Apple Reportedly Preparing to Remove Bose Audio Products From Retail Stores
Apple is preparing to remove all Bose audio products, both demo and sellable, from its retail environment, according to a reliable source who spoke to MacRumors. The inventory change will begin early next week, with instructions for removal being sent to employees in the coming days.
The reasons behind this removal were not disclosed, but it is very likely tied to to Apple's recent acquisition of Beats Electronics. As part of this deal, Apple obtained the popular Beats headphone division as well as the company's subscription music streaming service. With Beats now featured prominently by Apple, either Bose or Apple may have decided to end their retail relationship.
Bose also has a new sponsorship deal with the National Football League that has seen the league prohibit players from wearing Beats headphones while in the presence of television cameras at practice and on game days. San Francisco 49ers quarterback Colin Kaepernick defied the ban by wearing bright pink Beats headphones at a postgame press conference last Sunday, a move that saw the league hit Kaepernick with a $10,000 fine.
Bose and Beats are also currently embroiled in a patent dispute that has seen Bose file suit against Beats, claiming infringement of five patents related to noise cancelation technology.
Apple acquired Beats Electronics earlier this year in a deal worth $3 billion. Beats co-founders Jimmy Iovine and Dr. Dre reportedly have assumed senior roles within the company and are said to be working to improve Apple's influence in the music industry. This partnership may help Apple as it supposedly negotiates with music labels in order to lower the price of its Beats Music service ahead of a planned revamp rumored for February of next year.
Update 11:07 AM: Just today, Bose has agreed to a dismissal of its lawsuit against Beats, with the parties having settled their claims.
Popular Stories
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below.
Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent.
Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999.
Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs.
On his blog Daring Fireball,...
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week.
Past Launch Dates
Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that ...
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch.
According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports.
iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone.
In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020.
If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
