While talking with AllThingD's Kara Swisher and Walt Mossberg at D11: All Things Digital, Apple CEO Tim Cook announced that Apple has hired former Environmental Protection Agency chief Lisa Jackson to lead the company's environmental responsibility efforts.

Lisa Jackson is joining Apple. Lisa was running the EPA for the last four years. She's going to be coordinating a lot of this activity across the company.

Although Cook said he forgot what her official title is, he said that she would report directly to him. Cook announced the hire after talking about how Apple has gotten more attention from governments as it has grown larger and while he was talking about how environmentally friendly Apple is.

apple_100_renewable
As a part of its commitment to being environmentally friendly, Apple revealed in March that it had achieved 100% renewable energy use at its data centers, with its corporate facilities using 75% renewable energy. Cook's full commentary can be found in our coverage, available here.

Top Rated Comments

Mactendo Avatar
103 months ago
Apple hires Lisa

Score: 12 Votes (Like | Disagree)
Mebsat Avatar
103 months ago
At what cost?

At best, a questionable hire with significant PR risk for Apple:

-Jackson created false identities (non-government email accounts) while Secretary of the EPA to carry on communications with outside groups. Some presume this was to avoid discoverability and/or compliance with the Freedom of Information Act. She abruptly resigned as Secretary of the EPA just as this investigation was getting started. This was not just using personally identifiable non-government accounts, but creating false identities to conduct official business (one name used was Richard Windsor).

-She also oversaw the EPA during the contentious raids on Gibson Guitars, where EPA regulations were selectively used to confiscate $5M worth of inventory from Gibson (while other guitar companies using the same wood had no action taken against them). This incident is being reexamined in the light of the current IRS scandals and evidence of political targeting by the IRS (Gibson's CEO is a donor to right-wing causes).

-Apple is already an industry leader in the area of environmental responsibility in manufacturing. Hiring a lifelong government employee is not likely going to bring a significant skill set beyond what Apple already has in house. It has the feel of a hire made to generate buzz. Hopefully, for Apple, none of the issues above will turn into full blown scandals, but if they do, Apple will find itself cast on one side of the ideological fence (something SJ always wisely avoided).

-Her compensation package will need to be justified to shareholders.

-This makes Cook look even more impulsive regarding high-level hires than he already did in light of the Browett decision. Not confidence inspiring.
Score: 6 Votes (Like | Disagree)
dankedieter Avatar
103 months ago
Hopefully she´ll be more concerned with actively reducing apple´s impact rather than just making apple look like they´re more eco-friendly.
Score: 5 Votes (Like | Disagree)
szw-mapple fan Avatar
103 months ago
Apple hires Lisa

Image (http://www.simpsoncrazy.com/content/pictures/lisa/LisaSimpson8.gif)

http://farm8.staticflickr.com/7017/6706011397_5820764411_z.jpg
Score: 5 Votes (Like | Disagree)
star-affinity Avatar
103 months ago
Big story, Apple fell for the hoax too. Big deal.

And you fell for the hoax that it's a hoax. ;)
Score: 4 Votes (Like | Disagree)
xionxiox Avatar
103 months ago
This article has been up for a while and not a single comment. People only care about drama, not this so called "Environment" :rolleyes:
Score: 4 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...