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Apple announced on Monday that it will invest €1.7 billion to build and operate two new data centers in Europe. The state-of-the-art facilities will be located in County Galway, Ireland and the Central Jutland Region of Denmark, powering Apple's online services such as the App Store, iTunes Store, iMessage, Maps and Siri for European customers.
“We are grateful for Apple’s continued success in Europe and proud that our investment supports communities across the continent,” said Tim Cook, Apple’s CEO. “This significant new investment represents Apple’s biggest project in Europe to date. We’re thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet.”
The data centers will be powered by 100% clean and renewable energy sources, with each having the lowest environmental impact yet for any Apple data center. Apple will also work with local partners to develop additional renewable energy projects derived from wind and other sources for future usage.
“We believe that innovation is about leaving the world better than we found it, and that the time for tackling climate change is now,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We’re excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. Our commitment to environmental responsibility is good for the planet, good for our business and good for the European economy.”
The 166,000-square-meter data centers are expected to be begin operations by 2017 and help support nearly 672,000 jobs in Europe, a large portion of which relate to the development of iOS apps. Apple claims that developers have earned more than €6.6 billion through app sales since the App Store launched in 2008.
Apple hired former NV Energy VP Bobby Hollis to serve as its Renewable Energy Manager in April 2014, just over two years after outlining that it achieved 100% renewable energy usage at its data centers in its 2012 environmental responsibility report. Last year, the iPhone maker reached a deal for a third solar farm at its North Carolina data center and expanded its Reno data center with several new data cluster buildings.
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will help support nearly 672,000 jobs in Europe, a large portion of which relate to the development of iOS apps.
ROFL! What utter pigswill.
In other news, by brushing my teeth I personally support over a million jobs all over the petrochemical industry.
The non sense doesn't stop there, what about this crap:
"Tackling climate change" by building large server farms. :rolleyes:
"Leaving the world better than we found it" by selling 100's of millions of iPhones which will be discarded just after a few years. :rolleyes:
"Green Industry growth", green and industry, there is a conflict right there.
"Our commitment to environmental responsibility is good for the planet" Yeah, right. :rolleyes:
I don't really understand what your point is, apart from showing everyone how cynical you are.
ROFL! What utter pigswill.
In other news, by brushing my teeth I personally support over a million jobs all over the petrochemical industry.
The non sense doesn't stop there, what about this crap:
"We believe that innovation is about leaving the world better than we found it, and that the time for tackling climate change is now," said Lisa Jackson, Apple's vice president of Environmental Initiatives. "We're excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. Our commitment to environmental responsibility is good for the planet, good for our business and good for the European economy."
"Tackling climate change" by building large server farms. :rolleyes:
"Leaving the world better than we found it" by selling 100's of millions of iPhones which will be discarded just after a few years. :rolleyes:
"Green Industry growth", green and industry, there is a conflict right there.
"Our commitment to environmental responsibility is good for the planet" Yeah, right. :rolleyes:
The non sense doesn't stop there, what about this crap:
"Tackling climate change" by building large server farms. :rolleyes:
Taking that example, the point is they are planned to be using 100% renewable energy.
Which, to the best of my scientific knowledge, is considerably better for the environment than using, say, 1% renewable energy and 99% fossil fuels.
Where I am right now the temperature is -13F. Global warming my you know what. :rolleyes:
This is 2015. Local weather (even on the scale of half a continent) != climate.
NSA - we want access to your customers data.
Apple - we won't let you spy on our citizens
NSA - build a data centre in another country?
Apple - and you get access to that some how?
NSA - yes
While I'm in for some conspiracy theories, and yeah that is possible for the NSA, I still look at the thing here, >build 2 datacenters in europe<, for the obvious answer. It just makes sense to build the freaking datacenters there and not let all the europe traffic first travel to the USA and back again.