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MasterCard Teams Up With Gwen Stefani to Promote Apple Pay and 'Priceless Surprises'
To kick things off, MasterCard will debut a new 30 second TV spot today featuring Stefani who, with the help of a “Surprise launcher,” sends Priceless Surprises to cardholders paying with their MasterCard with Apple Pay. The spot features Stefani’s new song, Spark The Fire.MasterCard previously featured Apple Pay and its Priceless Surprises program alongside the World Series in October, encouraging Apple Pay users to take advantage of the opportunity to win rewards such as tickets to World Series games and meet-and-greets with baseball stars.
Surprises include everything from handbags and golf experiences to concert tickets, and even a chance to hang out with Gwen Stefani herself. The spot, directed by Sophie Muller of Wondros, exemplifies what the MasterCard platform is about: surprising cardholders with unbelievable prizes while also inspiring them to give, and share their own Priceless Surprises whether they’re paying with traditional credit, debit or prepaid cards or using innovative new payment options like Apple Pay.
Credit card issuers have also proven to be firmly behind Apple Pay due in large part to increased security. Last month, Chase launched its own ad campaign featuring Fun front man Jack Antonoff's side project Bleachers using Apple Pay around Los Angeles while preparing for a rooftop concert.