Hundreds of Apple Employees Working On Apple-Branded Electric Vehicle

Following up on today's report suggesting that Apple is recruiting automotive technology and vehicle design experts to work in a secret research lab, The Wall Street Journal is reporting that Apple is developing an electric vehicle.

According to the publication's sources, Apple has hundreds of employees working to design an Apple-branded minivan-like electric vehicle under the code name Project Titan. The large size of the team indicates that the company is serious about the project, but it's possible that Apple may not go through with plans to create a car despite its current research efforts.

applevan

One of the mysterious Apple-leased vehicles seen on Bay Area streets, courtesy of a MacRumors Reader

Apple may decide not to proceed with a car. In addition, many technologies used in an electric car, such as advanced batteries and in-car electronics, would be useful to other Apple products, including the iPhone and iPad. Apple often investigates technologies and potential products, going as far as building multiple prototypes for some things that it won't ever sell. Any product would take several years to complete and obtain safety certifications.

Apple executives have reportedly flown to Austria to meet with contract manufacturers of high-end cars, like Magna Steyr, who would presumably work with Apple on creating the cars if the project proceeds.

The car project, which is not focused on self-driving vehicles, is said to have been approved by Apple CEO Tim Cook in 2014. Steve Zadesky, Apple VP of Product Design and former Ford engineer, is said to be leading Apple's car development efforts.

Rumors that Apple is working on a vehicle first started circulating last week after mysterious vans equipped with cameras and leased to Apple were spotted on Bay Area streets. Speculation led some to believe the cars were for a possible mapping project, while others postulated that they were self driving vehicles.

It's not known if the vans are related to Apple's rumored electric car project, but they roused enough interest to lead to its discovery. Earlier this week, an Apple employee who saw the car rumors told Business Insider that Tesla employees had been leaving the car company to work on an Apple project that was "too exciting to pass up" and that would "give Tesla a run for its money."

That rumor led Financial Times to discover Apple's efforts to recruit vehicle experts, such as former Mercedes-Benz R&D President and CEO Johann Jungwirth, who joined Apple back in September, which in turn led to the uncovering of the full scope of "Project Titan" at Apple.

Related Roundup: CarPlay

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...

Top Rated Comments

flash84x Avatar
121 months ago
That new campus makes so much sense now, there is a big test track in the basement.
Score: 69 Votes (Like | Disagree)
LIVEFRMNYC Avatar
121 months ago
You would need to jailbreak to make illegal u-turns.
Score: 57 Votes (Like | Disagree)
farewelwilliams Avatar
121 months ago
comes with a $1000 proprietary charging cable.
Score: 56 Votes (Like | Disagree)
Yvan256 Avatar
121 months ago
It will be cheaper than Tesla because of Apple's scale.

Just like Macs are cheaper than other computers and iPhones are cheaper than other smartphones because of Apple's scale.

Oh wait. :rolleyes:
Score: 41 Votes (Like | Disagree)
AppleScruff1 Avatar
121 months ago
No way it will be a minivan. It will be thin and flat, more like a magic carpet.
Score: 41 Votes (Like | Disagree)
Chrjy Avatar
121 months ago
Personally I can't see Apple straying so far from their core business...there's something fishy about this.
Score: 37 Votes (Like | Disagree)