Apple Acquires Media Analytics Company Semetric Ahead of Beats Music Relaunch

Apple has acquired British media analytics company Semetric and will look to roll in the company's Musicmetric tracking service into its relaunch of Beats Music later this year, reports The Guardian.

musicmetric

In documents filed with Companies House earlier in January, Semetric’s registered address was changed to 100 New Bridge Street in London – the office of law firm Baker & McKenzie, which is also the registered address of Apple Europe Limited.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plan,” said Apple in a statement provided to the Guardian, although Semetric declined to comment.

First launched in 2008, Musicmetric is known for its expansive tracking of music sales, downloads, and social networking statistics for artists and labels. In 2013, the startup also struck a deal with streaming service Spotify to integrate its data into Musicmetric's profiles for users.

Last year, it was reported that Apple would be revamping the Beats Music streaming service for 2015, and was even said to be pushing for an industry-leading $5 monthly subscription cost. Apple could look to offer musicians and music labels a way to track their iTunes and social networking statistics with Musicmetric, although both companies have yet to specify their plans.

Top Rated Comments

SchneiderMan Avatar
119 months ago
I am Lorde, ya ya ya.
Score: 19 Votes (Like | Disagree)
pickaxe Avatar
119 months ago
List of things Apple is planning that I don't care about:
- Beats Music integration
- Apple Watch
- Apple Watch OS
- iPad Pro

Things that I'm interested in but Apple doesn't seem interested in:
- OS X refinement
- iOS refinement
- iCloud that works
- Intuitive graphical user interfaces
- A desktop Mac without laptop internals that doesn't cost 2500$+
- Better hardware quality control
- iTunes overhaul
- New iPods that aren't an iPhone minus the radio
- First-party Prosumer apps
- ...
Score: 17 Votes (Like | Disagree)
maflynn Avatar
119 months ago
This will officially welcome us to a world where record labels make decisions entirely based on stats. It's the stock market equivalant of the music business. RIP.

And the music business never used statistics before.
Score: 6 Votes (Like | Disagree)
Siderealx Avatar
119 months ago
This will officially welcome us to a world where record labels make decisions entirely based on stats. It's the stock market equivalant of the music business. RIP.
Score: 5 Votes (Like | Disagree)
timtempest Avatar
119 months ago
Yay

As a seller in iTunes this is wonderful news. At the moment I only have access to total sales information. I've basically no idea where those sales come from or which of my promotional methods are successful.

Good stuff.

On the down side although services like spotify are great for consumers I only make $0.0054 to $0.0066 per play from Spotify (after CDBaby takes a small slice), or $0.0021 from Rdio, or $0.01050000 from Deezer. It takes some time to collect enough revenue to be able to record new tracks, or indeed feel motivated to do so.

Tim
Score: 5 Votes (Like | Disagree)
Saucesome2000 Avatar
119 months ago
List of things Apple is planning that I don't care about:
- Beats Music integration
- Apple Watch
- Apple Watch OS
- iPad Pro

Things that I'm interested in but Apple doesn't seem interested in:
- OS X refinement
- iOS refinement
- iCloud that works
- Intuitive graphical user interfaces
- A desktop Mac without laptop internals that doesn't cost 2500$+
- Better hardware quality control
- iTunes overhaul
- New iPods that aren't an iPhone minus the radio
- First-party Prosumer apps
- ...

Isn't IBM taking care of the prosumer apps? I don't want Apple getting into any new businesses until they polish up what they're working on. I'm a pretty hardcore fanboy, but even I see the recent slips in quality.
Score: 2 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Will Expand to These 8 U.S. States

Monday February 12, 2024 7:51 am PST by
In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver's license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available ...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...