As a privacy measure, Apple will be requiring developers of iPhone and iPad apps to request permission from users to track their activity across other apps and websites for personalized advertising purposes starting early next year.
Ahead of time, the prompt for users to allow or deny tracking has started to show up in the first beta of iOS 14.4, seeded last week. A screenshot shared in the MacRumors forums shows the NBA app requesting to track a user's activity, with the customizable fine print indicating that the data will be used to provide users "a better and personalized ad experience."
Update: We've learned that apps have been able to prompt users for tracking permission since iOS 14 was released in September, and some apps already introduced the prompt prior to the iOS 14.4 beta. Apple is still planning to require use of the prompt "early next year."
Last week, Facebook claimed that Apple's new requirement will hurt small businesses, adding that the move is "more about profit than privacy." In a full-page newspaper ad, Facebook said that Apple's move will force small businesses to turn to subscriptions and other in-app payments for revenue, in turn benefitting Apple's bottom line.
"They're hurting small businesses and publishers who are already struggling in a pandemic," said Facebook, in a blog post. "These changes will directly affect their ability to use their advertising budgets efficiently and effectively."
In response to Facebook, Apple expressed that users deserve control and transparency. "We believe that this is a simple matter of standing up for our users," said Apple, adding that "users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not."
Earlier this week, the non-profit Electronic Frontier Foundation (EFF) called Facebook's campaign against Apple "laughable" and applauded Apple for its "pro-privacy" change.
"When a company does the right thing for its users, EFF will stand with it, just as we will come down hard on companies that do the wrong thing," the EFF said. "Here, Apple is right and Facebook is wrong."
Volkswagen Group CEO Herbert Diess has responded to recent rumors of an Apple car, saying that the major German automaker embraces competition and anticipates the innovations of newcomers in the industry.
We look forward to new competitors who will certainly accelerate the change in our industry again and bring new skills. The incredible valuation [of new competitors] and their practically unlimited access to resources instills a lot of respect in us. A real challenge - dimensions larger than that within our industry (e.g. Toyota Motor Corporation).
I already said: The most valuable company in the world will again be a mobility company - it can be Tesla, Apple, or Volkswagen AG.
On Monday, Reuters reported that Apple is aiming to begin production on a self-driving vehicle starting in 2024. Apple is reportedly developing a "next level" battery system that could "radically" reduce cost and increase vehicle range, and plans to make use of multiple LiDAR scanners for self-driving functions.
The Volkswagen Group has been the world's largest automaker by sales since 2016 and sells vehicles under the Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT Škoda, MAN, Scania, and Volkswagen brands. Diess's comments illustrate how far recent rumors of an Apple car have pervaded the auto industry. Following the Reuters report, Apple's stock climbed by around four percent, while Tesla's fell by around six percent.
Yesterday, Tesla CEO Elon Musk weighed into discussions surrounding an Apple car, saying that he once reached out to Apple CEO Tim Cook about the possibility of Apple acquiring Tesla, but Cook "refused to take the meeting."
If and when Apple does begin selling a passenger vehicle, Tesla, Volkswagen, and Apple will likely be direct competitors, with all three companies heavily investing in self-driving technology.
This week we're tracking deals on a few Apple products, including the 10.2-inch iPad, M1 MacBook Pro, AirPods, and more. You'll find all of these discounts in the lists below, so be sure to browse them soon as most of them likely won't last until the end of the week.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
10.2-Inch iPad
Amazon has the 32GB Wi-Fi 10.2-inch iPad for $299.00 in space gray, down from $329.00. This is the 8th generation model that launched earlier in 2020.
We have seen this version of the iPad about $20 cheaper in the past, but that sale has been rare, so this week's discount is a solid deal on the iPad.
AirPods
A few AirPods deals remain ongoing as we arrive at Christmas this week. You can get the AirPods with Wired Charging Case for $109.99, down from $159.00. You'll see this sale after an automatic coupon worth $15 is applied at the checkout screen.
Secondly, you'll find the AirPods Pro in new condition for $189.99 on Woot, down from $249.00. We've been tracking this deal since November, and although the AirPods Pro dipped lower on Black Friday, it's the best sale we've seen in December.
We track sales for every model of the AirPods in our Best AirPods Deals guide, so be sure to bookmark that page while you shop around for the wireless headphones.
M1 MacBook Pro
On B&H Photo you'll find the M1 256GB 13-inch MacBook Pro for $1,199.00, down from $1,299.00. This is the best price we've ever seen for this model of the new MacBook Pro.
Amazon has the 512GB model for $1,399.00, down from $1,499.00, which is another lowest-ever price for the M1 MacBook Pro. This model should arrive the first week of January, while the 256GB model is expected before the end of the month.
You can find the best monthly deals on all new MacBook Pro and MacBook Air notebooks in our new "Best Deals" guide. Be sure to visit the guide and bookmark it if you're on the hunt for a new Apple notebook; we'll be updating it weekly as we discover new MacBook offers across the web.
iMac
There are two models of the newest iMac on sale at a few retailers, including a 21.5-inch and 27-inch model. You can get the 21.5-inch iMac (3.6 GHz Quad-Core, 8GB RAM, 256GB SSD) for $1,219.00, down from $1,299.00 at Amazon and B&H Photo.
Likewise, the 27-inch iMac (3.1 GHz 6-Core, 8GB RAM, 256GB SSD) is available for $1,649.00, down from $1,799.00 at Amazon and B&H Photo. Both of these sales represent lowest-ever prices for each model.
The 27-inch iMac was last updated in August 2020, when Apple introduced 10th-generation Intel processors, more RAM, more SSD storage, faster AMD GPUs, and True Tone support for the display. You can keep track of ongoing sales on Apple's iMac line by visiting our Best iMac Deals guide.
Apple Watch
Amazon is offering up to $60 off the Apple Watch Series 6 and Apple Watch SE this week, with sales focused on GPS models in both 40mm and 44mm sizes. The best prices on the Series 6 are focused on the (Product)Red color, although there are a few discounts on other colors as well.
In a new support document, Apple has acknowledged that when an ultrawide or super-ultrawide external display is connected to a Mac with the M1 chip, some resolutions supported by the display may not be available currently.
Apple says it is aware of this issue and has a solution planned for a future macOS update. Apple did not specify exactly when a fix will be available, but the first beta of macOS 11.2 was seeded last week, so that is one possibility.
To see additional resolutions for your external display, click on the Apple logo in the top-left corner of your Mac, open System Preferences, click Displays, and press and hold the Option key while you click "Scaled."
Apple has started contacting eligible developers to inform them that they have been accepted into the Small Business Program, which allows developers to benefit from significantly reduced App Store fees.
In November, Apple announced the Small Business Program, which sees App Store fees slashed to just 15 percent for developers earning under one million dollars per calendar year. Developers have been able to sign up to the Small Business Program since Thursday, December 3, and according to emails shared with MacRumors, Apple has now begun notifying developers if they have been accepted.
All developers who earned under one million dollars in 2020 are able to qualify for the program and the reduced 15 percent commission rate, and new developers who join in 2021 will also qualify. Going forward, developers who earn up to one million dollars in the prior calendar year will be able to participate. The App Store commission remains at 30 percent for developers making over one million dollars per year.
Apple says that the program will be available to the vast majority of developers, with those developers all receiving the same access to Apple's developer tools and programs. Apple expects the App Store Small Business Program to generate more digital commerce, support new jobs, and provide more funds for small businesses to invest back into their apps as they work to create innovative software for Apple users.
Amid a barrage of public attacks on Apple from Facebook over privacy measures, Facebook employees have expressed their displeasure with the direction of the campaign in comments obtained by BuzzFeed News.
Facebook argues that Apple's privacy changes in iOS 14, which give users the option to opt-out of ad tracking, will harm small businesses that see increased sales from personalized ads. However, some Facebook employees are reportedly complaining about what they perceived to be a self-serving campaign.
BuzzFeed News obtained internal comments from one of Facebook's private message boards and audio of a presentation to Facebook workers, revealing that there is discontentment among employees about the angle used to attack Apple's privacy changes. One Facebook engineer, in response to an internal post about the campaign from Facebook's advertising chief Dan Levy, said:
It feels like we are trying to justify doing a bad thing by hiding behind people with a sympathetic message.
Ahead of an internal meeting to explain the rationale of the campaign against Apple, Facebook employees asked and voted up several questions that focused on the consequences of the campaign on Facebook's public image. The most popular questions asked reportedly all expressed skepticism or concern:
Aren't we worried that our stance protecting [small- and medium-sized businesses] will backfire as people see it as "Facebook protecting their own business" instead?
People want "privacy," Facebook objecting here will be viewed with cynicism. Did we know this would be bad PR, and decide to publish anyway?
How do we pick a message that looks less self-serving?
In response, Facebook vice president of product marketing Graham Mudd said that the company has been "really clear" that Apple's changes do "have a financial impact on us," in addition to small businesses:
We're not trying to sweep that under the rug. We are, you know, a profitable, big company and we're going to get through this and adapt our products and so forth. But the real folks that are going to get hit by this are small businesses, and that's why we made them the focus of the message.
Following the presentation, many Facebook employees were apparently unconvinced. Some did not understand how Apple's changes would negatively affect small businesses, while one highlighted that Apple's privacy changes also prevent "malicious actors" from tracking people:
We're not going to… be the only ones that should be allowed to track people without their consent — any company can do that, even smaller startups and malicious actors.
The same employee launched a scathing attack on Levy's post, accompanied by a popular meme with the text "Are we the baddies?"
The only thing I'm hearing, again and again, is "this is bad for the businesses," and I'd really like someone at the top to explicitly say, "People are better off if they don't know what we're doing, if we don't have to explain ourselves to them, if they don't get a choice to opt-in or opt-out of our practices, if we obscure it as much as possible behind interesting features and then get them to accept surreptitious tracking on the back end as long as we downplay it."
Other critics suggested that Facebook incentivizes opting-in to ad tracking in a positive campaign rather than attacking the notion of a choice to opt-in or out. Levy responded to criticisms explaining that the campaign was simply "not about our business model."
That's Apple's marketing working and convincing you to scapegoat us so they can decide how the internet should work — even beyond their devices. I'm an optimist who works in technology because I think tech can be a lever for democratizing access and giving opportunity. Including for businesses. And if you think this is going to stop with personalized ads... well, then I disagree.
Other comments from employees highlighted that the spirited defense of small businesses was hypocritical because Facebook has repeatedly disabled the ad accounts of small business advertisers by mistake and increasingly uses automated customer support, leading to a plethora of public complaints from small businesses:
[They] highlight that we're probably not doing everything we can to "stand up for small [businesses]" when we don't provide human customer service support to small advertisers.
Facebook spokesperson Ashley Zandy responded to BuzzFeed News, insisting that the stories of small businesses are Facebook's priority:
Since launching this effort we have heard from small businesses literally around the world who are worried about how these changes could hurt their businesses. Because this is such a critical time for [small- and medium-sized businesses], we will continue to share those stories with the public and our employees.
Following the launch of the campaign, the Electronic Frontier Foundation (EFF), a non-profit organization that defends civil liberties in the digital world, called Facebook's criticisms of tracking-related privacy measures "laughable."
Apple in July announced the launch of a new Apple Security Research Device Program, which is designed to provide researchers with specially-configured iPhones that are equipped with unique code execution and containment policies to support security research.
Apple is notifying the first researchers who will be receiving these special iPhones as of today, and the Cupertino company says that the devices will be sent out right away. Under the terms of the program, participating security researchers will be provided with iPhones that are on loan for one year, though it will be possible to extend the loan period.
The goal of the Security Research Device Program is to further improve the security of iOS, and Apple believes that the contributions of security researchers will assist the company in achieving its goal of increasing safety for consumers. Apple says that it values collaborating with independent researchers and appreciates the work they do on Apple platforms.
The iPhones Apple will provide are less locked down than consumer devices, which will make it easier for researchers to locate serious security vulnerabilities. These devices are as close as possible to production phones with the latest version of iOS and modern hardware. Researchers will not need to jailbreak the phones to do research, which will enable them to investigate platform security features, and they can run whatever tools they want to test the OS.
Program participants have access to extensive documentation and a dedicated forum with Apple engineers for collaborative purposes. The Security Research Device Program runs alongside the bug bounty program, so researchers who locate vulnerabilities can receive payouts of up to $1.5 million.
Late last week, Parallels launched a Parallels Desktop 16 for Mac Technical Preview Program, which allows M1 Mac owners to use the Parallels software. Paired with a version of Arm-based Windows that's available through the Windows Insider program, it's possible to get Windows up and running on an Arm-based Mac.
In our latest YouTube video, we installed Parallels on an M1 Mac and tested out Windows, but it didn't exactly go smoothly. When we first set up Parallels on an M1 Mac, it was functional, but about an hour into the experience we kept running into errors attempting to get Windows working. It continually froze and the performance was abysmal.
With some tinkering and some troubleshooting help from the MacRumors forums, we were able to get it working well enough to test out. Parallels on the M1 Mac is available as a Technical Preview and Windows can only be installed through Windows Insider, so neither of these are release versions of software. Given that we're working with beta software that's still in development, it's not surprising that there are issues that need to be worked out, and anyone who wants to test out Windows on an M1 Mac through Parallels should expect to deal with bugs.
When running macOS Big Sur, the M1 MacBook Pro with 8GB RAM has a single-core Geekbench score of 1719 and a multi-core score of 7384. When running Windows 10 through Parallels using the default two-core setting, the M1 Mac achieved a single-core score of 1491 and a multi-core score of 2753.
That's pretty similar to Microsoft's own Surface Pro X in terms of multi-core performance, and better when it comes to single-core performance, so when it works, speeds aren't too bad. Parallels defaults to allowing just two cores when running Windows, but you can swap over to four core operation.
With four cores activated, multi-core Geekbench scores were much better, hitting 5013. The single-core score didn't improve quite as much at 1518. You can enable eight cores too, but going from four to eight cores did little for performance (1524 single core and 5958 multi-core).
In the four-core mode, there are some performance issues, so it's best to stick to the two-core default where possible. When an app is able to open and run, performance is solid, but there are a lot of bugs to deal with and a lot of software that does not work.
Many pre-installed apps don't function well and often refuse to open, but third-party apps like Geekbench seem to operate as expected. Paint 3D, the Xbox app, and the Calendar app refused to work, for example, but the Microsoft Edge browser and Office suite of apps were functional and performed decently. Third-party apps like Spotify, Notion, and others worked well, and the Windows VM is even capable of playing older games like Civilization IV and Skyrim.
Right now, getting Arm-based Windows on an M1 Mac requires Parallels and the Windows Insider preview version of the software, and it continues to be unclear if Microsoft will make a release version of Arm Windows available for people to license.
Those who want to try out Windows (or another OS) on an M1 Mac can sign up to try the Parallels Technical Preview.
Tesla CEO Elon Musk today said on Twitter that he once reached out to Apple CEO Tim Cook about the possibility of Apple acquiring Tesla, but Cook "refused to take the meeting." Musk says that he attempted to contact Apple during the "darkest days of the Model 3 program," offering Tesla for 1/10 of its value.
Musk's tweet came in response to Reuters' recent report about Apple's work on an upcoming Apple Car.
During the darkest days of the Model 3 program, I reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla (for 1/10 of our current value). He refused to take the meeting.
— Elon Musk (@elonmusk) December 22, 2020
According to Reuters, Apple is aiming to begin production on an Apple Car by 2024, using "next-level" battery technology that involves a "monocell" design that bulks up individual battery cells and frees up space inside the battery pack by removing pouches and modules that hold battery materials. Apple is also planning to use lithium iron phosphate battery technology.
Musk in a separate tweet said that the Apple Car rumors are "strange if true" and that a monocell design is "electrochemically impossible."
Strange, if true.
- Tesla already uses iron-phosphate for medium range cars made in our Shanghai factory.
- A monocell is electrochemically impossible, as max voltage is ~100X too low. Maybe they meant cells bonded together, like our structural battery pack?
— Elon Musk (@elonmusk) December 22, 2020
There have been rumors that Apple once considered a purchase of Tesla and made a "serious bid" of $240 per share back in 2013, but given Musk's comments, that may not be accurate.
Apple and Tesla have been at odds since Apple started working on the Apple Car project and have notoriously poached employees from one another. In 2015, in fact, Musk said that he calls Apple the "Tesla Graveyard." "If you don't make it at Tesla, you go work at Apple," he said.
If and when Apple does start manufacturing a car aimed at consumers, Tesla and Apple will be direct competitors. That could happen as early as 2024 or 2025 if Apple's work on an Apple Car stays on track.
In his Fully Charged newsletter, Bloomberg's Mark Gurman today briefly reiterated that Apple plans to release a new Apple TV with a stronger gaming focus, an updated remote, and a new processor at some point next year.
Earlier this year, an anonymous leaker known as "Fudge" on Twitter indicated that Apple has prototyped new Apple TV models with variants of the A12 and A14 chips for faster performance; if true, it's unclear if Apple will ultimately settle on one chip or release two different models. Fudge added that Apple is planning to bring console-quality games to its Apple Arcade service that may not work with existing Apple TV models.
The new Apple TV is also rumored to have higher 64GB and 128GB storage capacity options, compared to 32GB and 64GB for the current Apple TV 4K model.
All of these potential features have been rumored several times by now, and the Apple TV 4K was released over three years ago, so odds are looking good for a new Apple TV next year. Keep an eye on our Apple TV roundup linked below for the latest rumors.
Earlier this week, a developer using the pseudonym Sera Tonin Brocious on Twitter successfully managed to emulate Nintendo Switch games on Apple silicon, which they demonstrated by running Super Mario Odyssey on an M1 Mac.
As noted by The 8-Bit, the developer was able to achieve this feat with the open source Yuzu emulator, which uses Vulkan, a high-performance 3D graphics API. The implementation is not perfect due to limitations of MoltenVK, a runtime library that maps Vulkan to Apple's Metal graphics framework on macOS and iOS.
The screenshots show Super Mario Odyssey running on a 13-inch MacBook Pro with the M1 chip running macOS 11.0.1. This is possible because the processors in the Nintendo Switch and M1 Macs are both based on Arm architecture.
Is this Super Mario Odyssey running under virtualization on my M1 Macbook Pro? Yes. Yes it is. 😊 pic.twitter.com/AcgiEkVEyU
— Sera Tonin Brocious (@daeken) December 20, 2020
In a follow-up tweet, the developer said the "big hurdle" is proper Metal support, noting that the current MoltenVK implementation results in "middling performance." And while there are no instructions for the public to try this out yet, it's an exciting accomplishment, and one more example of the new capabilities unleashed by Apple silicon.
Apple today updated the iTunes Movies storefront with a fresh crop of deals on movies, including the expected discounts on popular holiday classics. This includes holiday films for between $8 and $10, family-friendly movies for $10, and Christmas themed genre bundles for $20.
Of course, there are more titles on sale besides just holiday films. You can save on the Harry Potter ($49.99) and James Bond ($99.99) collections, and Apple has knocked down the price of quite a few franchise bundles to $20. There are also a few recent releases like Bill and Ted Face the Music and Birds of Prey available for under $10.
Below we've rounded up a few films under each discount category, but there are many more movies on sale, so be sure to visit the iTunes Movies store to see the full sale.
Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Apple TV+ show "Ted Lasso" is likely to end after three seasons, according to a new interview with one of the show's creators, Bill Lawrence (via ComicBook.com).
Ted Lasso stars Jason Sudeikis and follows an American college football coach as he is recruited save a beleaguered English Premier League soccer team, despite having no experience in association football.
Bill Lawrence, one of the show's creators, has now said that Ted Lasso will likely not see a fourth season. During the podcast "Fake Doctors, Real Friends," Lawrence explained to hosts Zach Braff and Donald Faison that Ted Lasso does not suffer from the need to surpass the success of previous seasons as much as other popular shows, such as Disney+'s "The Mandalorian," because it has been designed to be finite:
I think that ours is a little different because Jason, as he's kind of mapping it out, it's a three-season show. So... super-fans know that [The Mandalorian is] connecting tissue in the Star Wars universe, and for us, everybody knows that they get an end to this story in the third season.
Ted Lasso is a three-season show... The only way I think a fourth season of Ted Lasso exists would be if TL went and coached a soccer team that played about a block from Jason's house in real life, you know what I mean? He's got young kids.
Lawrence also implied that Sudeikis has family commitments that discourage prolonged periods of filming overseas, making a fourth season of the show very unlikely.
Ted Lasso's second season is due to begin filming in London in January 2021, with a late 2021 or early 2022 premiere on Apple TV+.
French accessory maker Netatmo today announced that its Smart Video Doorbell with HomeKit support is now available to pre-order for $299.99 in the United States and $399.99 in Canada. The doorbell will begin shipping to customers in these countries starting January 6, 2021, as noted by the blog HomeKit News.
As with other video doorbells, the Smart Video Doorbell lets you see and speak to visitors at your door, even when you're not home. HomeKit support allows the doorbell to be managed in the Home app and with Siri. HomeKit also allows the doorbell to work with automation scenes; for example, when the Smart Video Doorbell detects a person, the home's outdoor lights can switch on automatically to deter a potential intruder.
In addition to the Home app, the doorbell works with the free Netatmo Security app. Netatmo previously said that it is working to implement HomeKit Secure Video and will make the feature available in a free software update in the future.
Key features of the Smart Video Doorbell include a 1080p camera with a 140-degree wide-angle lens, infrared night vision, a built-in microphone and speaker for two-way communication, customizable settings like people detection zones, and IP44-rated water and dust resistance. Netatmo does not charge any subscription fees; instead, the doorbell is equipped with an 8GB microSD card for local video storage.
First introduced at CES 2019, the Smart Video Doorbell launched in Europe in September.
As Epic Games' dispute with Apple continues on, the gaming company has teamed up with Samsung to send "Free Fortnite" swag out to influencers.
The gift package, which was shared by Kinda Funny's Greg Miller, includes a "Free Fortnite" jacket with a rainbow-colored llama logo and a Galaxy Tab S7 tablet from Samsung. A note included with package has a reminder that Fortnite is available from the Epic Games app on the Galaxy Store.
Fortnite was named the Samsung Galaxy Store Game of the Year for 2020. In celebration, we've teamed up with Samsung to send you a special box of #freefortnite gear.
While Fortnite may not currently be available on the App Store or Google Play, you can still get the latest Fornite updates directly from the Epic Games app on the Galaxy Store. Spread the word, #freefortnite.
Fortnite was pulled from the App Store on iOS devices back in August after Epic Games decided it would no longer pay Apple's fees for in-app purchases. Epic Games added a direct purchase option for Fortnite currency in the app, breaking Apple's App Store rules and resulting in Apple removing the app from the App Store.
Fortnite then launched an anti-Apple PR campaign and filed a lawsuit against Apple accusing Apple of imposing "anti-competitive restraints" on apps, and employing "monopolistic practices in markets" to "block competition and stifle innovation."
Since then, the two companies have been embroiled in a legal battle and Fortnite has refused to comply with the App Store terms to get the app back in the App Store while the lawsuit plays out. Fortnite is no longer available on the App Store, and players who had the app downloaded before are unable to get updates. Google too is facing a lawsuit with Epic Games and has also removed Fortnite from the Play Store.
Epic Games and Apple are set to face off in court in July 2021, and it's unlikely Fortnite will return to the App Store before then. The Fortnite app is also unavailable on macOS, but can be played on PCs, consoles, and Android-based mobile devices, and it will soon be available on iOS through GeForce NOW.
Apple is aiming to begin production on an Apple-branded self-driving vehicle starting in 2024, according to a new report shared today by Reuters.
Apple has been working on some kind of car project since 2014, and there was a point when it seemed like the company's efforts could be scaled back to autonomous vehicle software, but after several management changes and shifts in hiring, Apple's work on a car has progressed and the company now feels that it is able to build a vehicle for consumers.
Unnamed sources told Reuters that Apple is developing a new battery design that has the potential to "radically" reduce the cost of batteries and increase the vehicle's range.
Apple is building a "monocell" design that will bulk up the individual battery cells and free up space inside the battery pack by removing pouches and modules that hold battery materials. This will allow for more active material in a smaller package.
Apple's design means that more active material can be packed inside the battery, giving the car a potentially longer range. Apple is also examining a chemistry for the battery called LFP, or lithium iron phosphate, the person said, which is inherently less likely to overheat and is thus safer than other types of lithium-ion batteries.
One person who spoke to Reuters described Apple's battery technology as "next level" and said that it's similar to "the first time you saw the iPhone."
Apple will need to tap into a whole new supply chain to produce a car. Apple is said to be planning to rely on a manufacturing partner to build the vehicles. Apple is working with outside partners for car components, such as LiDAR sensors.
The Apple Car could feature multiple LiDAR sensors for scanning different distances, and some of those could be created from Apple's internally developed LiDAR units.
Apple was in talks with Magna International about manufacturing a car, but the talks ended when Apple's plans became unclear. To enter into a contract, Apple may need to commit to high volume sales, as many as 100,000 vehicles annually.
There are years to go before Apple begins production on an Apple Car, and Reuters warns that the company could still choose to scale back the project and reduce the scope of its efforts to an autonomous driving system that would be integrated into a car made by a traditional automaker. Delays caused by the ongoing global health crisis could also push production to 2025 or beyond.
Samsung is gearing up to launch new Galaxy Buds Pro earbuds, which are likely set to debut in January alongside the new Galaxy S21 smartphones. The new headphones have a feature that's quite similar to the Spatial Audio function available in the AirPods Max and AirPods Pro.
Though the earbuds aren't coming out for a few weeks, we already know what to expect because Samsung accidentally leaked them in the Galaxy Wearable app, and 9to5Google shared details on the feature set.
The earbuds look similar to the original Galaxy Buds and have much of the same feature set, but there's a new "3D audio for videos" function that sounds a lot like the Spatial Audio option that Apple brought to the AirPods Pro and then the AirPods Max.
Spatial Audio is designed to provide a theater-like surround sound listening experience on iPhone and iPad using dynamic head tracking capabilities that make it seem like sound is coming from all around you.
Samsung's "3d audio for videos" feature describes a similar experience. "Hear vivid, immersive sound coming from all directions so you feel like you're right in the scene when you watch videos," reads a toggle for the feature. "To get the best experience, keep your earbuds near your phone."
The Galaxy Buds Pro also feature an equalizer with multiple presets, customizable touch controls, and a Find My Earbuds option. A new Voice Detect feature listens for when a person is speaking and lowers the volume of media, and there's an Ambient Sound option for noise cancellation that lets in outside sound much like Transparency mode on the AirPods Pro.
We'll see the official unveiling of the Galaxy Buds Pro in January, and while pricing has not yet been announced, they'll likely be priced similarly to the AirPods Pro. 9to5Google speculates that they could be priced at around $200, $50 more expensive than the Galaxy Buds+.
A new report published today by Counterpoint Research finds that the iPhone 12 became the world's bestselling 5G smartphone in October, in spite of its delayed launch.
Although the iPhone 12 was only sold for two weeks in October, it was still able to top the rankings. These two weeks' worth of sales allowed the iPhone 12 to become the seventh-bestselling 5G device sold between January and October of 2020.
The iPhone 12 Pro was the second-bestselling 5G smartphone, followed by the Samsung Galaxy Note 20 Ultra 5G. Together, the iPhone 12 and 12 Pro captured almost one-fourth of total 5G smartphone sales in October.
Counterpoint credits a number of factors for the explosive success of the iPhone 12 and iPhone 12 Pro compared to other existing 5G devices. For example, it is believed that there was significant pent-up demand for a 5G upgrade within the iOS user base. The uptick was also caused by strong carrier promotions within the United States, which accounted for over one-third of iPhone 12 and iPhone 12 Pro sales for the month. Compared to most other 5G devices, the iPhone generally has a wider market coverage with availability in over 140 countries.
The iPhone 12 and iPhone 12 Pro have also given a "much-needed" boost to the 5G smartphone market, which achieved its highest ever share of 24 percent in the global smartphone sales in October.
Sales of the iPhone 12 and iPhone 12 Pro have more than doubled the penetration of mmWave-capable smartphones from five percent in September to 12 percent in October. Counterpoint highlights how this is likely to impact the telecoms industry, and speculates that it may facilitate Apple's future push into other sectors such as augmented reality or virtual reality:
This is important because it gives operators an incentive to deploy mmWave infrastructure rapidly. The high throughput and low latency provided by mmWave will help unlock the true potential of 5G. With the mmWave network and devices in place, it would lay a solid foundation for Apple to leverage the power of mmWave in segments like AR/VR.
Counterpoint expects demand for the iPhone 12 series to remain strong through the fourth quarter of 2020, particularly during the holiday season. The late launch of the devices is likely to push sales into subsequent months, thereby maintaining the momentum of sales into early 2021.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
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