The latest numbers from research firm IDC reveal that the smartphone market continues to be a largely two-horse race between iOS and Android, which accounted for 19.7% and 76.6% market share in the fourth quarter respectively. The mobile operating systems combined to dominate Windows Phone, BlackBerry and all other platforms with 96.3% market share during the three-month period ending December.
iOS increased 2.2 percentage points to 19.7% during the fourth quarter over its 15.1% market share in the year-ago quarter, while Android experienced a marginal year-over-year decline as its market share slipped from 78.2% to 76.6%. Apple shipped a record-breaking 192.7 million iPhones during 2014 on the strength of the iPhone 6 and iPhone 6 Plus, while overall Android device shipments on the year surpassed the 1 billion mark.
Android and iOS continue to dominate the smartphone operating system race, resulting in a smaller battle between Windows Phone, BlackBerry, Firefox OS and less popular platforms for third place. Windows Phone and BlackBerry were the closest runner-ups to iOS and Android, claiming 2.8% and 0.4% market share in the fourth quarter respectively to close out 2014. All other platforms held 0.6% market share on the year.
Apple's iPhone has topped Flickr's list of the top mobile cameras for years, with Apple even surpassing Nikon to be the number 2 camera brand on the service earlier this year. Smartphone photography is booming and there has been no shortage of accessories to help users take even better pictures, and one of the latest entries in this category is the ExoLens system.
Apple came to us two years ago looking for a higher end lens system for their upcoming devices” says John Willenborg, CEO at ExoLens. “The goal was to engineer something that reflected the quality and precision of the iPhone 6 with the power of a mini DSLR."
What's in the Box
The ExoLens system comprises two lenses -- a 3x telephoto lens and a 165º wide angle lens -- that screw into a machined aluminum bracket that slides onto an iPhone. The bracket has an integrated 1/4"-20 tripod mount, which will also work with some selfie sticks/monopods. Also included are lens caps, a lens hood for the telephoto lens, and a microfiber carrying pouch. ExoLens officially launches today for the iPhone 6 with a retail price of $129.95, with a model for the iPhone 6 Plus planned for release in May.
Pebble today revealed the Pebble Time, a new smartwatch in its line of smart wearable devices that includes the company's first color-based display and introduces a thinner, more ergonomic design than its predecessor.
Launched on Kickstarter earlier this morning, Pebble promises that power consumption of the new device is greatly lowered thanks to the e-paper display, giving the Pebble Time a battery life of up to 7 days. The company also introduced a new voice-control feature to send voice replies or take notes using a select few compatible apps. The feature is a bit more full-fledged on Android, and on iOS currently will only work with Gmail notifications.
The Pebble Time also features a new curved design to ergonomically conform to any wrist, and is about 20 percent slimmer than the original Pebble. The company says the lens is made of scratch-resistant Gorilla Glass with a stainless steel bezel, enabling a water-resistant device that Pebble still warns from being fully submerged.
Pebble Time comes with a soft silicone band in the color options of black, white, or red, but the company says any 22mm watch band will fit the new device. The watch also lives up to its name thanks to the chronological curating of multiple apps into one new feature called "Timeline." With past, present, and future buttons residing on the right side of the device, users can easily scroll through completed tasks and events, see what they need to be doing now, and check reminders for the future.
This is the new app menu, featuring new app faces with glanceable content. With timeline we've also created a system that dynamically loads and caches apps as needed, letting you access as many apps as you need.
As with all Pebble software, we’ve built an open platform. You can allow apps and developers to add ‘pins’ to your timeline, so you can keep track of things like upcoming events, sports, weather, traffic, travel plans, pizza specials and more.
Pebble has been undeterred by the announcement and imminent launch of the Apple Watch, poking fun at Apple's overly enthusiastic unveiling of the device and pointing out their superior battery life and entry-level pricing in the process. Most recently the company claimed its new 2015 products would focus less on apps and more on something customers have never seen.
Those interested can visit the Pebble Time's Kickstarter page to claim their own rewards. The lowest pledge for the device begins at $159 for one watch with limited early-bird pricing, and ramps up from there. Retail pricing will be set at $199. The Pebble Time's $500,000 Kickstarter goal, which launched at 7:00 AM PT, reached its goal in just under twenty minutes of the campaign going live. As with most projects on the site, there are 31 days left to join in on the campaign.
Tim Cook tweeted this morning to honor what would be the 60th birthday of late Apple co-founder Steve Jobs, who passed away in October 2011 following a lengthy battle with a rare form of pancreatic cancer. Cook shared a quote from Jobs' heartfelt commencement address at Stanford University in 2005, in which he said "the only way to do great work is to love what you do."
Jobs co-founded Apple alongside Steve Wozniak and Ronald Wayne in 1976, with the roots of the company based in the garage of his childhood home in Los Altos, California. After turning the Macintosh into a commercial success in the decade following, Jobs was essentially ousted from Apple in 1985 following a power struggle and went on to found NeXT Computer the same year.
Apple went on to acquire NeXT in 1997, bringing Jobs back as CEO, at which point he led the company to become one of the most valuable in the world on the strength of products such as the iPod, iPhone and iPad. Apple has continued to be successful under the leadership of CEO Tim Cook, reporting the most profitable quarter in the history of any company to close out 2014. The Apple Watch, set to launch in April, will mark the first major new product since the passing of Jobs.
Remembering Steve, who would have turned 60 today. "The only way to do great work is to love what you do." pic.twitter.com/0YD0gZ7jvm
— Tim Cook (@tim_cook) February 24, 2015
Today also marks the 15th anniversary of MacRumors, launched in February 2000 by Arnold Kim. MacRumors was a relatively early entrant in the Apple online community, arriving before the introduction of the iPod, iPhone, iPad, OS X and several other products and services used by millions of users today. As always, we express our gratitude to the several readers, contributors, sponsors and all those that allow us to continue sharing the latest Apple news and rumors.
Samsung Electronics has inked a deal with both Apple and LG to supply advanced DRAM memory chips in next-generation iPhones and the LG G4 respectively, according to sources "familiar with the deal" for The Korea Times.
The deal, rumored to be worth billions of dollars, would see Samsung produce at least half of the memory chips that Apple would need for its next-generation iPhone lineup. The report claims that Apple could ask Samsung to ramp up manufacturing of the chips if needed, with the alleged contract lasting at least a year.
"Under the agreement, Samsung will start providing LG Electronics with 100 percent mobile DRAM chips it needs for LG G4 smartphone, which will be unveiled in April. Also, Samsung will handle at least half of the amount that Apple needs for its new iPhone ― tentatively named iPhone 6S," an industry official who is familiar with the deal told The Korea Times.
The agreement was reached just a few months after Samsung began mass production of new 20-nanometer 8-Gigabit LPDDR4 memory chips, which are said to offer more than double the density and performance compared to its 4-Gigabit LPDDR3 predecessor. The sources say that on the LG side of things, Samsung will be providing 100 percent of the chips for the company's flagship G4 smartphone, set to be unveiled in the Spring.
Though Apple and Samsung have partnered in the past for manufacturing purposes, the two companies have been fierce rivals for several years. The two companies have dropped litigation against each other outside of the United States in recent months, however, and this agreement further suggests that the tech giants have an improved working relationship as of late.
While not expected to launch until September, news and rumors about the so-called "iPhone 6s" have begun circulating recently, with Samsung reportedly responsible for the majority of A9 chip production based on its 14nm process. Conflicting reports suggest that TSMC may supply Apple with the remaining chip orders.
Visa announced on Tuesday that it will be rolling out tokenization in Europe, an essential technology that allows for secure and convenient contactless payments using various technologies (via The Next Web). The tokenization service will be available to financial institutions in mid-April and helps pave the way for the launch of Apple Pay in Europe.
“This is an exciting time to be in the payment industry. We believe that 2015 will be the year that mobile payments will be in the hands of consumers across Europe," said Sandra Alzetta, Executive Director, Core Products for Visa Europe. "Tokenisation is one of the most important technologies to emerge in digital payments and has the potential to start a whole new chapter in the kinds of products that are developed."
Visa, MasterCard and American Express were among the credit card companies that launched tokenization in the United States ahead of the launch of Apple Pay last October. The technology replaces your credit card information with a randomized series of numbers during payment authorization to secure your account details when you tap your smartphone on a contactless payment terminal.
Apple Pay remains limited to the United States, although an international expansion could start with Canada as early as March. The NFC-based mobile payments service requires an iPhone 6 or iPhone 6 Plus, and will also be compatible with the iPhone 5s, iPhone 5c and iPhone 5 when paired with an Apple Watch.
Apple appears to have acquired popular music plug-in and effect maker Camel Audio, based on information found on corporate registry site Companies House [PDF]. Camel Audio's address has been updated to 100 New Bridge Street, which is Apple's London address, and the company's sole director is now listed as Apple lawyer Heather Joy Morrison, suggesting the company is in the possession of Apple.
Camel Audio is known for its range of plug-ins, synthesizers, effects, and sound libraries, which were available via the company's Alchemy software. Previously available for $249, Alchemy included more than 1000 sounds, 5.5GB worth of samples, a powerful additive resynthesis engine, spectral resynthesis, a virtual analog synthesizer, and more. Its powerful engine was highly useful to those who liked to create and manipulate audio for unique sounds.
Camel Audio first shut its doors on January 8, 2015, removing all access to its software from its website. At the time, the company did not divulge why it had suddenly ceased selling its content, but Camel Audio fans speculated about a potential takeover.
We would like to thank you for the support we've received over the years in our efforts to create instruments and effects plug-ins and sound libraries. Camel Audio's plug-ins, Alchemy Mobile IAPs and sound libraries are no longer available for purchase.
We will continue to provide downloads of your previous purchases and email support until July 7, 2015. We recommend you download all of your purchases and back them up so that you can continue to use them (Instructions: How to Download and Backup Your Products).
It is not known what Apple plans to do with Camel Audio, but it's possible the company's technology could be incorporated into a future version of Logic Pro X, Apple's software designed for professional musicians, or GarageBand.
(Thanks, Sepp!)
Update 2/24 12:33 PM PT:The Loop's Jim Dalrymple contacted Apple for a comment on the possible purchase of Camel Audio, and the company gave him its standard statement on acquisitions: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
Earlier this month, Apple began selling an updated World Travel Adapter Kit, which offers a set of seven AC plugs and prongs to fit in different electrical outlets around the world.
The new kit that Apple's selling no longer includes a 30-pin to USB cable, and rather than adding a Lightning to USB cable, Apple has instead opted to ship the kit with no cable and drop the price by $10.
Apple's updated World Travel Adapter Kit includes seven pieces (up from six plus a 30-pin cable) and specifies that it supports outlets in Brazil in addition to North America, Japan, China, United Kingdom, Continental Europe, Korea, Australia, and Hong Kong. Apple has also updated the language specifying which devices the kit is compatible with to reflect its newest products.
The kit is designed to work with iPod, iPhone, and iPad, and is compatible with Apple MagSafe and MagSafe 2 Power Adapters (for MacBook, MacBook Pro, and MacBook Air), 10W and 12W USB Power Adapters, and Portable Power Adapters.
The updated World Travel Adapter Kit can be purchased from the online Apple Store for the new lower price of $29. It's also available in many Apple retail locations.
Following rumors of an acquisition, Google today announced that it has purchased some technology and intellectual property from NFC-based mobile payment service Softcard, formerly known as Isis Mobile Wallet. The purchase will allow Google to improve upon its existing mobile wallet technology to better compete with Apple Pay.
Owned jointly by AT&T, Verizon, and T-Mobile, Softcard was established in 2010 in an effort to allow the three carriers to enter the mobile payment market. As an NFC-based payment option that works primarily with Android-based phones, Softcard has been a major Google Wallet competitor, arguably stunting NFC mobile payment growth for both companies.
Google Wallet nearly floundered following its 2011 debut after Verizon, AT&T, and T-Mobile refused to support the app in favor of Softcard (then known as Isis). Google later found a way to circumvent the Google Wallet lockout, but its growth has suffered amid competition from Softcard and other payment technologies.
Today's purchase consolidates the number of payment options for Android devices and it lets Google establish a deal with the three carriers to build Google Wallet into future Android phones for the first time.
So today, we're excited to announce that we're working with AT&T Mobility, T-Mobile USA and Verizon Wireless, as well as their mobile payments company Softcard, to help more Android users get the benefits of tap and pay. Under this relationship, the Google Wallet app, including the tap and pay functionality, will come pre-installed on Android phones (running KitKat or higher) sold by these carriers in the US later this year. We're also acquiring some exciting technology and intellectual property from Softcard to make Google Wallet better.
The early success of Apple Pay has sparked a lot of interest in mobile payments in recent months. Along with Google's acquisition of Softcard, Samsung has recently purchased LoopPay in an effort to develop its own payments solution.
It is not clear if Google's purchase of Softcard technology means Softcard will be shutting its own payments service down entirely. According to Softcard, its existing customers can continue to use the Softcard service for the time being, and more information is forthcoming from the company.
Today's second OS X 10.10.3 beta builds on the emoji groundwork laid with the first OS X 10.10.3 beta, introducing all new emoji and emoji skin tone modifiers. When selecting an emoji with a skin tone, such as one of the many people emoji, it's now possible to choose a specific skin tone from one of six options.
There are also several new people emoji that introduce greater diversity. Family emoji now include multiple same sex couples, both with children and without, all with variable skin tone options. Apple first promised to add more diversity to its emoji character set in early 2014, stating at that time that it was working with the Unicode Consortium to add more characters, and it appears the company will be making good on that pledge with the release of 10.10.3.
Along with a range of diversified people emoji, today's update brings 32 new country flags, including flags for Canada, Australia, and India.
Apple has also made several changes to emoji that are related to Apple products. The existing standard watch emoji has been replaced with an emoji that's based on its upcoming Apple Watch, with a black band and an analog watch face. The iPhone emoji has been updated to resemble the iPhone 6, and the computer emoji is now an iMac.
In addition to new emoji characters, OS X 10.10.3 introduces a renamed Character palette that focuses more heavily on emoji. Accessible through the "Edit" menu in most Mac apps, the palette was previously named "Special Characters," but is labeled "Emoji & Symbols" in OS X 10.10.3. The emoji picker has also been redesigned, featuring a layout with a single larger vertical-scrolling page for easier access to emoji.
The same diversified emoji options will be coming to iOS as well. Today's iOS 8.3 beta 2 update includes the same diversified emoji options and a redesigned emoji picker.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
While it remains unknown if Apple will ever release a new budget smartphone to succeed the iPhone 5c, which was a plastic-backed carbon copy of the iPhone 5, a new gallery of renders from 3D Future provides an early look at what the so-called "iPhone 6c" could look like. The concept smartphone essentially combines an iPhone 5c and iPhone 6 into one, which would seem like a logical move if Apple ever releases an iPhone 6c.
The concept iPhone 6c features several design attributes adopted from the iPhone 6 and iPhone 6 Plus, including a slimmer design, rounded edges, pill-shaped volume buttons, circular speaker grilles and a slightly protruding rear-facing camera. The smartphone also appears to have a 4.7-inch display and is pictured alongside the iPhone 6 for a side-by-side comparison.
It is important to note that these mockups are not based on any leaked specifications, design attributes or other information. Apple did not release an iPhone 6c alongside the iPhone 6 and iPhone 6 Plus last September, prompting debate as to whether the company will hold off until the iPhone 6s next September or eventually phase out the mid-tier model from its lineup entirely.
Apple is expected to release its flagship iPhone 6s next September. It was reported in November that the iPhone 6s and iPhone 6s Plus could have the "biggest camera jump ever" with a dual-lens, DSLR-quality system. The smartphone is still expected to retain an 8-megapixel rear camera and is rumored to feature an improved Touch ID fingerprint scanner with reduced errors. At this point, it remains unclear if an iPhone 6c is also in the works, but these artistic renditions provide a teaser of what could be.
Apple today seeded the second beta of iOS 8.3 to developers, two weeks after seeding the first iOS 8.3 beta. The initial iOS 8.3 beta came as a surprise because iOS 8.2 with the WatchKit SDK also remains in testing.
The beta is available through the iOS Developer Center. It includes Xcode 6.3 and a new version of Apple's programming language, Swift. Apple has also released a new Apple TV beta for third-generation Apple TVs.
While iOS 8.2 appears to bring only minor bug fixes to the operating system along with the WatchKit SDK and support for the Apple Watch, the first beta of iOS 8.3 introduced several new features including support for wireless CarPlay connectivity, a new emoji picker, support for Google 2-step verification, and Apple Pay support for the China UnionPay network. It also removes the "beta" label from iCloud Photo Library.
iOS 8.3 will be released following iOS 8.2, which is expected in March, so it may be a few months yet before we see a public iOS 8.3 launch.
What's new in iOS 8.3 beta 2:
Release notes - According to iOS 8.3 release notes, the new beta is not compatible with LTE Voice on Verizon. Apple asks that customers using Verizon set LTE to data only. There's also been a fix to the dialog that appears when an iPhone is connected to a CarPlay-compatible car.
Emoji - iOS 8.3 beta 2 introduces all new diversified emoji and skin tone modifiers. There are also new country flags and updated emoji for the iPhone, iMac, and Apple Watch.
Siri - Siri has gained support for several new languages, including Danish, Dutch, English (India), English (New Zealand), Portuguese (Brazil), Russian, Swedish, Thai, and Turkish.
Crash reporting - The new Xcode 6.3 beta 2 update includes a crash log reports service that collects and aggregates crash log data into crash reports that will be available in Xcode.
Apple today seeded the second beta of OS X 10.10.3 Yosemite to developers, two weeks after releasing the first OS X 10.10.3 beta and three weeks after releasing OS X 10.10.2 to the public.
The new beta, build 14D87h, is available for registered developers through the Software Update mechanism in the Mac App Store and through the Mac Dev Center.
OS X 10.10.3 brings several new features to Yosemite, including the new Photos for OS X app. Photos is designed to serve as a replacement for both iPhoto and Aperture, and is on track to see an early 2015 launch. Early reviews have suggested that while Photos is a suitable replacement for iPhoto, with more advanced tools and performance optimizations, it may leave professional users disappointed, at least in its initial incarnation.
The first beta of OS X 10.10.3 also brought a new emoji picker that consolidates emoji into a single page with clear labels, and support for Google 2-step verification when setting up accounts in System Preferences.
Update: Today's 10.10.3 update introduces new diversified emoji options and new skin tone modifiers for emoji, as hinted at in the previous 10.10.3 beta. There are also new country flags and updated emoji for the iPhone, iMac, and Apple Watch.
Apple has added a support document to its website stating that customers who use an AOL username to sign into the iTunes Store, App Store or iBooks Store will be unable to continue doing so starting March 31 (via 9to5Mac). Apple customers must convert their AOL username to an Apple ID account in order to maintain access to the storefronts following the deadline.
"Starting March 31, 2015, AOL will no longer allow customers to use their AOL Username (also known as an AOL Screen Name) to sign in to the iTunes Store, App Store, or iBooks Store. You must convert your AOL Username to an Apple ID in order to maintain access to the stores and to content you purchased previously."
Apple will no longer provide support for AOL usernames that are not converted following March 31. The transition does not affect any iTunes purchases made with the AOL username or any other AOL services that may be associated with the account. To begin the transition process, users must sign into iTunes with an AOL username and follow the on-screen instructions.
Earlier in the month, Apple's London-based iTunes team posted a job listing describing an "Editorial Producer" who would have past experience reporting on pop culture, with specific background in music journalism (via Music Ally). While far from definitive, the job post could be hinting at some editorial-related expansions coming to the revamped Beats/iTunes merger set to launch later in the year.
Set to be split between editorial and producing duties, the full-time job would require the applicant to write, edit, and oversee a group of various freelance writers covering content from music to books and movies. A good portion of the job will be devoted to "special projects and promotions" as well, with a focus on collaboration between other departments to make sure all of the content is successfully produced on time.
Key Qualifications
-Excellent communication, cross-departmental collaboration, and planning skills with a strict attention to detail. -Seasoned writer with broad pop culture background. -Deep contacts in the freelance world with writers who can cover the spectrum of pop culture (music, movies, books, etc.). -Experience managing and motivating a stable of freelance writers. -Experience working cross-functionally across content, business, and production teams. -Project management experience.
Apple has been hinting at big changes coming to iTunes, with the company acquiring media analytic service Semetric, and BBC Radio host DJ Zane Lowe joining the company ahead of the big Beats Music revamp. As Music Ally points out, the new job posting could be pointing to an even bigger expansion for the service in terms of an original journalistic effort.
As it stands, Apple's iTunes, iBooks, and App Store point users in the direction of various top-selling or most popular music, books, movies, and apps with occasionally short "iTunes Editors' Notes" detailing new and favorite releases amongst the services. Despite the fact the new post seems to be pointing to an attempt by the company to add original content and opinions to their download service, as with any job listing, it's far from a confirmation that this will be a direction the company takes in the future.
Though the exact timeline for the launch of the new Apple-backed Beats Music service has remained blurry, news concerning the service has remained steadily consistent since its announcement. Most recently it was reported that the Beats Music revamp would see a fairly deep integration into OS X and iOS, with users possibly even being able to merge their Apple ID with a Beats account for a more seamless experience.
Google announced on Monday that it has released YouTube Kids [Direct Link] on the App Store for iPhone and iPad. The new app provides children and families with a kid-friendly portal to discover and explore videos about anything they can possibly imagine. The family-focused content is appropriate for children and broken down into four categories: Shows, Music, Learning and Explore.
YouTube Kids allows children to discover new facts about dinosaurs from National Geographic Kids, learn about technology from Reading Rainbow, watch Thomas the Tank Engine leave the world of Sodor and more. Families and children can also watch video series on YouTube channels such as DreamWorks TV, Jim Henson TV, Mother Goose Club and Talking Tom and Friends.
Google offers a number of parental controls to ensure that families can fine-tune their viewing experience:
Timer: Let the app be the bad guy with a built-in timer that lets you limit kids’ screen time. The app alerts your child when the session is over, so you don’t have to.
Sound settings: Sometimes you need a little peace and quiet! You have an option to turn off background music and sound effects, so your kids can keep watching while you catch a breather.
Search settings: If you’d rather limit your children to just the pre-selected videos available on the home screen, you can turn off search.
Product feedback: Our goal is to improve YouTube Kids all the time, so we’ve included a space for you to give us your feedback.
YouTube Kids is free for iPhone and iPad on the App Store, and is also available for Android. The app is Google's first step towards offering an improved YouTube experience for children and families, providing parents with the comfort of knowing they can hand off their iPad to their children and know that only appropriate content can be viewed.
Apple is hiring away Samsung employees working on next-generation technology, including signal- and visual-processing management, according to The Korea Times.
The report, citing unnamed officials at the South Korean tech giant, also claims that Apple has expanded its recruitment efforts to focus on Samsung personnel with expertise in battery technology amid rumors that it is working on an electric vehicle project.
"Some of our personnel have been hired by Apple. They now work at Apple's headquarters in San Jose, Calif.," said one official, adding that Apple offers highly-competitive benefits and large annual paychecks.
"Those former Samsung workers are given greater independence to proceed with their tasks. Apple prefers to use Samsung's chip experts because they are very diligent, mission-oriented and are prepared to acquire new knowledge," said another official.
Apple has reportedly assembled an automotive team with hundreds of employees working at a "top-secret research lab" near its Cupertino, California headquarters. Apple appears to be recruiting battery experts from multiple companies to join the team, as the company also faces a lawsuit for poaching key battery engineers from A123 Systems. That lawsuit also listed Samsung as one of the companies that Apple has been poaching battery engineers from.
Apple's appetite for hiring former Samsung personnel has expanded to the battery arena as the Cupertino-based company is reportedly developing electric vehicles, which means Apple needs battery experts. […]
"As the electric vehicle business is a new one, Apple needs patents and experts in battery technology. Top human resources firms have been approaching Samsung's battery experts, individually, and I think such human exchange moves are a win-win for both," said the official.
Earlier this month, multiple reports from credible sources claimed that Apple is working on an electric and possibly autonomous vehicle that could enter production in 2020. Some other reports, however, downplay the rumors by claiming that Apple is working on expanding its dashboard presence through CarPlay. Any electric car project at Apple is likely in the early stages of research and development at this time.
Apple announced on Monday that it will invest €1.7 billion to build and operate two new data centers in Europe. The state-of-the-art facilities will be located in County Galway, Ireland and the Central Jutland Region of Denmark, powering Apple's online services such as the App Store, iTunes Store, iMessage, Maps and Siri for European customers.
“We are grateful for Apple’s continued success in Europe and proud that our investment supports communities across the continent,” said Tim Cook, Apple’s CEO. “This significant new investment represents Apple’s biggest project in Europe to date. We’re thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet.”
The data centers will be powered by 100% clean and renewable energy sources, with each having the lowest environmental impact yet for any Apple data center. Apple will also work with local partners to develop additional renewable energy projects derived from wind and other sources for future usage.
“We believe that innovation is about leaving the world better than we found it, and that the time for tackling climate change is now,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We’re excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. Our commitment to environmental responsibility is good for the planet, good for our business and good for the European economy.”
The 166,000-square-meter data centers are expected to be begin operations by 2017 and help support nearly 672,000 jobs in Europe, a large portion of which relate to the development of iOS apps. Apple claims that developers have earned more than €6.6 billion through app sales since the App Store launched in 2008.