Will Apple's Electric Car Finally Launch in 2023?

Apple has been broadly rumored to be working on its own electric vehicle for many years at this point, and while the project is seemingly increasingly developed and focused, the car is not expected to emerge publicly in 2023.


There have been hundreds of well-sourced reports about Apple's car plans, but the latest information from Bloomberg claims that the company recently scaled back its initial plans and dropped its proposed $120,000 price point, eliminating ambitions for a full self-driving vehicle with no steering wheel or pedals, and an interior design focused on communal seating.

Now, the car is expected to have a much more conventional design with limited self-driving capabilities, for a price under $100,000. This could position Apple's electric vehicle as a much more direct competitor to the likes of Tesla's Model S than previously thought. At this year's CES, BMW unveiled the i Vision Dee electric sport sedan – a vehicle rumored to be set to directly rival Apple's car once it is available.

Apple's car is now expected to launch in 2026 at the earliest, but it could be announced sometime in 2025, especially as it will need to undergo regulatory approval and widespread testing for some time ahead of its public release to consumers.

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