Audience's 'earSmart' Technology Explains Siri's iPhone 4S Exclusivity - MacRumors
Skip to Content

Audience's 'earSmart' Technology Explains Siri's iPhone 4S Exclusivity

a5chipCNET reports on a new research note from analyst Linley Gwennap, who believes that custom circuitry in Apple's A5 system-on-a-chip including "earSmart" noise cancellation technology from Audience is the reason why Siri is currently an iPhone 4S-only feature. Gwennap cites Audience's S-1 filing made with the U.S. Securities and Exchange Commission last month in advance of the company's initial public offering in backing up his analysis.

Audience revealed details of its Apple partnership in January, when it filed paperwork for an initial public offering (IPO) of stock. Teardown work from iFixit and Chipworks revealed a dedicated Audience chip in the iPhone 4, but the iPhone 4S integrates Audience's "EarSmart" technology directly into the A5 processor, the company's S-1 filing said. [...]

"Even after accounting for the dual Cortex-A9 CPUs and the large GPU that provides the A5 with industry-leading 3D graphics performance, the remaining die area seems too large for the usual mundane housekeeping logic," Gwennap said in a report yesterday. "To reduce system cost and eliminate the extra package required for the Audience chip, Apple cut a deal to integrate the noise-reduction technology directly into its A5 processor, which appears in the iPhone 4S."

The earSmart technology found in the iPhone 4S is said to be significantly better at suppressing background noise than the technology used in the iPhone 4, enabling Siri to more easily pick out the user's voice.

Audience's standalone chip for the iPhone 4 was detailed last year, and teardown specialists quickly noted that a similar chip was missing from the iPhone 4S, with the presumption being that it had been integrated directly into the A5.

audience earsmart
Audience outlines this development in its S-1, noting that it is now receiving royalties from Apple that will be lower than the payments it had previously received for the dedicated chips. Also of interest is Audience's disclosure that it has licensed its next-generation noise cancellation intellectual property to Apple, although Apple is under no obligation to use it in future devices.

Commencing in the three months ended December 31, 2011, Apple has integrated our processor IP [intellectual property] in certain of its mobile phones. Pursuant to our agreement, this OEM [original equipment manufacturer] will pay us a royalty, on a quarterly basis, for the use of our processor IP for all mobile phones in which it is used. We have granted a similar license to this OEM for a new generation of processor IP; however, this OEM is not obligated to incorporate our processor IP into any of its current or future mobile devices.

As part of the risk factors accompanying the regulatory filing, Audience notes that Apple and its contract manufacturers Foxconn and Protek represent roughly 80% of the company's revenue, and with payments from Apple decreasing under the new licensing arrangement, Audience's revenue could decline if it can not continue to bring new customers on board. Audience also acknowledges that it could see significant losses if Apple in the future develops its own technology or if it opts for a different solution such as noise cancellation technology integrated into baseband chips instead of Apple's own A-series chips.

Related Forum: iPhone

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
iPad mini OLED feature 1

Apple Executive Comments on New iPad Mini Lacking 120Hz Display

Thursday October 29, 2026 1:47 pm PDT by
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz. ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...
Pinched iPad Mini

Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea

Thursday October 29, 2026 11:52 am PDT by
In the U.S. and most other countries, Apple's website shows the new iPad mini being held by pinched fingers, but this is not the case in South Korea. The new iPad mini shown with pinched fingers on Apple's website in the U.S. On its South Korean website, Apple simply shows an image of the iPad mini on its own. The new iPad mini shown without pinched fingers on Apple's website in South Korea ...

Top Rated Comments

192 months ago
And yet Siri works fine on jailbroken devices with Spire.
Fine in your opinion doesn't necessarily mean that it meets Apple's quality requirements.
Score: 39 Votes (Like | Disagree)
192 months ago
And yet Siri works fine on jailbroken devices with Spire.

Nowhere does it say that it will not work at all on pre-4S devices. There is a difference between working and working well. I suspect that if you took an iPhone 4S and a jailbroken iPhone 4 into a noisy environment, the 4S would have a much higher success rate.

Also, the 4S has a much louder speaker which makes it easier to hear feedback from Siri.
Score: 20 Votes (Like | Disagree)
192 months ago
Yeah, I'm not sure why you all seem to take it for granted that Apple "owes" you free new features for your iPhone 4. If they were inordinately greedy they could just stop supporting older models when a new iPhone is released. Instead, iPhone 4 owners get basically every shiny new software feature available on the 4S, except one. Boo hoo. And now there's even a semi-plausible reason for that exclusion. Some people are just so entitled.
Score: 17 Votes (Like | Disagree)
applesith Avatar
192 months ago
Yet another pathetic excuse to cover Apple ass. Sorry but it been proven time and time again how much BS there is. Siri is only on the 4S to force people to upgrade.

This has been proven time and time again.

No one is forcing anyone to upgrade. Want new features? Get a new phone. Nothing new with that idea.
Score: 14 Votes (Like | Disagree)
192 months ago
Yet another pathetic excuse to cover Apple ass. Sorry but it been proven time and time again how much BS there is. Siri is only on the 4S to force people to upgrade.

This has been proven time and time again.

no one is being forced to upgrade. this is a bonus feature, not something that anyone needs. is it nice to have? sometimes yes. but by no means is it necessary for the device to function.
Score: 14 Votes (Like | Disagree)
Kaibelf Avatar
192 months ago
Yet another pathetic excuse to cover Apple ass. Sorry but it been proven time and time again how much BS there is. Siri is only on the 4S to force people to upgrade.

This has been proven time and time again.

Thank goodness we have your in-depth dissertation as well as a mountain of forum troll speculation to guide us from the false words of those pesky trained engineers who actually do this for a living. :rolleyes:
Score: 13 Votes (Like | Disagree)
Latest Stories
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
18 hours ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
18 hours ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
18 hours ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
19 hours ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
21 hours ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
1 day ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
1 day ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
1 day ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
2 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
2 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
2 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
2 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
2 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
2 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
2 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
2 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
2 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
2 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
2 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
2 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
2 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
2 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
2 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
2 days ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
2 days ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
2 days ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
2 days ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
2 days ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
3 days ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
3 days ago