-house.

Amid criticisms that it has failed to innovate, Apple is increasingly taking marketing into its own hands. It's madly building an internal agency that it's telling recruits will eventually number 1,000 -- the size of Grey Advertising. It's pitting TBWA/MAL against this internal agency with "jump balls" to mine the best creative ideas, a controversial tactic with outside agencies, let alone an internal one. It's going after some of adland's boldest-faced names to staff its in-house shop -- in some cases, it's even poached executives from TBWA/MAL. And, in what once would have been seen as a sacrilegious breach of the Apple-MAL bond, it's been inviting some of the ad industry's top shops to pitch on major projects.

The report notes that Apple's hiring efforts have frequently received a "frosty reception", with some ad executives feeling that Apple has lost its creative energy while others worry about the cost of living in Cupertino.

The lengthy report is an interesting read highlighting Apple's sometimes controversial tactics with respect to TBWA, as well as an examination of what the future may hold for the relationship between Apple and its longtime ad agency. Amid continued growth by Apple and concerns over the quality of some recent ad campaigns, it's understandable that Apple has been looking at various strategies for raising its advertising game, but just how things will play out over the long-term remains to be seen.