While much of the wearables focus remains on the upcoming Apple Watch launch, Pebble continues to push forward with its own smartwatch platform that began as a record-setting Kickstarter project and has blossomed into a successful company. Pebble CEO Eric Migicovsky recently discussed the company's extensive plans for new hardware in the upcoming year, along with a few details of Pebble's prosperous 2014, in an interview with The Verge.

Reaching a milestone for the company, Pebble shipped its one millionth Pebble smartwatch on December 31, 2014, undoubtedly thanks to a few major price drops to its flagship products and the introduction of noteworthy apps onto the device last year. As The Verge points out, Pebble's biggest competitor in 2014 was Google's Android Wear device range, but both will be facing significant competition come this April when the Apple Watch launches to the public.

pebblesteel
Migicovsky is unfazed by the imminent release of the Apple Watch, however, outlining how Pebble's line of devices planned for release this year will deal less with the app-obsessed world most devices focus on, instead offering something dramatically different than any smartwatch on the market.

"We’ve found a new framework to use as an interaction model on the watch," boasts Migicovsky, before adding that while apps will continue to exist on Pebble, they won't be the main focus of the platform. "It doesn't look like what we have today, and it doesn't look like what's on your smartphone."

Migicovsky sticks mostly to pointing out Pebble's successful year - such as the company more than doubling by year's end its 400,000 units sold as of March - than providing meaningful details on new products coming out of the company. He tells The Verge fans will have to wait until "later this year" for more details on the company's upcoming devices.

Pebble's unflinching attitude towards its upcoming war with the Apple Watch falls in line with previous actions the company has taken when it comes to Apple's new wearable. When Apple announced the Apple Watch last September, Pebble updated its website with a few related zingers - targeting battery life, price, and over-enthusiastic responses - aimed at its competitors, namely Apple.

Tag: Pebble

Top Rated Comments

MrXiro Avatar
85 months ago
Yeah, good luck Pebble. With Apple around the corner and much better Android alternatives your days are numbered.

You all doubled sales because you drastically lowered the price right when the Apple Watch was announced.

Disagree... Apple Watch is priced too high for the average consumer for a satellite product like a smart watch... Pebble's $99 price point is spot on for a 2 year old product. The price drop is no different than Apple's price drop of their aging iPod Touch last year.

----------

Cracker jack watches :)

Image (http://i.imgur.com/1WEVbaF.png)

You do realize this is as petty as Android and Windows fans calling Apple Products "toys" right? I used to think Apple fans were a little more mature than this... guess not when it comes to a watch that hasn't been released yet.

----------

Nice pun Tankmaze :)


Are Pebble's days numbers? Maybe. Maybe not. What Pebble has created is somewhat unique right now. Pretty good battery life. Low barrier of entry (price point). Plenty of features. And oh yes - it's cross-platform.

While other watches might be nicer, they also come at the expense of price, battery life, and perhaps a lot of extras that some/many might not even want.

I wouldn't rule the Pebble out yet.

Smartest post on this thread!
Score: 10 Votes (Like | Disagree)
troop231 Avatar
85 months ago
Cracker jack watches :)

Score: 8 Votes (Like | Disagree)
samcraig Avatar
85 months ago
Yeah, good luck Pebble. With Apple around the corner and much better Android alternatives your days are numbered.

You all doubled sales because you drastically lowered the price right when the Apple Watch was announced.

The Apple Watch will sell more on its first day than the Pebble will sell in the entire lifetime of the company past present and future.

Simple as that.

Good for them to stay positive and optimistic. But Apple watch hasn't launched yet. it could increase pebble sales for people looking apple watch alternative or they could be gone next year as apple watch become the giant in the category.

Time will tell.

Nice pun Tankmaze :)


Are Pebble's days numbers? Maybe. Maybe not. What Pebble has created is somewhat unique right now. Pretty good battery life. Low barrier of entry (price point). Plenty of features. And oh yes - it's cross-platform.

While other watches might be nicer, they also come at the expense of price, battery life, and perhaps a lot of extras that some/many might not even want.

I wouldn't rule the Pebble out yet.
Score: 7 Votes (Like | Disagree)
sfrancis928 Avatar
85 months ago
Are Pebble's days numbers?

No I think they're NSDates. :)
Score: 4 Votes (Like | Disagree)
samcraig Avatar
85 months ago
they won't have as many functions nor will they have direct support from Apple or Google for first party features.

Their best bet at this point is to partner with Blackberry and Microsoft to become the defacto smart watches of those devices since the Android and Apple Watches won't work with those devices.

Pebble is lost. It's only a matter of time before they start on the slippery downslope. And they better be very worried about the Apple watch. Pebble is such a cheap, ugly toy. So much so that it won't even suffice as a budget alternative to the Apple Watch. Bye bye Pebble.

I completely disagree. I'm confused why some posters here believe that anyone who wants a smart watch is going to fork over over $300 for one.

I agree that FitBit is a major competitor. But Android Wear and Apple Watch? Birds of a different feather.

Not everyone wants all the bells and whistles that Google and Apple are delivering. It's just that simple.
Score: 4 Votes (Like | Disagree)
jblagden Avatar
85 months ago
Not Surprised Due to Price

I'm not surprised that the Pebble is selling as well as it is.

The Apple Watch is cool, but it's $250 more. Most people just aren't going to spend $350 on a watch. Most people don't even want to spend that much on a smartphone, much less a watch. Generally, people want to spend $20-$50 on a watch and leave it at that.

The Pebble is priced a lot more reasonably(and affordably) at $100. It's a lot easier to see spending $100 on a smartwatch than $350. Even though the $100 Pebble looks a little cheap, it serves the purpose of a smartwatch without being too expensive.

At $350, the Apple Watch just isn't priced to sell. It'll sell, but most people won't buy one because it's far too expensive for its purpose.

And don't get me wrong, I'm a big Apple guy; I realize I don't sound like it, complaining about the price. i just can't see spending $350 on a watch.
Score: 3 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
apple rtp land

Apple Preparing to Occupy 200,000 Square Feet of Temporary Space Ahead of New $1 Billion North Carolina Campus

Thursday July 29, 2021 9:14 am PDT by
Back in April, Apple announced a $430 billion investment over the next five years to create more than 20,000 new jobs as the company continues to expand. One significant piece of that plan is a new engineering and research center in North Carolina where Apple will be investing over $1 billion and hiring at least 3,000 employees. Assemblage of seven properties in Research Triangle Park owned by ...
telegram

Bumper Telegram Update Enables Video Calls With Up to 1,000 Viewers

Saturday July 31, 2021 12:13 am PDT by
Telegram Messenger has received a major update to its video capabilities, including support for video calls with up to 1,000 viewers. Group video calls in Telegram allow up to 30 users to stream video from both their camera and their screen, and now a maximum of 1,000 people can tune into the broadcast. Telegram says it intends to continue increasing this limit "until all humans on Earth...
app store blue banner

Elon Musk: Apple's App Store Fees Are a 'De Facto Global Tax on the Internet'

Friday July 30, 2021 10:04 am PDT by
Tesla CEO Elon Musk took to Twitter today to criticize Apple's App Store fees in a tweet that sides with Epic in the ongoing Epic v. Apple dispute. "Epic is right," wrote Musk, before going on to call Apple's App Store fees a "de facto global tax on the Internet." Musk earlier this week made veiled comments about App Store fees, but today's statement is a much more direct criticism....
FaceID iMac REREREREMIX

Top Stories: Face ID on Future Macs, Elon Musk Criticizes Apple, and More

Saturday July 31, 2021 6:00 am PDT by
This week saw an interesting range of Apple news and rumors, including a blockbuster earnings report, rumors about next year's "iPhone 14" and Face ID coming to Macs, and more. Subscribe to the MacRumors YouTube channel for more videos. Other popular topics included Apple's crackdown on leaks, changes in the latest round of betas for iOS 15, iPadOS 15, and macOS Monterey, and several stories...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...