MacRumors

AAApple announced that it has hired Angela Ahrendts, CEO of Burberry, as Senior Vice President of Retail and Online Stores. According to the press release, Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores.

“I am thrilled that Angela will be joining our team,” said Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”

Ahrendts will join Apple in the spring and will continue her role as Burberry CEO until then.

“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts. “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”

The head role of Apple's retail stores has had significant turnover in the past couple of years. Ron Johnson left Apple in 2011 after having been at Apple for eleven years and is widely credited for building up their retail initiative. Johnson was replaced by John Browett who lasted less than a year at Apple.

Valve has released a video demonstrating its Steam Controller, a handheld gaming controller that will eventually be compatible with many Steam games, including popular titles like Portal, Counterstrike and Team Fortress.

The Steam Controller is designed to work with all the games on Steam: past, present, and future. Even the older titles in the catalog and the ones which were not built with controller support. (We’ve fooled those older games into thinking they’re being played with a keyboard and mouse, but we’ve designed a gamepad that’s nothing like either one of those devices.) We think you’ll agree that we’re onto something with the Steam Controller

The Steam Controller includes a touch screen in the center of the device with a pair of trackpads around the outside using "super-precise" haptic feedback and "dual linear resonant actuators" to deliver a range of force and vibration feedback sensations.

The Steam Controller is currently in beta and is designed to work primarily with the Steam Machine set-top box. It will also work with any PC version of Steam, including Steam for Mac.

Released over the weekend, new app SnapHack is designed to allow users to save snapshots and videos sent via Snapchat without giving the sender a notification (via The Los Angeles Times). Snapchat photos are meant to be ephemeral, disappearing from servers and devices within seconds after viewing, with Snapchat providing notifications if a photo or video is saved.

SnapHack bypasses Snapchat’s screenshot notification mechanism by culling unread photos and videos from Snapchat’s servers. The app asks users to log in with their Snapchat credentials, where it is able to secretly save unread photos and videos to the camera roll. Content that has already been opened within the app cannot be saved via SnapHack, and logging into SnapHack logs users out of Snapchat.

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Log into SnapHack with your Snapchat credentials and it will download any images and videos that you haven’t yet opened in Snapchat.

When you get a Snapchat notification or see that you have new snaps, simply open SnapHack first, pull down to refresh, and it will grab your new snaps.

Earlier this year, capturing screenshots of Snapchat photos and videos was also possible during early betas of iOS 7, which disabled the app’s screenshot detection methods. Apple later implemented a new screenshot detection API, allowing Snapchat to function unhindered. Though Snapchat has declined to comment on the SnapHack app, given Apple’s direct support of Snapchat, it’s unlikely that SnapHack will be permitted to remain in the App Store for long.

In other Snapchat news, the company today posted a disclosure on its website detailing its content storage policies. While Snapchat does not store content that has been opened, it does store unopened images and videos, which can be retrieved.

According to Snapchat, it has received and provided unopened content for approximately one dozen warrants since May of 2013, and has been required to preserve content while investigations are ongoing.

So what is a circumstance when we might manually retrieve a Snap, assuming it is still unopened? For example, there are times when we, like other electronic communication service providers, are permitted and sometimes compelled by law to access and disclose information.

Since May 2013, about a dozen of the search warrants we've received have resulted in us producing unopened Snaps to law enforcement. That’s out of 350 million Snaps sent every day.

The company also notes that images added to the new Stories feature are deleted after 24 hours, but can be viewed during that time for content violations, unlike standard Snaps.

SnapHack is an iPhone-only app that can be downloaded from the App Store for $0.99. [Direct Link]

Snapchat is an iPhone-only app that can be downloaded from the App Store for free. [Direct Link]

As Samsung's home country of South Korea approaches connected device saturation, Apple's share of the market is dwarfed by Samsung's share, according to a new report from mobile analytics firm Flurry.

Of a total of 33,527,534 active smartphones and tablets in South Korea, Apple iPads and iPhones make up 14 percent. Samsung devices, including larger phone/tablet hybrids, make up 60 percent of all connected devices. LG and Pantech are also popular in the country, with 10 and 15 percent share, respectively.

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Based on rapid device adoption in 2011 and 2012 and slowing adoption numbers in 2013, Flurry suggests South Korea is the first market to approach connected device saturation, serving as an early indicator of what smartphone adoption might look like in other worldwide markets as mobile market growth begins to slow.

As shown in the graph, that growth has slowed markedly in the past year or so, and has even been negative in some months. That implies that the South Korean connected device market either already is, or will soon be, the first in the world to reach saturation. As such, it provides a good early indicator of what other markets can expect once the rapid growth period the mobile market has experienced over the past few years ends.

Unlike other parts of the world, however, phone/tablet hybrids more commonly known as "phablets" are highly popular in South Korea. While 41 percent of connected devices in South Korea are phablets, the hybrids remain fairly unpopular in the rest of the world, making up just 7 percent of the market. Tablets were also more popular worldwide, making up 19 percent of connected devices, compared to just 5 percent in South Korea.

phablets
As noted during Apple's third quarter financial results call, though the iPhone remains less popular in South Korea, it topped a customer satisfaction survey [Google Translation] in the country, outpacing Samsung by two percent.

As companies like Samsung, LG, and HTC continue to produce larger smartphones, Apple too is said to be experimenting with additional iPhone sizes ranging from 4.8 inches to 6 inches, which could shift more of the market in Samsung’s home country towards Apple in the future.

HTC today unveiled its newest device, the HTC One max, a 5.9-inch smartphone that includes a dedicated fingerprint sensor. Unlike the convenient home button location of the fingerprint sensor in the iPhone 5s, the One max’s sensor is located on the back of the device, near the camera.

The sensor is activated via a swipe and can be programmed to recognize three different fingers. Each finger can be tied to a different function, allowing quick access to frequently used apps. One finger, for example, can unlock the phone, while another might open up the camera.

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While that sounds useful in theory, reviews of the HTC One max have likened its fingerprint sensor to little more than a gimmick. While the iPhone 5s received rave reviews for the Touch ID’s utility and ease of use, the One max fingerprint sensor appears to be less functional due to its location and the need to wake the phone from sleep before use. The Verge has a detailed review of the feature, calling it an "exercise in frustration."

Firstly, it's placed in exactly the wrong place. Sitting immediately below the camera lens and requiring a swipe, it pretty much compels you to smudge the lens every time you want to identify yourself. The need for a vertical swipe is also problematic, since your hand’s natural position is at an angle to the sensor, demanding an unnatural and uncomfortable motion to activate it. Inevitably, that leads to regular failures to recognize your epidermic signature.

Equally enervating is the fact that you have to wake the One max from sleep before swiping to unlock it. The whole point of these fingerprint sensors is to speed up security processes, not make them more finicky, and that’s exactly where the HTC One max fails. There's plenty of potential here, as you can enroll up to three different fingers and assign each an app to launch, but that only works from the lock screen — why not universally? As it is, the fingerprint scanner implementation here is clumsy, awkward, and comfortably in line with the long history of failed attempts at making this technology work.

Pocket-lint agrees, noting the difficulty in using the fingerprint scanner without swiping the camera lens.

But it's irritating that you have to press the standby button before you can swipe to unlock the phone, so it's a two-stage process and we'd much rather it was one.

Much as we hate to say it, the fingerprint scanner on the iPhone 5S is much better when it comes to unlocking: you press the button, it scans, and you're in. It's one process. On the HTC One max, we suspect that some will find it fiddly from the off, and disable the feature in favour of regular on-screen security.

In addition to a finger print sensor, the One max features a 1.7Ghz quad-core processor, a 1080p display, 16 to 32GB of expandable storage, a 4-megapixel UltraPixel camera with an f/2.0 aperture, and a 3300 mAh battery for up to 25 hours of talk time.

The smartphone will be available on Sprint and Verizon later in October.

Some Chinese case-makers expect the new iPad mini to be roughly 0.3mm thicker than the current model, going from 7.2mm to 7.5mm, according to a report from Mac Otakara. The cases also indicate the device will be 0.2mm wider, growing from 134.7mm to some 134.9mm.

A number of iPad mini backplates, supposedly from the new device, have leaked over the past few months, with no hint that the size of the new mini will be different from the old one. However, given the small size changes in the new report -- only 0.3mm difference in thickness -- it would likely take a micrometer to notice any change.

NewImage
The third-generation iPad, which was the first Apple tablet to come with a Retina display, gained 0.6mm in thickness and 0.07 pounds from the prior generation.

The new iPad mini cases also have a small hole for a possible back-mounted microphone, something that has appeared in prototype fifth-generation iPad shells, and also on preproduction cases for the first-generation iPad mini. However, alleged second-generation iPad mini shells have not had a microphone hole in that location.

The next iPad mini will be revealed next Tuesday, October 22 and it is widely anticipated to include a high-resolution Retina display -- though it's possible the new mini will be in short supply because of manufacturing difficulties with the new display.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Neutral)
Related Forum: iPad

According to new data by Consumer Intelligence Research Partners (via AllThingsD), the iPhone 5s has been outselling the iPhone 5c by more than a two-to-one margin since the launch of both devices last month, with the higher-end device accounting for 64% of total iPhone sales and the lower-cost device accounting for 27%. The iPhone 4S made up the remaining 9%, with the iPhone 5s capturing a lesser percentage of new sales this year when compared to the 68% of new sales captured by the iPhone 5 last year.
iphone_5s_5c

What’s more surprising is the iPhone 5c’s sales performance relative to that of the iPhone 4S’s following the debut of the iPhone 5. Despite the 5c’s newness and its colorful design, it’s not selling that much better than the 4S did when it was demoted to legacy iPhone by the flagship iPhone 5.

According to CIRP’s analysis, the 5c accounted for 27 percent of iPhone sales during the time period surveyed — just slightly more than the 23 percent captured by the 4S during the same period last year. Remember, the new 5c is this year stepping into a role similar to the one the old 4S served last year: The $99 iPhone. But Apple has attempted to improve its value proposition, tricking it out with a new plastic chassis and color options.

A 2-to-1 lead for the iPhone 5s over the iPhone 5c would appear to mark a decline from the launch weekend of September 20, when analytics firm Localytics saw the ratio at closer to 3.5-to-1 by tracking the new devices showing up on its network. At the time, we noted that the gap would likely narrow over time as the launch weekend focused on early adopters buying the higher-end iPhone 5s models that were in short supply, while over the longer term the iPhone 5c would more likely hold appeal for mainstream customers updating when their current contracts run out, and that dynamic appears to already be playing out in the weeks following the launch.

Last week, it was reported that Apple is cutting iPhone 5c production from 300,000 units to 150,000 units per day, with the iPhone 5c seeing significantly better availability compared to the iPhone 5s. It is, however, unclear how much of the ample iPhone 5c stock are due to weak demand and how much is due to Apple simply having met demand through more effective production.

Apple announced last month that the iPhone 5s and iPhone 5c had sold a record nine million units during their launch weekend, but the company did not break down the sales distribution between the two models. However, a report from last week stated that the iPhone 5c finished second in sales over the month of September at US carriers AT&T and Sprint, and finished within the top three in sales at all four major carriers, which suggests that the lower-cost iPhone is at least selling fairly well.

Related Forum: iPhone

uk_iphone_store_recyclingAfter officially launching the U.S. version of the program in late August, Apple has officially confirmed that it is launching its iPhone trade-in program today at its UK retail stores, reports Pocket-lint.

"iPhones hold great value. So, Apple Retail Stores in the UK are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling," an Apple spokesperson has said. "In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone."

Under the program, users can receive a gift card in exchange for their older devices, although the gift card must immediately be used toward the purchase of a new iPhone.

Customers may also get quotes from Apple for a similar trade-in program online that launched nearly two years ago, with the option of shipping a device for recycling available as well. In the United States, the online and in-store programs are run by different third-party companies, and the same may be true in the UK, meaning that consumers may want to check both programs to determine any differences in trade-in value. Separate trade-in services may also offer greater value, although Apple's in-store program offers the convenience of an immediate no-hassle credit against the purchase of a new device.

Related Forum: iPhone

cricket_logo U.S. regional prepaid carrier Cricket today announced today that it will be offering the iPhone 5s and iPhone 5c to customers beginning October 25th. The devices will be compatible with the company's various nationwide 4G LTE and 3G CDMA wireless networks and feature nationwide talk, text and data plans with no annual contracts.

Cricket Communications, Inc. today announced Cricket Wireless will offer iPhone 5s, the most forward-thinking smartphone in the world, and iPhone 5c, the most colorful iPhone yet, to customers beginning on October 25, 2013. Customers may pre-register interest today at www.mycricket.com/register. For more information please visit: www.mycricket.com.

Cricket first began offering the iPhone in 2012, but stated back in Feburary that weak iPhone sales would prevent it from purchasing its full allotment of iPhones from Apple. However, Cricket's parent company Leap Wireless announced during its Q1 2013 financial results that its subsidary experienced improved iPhone sales amidst significant customer and revenue losses.

This past July, AT&T agreed to acquire Leap Wireless for $15/share -- roughly $1.2 billion in cash, plus the $2.8 billion in net debt that the company held. Cricket has now also become the third major prepaid carrier to offer the iPhone 5c and iPhone 5s after Sprint's Virgin Mobile and AT&T's AIO Wireless.

Related Forum: iPhone

IngressIngress, a mobile-augmented reality game created by Google for Android devices, is set to launch on iOS devices next year, reports AllThingsD.

Plans for the iOS version of the game were confirmed by Ingress product manager Brandon Badger, with the Android version experiencing over ten thousand active players a month and one million activations total since Google launched a closed beta for the title last November.

As described in the Google Play description, the multiplayer gameplay of Ingress centers around two sides, The Enlightened and The Resistance, who compete against each other for clues about a mysterious new technology. The story is set in real-time with Google delivering new clues every week, with players claiming local landmarks around them in the real-world, which earns them points for their respective team in-game.

Ingress transforms the real world into the landscape for a global game of mystery, intrigue, and competition.

Our future is at stake. And you must choose a side.

A mysterious energy has been unearthed by a team of scientists in Europe. The origin and purpose of this force is unknown, but some researchers believe it is influencing the way we think. We must control it or it will control us.

Move through the real world using your Android device and the Ingress app to discover and tap sources of this mysterious energy. Acquire objects to aid in your quest, deploy tech to capture territory, and ally with other players to advance the cause of the Enlightened or the Resistance.

An unauthorized version of Ingress was released for iOS earlier this year for both jailbroken and non-jailbroken devices, however the port's creators warn that players may be banned for using an unofficial app. A new Ingress story titled "13Magnus" began today with live events planned for 38 cities, concluding in San Francisco on December 14th. Ingress is set to launch for iOS in 2014, but Google has not specified when.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Apple may be planning to release a 12-inch MacBook with an all-new design and high-resolution Retina Display in the middle of 2014, according to KGI Securities analyst Ming-Chi Kuo.

90mm, f22
Specifically, the new MacBook is expected to feature a clamshell form factor even thinner than the current MacBook Air, and may debut at a lower-price point than the current Retina MacBook Pro line due to an improving yield rate. While Kuo stops short of calling the new model a replacement for the current MacBook Air line, his description of the model suggests that it would indeed supplant Apple's current ultra-slim notebook line.

We expect the unprecedented 12” model will boast both the portability of the 11” model, and productivity of the 13” model. The high resolution display will also offer the outstanding visual experience of the Retina MacBook Pro. The offering will likely be lighter and slimmer than the existing MacBook Air to further highlight ease of portability in the cloud computing era. We think the form factor will showcase a much improved clamshell structure, and that it will redefine laptop computing once again following the milestone created by the MacBook Air.

Kuo's claims match with a report from NPD DisplaySearch analysts earlier this week claiming that Apple is planning to introduce a new 12-inch MacBook Air next year. That new model was predicted to use a high-resolution 2304 x 1440 display

Both rumors also fall in line with earlier reports that Apple is set to move to IGZO displays for many of its future products, allowing for higher-resolution displays with lower power consumption.

Kuo has generally been quite accurate with his predictions over the past several years, including accurately outlining many of the details of Apple's 2013 launch plans as far back as January. Other accurate predictions have included the introduction of a "third MacBook line" that arrived in the form of Retina MacBook Pro models and the discontinuation of the 17-inch MacBook Pro last year.

Related Roundup: MacBook Air
Related Forums: MacBook, MacBook Air

Apple may be preparing to release a cheaper model of the iMac in 2014, KGI Securities analyst Ming-Chi Kuo states in a new research note. The analyst believes that sales of recent iMac models have failed to meet expectations and that Apple may look to introduce a lower-cost option in order to bolster sales in critical foreign markets.imac_family_2013

Our surveys indicate that Apple’s last iMac model, released at end-2012 with an all-new-design, shipped fewer-than-expected units in the worldwide market. We think the price was set too high and the model failed to make an impact in critical foreign markets like China. We thus think Apple may offer a budget iMac model to push shipments among non-US markets in the face of solid competition from Levono (CN), HP (US) and other rivals.

We are optimistic that a budget iMac would boost overall iMac shipments to grow 10-20% YoY in 2014.

After a major redesign last year, the iMac was given a surprise refresh last month as Apple updated the line of desktops based on Intel's Haswell processors, faster PCI Express-based flash storage options, and new 802.11ac Wi-Fi capabilities. Currently, the entry-level iMac 21.5 inch iMac starts at $1,299, while the 27-inch iMac starts $1,799. Both models are $100 more expensive than the previous generation iMacs, which debuted in 2011.

Related Roundup: iMac
Buyer's Guide: iMac (Neutral)
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ipad5_2 Countering earlier reports about the possibility of Apple launching a larger, 12.9-inch iPad next year, KGI Securities analyst Ming-Chi Kuo states in a new research note that the company will instead release a new sixth-generation 9.7-inch iPad with 30-40% higher pixel density than seen in both the current and upcoming full-sized iPad.

Contrary to speculation that next year’s iPad next year may come in a 12” form, or larger, we think it will not change from the current 9.7” format as we think a 12” iPad would not provide a good mobility experience given today’s technology limitations.

In light [of] advancing Oxide and a-Si technologies, the PPI of iPad 6, which we expect to come out at end-2014, will exceed that of 2013’s iPad 5 by 30-40%, which will offer more competent visuals.

In his research note, Kuo also touches on the third-generation iPad mini, which would be expected to launch alongside the higher-resolution iPad 6. Kuo believes that the second-generation iPad mini expected to be introduced at Apple's media event later this month will adopt a Retina display and that there will be no further changes to resolution for the third-generation iPad mini next year.

Apple is expected to unveil both the fifth-generation iPad and the second-generation iPad mini during an October 22 event that will also showcase other Apple products such as Mavericks and the Mac Pro.

Related Roundups: iPad, iPad mini
Related Forum: iPad

During its September iPhone media event, Apple announced that anyone who purchased an eligible new iOS device after September 1 would be able to download iPhoto, iMovie, and the iWork suite of apps (Keynote, Pages, and Numbers) for free. Apple today began sending out emails with iTunes credits to users who purchased both new iOS devices and one or more of the now-free iOS apps prior to its September 10 announcement.

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Eligible users appear to be receiving credit based on the number of apps they purchased, and the credit can be used towards the purchase of any content in the iTunes Store, including books, apps, and music.

Pages, Numbers and Keynote are normally $9.99 each in the App Store, while iMovie and iPhoto are priced at $4.99 each, which is a total savings of approximately $40 for customers who purchase a new Apple device.

Thanks Tim!

Unity, the engine behind a multitude of iOS apps, was today updated to version 4.2.2, adding iOS Game Controller support. According to the release notes, iOS game controller support plugs directly into the standard Unity Input API.

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Like most mobile games developers, we’ve been closely following what important additions and changes the recently released iOS 7 update has made. One of the biggest and most exciting of Apple’s initiatives is the standardization of game controllers for iOS-based platforms. So we’re happy to tell you that, in addition to several important bug fixes for Xcode 5 / iOS 7 (Build&Run, WebCamTexture and status bar), Apple Controller support is included with 4.2.2!

First introduced with iOS 7, Apple’s Game Controller API is designed to work with MFi (Made for iPhone) game controllers. While no such controllers have yet to be released, several are said to be in the works, including offerings from Logitech and GameCase.

Multiple games have also begun incorporating Game Controller support, including major titles like Walking Dead and Bastion. Though there is no information available on when MFi controllers might be available, increasing news of support suggests that the release could come at any time, possibly during Apple’s iPad-centric fall event.

Unity's blog post also has a mini tutorial for Unity developers that includes tips on how to add controller support to games.

Apple has clarified the shipping times for its iPhone 5s, with new shipping estimates ranging from two to three weeks for all carriers, colors, and capacities in the United States, Canada, and Asia Pacific. Apple Stores in Europe continue to list Apple's previous "October" shipping timeline.

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Taking into account delivery times, iPhones ordered today will arrive to customers in late October or early November.

The updated shipping time comes as Apple prepares to launch the iPhone 5s and the iPhone 5c to 35 new countries on October 25 and an additional 16 countries on November 1.

Though Apple's shipping times seem to have improved somewhat, a new study conducted by Piper Jaffray analyst Gene Munster reveals that in-store iPhone 5s availability has been slipping over the past two weeks. As a result, it is more difficult to reserve an iPhone for pickup, or walk into a store to purchase one, while previously, some models, such as Space Gray, were readily available.

Apple's iPhone 5s has been available in limited quantities since launch, selling out within a matter of hours after Apple began taking online orders. Gold and silver models in particular have been hard to come by, with supplies of the gold model in particular drying up within 30 minutes of the phone’s launch. The iPhone 5c remains in stock, with new orders shipping out within 24 hours.

Related Forum: iPhone

Apple’s proposed Apple Campus 2, now in the final planning stages, can be seen in detail in new model photos provided by San Jose Mercury News. The 4-story circular building, which Steve Jobs famously described as "like a spaceship," encompasses more than 2.8 million square feet and is designed to house upwards of 12,000 employees.

Dai Sugano

Image courtesy of San Jose Mercury News

As seen in the model, the campus includes the main spaceship building with curved glass windows and polished concrete ceilings, several auxiliary buildings, a massive parking structure topped with solar panels, an underground parking lot, and a huge number of trees. In addition to the main working area, the plans include an auditorium for events, a fitness center, and additional space for research and development. Apple's Chief Financial Officer, Peter Oppenheimer, was on hand to give some details about the campus.

"You see the energy and the love and the attention to detail that we've put into this," he told this newspaper during a sneak-peek of a top-secret, living-room sized model of the building. "We have treated this project just as we would any Apple product. And this will be a place for the most creative and collaborative teams in the industry to innovate for decades to come."

"The concept of the building," said Oppenheimer, "is collaboration and fluidity. It'll provide a very open-spaced system, so that at one point in the day you may be in offices on one side of the circle and find yourself on the other side later that day."

Though only the main buildings will be constructed during the first phase of the project, Apple has plans to add additional buildings to house extra employees at some point in the future.

Following an early October approval from the Cupertino Planning Commission, the campus is still subject to a vote from the Cupertino city council on October 15 and a final vote on November 19. If all parties involved approve the construction, Apple will remain on track for a 2016 debut of the new structure. A full gallery of the model can be seen on the Mercury News site.

Update: As noted by TechCrunch, Apple has begun sending out brochures asking residents of Cupertino to support the new Apple campus by emailing the Cupertino city council and attending the October 15 vote. The company says that it intends to break ground shortly after the campus is approved.

Update 2: The City of Cupertino has posted a nearly three-hour video (via MacGeneration) of the October 1 session discussing Apple's Environmental Impact report on the new campus project. The session includes a presentation by Apple Senior Director of Real Estate and Facilities Dan Whisenhunt, with a brief overview video beginning at the 8:15 mark in the session video.

AT&T is planning to discontinue its standard monthly voice and data plans for new customers, instead offering only its Mobile Share plans, reports Engadget.

AT&T is planning to axe its traditional monthly calling and data plans for new customers – both individual and family – in favor of the network’s latest shared data options, Engadget has learned after receiving an anonymous tip and reaching out to AT&T. It appears that this move is in response to the overwhelming success of AT&T’s Mobile Share since its original debut.

First introduced during the summer of 2012, AT&T's mobile share plans offer unlimited talk and text while providing a pool of data that can be used across multiple devices.

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The plans include a monthly data cost and a per-device charge that ranges from $10 to $50 based on the type of device and the selected data plan. Data is priced between $20 and $500, for between 300MB and 50GB of usage.

At the current time, AT&T also offers individual and family plans that include separate voice, data, and messaging charges at varying price points. The company says that for 95 percent of its customers, Mobile Share plans offer a better value.

The elimination of current voice and data plans will not affect existing customers, even through phone upgrades, line activations, and other plan adjustments. New customers, however, will only be able to choose a Mobile Share plan when signing up with AT&T after the changes go into effect.

AT&T plans to continue to offer the basic $40 plan that includes 450 minutes and no texting or data for customers who require a basic option. The switch to Mobile Share for new customers will be implemented on October 25.