MasterCard Teams Up With Gwen Stefani to Promote Apple Pay and 'Priceless Surprises'

In the latest phase of its Priceless Surprises promotion that rewards cardholders for simply using their credit and debit cards, MasterCard is partnering with Gwen Stefani to offer private performances, unique experiences, and other surprises for customers. The campaign comes with a new ad featuring Apple Pay and Stefani's new single, "Spark the Fire."

To kick things off, MasterCard will debut a new 30 second TV spot today featuring Stefani who, with the help of a “Surprise launcher,” sends Priceless Surprises to cardholders paying with their MasterCard with Apple Pay. The spot features Stefani’s new song, Spark The Fire.

Surprises include everything from handbags and golf experiences to concert tickets, and even a chance to hang out with Gwen Stefani herself. The spot, directed by Sophie Muller of Wondros, exemplifies what the MasterCard platform is about: surprising cardholders with unbelievable prizes while also inspiring them to give, and share their own Priceless Surprises whether they’re paying with traditional credit, debit or prepaid cards or using innovative new payment options like Apple Pay.

MasterCard previously featured Apple Pay and its Priceless Surprises program alongside the World Series in October, encouraging Apple Pay users to take advantage of the opportunity to win rewards such as tickets to World Series games and meet-and-greets with baseball stars.

Credit card issuers have also proven to be firmly behind Apple Pay due in large part to increased security. Last month, Chase launched its own ad campaign featuring Fun front man Jack Antonoff's side project Bleachers using Apple Pay around Los Angeles while preparing for a rooftop concert.

Related Roundup: Apple Pay

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Top Rated Comments

macduke Avatar
126 months ago
This **** is bananas. B-A-N-A-N-A-S.
Score: 11 Votes (Like | Disagree)
Kaibelf Avatar
126 months ago
OK, us middle age computer people who grew up on TRS-80s and have been loyal to Apple since the Mac. Gwen is now Queen. <flash> rolls eyes </flash>

Gwen garners more consumer interest than those middle age computer people. This is a credit card company, not an Apple commercial. It's their job to follow the dollars and exposure. That's pretty obvious.
Score: 5 Votes (Like | Disagree)
JohnStrass Avatar
126 months ago
Not my demographic

OK, us middle age computer people who grew up on TRS-80s and have been loyal to Apple since the Mac. Gwen is now Queen. <flash> rolls eyes </flash>
Score: 5 Votes (Like | Disagree)
Klae17 Avatar
126 months ago
She totally looks like the girl from No Doubt. ;)
Score: 4 Votes (Like | Disagree)
Fanaticalism Avatar
126 months ago
Was in Bestbuy yesterday, picking up a monitor adapter that I needed. Tried to use Apple Pay with their NFC reader, and it told me that the system was not enabled. I asked the clerk what was going on, and he said that it was because they and Walmart were in the MCX consortium.

I smiled at him and told him he could keep the adapter, then walked out. Bought it from Amazon for less than half the price. It'll be here Wednesday.
Or you could've just pulled out your cc, had them price match and walked out with it that day, but... Way to show 'em. :rolleyes:
Score: 3 Votes (Like | Disagree)
rdlink Avatar
126 months ago
Was in Bestbuy yesterday, picking up a monitor adapter that I needed. Tried to use Apple Pay with their NFC reader, and it told me that the system was not enabled. I asked the clerk what was going on, and he said that it was because they and Walmart were in the MCX consortium.

I smiled at him and told him he could keep the adapter, then walked out. Bought it from Amazon for less than half the price. It'll be here Wednesday.
Score: 3 Votes (Like | Disagree)