iOS 14.3 Introduces App Privacy Labels in App Store

The iOS 14.3, iPadOS 14.3, and macOS Big Sur 11.1 updates that are live as of today introduce a new App Privacy labeling feature for the App Store and macOS ‌App Store‌, giving customers a way to determine what data an app collects about them before choosing to install it.

appstoreprivacy
Apple first introduced these labels at WWDC, and has given developers until now to prepare for them. Developers need to self-report details on the information that they collect to Apple, and Apple has now made this a requirement. You should begin seeing ‌App Store‌ labels starting today, though it may take some time for the feature to roll out.

Developers who skirt the rules and don't provide information on the data they use can see their apps removed from the ‌App Store‌. Developers must identify all data collection and use cases and must keep the information in the ‌App Store‌ up to date.

app store privacy label iphone
Privacy labels are required for all apps for iPhone, iPad, Mac, Apple TV, and Apple Watch, and will include three sections covering data that's used to track you, data linked to you, and data not linked to you, which is anonymized.

Data used to track you refers to data that links user or device data from an app with user or device data acquired from other apps, websites, or advertising profiles. This section also lets you know if an app shares device or user data with companies that sell data.

Data linked to you includes information like name, age, gender, and more, which is usually provided when creating an account. Data not linked to you references things like diagnostic data that does not have personal information.

Apple is also providing the same privacy information for its own built-in apps, with the details available on the web rather than in the ‌App Store‌ for apps that don't have dedicated ‌App Store‌ pages.

This includes the ‌App Store‌ app, Camera, Clock, Health, Messages, Phone, Photos, and Safari. Privacy info for these apps can be found in links located in Apple's privacy support document.

In an interview with Fast Company, Apple software engineering chief Craig Federighi spoke about the new privacy labels that are available in the ‌App Store‌. He said that privacy labels are just the "start of something really ambitious," with Apple planning to refine and iterate on the feature over time.

Apple created privacy labels in an effort to help users better understand how their data is used, and he believes users will appreciate the feature when deciding which apps to download. Federighi said that he hopes Apple's competitors will copy the feature for their own app stores.

The work we're doing here we view in the context of providing leadership to the industry, raising users' expectations of what they should expect and demand in privacy. And we absolutely expect that others in the industry will respond to the heightened expectations and demands of customers and improve privacy--and we think that's great.

This is one category where if they want to copy some of our best ideas toward improving user privacy--we embrace that.

Along with the launch of privacy labels, Apple today updated its dedicated privacy website to outline the privacy features in iOS 14. Apple's privacy policy has also been updated with easier to read sections such as Your Privacy Rights at Apple and Personal Data Apple Collects from You.

Related Roundups: iOS 14, iPadOS 14, macOS Big Sur

Top Rated Comments

Perry Barhydt Avatar
18 weeks ago
privacy is important. Glad to see work being done for that.
Score: 12 Votes (Like | Disagree)
VermontsFinest Avatar
18 weeks ago
I can hear Zuckerberg crying from here.
Score: 10 Votes (Like | Disagree)
_Spinn_ Avatar
18 weeks ago


[HEADING=1]PRIVACY! Number 1 feature in this world. Good work.[/HEADING]
Exactly! This is why I picked an iPhone over Android.
Score: 8 Votes (Like | Disagree)
ryanmp Avatar
18 weeks ago

I can hear Zuckerberg crying from here.
Yup, he has quite a bit to cry about right now. His little empire is under attack.
Score: 6 Votes (Like | Disagree)
DinkThifferent Avatar
18 weeks ago

I can hear Zuckerberg crying from here.
I didn’t know robots could cry! Gee, they can make these robots more and more lifelike nowadays!
Score: 5 Votes (Like | Disagree)
Theyayarealivin Avatar
18 weeks ago
[HEADING=1]PRIVACY! Number 1 feature in this world. Good work.[/HEADING]
Score: 5 Votes (Like | Disagree)

Top Stories

flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
jaguar car homekit

User Adds Car to HomeKit for In-App Controls and Automations, Showing Future Potential

Thursday April 15, 2021 6:17 am PDT by
Blogger Siobhán Ellis has successfully integrated their electric car into their Apple HomeKit setup, adding in-app toggles for door locking, climate control, and more. The setup, which is outlined in detail on the blog Practical HomeKit, allows multiple elements of a Jaguar I-Pace electric vehicle to be monitored, controlled, and automated using the Home app. Using a HomeBridge plugin for ...
siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...