Eddy Cue: It's 'Complicated' Solving Problems With TV

Eddy Cue, Apple's SVP of Internet Software and Services, and new Apple employee Jimmy Iovine sat down with Re/code's Walt Mossberg and Kara Swisher tonight at the inaugural Code Conference and were asked about the much-rumored Apple TV.

Echoing past Apple sentiments, Cue said today's TV experience "sucks" and has "a long way to go." He confirmed that Apple is continuing to work on a way to improve television, but a fix is "complicated."

Eddy Cue, Jimmy Iovine, Apple, Beats Music, Code Conference

Image via Re/code

The problems aren't complicated. Solving them is complicated, because there are lots of parties involved.

According to Cue, many of the problems with TV are related to a lack of global standards and complicated rights issues with content; issues that are far easier to deal with in the music industry. Cue does confirm, however, that Apple is talking with various industry players to work on fixing TV.

Specifically, Cue noted that Comcast CEO Brian Roberts "is the best" and that Cue himself is a Comcast subscriber that is able to watch ESPN and HBO on his Apple TV, which he says Apple will keep evolving and improving. He noted that Apple is looking to add even more content. In March, it was reported that Apple was in talks with Comcast about a potential streaming TV service on a future Apple TV.

Despite Steve Jobs biographer Walter Isaacson speculating that Iovine could be key in any potential TV deals, Iovine told Swisher and Mossberg that he was "not going anywhere near TV". He did, however, acknowledge the challenges of movie curation, pointing to difficulties in finding content to watch on the various video-on-demand platforms like iTunes and streaming services like Netflix.

Related Roundups: Apple TV, tvOS 13, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
80 months ago
It's complicated...
Score: 13 Votes (Like | Disagree)
Avatar
80 months ago
I want streaming TV service pretty badly. Stop grouping these channel packages together and let me pick and choose my content.
Score: 8 Votes (Like | Disagree)
Avatar
80 months ago
If Comcast is "the best", then that sums up why we're not going to see anything revolutionary anytime soon. They hold too much control and they aren't going to cede any of it to Apple or anyone else.
Score: 7 Votes (Like | Disagree)
Avatar
80 months ago

If Cue really thinks the Comcast model is "the best", I have no hope of the mess ever getting "fixed". For the most part I don't think people are asking for the existing cable experience just made available on iOS devices.


He didn't say the Comcast model was the best. He said the CEO of Comcast is "the best." Like, "he's a cool dude..."
Score: 6 Votes (Like | Disagree)
Avatar
80 months ago
Specifically, Cue noted that Comcast CEO Brian Roberts "is the best"

Is this guy in the same universe as the rest of us? My experience with Comcast is horrible and gets worse every time I have to deal with them. Maybe Comcast has a special package for VIP's.
Score: 6 Votes (Like | Disagree)
Avatar
80 months ago
Sigh.. TV is not broken, I turn it on and watch, I can choose from several streaming services, free HD sattelite services, subscription sattelite services, terrestrial HD services through an aerial, I have tons of choice of how to watch and tons of different devices to watch it on.

I think its only Americans that think TV is broken, otherwise I have always found Apples view to be finding a solution to a problem that doesn't exist in the rest of the world. Oh and its trying to find a way to make its standard 30% cut of everything.
Score: 4 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

iPhone Users Who Experienced 'Batterygate' Can Now File to Receive Around $25 Settlement From Apple

Monday July 13, 2020 6:50 am PDT by
Earlier this year, Apple agreed to settle a U.S. class action lawsuit that accused the company of "secretly throttling" older iPhone models. Now, eligible iPhone owners are beginning to be notified about their legal rights and options. Under the proposed settlement, Apple will provide a cash payment of approximately $25 to each eligible iPhone owner who submits a claim, with its total payout ...

Possible 'iPhone 12' Battery Certifications Suggest Lower Capacities Than iPhone 11 Series

Monday July 13, 2020 4:22 am PDT by
MySmartPrice has spotted certifications for three new Apple batteries that it believes could be for the upcoming iPhone 12 lineup, despite them being less capacitive than the batteries in the current iPhone 11 series. The batteries are identified with the model numbers A2471, A2431, and A2466, and appear on Safety Korea, China's 3C, and the Danish agency UL Demko. Apple is expected to...

Google to 'Dramatically' Improve Chrome Impact on Mac Battery Life

Sunday July 12, 2020 1:56 pm PDT by
Google will address long-standing battery life issues, particularly on Mac devices, reports The Wall Street Journal. Chrome will improve "tab throttling" by better prioritizing active tabs and limiting resource drain from tabs open in the background. This is said to have a "dramatic impact on battery and performance." Google has reportedly been performing early tests on Mac laptops in...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

Apple Pays Samsung an Estimated $950 Million for Missing OLED Panel Purchase Targets

Monday July 13, 2020 10:03 am PDT by
Apple in the second quarter of 2020 paid Samsung approximately $950 million for not meeting OLED panel purchase goals established in agreements between the two companies, according to display analysts at Display Supply Chain Consultants. Samsung last week shared guidance on revenue and operating profit for the second quarter of 2020, which included a one-time gain related to its display...

Apple Shares Humorous 'Working-From-Home Thing' Video

Monday July 13, 2020 9:31 am PDT by
Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic schedules, communication issues, and more. The video focuses on showing off Apple products and their capabilities that can be useful when working from home, such as the ability to scan a document with an iPhone, mark up a PDF, Siri Reminders, and more.The...

SoftBank Considering Possible Sale of Arm Holdings as Apple Gears Up for Arm-Based Macs

Monday July 13, 2020 2:00 pm PDT by
SoftBank, the company that owns chip designer Arm Holdings, is exploring options that include a full or partial sale or a public offering, reports The Wall Street Journal. SoftBank is working with Goldman Sachs Group as an advisor, and the explorations are at an early stage. The Wall Street Journal says that it's unknown how much interest there would be in Arm from financial or industry...

Rumor Suggests New Apple App for Windows Could Be Coming Soon

Tuesday July 14, 2020 1:54 am PDT by
Apple could be working towards the release of a new app for Windows 10, according to a report this week from an Italian website. The blog Aggiornamenti Lumia suggests that an app from Apple is "coming soon" to the Microsoft Store, but stops short of providing additional details. Apple still maintains a Windows version of the iTunes app, which has been discontinued on Mac and replaced by...

Deals: Amazon Taking $400 Off 16-Inch MacBook Pro, Starting at New Low Price of $1,999.99 for 512GB

Monday July 13, 2020 5:34 am PDT by
Amazon has introduced a new low price on Apple's 16-inch MacBook Pro today, including both 512GB and 1TB models. Starting with the 512GB model (2.6GHz 6-Core, 16GB RAM), you can get this notebook for $1,999.99, down from $2,399.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....