Apple to Bolster iTunes Radio With Localized Ads, Content

Apple has plans to add both targeted local advertisements and broadcast radio stations to its iTunes Radio music service in the coming months, according to a report from The Information. The move will boost its advertising efforts and introduce new content on iTunes Radio, better positioning it to compete with market leader Pandora. Apple is also expected to begin advertising its own iTunes content through the iAd network.

In a move that strikes at the heart of Pandora's advertising business, iTunes Radio is expected to enable locally targeted advertising later this year, according to ad buyers who have spoken to Apple. Apple may begin promoting iTunes with "house ads" on its iAd mobile advertising network, an unusual move for the company.

Apple has reportedly contacted broadcasters like Cumulus Media, the second largest operator of radio stations in America. Cumulus serves approximately 150 million listeners in 110 metropolitan areas and could potentially bring multiple local stations to iTunes Radio. Apple made its first moves towards introducing local content on iTunes Radio earlier this year with the launch of the National Public Radio (NPR) channel, which will eventually include local stations offering a mix of live and taped news.

itunes_radio_hero2
Since the launch of iTunes Radio, Apple has had a renewed focus on advertising, redirecting its iAd team to monetize iTunes Radio through advertising sales. While the company has signed deals on a national level with several high profile companies like McDonald's, Nissan, Pepsi, and Procter & Gamble, local ads are new territory.

The addition of local ads could significantly boost the revenue iTunes Radio pulls in, which is a major threat to Pandora. Pandora currently focuses heavily on local ads with sales teams located in more than 35 markets around the United States.

In April, Apple moved towards expanding into Pandora's local advertising territory by making it easier to create and buy iAds on its network. While a developer account was previously required to create an ad campaign, that restriction has now been removed, making it simpler for advertisers large and small to create ads for the platform.

Apple's efforts to bolster its iTunes Radio revenue through local content come as the company works to acquire Beats Music, a paid streaming music service that delivers content on demand. With both iTunes Radio and Beats Music, Apple is hoping to boost its overall music sales, which have waned in recent years.

Top Rated Comments

(View all)
Avatar
84 months ago
Where's iTunes Radio outside of the US and Australia? It's not early 2014 anymore.
Score: 5 Votes (Like | Disagree)
Avatar
84 months ago
I switched back to Pandora

I like Pandora's personlization better, I use iTunes Radio when I want to listen to an unrelated playlist, like the Top 40, Dance mix, etc... But when it comes to **my** stations, it's Pandora
Score: 4 Votes (Like | Disagree)
Avatar
84 months ago
Screw the ads. How much do I have to pay to not get advertising? I've been on advertising overload for years, and can't take it anymore!
Score: 3 Votes (Like | Disagree)
Avatar
84 months ago
I would love to have more local ads.
Score: 3 Votes (Like | Disagree)
Avatar
84 months ago

What about Canada? How difficult is it to bring iTunes Radio here?
Sigh!:mad:


it's too cold, forget it
Score: 1 Votes (Like | Disagree)
Avatar
84 months ago

I would love to have more local ads.


Yeah, they really need a way to enable ads for iTunes Match subscribers (or just not block them).
Score: 1 Votes (Like | Disagree)

Top Stories

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...

Reliable Leaker Suggests AirTags 'Coming Soon' in Two Different Sizes

Tuesday October 20, 2020 1:53 am PDT by
Apple's rumored AirTags Bluetooth tracking devices could launch imminently and will be available in two size options, based on new tweets from cryptic-but-reliable leaker L0vetodream. In typical enigmatic style, the leaker first tweeted this morning that a "big one" and a "small one" are "coming soon," but withheld what they were referring to. However that was followed an hour later with the ...