Tim Cook to Apple Employees in New Video: 'At Apple, We Do the Right Thing'

TimCook.pngApple executives today sent a company wide email to employees asking them to review Apple's Business Conduct Policy, reports 9to5Mac. The policy reportedly details how employees should behave both in and outside of the company while representing Apple, covering topics like personal investments, workplace relationships, and policies on public speaking, press inquiries, and endorsements.

The email included an iBooks version of the Business Conduct Policy and a video from Tim Cook (video text below), which gives an inside look at company values.

As Dr. Martin Luther King once said, the time is always right to do what's right. At Apple, we do the right thing. Even when it's not easy. If you see something that doesn't meet our standards, speak up. Whether it's a quality issue or a business practice, if it affects Apple's integrity, we need to know about it.

In the email, sent by SVP and General Counsel Bruce Sewell, Apple reminds employees that its policies are based on core values of "honesty, respect, confidentiality, and the critical obligation of every Apple employee to adhere to legal principles like antitrust and anti-corruption laws."

I am writing to ask you to do something very important — set aside a little time to review Apple's Business Conduct Policy. It explains in very clear terms how you are expected to conduct yourself with our customers, business partners, government agencies, and fellow employees. We expect every Apple employee to understand and comply with these rules.

While it is unclear whether there was a particular incident that spurred the email and video to employees, Apple has had ongoing trouble with product and information leaks. Apple has always been a secretive company, and last year, Tim Cook even promised to "double down" on secrecy when it came to products.

Despite Cook's efforts, multiple Apple products in recent months have leaked early, with prototype shells and parts for the iPad Air, the iPhone 5s, and the iPhone 5c appearing well ahead of their fall launches.

Update: The original video has been removed, but the text from Tim Cook can still be found above.

Top Rated Comments

TorontoPolar Avatar
116 months ago
No leaks

It may have been a reminder not to leak internal emails to the press.

Which was immediately leaked to MacRumors.
Score: 32 Votes (Like | Disagree)
haruhiko Avatar
116 months ago
Yes, we do the right thing...
Score: 17 Votes (Like | Disagree)
Michael Goff Avatar
116 months ago
Most people wanted to do the right thing for Steve, but they don't have the same loyalty to Tim.
Then they should find a new job if their loyalty/wanting to do the right thing was based on one man.
Score: 16 Votes (Like | Disagree)
musika Avatar
116 months ago
Time to speak up: someone tell him that the Safari icon is an abomination, please!
Score: 15 Votes (Like | Disagree)
swingerofbirch Avatar
116 months ago
I wouldn't feel comfortable or safe working for Apple. The company is built around the values of a man who seemed to have some sort of anti-social personality disorder.
Score: 9 Votes (Like | Disagree)
newyorksole Avatar
116 months ago
Funny how even after he talks about employee confidentiality someone leaks the email AND portion of the video...
Score: 8 Votes (Like | Disagree)

Popular Stories

apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
tim cook spring loaded event

Six Major Products to Expect From Apple in 2023

Sunday September 25, 2022 10:57 am PDT by
As we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more. Other than new iPhones and Apple Watches, which are expected...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
iphone 14 pro max deep purple

iPhone 15 'Ultra' Could Replace Pro Max Model Next Year

Sunday September 25, 2022 7:02 am PDT by
Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today. Writing in his latest Power On newsletter, Gurman said that for the iPhone 15, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...