Apple is continuing to expand its digital audio expertise with the recent addition of digital signal processing (DSP) expert Dana Massie to its team as an SoC Audio Architect. Massie has over 30 years of extensive experience working with DSP hardware and software architecture with high-profile companies such as Audience and Waves, as well as prior brief stints at Apple and NeXT.
While at Audience for the past nine years, Massie was the Director of DSP chip architecture, focused on developing "the most advanced audio processing algorithms available for speech enhancement." Massie also formerly worked at Apple starting in 2002 as the manager of audio hardware. In his year-long stint, Massie was responsible for the audio input/output system on Apple desktops and notebooks.
Apple and Audience have a history of working together, with Apple licensing Audience's voice processing technology to use in its iPhone 4 and 4s. The Cupertino company used a standalone voice processing chip from Audience in the iPhone 4 and opted to incorporate this signal processing functionality directly into the A5 chip used in the iPhone 4s. Audience's earSmart noise cancellation technology was a key component powering Siri in the iPhone 4s.
Massie joined Apple this month as an SoC Audio Architect following a six-week sabbatical upon leaving Audience. It's unclear what his exact duties at Apple will involve, as Massie not surprisingly only says he will work on "audio stuff" in his LinkedIn profile. Given his work history, Massie may be tasked with improving either voice recognition technology or audio quality in upcoming Apple hardware.
Massie joins other audio pioneers employed by Apple in recent years. The growing list includes Audio expert Peter Eastty of Oxford Digital Limited who was hired earlier this year and THX pioneer Tomlinson Holman who joined Apple in 2011.
Wednesday April 24, 2024 2:05 pm PDT by Joe Rossignol
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Saturday April 27, 2024 12:41 am PDT by Tim Hardwick
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...
On this week's episode of The MacRumors Show, we discuss the announcement of Apple's upcoming "Let loose" event, where the company is widely expected to announce new iPad models and accessories. Subscribe to The MacRumors Show YouTube channel for more videos Apple's event invite shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Apple CEO Tim...
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that debuted in the MacBook Pro and iMac six months ago. He said a ...
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Top Rated Comments
Guy is highly skilled and experienced, does not mean he can work miracles!