Following this past weekend's promotion that saw Chase customers being offered free early downloads of David Guetta's upcoming album just for adding their cards to Apple Pay, the bank has launched a new national campaign touting Apple Pay. The new campaign begins today with a 30-second ad featuring Fun front man Jack Antonoff's side project Bleachers using Apple Pay at several locations around Los Angeles as they prepare for a rooftop concert.
While much of the attention surrounding Apple Pay has been focused on the major retailers supporting (or not supporting) the mobile payment service, Chase's ad shows the potential for small businesses to also benefit from Apple Pay. Small businesses signed on with the Chase Paymentech service for payment processing can use Chase's Future Proof Terminal to accept Apple Pay payments at the register or SDK tools to accept Apple Pay in apps.
Chase tells Ad Age that Apple retained creative control over some aspects of the ad, requiring that Apple Pay usage be depicted in realistic situations, but that the company was easy to work with.
"We spent half day with them in Cupertino and they're storytellers," she said. "So are we." As guidance, the technology company took Chase through its history of marketing efforts with various partners. [...]
"Our concepts went to Phil [Schiller], our storyboards went to Phil and someone from the brand team was on the shoot, so they were involved there too," said Ms. Canavari.
The 30-second version of Chase's new ad is planned to air in a number of prominent time slots on major networks, including primetime shows, sporting events, and holiday specials. A longer 90-second version of the ad is also debuting on YouTube today.
While Apple has not directly advertised Apple Pay in any television commercials, several Apple Pay partners including MasterCard and now Chase have run significant ad campaigns focused on the service.
Top Rated Comments
I think you meant to spell that "accepting", not "excepting." No biggie, but I had to re-read your sentence three times, wondering why it didn't compute.
I just wouldn't mind retailers excepting both.Let the consumer make the choice. Apple Pay is great but 75% of my favorite places to shop are either MCX clients or do not use NFC.
iPhone 6+ here .... got it for the battery/camera and figured the size is something I probably can live with (and if not return the phone for the smaller). Having it used now for many many weeks I must say I love the giant screen, my wife's 5s feels 'tiny' and 'unreadable' now - didn't expect this, but the size turned out to be a great feature (luckily my pockets are big enough)