Apple Spending $2 Billion to Build Two New Data Centers in Europe

Apple Renewable EnergyApple announced on Monday that it will invest €1.7 billion to build and operate two new data centers in Europe. The state-of-the-art facilities will be located in County Galway, Ireland and the Central Jutland Region of Denmark, powering Apple's online services such as the App Store, iTunes Store, iMessage, Maps and Siri for European customers.

“We are grateful for Apple’s continued success in Europe and proud that our investment supports communities across the continent,” said Tim Cook, Apple’s CEO. “This significant new investment represents Apple’s biggest project in Europe to date. We’re thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet.”

The data centers will be powered by 100% clean and renewable energy sources, with each having the lowest environmental impact yet for any Apple data center. Apple will also work with local partners to develop additional renewable energy projects derived from wind and other sources for future usage.

“We believe that innovation is about leaving the world better than we found it, and that the time for tackling climate change is now,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We’re excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. Our commitment to environmental responsibility is good for the planet, good for our business and good for the European economy.”

The 166,000-square-meter data centers are expected to be begin operations by 2017 and help support nearly 672,000 jobs in Europe, a large portion of which relate to the development of iOS apps. Apple claims that developers have earned more than €6.6 billion through app sales since the App Store launched in 2008.

Apple hired former NV Energy VP Bobby Hollis to serve as its Renewable Energy Manager in April 2014, just over two years after outlining that it achieved 100% renewable energy usage at its data centers in its 2012 environmental responsibility report. Last year, the iPhone maker reached a deal for a third solar farm at its North Carolina data center and expanded its Reno data center with several new data cluster buildings.

Top Rated Comments

(View all)
Avatar
69 months ago

will help support nearly 672,000 jobs in Europe, a large portion of which relate to the development of iOS apps.


ROFL! What utter pigswill.

In other news, by brushing my teeth I personally support over a million jobs all over the petrochemical industry.
Score: 23 Votes (Like | Disagree)
Avatar
69 months ago

The non sense doesn't stop there, what about this crap:



"Tackling climate change" by building large server farms. :rolleyes:

"Leaving the world better than we found it" by selling 100's of millions of iPhones which will be discarded just after a few years. :rolleyes:

"Green Industry growth", green and industry, there is a conflict right there.

"Our commitment to environmental responsibility is good for the planet" Yeah, right. :rolleyes:


I don't really understand what your point is, apart from showing everyone how cynical you are.
Score: 20 Votes (Like | Disagree)
Avatar
69 months ago

ROFL! What utter pigswill.

In other news, by brushing my teeth I personally support over a million jobs all over the petrochemical industry.


The non sense doesn't stop there, what about this crap:


"We believe that innovation is about leaving the world better than we found it, and that the time for tackling climate change is now," said Lisa Jackson, Apple's vice president of Environmental Initiatives. "We're excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. Our commitment to environmental responsibility is good for the planet, good for our business and good for the European economy."


"Tackling climate change" by building large server farms. :rolleyes:

"Leaving the world better than we found it" by selling 100's of millions of iPhones which will be discarded just after a few years. :rolleyes:

"Green Industry growth", green and industry, there is a conflict right there.

"Our commitment to environmental responsibility is good for the planet" Yeah, right. :rolleyes:
Score: 14 Votes (Like | Disagree)
Avatar
69 months ago

The non sense doesn't stop there, what about this crap:



"Tackling climate change" by building large server farms. :rolleyes:


Taking that example, the point is they are planned to be using 100% renewable energy.

Which, to the best of my scientific knowledge, is considerably better for the environment than using, say, 1% renewable energy and 99% fossil fuels.
Score: 8 Votes (Like | Disagree)
Avatar
69 months ago

Where I am right now the temperature is -13F. Global warming my you know what. :rolleyes:


This is 2015. Local weather (even on the scale of half a continent) != climate.
Score: 6 Votes (Like | Disagree)
Avatar
69 months ago

NSA - we want access to your customers data.

Apple - we won't let you spy on our citizens

NSA - build a data centre in another country?

Apple - and you get access to that some how?

NSA - yes


While I'm in for some conspiracy theories, and yeah that is possible for the NSA, I still look at the thing here, >build 2 datacenters in europe<, for the obvious answer. It just makes sense to build the freaking datacenters there and not let all the europe traffic first travel to the USA and back again.
Score: 6 Votes (Like | Disagree)

Top Stories

Apple's First MacBook Pro With a Retina Display Will Become 'Obsolete' in 30 Days

Monday June 1, 2020 7:50 am PDT by
If you are still hanging on to a Mid 2012 model of the 15-inch MacBook Pro with a Retina display, and require a new battery or other repairs, be sure to book an appointment with a service provider as soon as possible. In an internal memo today, obtained by MacRumors, Apple has indicated that this particular MacBook Pro model will be marked as "obsolete" worldwide on June 30, 2020, just over...

Five Mac Apps Worth Checking Out - June 2020

Tuesday June 2, 2020 2:25 pm PDT by
Apps developed for the Mac often don't receive as much coverage as apps designed for iPhones and iPads, so we have a series at MacRumors that highlights interesting Mac apps that are worth taking a look at. This month's apps are designed to make working from home a little bit easier. Subscribe to the MacRumors YouTube channel for more videos. Meeter (Free) - Working from home often...

Apple Music Joins Music Industry's Blackout Tuesday Awareness Campaign

Tuesday June 2, 2020 1:31 am PDT by
Apple Music has cancelled its Beats 1 radio schedule for Blackout Tuesday and is suggesting that listeners tune in to a radio stream celebrating the best in black music. Blackout Tuesday is a campaign organized by the music industry to support Black Lives Matter after Minneapolis citizen George Floyd was killed by police in the course of his arrest. On launching Apple Music, many users...

Next Apple Pencil Could Be Released in Black

Tuesday June 2, 2020 10:25 am PDT by
The next iteration of the Apple Pencil could be available in black for the first time, according to leaker Mr. White who shared the tidbit on Twitter this morning. A mockup of an Apple Pencil in black We haven't heard rumors of a next-generation Apple Pencil and it's not clear when a new model might be released. Apple is rumored to be working on mini-LED versions of the iPad Pro, and it's...

iPad Pro With A14X Chip, 5G, and Mini-LED Display Expected in First Half of 2021

Wednesday June 3, 2020 6:22 am PDT by
Apple plans to launch new iPad Pro models with an A14X chip, 5G connectivity, and a Mini-LED display in the first or second quarter of 2021, according to the increasingly reliable Twitter account L0vetodream. The leaker claims that the new iPad Pro models will be equipped with Qualcomm's Snapdragon X55 modem, which supports both mmWave and sub-6GHz. mmWave is a set of 5G frequencies that...

Apple Releases macOS Catalina 10.15.5 Supplemental Update With Security Fix

Monday June 1, 2020 10:56 am PDT by
Apple today released a supplemental update for macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. The supplemental update comes a week after the release of the macOS Catalina 10.15.5 update. ‌macOS Catalina‌ 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the System...

Tim Cook Addresses George Floyd's Death and Ensuing Protests and Riots as Apple Temporarily Closes Some U.S. Stores

Sunday May 31, 2020 8:04 pm PDT by
Amid unrest in numerous U.S. cities following last week's killing of George Floyd by police in Minneapolis, Apple CEO Tim Cook has shared an internal memo with employees (via Bloomberg) addressing the pain that many are feeling and urging others to commit "to creating a better, more just world for everyone." Cook also announced that Apple is making donations to several groups challenging...

iCloud Down for Many Users, Causing 'The Application You Have Selected Does Not Exist' Error [Update: Fixed]

Tuesday June 2, 2020 4:44 pm PDT by
iCloud appears to be down for many people at the current time, based on complaints from MacRumors readers and Twitter users. Apple's system status page was not initially displaying an error when the problems started, but has been updated to confirm an issue with iCloud account sign ins. The support site says that some users may be unable to sign in to their iCloud accounts and may also be...

iOS 14 Again Said to Be Compatible With All iPhones Able to Run iOS 13

Monday June 1, 2020 2:08 pm PDT by
iOS 14 will be compatible with all iPhones and iPod touch models able to run iOS 13, according to information shared today by Israeli site The Verifier. The compatibility data was allegedly found in a leaked version of iOS 14 and confirmed by what The Verifier says is a "trusted source from the system development process." iOS 13 is compatible with the iPhone 6s and later, with a full...

iPhone 13 Prototype Mockup Depicts Notch-Free Design and USB-C Port

Thursday June 4, 2020 10:07 am PDT by
We still have a few months to go before Apple unveils the iPhone 12, but rumors about the iPhone 13, coming in fall 2021, are already circulating. Japanese site Mac Otakara today shared a rough 3D printed mockup of a 5.5-inch iPhone said to be coming in 2021, which is from "Alibaba sources." The model may be built on leaked specifications and rumors, but where the info comes from is unclear. ...