Chase Launches Apple Pay Ad Campaign Featuring Jack Antonoff's Bleachers and Small Businesses

Following this past weekend's promotion that saw Chase customers being offered free early downloads of David Guetta's upcoming album just for adding their cards to Apple Pay, the bank has launched a new national campaign touting Apple Pay. The new campaign begins today with a 30-second ad featuring Fun front man Jack Antonoff's side project Bleachers using Apple Pay at several locations around Los Angeles as they prepare for a rooftop concert.


While much of the attention surrounding Apple Pay has been focused on the major retailers supporting (or not supporting) the mobile payment service, Chase's ad shows the potential for small businesses to also benefit from Apple Pay. Small businesses signed on with the Chase Paymentech service for payment processing can use Chase's Future Proof Terminal to accept Apple Pay payments at the register or SDK tools to accept Apple Pay in apps.

Chase tells Ad Age that Apple retained creative control over some aspects of the ad, requiring that Apple Pay usage be depicted in realistic situations, but that the company was easy to work with.

"We spent half day with them in Cupertino and they're storytellers," she said. "So are we." As guidance, the technology company took Chase through its history of marketing efforts with various partners. [...]

"Our concepts went to Phil [Schiller], our storyboards went to Phil and someone from the brand team was on the shoot, so they were involved there too," said Ms. Canavari.

The 30-second version of Chase's new ad is planned to air in a number of prominent time slots on major networks, including primetime shows, sporting events, and holiday specials. A longer 90-second version of the ad is also debuting on YouTube today.


While Apple has not directly advertised Apple Pay in any television commercials, several Apple Pay partners including MasterCard and now Chase have run significant ad campaigns focused on the service.

Top Rated Comments

(View all)
Avatar
76 months ago

I just wouldn't mind retailers excepting both.Let the consumer make the choice. Apple Pay is great but 75% of my favorite places to shop are either MCX clients or do not use NFC.


I think you meant to spell that "accepting", not "excepting." No biggie, but I had to re-read your sentence three times, wondering why it didn't compute.
Score: 4 Votes (Like | Disagree)
Avatar
76 months ago

This is great. And once Apple gets loyalty/rewards nailed CurrentC will die a slow death.


I just wouldn't mind retailers excepting both.Let the consumer make the choice. Apple Pay is great but 75% of my favorite places to shop are either MCX clients or do not use NFC.
Score: 3 Votes (Like | Disagree)
Avatar
76 months ago

I have the 6+ and I have no problems with it fitting in my front pocket working a physical and mental job. So whether I'm climbing a ladder or bending conduit I have no issues whatsoever. Saying the 5S is too big is just ridiculous.



----------



The 5s has the secure enclave for Apple pay via 64 bit A7 chip. It is scheduled to be released on iOS 8.2 but must be used with the Apple watch

The 'secure element' for Apple Pay is stored in the NFC chip. The 'secure enclave' on the SOC is for TouchID data. Since the Apple Watch brings Apple pay to both the 5 and 5C, as well as the 5S, the watch itself must contain the 'secure element' for Apple Pay.
Score: 2 Votes (Like | Disagree)
Avatar
76 months ago

I shared your frustration at first, but it didn't take long to get used to the 4.7 screen and now my wife's 5S feels too small. I still wouldn't want the gigantic 6 Plus though.


iPhone 6+ here .... got it for the battery/camera and figured the size is something I probably can live with (and if not return the phone for the smaller). Having it used now for many many weeks I must say I love the giant screen, my wife's 5s feels 'tiny' and 'unreadable' now - didn't expect this, but the size turned out to be a great feature (luckily my pockets are big enough)
Score: 2 Votes (Like | Disagree)
Avatar
76 months ago
ApplePay is Apple at its finest. Love it, and can't wait to see it expanded and what else they add to it.
Score: 2 Votes (Like | Disagree)
Avatar
76 months ago
Have to wonder when credit card companies will start to sponsor cell phone purchases ~ provided the phone has AP or equivalent.
Score: 2 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...