iTunes Radio to Debut in September with Multiple High-Profile Advertising Partners

Apple's iTunes Radio will debut in September with a number of brand partners including McDonald's, Nissan, Pepsi, and Procter & Gamble, reports AdAge. Under the terms of the deal, Apple's launch partners will get exclusive ads within their industries through the end of 2013.

The deals range from the high single-digit millions of dollars to tens of millions of dollars and include a 12 month advertising campaign to run within the streaming music service for each of the participating brands.

First introduced at WWDC, iTunes Radio is Apple’s upcoming Internet radio service that functions similarly to Pandora, offering up personalized radio stations based on artist or song selections.

itunes radio
iTunes Radio is free, but is supported with both interstitial audio and video ads along with standard mobile ads. iTunes Match subscribers, however, can enjoy an ad-free experience.

Advertisements on iTunes Radio will come in three forms: interstitial audio and video ads and "slate" ads; interactive display ads that will take over whatever screen the consumer is using. That includes iPhones, iPads, all desktops and laptops loaded with iTunes (including Windows PCs) and Apple TV, the Apple device that brings Internet connectivity and apps to TVs.

iTunes Radio listeners will hear one audio ad every 15 minutes and will see a video ad each hour. While initial ads will run on all devices, advertisers will later be able to target ads to specific devices. Launch partners will also have the opportunity to create sponsored stations that have fewer ads than standard radio stations.

According to reports, Apple's iAd staff is responsible for securing the advertising deals that support the streaming music service. iTunes Radio represents a new opportunity for iAd, which was originally envisioned as a way to help developers earn money on the iOS platform. iAd has been historically unsuccessful in terms of attracting both developer interest and revenue, but with the new audio ads, Apple will be able to keep 90% of the money it earns instead of shelling out a large portion to developers.

iTunes Radio is bundled into iOS 7 and will likely debut during Apple's September 10 iPhone event.

Top Rated Comments

GSPice Avatar
110 months ago
ill stick with pandora. i use the jailbreak tweak that lets me get unlimited skips and have no ads.

Well then it's not Pandora, is it? It's a jailbroken hack to steal free streaming.
Score: 37 Votes (Like | Disagree)
Tyler23 Avatar
110 months ago
Mandatory video ad every hour? That wont be popular for those with low cap data plans...

Why would someone with low cap data plans be streaming audio when not on wifi to begin with?
Score: 13 Votes (Like | Disagree)
chabig Avatar
110 months ago
I guess the thought today is : Why listen to internet radio for FREE on itunes today when you can pay a fee to listen soon? Is that the thinking of everyone?
Sorry, this is nuts...

Those are canned radio stations. You have no choice of songs. iTunes radio is customized for you alone. You can choose music and skip songs you don't want to hear. It's a big difference.
Score: 8 Votes (Like | Disagree)
Lostanddamned Avatar
110 months ago
How do you steal something that is free ?

It isn't free. The price you pay is that you spend some of your time listening to advertisements that are paying for the bandwidth you use.
Score: 7 Votes (Like | Disagree)
Quercus Alba Avatar
110 months ago
and "slate" ads; interactive display ads that will take over whatever screen the consumer is using

That sounds fantastically horrible and completely wrong. Are we sure this is correct?

I'm an iTunes Match subscriber so I'll never see or hear these ads, but wow.
Score: 7 Votes (Like | Disagree)
BMcCoy Avatar
110 months ago
Why haven't we got FM radio on the iPhone?
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...