Apple acquisition

By MacRumors Staff

Apple acquisition Articles

Apple Acquires Virtual Reality Company NextVR

Thursday May 14, 2020 11:38 am PDT by
Apple has acquired California-based virtual reality company NextVR, Apple confirmed to Bloomberg today. New's of Apple's planned NEXTVR acquisition first surfaced in April, but it appears the purchase wasn't completed until recently. Apple reportedly spent around $100 million to purchase the company. The NextVR website has disappeared, and there is a message that says the company is...

Apple Reportedly Acquiring NextVR for $100 Million

Monday April 6, 2020 12:41 pm PDT by
Apple is planning to acquire California-based virtual reality company NextVR in a deal said to be worth $100 million, 9to5Mac reported over the weekend. NextVR is a company that melds virtual reality with sports, music, and entertainment, offering VR experiences for watching live events on VR headsets from PlayStation, HTC, Oculus, Google, Microsoft, and other manufacturers. NextVR has...

Apple Acquires AI Startup Voysis to Improve Siri

Friday April 3, 2020 2:55 pm PDT by
Apple has purchased artificial intelligence startup Voysis with the aim of improving Siri, reports Bloomberg. Voysis offers a platform that allows digital voice assistants to better understand natural language. The company worked to improve voice assistants in online shopping apps, allowing software to better interpret requests from users. The website, which is now defunct, said that the...

Apple Acquires Weather App Dark Sky

Tuesday March 31, 2020 10:22 am PDT by
Apple has acquired weather app Dark Sky, Dark Sky's developers announced today. Dark Sky is one of the most popular weather apps on the App Store, known for its accuracy and storm warnings. Our goal has always been to provide the world with the best weather information possible, to help as many people as we can stay dry and safe, and to do so in a way that respects your privacy. There is no ...

Apple Acquires Artificial Intelligence Company Xnor.ai

Wednesday January 15, 2020 10:01 am PST by
Apple has purchased Seattle startup Xnor.ai, a company that specializes in on-device artificial intelligence, reports GeekWire, citing sources with knowledge of the acquisition. Apple is said to have paid around $200 million for Xnor.ai, and while both Apple and Xnor.ai have declined to comment on the potential acquisition, much of the Xnor.ai website has been taken offline and GeekWire says...

Apple Buys UK-Based Company 'Spectral Edge' to Bolster iPhone's Photographic Capabilities

Thursday December 12, 2019 12:39 pm PST by
Apple has purchased UK-based photography company Spectral Edge, reports Bloomberg. The Spectral Edge website is now defunct, but the company had developed a mathematical technique for improving photographic imagery in real-time. Created in 2014 from academic research at the University of East Anglia, Spectral Edge's algorithm is able to enhance low-light smartphone images, something that could ...

Apple May Have Acquired Motion Capture Company IKinema [Update: Confirmed]

Thursday October 3, 2019 2:59 pm PDT by
Apple may have recently acquired UK-based motion capture company IKinema, based on evidence from company filings and information shared by a MacRumors reader. IKinema offers animation technology that's used for games, virtual reality, and more. Earlier this year, for example, IKinema partnered with Ubisoft for IKinema's RunTime software for character creation. IKinema specialized in technology ...

Apple May Have Acquired AI Visual Search Startup Fashwell [Updated]

Wednesday August 7, 2019 11:21 am PDT by
Apple may have purchased image recognition startup Fashwell, a company that designed an engine able to recognize products in images to make photos shoppable. Fashwell CEO Matthias Dantone, CSO Lukas Bossard, and CTO Michael Emmersberger all list Apple as an employer as of January 2019, suggesting an acquisition in late 2018. Dantone's LinkedIn profile says that he works on Apple's machine ...

Apple Reportedly in Process of Acquiring Self-Driving Vehicle Company Drive.ai

Thursday June 6, 2019 6:09 am PDT by
Apple is in the process of acquiring self-driving vehicle startup Drive.ai in order to boost its own development of a self-driving vehicle system, according to unnamed sources cited by The Information's Amir Efrati and Alex Heath. The planned deal is described as an "acqui-hire," suggesting that Apple is interested in the company primarily for its employees rather than its technology. The...

Apple Acquired Tueo Health, a Startup Developing an Asthma Monitoring App

Friday May 24, 2019 1:30 pm PDT by
Apple in 2018 acquired Tueo Health, a startup working on an app to help parents monitor asthma symptoms in sleeping children, reports CNBC. Tueo's CEO and COO, Brownwyn Harris and Anura Patil, changed their employers from Tueo to Apple in late 2018, which is perhaps when the acquisition was completed. An Apple spokesperson declined to comment to CNBC on the acquisition, and it's not known ...

Apple Has Reportedly Acquired Italian Startup Stamplay

Thursday March 21, 2019 8:40 am PDT by
Apple has acquired Italian startup Stamplay, which offered an API-based back-end development platform, according to Italian newspaper Il Sole 24 Ore. The report claims Apple paid around five million euros for the company. The report does not cite Apple's standard statement for acquisitions, which typically reads "Apple buys smaller technology companies from time to time, and we generally do...

Apple Purchases Machine Learning Startup Laserlike

Wednesday March 13, 2019 12:32 pm PDT by
Apple last year acquired Laserlike, a machine learning startup located in Silicon Valley, reports The Information. Apple's purchase of the four-year-old company was confirmed by an Apple spokesperson with a standard acquisition statement: "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans." Laserlike's website says that its core...

Apple Acquires Voice App Startup PullString

Friday February 15, 2019 12:52 pm PST by
Apple recently purchased PullString, a San Francisco startup that enables the design and publishing of voice apps through its PullString Converse platform, reports Axios. PullString could be used to improve the voice capabilities of Siri, Apple's personal voice assistant. On its website, PullString says that it can be used to "collaboratively design, prototype and publish voice...

Apple Buys DataTiger, a UK Digital Marketing Startup

Thursday February 14, 2019 12:52 pm PST by
Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers." DataTiger's website is blank, but a LinkedIn page for the company says that it offers a set of tools that enable customers to build marketing software that "puts data to work." Usi...

Shazam App is Now Ad-Free Following Apple Acquisition

Monday December 17, 2018 4:57 am PST by
Two and a half months after Apple announced the completion of its Shazam acquisition, the music recognition iOS app is now completely ad-free [Direct Link]. Previously, Shazam would present users with various border advertisements throughout the app, similar to most other ad-supported iOS apps, but as long as you are on version 12.5.1 you will no longer see any ads in Shazam. The app still...

Apple Has Reportedly Acquired British Startup 'Platoon' Focused on Discovering Up-and-Coming Music Artists

Friday December 7, 2018 4:41 am PST by
Apple has acquired Platoon, a London-based A&R startup focused on discovering rising music artists, according to Music Business Worldwide. Platoon was founded in 2016 by Saul Klein, co-founder of defunct British video-on-demand service LoveFilm, and Denzyl Feigelson, who is a 40-year music industry veteran and has been advisor to Apple about matters related to iTunes and later Apple Music...

Apple Purchases AI Device Startup Silk Labs

Tuesday November 20, 2018 4:22 pm PST by
Apple has acquired Silk Labs, an AI startup that focuses on making AI software "lightweight enough" for consumer hardware like cameras and speakers, reports The Information. Apple purchased Silk Labs, a small startup with approximately a dozen employees, earlier this year. Silk's website says that it aims to "bring next-generation visual and audio intelligence to connected products" with...

Apple's Acquisition of AR Startup Leap Motion Fell Through Twice, Due to 'Eccentric' Founders and Poor Management

Wednesday October 31, 2018 9:13 am PDT by
A new article by Business Insider today takes a look into failed talks that occurred between Apple and startup Leap Motion, which the Cupertino company tried to acquire twice in less than five years. Leap Motion is a company that focuses on making advances in the fields of virtual reality, augmented reality, and hand tracking technology. According to multiple unnamed insiders, the most recent...

Shazam Informing Users About Apple Acquisition, Account Data Now Aligned With Apple's Privacy Policy

Thursday October 25, 2018 8:08 am PDT by
Nearly one year after Apple announced its acquisition of music recognition service Shazam, and one month since the acquisition was completed, Shazam has now begun informing users of Apple's plans with their data (via iGeneration). You can see the new splash screen if you have a Shazam account and open up the app. If you've created a Shazam account in the past, which allows you to share Shazams ...

Axios: Apple Has Acquired Asaii, a Music Analytics Platform 'Able to Find the Next Justin Bieber' [Update: No]

Sunday October 14, 2018 9:02 pm PDT by
Apple has acquired San Francisco-based music analytics startup Asaii, according to unnamed sources cited by Axios. The deal, which has not been confirmed by Apple, was reportedly worth less than $100 million. Asaii built tools that allowed music labels to discover, track, and manage artists using machine learning. The platform pulled data from social networks and streaming music services,...