Jobs Biographer Walter Isaacson Suggests Key TV Content Role for Beats' Jimmy Iovine

jimmy-iovine-crop-324x285Apple is rumored to be purchasing Beats Electronics, with an announcement of the acquisition coming at any moment. The deal is said to include the company's headphone business, its Beats Music subscription service, and two key executives -- Beats co-founders Jimmy Iovine and Dr. Dre, aka Andre Young.

Several reports have suggested that Apple's major motivation behind the purchase might be the acquihire of Jimmy Iovine, who has strong ties to the music industry thanks to his role as chairman of Interscope Geffen A&M and founder of Interscope Records.

Walter Isaacson, the man behind the famous Steve Jobs biography, is also speculating that Iovine is one of the main reasons Apple has decided to purchase Beats. In a discussion with Billboard, Isaacson suggested Cook is aiming to have Iovine head up the company's content business, securing music and TV deals that will help Apple launch its much-rumored television product.

Isaacson thinks the Apple-Beats deal is not about headphones or streaming music but rather is about video. He speculates that Cook wants Iovine to run Apple's content business and help Apple launch the TV product that analysts have been gossiping about for years. The product has been held up because Apple can't get all the content owners on board.

Iovine has a long history of working with Apple to help the company sign key deals. In 2002, he helped Steve Jobs secure deals with music labels for the iTunes Store and in 2004, he helped persuade U2 to sign a deal with Apple to create the popular U2 special edition iPod.

Looking back at notes he took when writing the Jobs biography, Isaacson noted that Iovine had wanted Apple to acquire Universal Music Group back in 2003, and during that year, there were rumors suggesting Apple was in talks to buy the record company. At the time, Iovine was leading Interscope Geffen A&M, a division of Universal.

For years now, Apple has been working on signing deals with major content providers with the aim of revolutionizing the television industry, but content providers have been reluctant to commit to an agreement that could interrupt traditional revenue streams. Iovine's many connections in the music industry and his history of helping Apple win key deals could be instrumental in a wider content role with the company.

Maybe Iovine has the charisma and connections to round up the networks the way he did the music labels in 2002, although "it's a lot more complicated" this time around, says Isaacson. His track record of success in marrying content and tech gives that theory some weight.

Recent rumors have suggested that both Iovine and Dr. Dre could make their first appearances as Apple executives during the company's Worldwide Developers Conference, set to kick off on June 2.

Top Rated Comments

proline Avatar
129 months ago
For someone with intimate access to Steve Jobs, it never ceases to amaze me how little insight Isaacson has into Apple.
Score: 24 Votes (Like | Disagree)
blucrew100 Avatar
129 months ago
interesting…. but why not just purchase netflix…..

----------

Someone's gotta tell Isaacson that writing a biography on Jobs doesn't automatically make one an expert on all things Apple.

Please, Walter, just stop.

Neither does reading a blog or being a fan of apple. Should give the guy who spent a large amount of time talking with Steve Jobs a little credit.
Score: 18 Votes (Like | Disagree)
DipDog3 Avatar
129 months ago
That is one expensive acquihire. Even Steve Jobs didn't cost that much.
Score: 16 Votes (Like | Disagree)
polterbyte Avatar
129 months ago
Someone's gotta tell Isaacson that writing a biography on Jobs doesn't automatically make one an expert on all things Apple.

Please, Walter, just stop.
Score: 14 Votes (Like | Disagree)
Z400Racer37 Avatar
129 months ago
All the content on TV sucks anyways... I don't understand for the life of me why they don't just do a version of YouTube that doesn't totally suck, integrate it into their content creation software, and let people put out the awesome content themselves.

Major news networks are all losing ratings, and it's because they produce garbage. The stuff on YouTube is way more intelligent, and the producers aren't worried about advertising revenue, so you're not plagued with commercials every 5 dang minutes, and you can actually engage in a deep and intelligent conversation with people, unlike on the major networks, where your thoughts need to be reduced to 5 second spats, and any disagreement goes largely unsettled.

I haven't watched TV in months. I don't miss it one bit. And I'm pretty tired of the excuses for why they can't launch this TV yet... C'mon Apple...
Score: 8 Votes (Like | Disagree)
Supermule Avatar
129 months ago
Things start getting weird around Apple...
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...