Jimmy Iovine, Beats' co-founder who joined Apple after the company acquired Beats in May, today spoke at the University of Southern California's Global Conversation (via Business Insider) where he commented on the NFL's recent decision to ban players from wearing Beats headphones in order to promote Bose headphones.

According to Iovine, the ban on Beats has been great for the brand. "I can't believe I'm this lucky," said Iovine, in reference to players who have begun wearing Beats headphones with tape over the logo to avoid fines. Iovine went on to say that Bose is "culturally inept."

colinkaepernickbeats

Colin Kaepernick wearing Beats headphones with logo covered. Image via Matt Maiocco

"What happened there, you have a tech company that's culturally inept," Iovine said. "There's no one at the company that said, 'If you ban these guys, you're going to look bad to the young people, and they're going to look like superheroes even though they're just pure capitalists -- well they're not pure capitalists, but they're real capitalists and [they] sold that company to Apple -- but you're going to make them look like the underdog."

While Bose and the NFL signed a sponsorship agreement before the season began, the NFL decided earlier this month to ban players from wearing Beats headphones in front of television cameras to support its sponsor. Players are banned from wearing Beats headphones when conducting interviews during training camp, during practice sessions, and on game day, from before the event until 90 minutes after play has ended.

San Francisco 49ers quarterback Colin Kaepernick, who has an endorsement deal with Beats, defied the NFL's ban and wore bright pink Beats headphones during a press conference, earning himself a $10,000 fine. Since then, Kaepernick has been seen again wearing the same bright pink Beats headphones, but he has placed tape over the Beats logo to avoid further fines.

In addition to being banned by the NFL, Beats headphones have also been banned from other major sporting events, including the World Cup and the 2012 London Olympics.

Top Rated Comments

SchneiderMan Avatar
90 months ago
Wearing headphones at a press conference makes you look like an idiot.
Score: 13 Votes (Like | Disagree)
sosull Avatar
90 months ago
He's probably right—the ban makes Beats seem all cool and rebellious, rather than being just one more product of an enormous advertising budget.
Score: 12 Votes (Like | Disagree)
farewelwilliams Avatar
90 months ago
They should put stickers with the word "Beets" over the headphones.
Score: 12 Votes (Like | Disagree)
25ghosts Avatar
90 months ago
Apple didn't buy the Beats cause they suck, they bought Beats due to the sound technology and how it can help optimize and advance iTunes. They were never considering to compete with Bose or Sony etc....

Been an audio engineer the past 20 years. Beats headphones sell because they have an awesome producers name on them. They are totally inferior to i.e Sennheiser which if course aren't looking so flashy... And thus boosting your self-esteem when walking the streets.

Personally, I think they look really funny
Score: 10 Votes (Like | Disagree)
goatless Avatar
90 months ago
We have war, poverty and what not... Bose does not want Beats to be worn on NFL interviews. Beats does. So everybody starts crying. And making a huge deal out of it.

What a childish and cold world we live in... Where a fat guy feels the need to publicly bend a perfectly good iPhone 6 Plus just cause he can and because he need to fill the void that no girls like him and a million-dollar quarterback needs to wear sissy-pink crappy sounding headphones in an interview JUST to get a little more attention...

People like that are worse than terrorists !!!!
He gets paid to wear them.
Pink signifies support for breast cancer awareness.
Worse than terrorists?

Oh, wait, damn, I've been trolled.
Score: 10 Votes (Like | Disagree)
KanosWRX Avatar
90 months ago
No big loss, beats headphones still suck just as much as before Apple bought them
Score: 10 Votes (Like | Disagree)

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