Apple Launches 'Better' Environmental Campaign, Shares Glimpse of New Nevada Data Center

In advance of Earth Day, Apple overhauled its Environmental Responsibility website with new content that reconfirms the company's dedication to operate its business in a way that is best for the environment. The updated website features a new "Better" video narrated by Apple CEO Tim Cook that explains the company's environmentally friendly values.


Keeping with this Earth Day theme, Lisa Jackson, Apple’s vice president for environmental initiatives, recently gave Wired an exclusive tour of Apple's newest data center in Yerington, Nevada. Apple is close to powering all its facilities entirely with renewable energy, with both its corporate office and data centers now at 94 percent and climbing. This Nevada facility continues Apple's commitment to obtain its energy from cleaner sources.

WIRED_apple-Data-Center

Apple’s data center in Sparks, NV. Photo: David Calvert/WIRED

Though Jackson can’t take credit for Apple’s renewable initiative, she monitors its progress and, perhaps even more important, spreads the word that renewables aren’t just for tree-huggers, but are serious energy sources that can take on the biggest jobs. “No one can ever claim again you can’t have a data center that runs on 100 percent renewable,” says. “Once those proof points are out there, it makes it easier for policies to follow.”

Though the company uses wind and hydroelectric power in its other facilities, Apple is relying on solar power in its Nevada facility. This design mirrors the company's Maiden, North Carolina data center, which uses two 100-acre solar fields to produce a total of 50 megawatts.

Apple is now building out a similar solar array in Nevada on a 134-acre field within the grounds of the Nevada facility. When completed sometime next year, this array will generate approximately 18-20 megawatts of power, with the remaining power for the center being supplied by geothermal energy.

Top Rated Comments

pietrociao Avatar
98 months ago
its*

Thank you so much for your correction, I was struggling to understand that message and with your correction it suddenly made sense.
Score: 18 Votes (Like | Disagree)
ThisIsNotMe Avatar
98 months ago
How about Apple launches a 'new products' campaign? You know, where where they release new products.
Score: 17 Votes (Like | Disagree)
Matthew Yohe Avatar
98 months ago
Great use of Tim Cook for the narration. More of these please.
Score: 13 Votes (Like | Disagree)
keterboy Avatar
98 months ago
Love it. Bravo!

:apple:
Score: 11 Votes (Like | Disagree)
DrPosaune Avatar
98 months ago
Breaking News:

Breaking: Samsung launches sBetter campaign.
Score: 7 Votes (Like | Disagree)
moeafg Avatar
98 months ago
It's fantastic that big companies are using renewable energy to power their facilities :D. A lot of users will comment about how much "they don't care about green products as long as they have new products", but what they fail to realise is that their phones, laptops, computers aren't going to save them when the weather behaviour begins to become extreme. :mad:
Score: 7 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
2012macpro

Apple Outlines Metal-Capable Cards Compatible With macOS Mojave on 2010 and 2012 Mac Pro Models

Monday September 24, 2018 3:26 pm PDT by
Apple's new macOS Mojave update is not compatible with mid-2010 and mid-2012 Mac Pros with stock GPUs, but it is supported on 2010 and 2012 Mac Pro models that have been upgraded with graphics cards that support Metal. Apple today shared a new support document that provides a list of graphics cards that are Metal-capable, which will be useful for 2010 and 2012 Mac Pro owners who want to...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
ipad pro 10 5

Apple Discontinues 10.5-Inch iPad Pro Following Launch of Lower-Priced 10.5-Inch iPad Air

Monday March 18, 2019 6:09 am PDT by
Apple has stopped selling the second-generation 10.5-inch iPad Pro, originally released in June 2017, after launching a new 10.5-inch iPad Air today. The 10.5-inch iPad Pro had remained available from $649 following the release of 11-inch and 12.9-inch iPad Pro models in October 2018, but it has been replaced by the 10.5-inch iPad Air with a cheaper starting price of $499. The new iPad...