iTunes Hits New Milestones, Will Help Leverage Growth of Beats' 250,000 Subscriber Base

Speaking at today's Re/code Code Conference, Apple's SVP of internet services Eddy Cue and Beats co-founder Jimmy Iovine shared some new numbers on iTunes and Beats Music in the wake of today's acquisition.

eddy_cue_jimmy_iovine

Apple internet chief Eddy Cue (left) and Beats co-founder Jimmy Iovine (right)

Cue mentioned that the iTunes Store and iTunes Radio hit new milestones, with the former selling its 35 billionth song and the latter now including over 40 million listeners around the world.

Speaking on the newly formed relationship between Apple and Beats, Cue noted that Apple's great rapport with artists, data on listening habits, and 800 million iTunes accounts with credit cards attached contributes a great deal. "We think all of those things, when you put them all together, it's on steroids with us together," he expressed.

Meanwhile, Iovine announced that Beats Music, currently limited to the U.S., now has 250,000 subscribers since it launched three months ago. A report earlier this month pegged the service's subscriber base at just 110,000 during the month of March, illustrating how the service has grown since then. By contrast, rival music streaming service Spotify reported earlier this month that it has 10 million paying subscribers worldwide.

Iovine added that Beats made a mistake by not offering in-app purchases from the start, and stated that 5 million people have "visited" the service since it launched. After today's announcement, the Beats Music iOS app was updated with an extended 14-day trial period and a price drop to its yearly subscription to $100 from $120.

Top Rated Comments

bpeeps Avatar
104 months ago
There's just something about actually owning the physical copy that appeals to me so much more than streaming.
Score: 7 Votes (Like | Disagree)
tdtran1025 Avatar
104 months ago
As much as Iovine likes to extoll the virtue of "whats next", Beats is irritating. It does not let me input the first choice as it forces me to accept lousy offerings till. I get tired of it and shut it off. I don't see any ingenuity in it Iovine!
And your headphones are not worth the price.
3bn dollars for those two guys to negotiate music royalties is nuts. Apple could have lessen demand, take a smaller profit and labels would sign.
Score: 3 Votes (Like | Disagree)
macs4nw Avatar
104 months ago
…..Meanwhile, Iovine announced that Beats Music, currently limited to the U.S., now has 250,000 subscribers since it launched (https://www.macrumors.com/2014/01/21/beats-launches-beats-music-app/) three months ago. A report earlier this month pegged the service's subscriber base at just 110,000 during the month of March, illustrating how the service has grown since then…..

Article Link: iTunes Hits New Milestones, Will Help Leverage Growth of Beats' 250,000 Subscriber Base (https://www.macrumors.com/2014/05/29/itunes-milestones-grow-beats-subscribers/)
That's actually quite impressive, for an upstart, in an industry that's getting pretty crowded.
Score: 3 Votes (Like | Disagree)
Cigsm Avatar
104 months ago
iTunes Hits New Milestones, Will Help Leverage Growth of Beats' 250,000 Subsc...

Your ignorance is absolutely astounding. If you don't think a man who has gone on to make half a billion dollars on his own as not only a successful recording artist, not only a successful producer, but a successful businessman is a positive representation of the black community, then you're a few crayolas short of a crayon box.

Spotify started didn't start out with millions of subscribers. These guys have been out 3 months and they've got a quarter of a million subscribers already.

I'm a highly educated person and I absolutely love Dre, so your argument holds absolutely zero water.

Yeah, it would also make Apple make no profits. I think they need to increase the file size limitations with Match since there are people that are using 24 bit sound files and concerts where the file exceeds Apple's limitations and won't allow them to be stored on the servers.



I don't mind paying for Match because it's not that expensive to store on servers so I can have the content backed up safely, I just need them to allow larger files sizes.



As far as Beats is concerned? I just tried Beats Music trial. HATED IT. They paid $3 Billion for this? What a joke. It's awful. Now I see why Beats Music didn't get many subscribers.



I think Cook was stupid allowing Dre and Iodine as part of Apple. Dre is going to damage Apple's reputation amongst the educated crowd of people that are disgusted by Dre's music and the crowd of people he is associated with. Dre isn't a positive representation of the Black Community and it sets a bad example. Iovine isn't what I consider the best the music industry has to offer. He may know what the kids want, but that's not the only crowd Apple has to cater to. I think Apple would have better to have done a subscription service on their own, and if they wanted the headphone market, they could have easily spent far less money in having a better line of headphones created/mfg and just spend more time rather than trying to "BUY" into the market. Since Apple probably sells a large amount of Beats Headphones, it wouldn't be too easy to unseat them. All they would have to do is come out with a few models of headphones, removing the Beats headphones from the stores and putting their own headphones on the shelves instead. They could have gotten a cross section of the music industry that ranges from all of the styles of music to approve and endorse Apple's own design rather than just the rap/hiphop/superficial pop world endorsing Beats.



I think Cook has lost his mind, as far as I'm concerned, he blew it, and there might be some backlash because there are a lot of educated cultured people that do NOT endorse the thug/gang mentality that Dre brings to the table. He is DEFINITELY not a representation of the entire Black culture of America or the world for that matter. He and his buddies are illiterate, thugs that degrade women, each other, and promote a VERY disgusting way of life that Apple doesn't need.
Score: 2 Votes (Like | Disagree)
freddiecable Avatar
104 months ago
Only US?

Not even close to million users?

This has to be scaled fast to make sense.

Also - why not also buy dropbox to improve iCloud?

For headphones - Beyerdynamic is My choice for sound quality.
Score: 2 Votes (Like | Disagree)
borneo76 Avatar
104 months ago
when it will be able to streaming outside the U.S?
Score: 2 Votes (Like | Disagree)

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
iOS 15

Apple Releases iOS 15.5 and iPadOS 15.5 With Wallet and Podcast Updates

Monday May 16, 2022 10:00 am PDT by
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4. The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
airpodsprodesign

Kuo: AirPods, MagSafe Battery Pack, and Other Apple Accessories Also to Switch to USB-C in Future

Sunday May 15, 2022 5:59 am PDT by
Earlier this week, well-known Apple analyst Ming-Chi Kuo claimed that Apple plans to release at least one iPhone 15 model with a USB-C port in 2023. Now, in a follow-up tweet, he has claimed that accessories like AirPods, the MagSafe Battery Pack, and the Magic Keyboard/Mouse/Trackpad trio would also switch to USB-C in the "foreseeable future." Both the iPhone and all of the aforementioned...