Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
MasterCard Teams Up With Gwen Stefani to Promote Apple Pay and 'Priceless Surprises'
In the latest phase of its Priceless Surprises promotion that rewards cardholders for simply using their credit and debit cards, MasterCard is partnering with Gwen Stefani to offer private performances, unique experiences, and other surprises for customers. The campaign comes with a new ad featuring Apple Pay and Stefani's new single, "Spark the Fire."
Credit card issuers have also proven to be firmly behind Apple Pay due in large part to increased security. Last month, Chase launched its own ad campaign featuring Fun front man Jack Antonoff's side project Bleachers using Apple Pay around Los Angeles while preparing for a rooftop concert.
To kick things off, MasterCard will debut a new 30 second TV spot today featuring Stefani who, with the help of a “Surprise launcher,” sends Priceless Surprises to cardholders paying with their MasterCard with Apple Pay. The spot features Stefani’s new song, Spark The Fire.MasterCard previously featured Apple Pay and its Priceless Surprises program alongside the World Series in October, encouraging Apple Pay users to take advantage of the opportunity to win rewards such as tickets to World Series games and meet-and-greets with baseball stars.
Surprises include everything from handbags and golf experiences to concert tickets, and even a chance to hang out with Gwen Stefani herself. The spot, directed by Sophie Muller of Wondros, exemplifies what the MasterCard platform is about: surprising cardholders with unbelievable prizes while also inspiring them to give, and share their own Priceless Surprises whether they’re paying with traditional credit, debit or prepaid cards or using innovative new payment options like Apple Pay.
Credit card issuers have also proven to be firmly behind Apple Pay due in large part to increased security. Last month, Chase launched its own ad campaign featuring Fun front man Jack Antonoff's side project Bleachers using Apple Pay around Los Angeles while preparing for a rooftop concert.
Related Roundup: Apple Pay
[ 47 comments ]
Top Rated Comments
(View all)
59 months ago
Not my demographic
OK, us middle age computer people who grew up on TRS-80s and have been loyal to Apple since the Mac. Gwen is now Queen. <flash> rolls eyes </flash>
OK, us middle age computer people who grew up on TRS-80s and have been loyal to Apple since the Mac. Gwen is now Queen. <flash> rolls eyes </flash>
59 months ago
OK, us middle age computer people who grew up on TRS-80s and have been loyal to Apple since the Mac. Gwen is now Queen. <flash> rolls eyes </flash>
Gwen garners more consumer interest than those middle age computer people. This is a credit card company, not an Apple commercial. It's their job to follow the dollars and exposure. That's pretty obvious.
59 months ago
Was in Bestbuy yesterday, picking up a monitor adapter that I needed. Tried to use Apple Pay with their NFC reader, and it told me that the system was not enabled. I asked the clerk what was going on, and he said that it was because they and Walmart were in the MCX consortium.
I smiled at him and told him he could keep the adapter, then walked out. Bought it from Amazon for less than half the price. It'll be here Wednesday.
I smiled at him and told him he could keep the adapter, then walked out. Bought it from Amazon for less than half the price. It'll be here Wednesday.
59 months ago
Was in Bestbuy yesterday, picking up a monitor adapter that I needed. Tried to use Apple Pay with their NFC reader, and it told me that the system was not enabled. I asked the clerk what was going on, and he said that it was because they and Walmart were in the MCX consortium.
I smiled at him and told him he could keep the adapter, then walked out. Bought it from Amazon for less than half the price. It'll be here Wednesday.
Or you could've just pulled out your cc, had them price match and walked out with it that day, but... Way to show 'em. :rolleyes:
59 months ago
Insert random comment about how I don't know who Gwen Stefani is because I'm too old and/or don't know about anything I consider "mainstream" and assume to be talentless here.
Yup you just totally described 90% of MacRumor comments!
59 months ago
She had her biggest hits from 1995-2008, early career in the group NO DOUBT... You must at least know the 1996 hit Don't Speak, that thing was on the radio everywhere for Months and months.
I was being sarcastic. ;)
59 months ago
I was being sarcastic. ;)
I got that just after I posted. But, by then my denseness was there for posterity (I'm not taking it back ;-).
59 months ago
I Youtube'd it and she sounds exactly like I thought she would......
Music for The Voice, American Idol crowd :)
[ Read All Comments ]
Apple today seeded the first beta of an upcoming tvOS 13 software update to its public beta testing group, giving non-developers a chance to try out the new software ahead of its fall public release....
Apple today seeded the fifth beta of an upcoming iOS 12.4 update to developers, two weeks after seeding the fourth iOS 12.4 beta, and over a month after releasing iOS 12.3, a major update that...
Apple today seeded the third beta of an upcoming macOS Mojave 10.14.6 update to developers, two weeks after seeding the second macOS Mojave 10.14.6 beta and more than a month after the release of...
Apple today seeded the fourth beta of an upcoming watchOS 5.3 update to developers, two weeks after releasing the third watchOS 5.3 beta and a month after the launch of watchOS 5.2.1, an update that...
B&H Photo is further discounting a set of previous generation iMacs, providing the lowest ever price for the 21.5-inch model with 8GB RAM and a 1TB Fusion Drive. You can get this model for...
Microsoft plans to launch a small foldable Surface tablet in the first half of 2020, according to Jeff Lin, an analyst at research firm IHS Markit.
Microsoft Surface Go
In an email shared...
Augmented reality game Harry Potter: Wizards Unite got a surprise early release last week in the U.S. and the U.K., and Niantic has now rolled the game out to a global audience.
Early Sunday...
For this week's giveaway, we've teamed up with Tap to give MacRumors readers a chance to win one of the company's wearable keyboards, which Tap believes is the keyboard of the future.
...
