Google Planning to Update iOS Apps With Privacy Labels Soon

Earlier today, Fast Company shared an article noting that Google has yet to update its iPhone and iPad apps to bring them in line with Apple's new App Store privacy labels requirement. Fast Company speculated that Google might be trying to delay revealing its privacy label data, but it turns out that's not the case.

appstoreprivacy feature
According to a report from TechCrunch, Google is not taking a stand against Apple's privacy labels and is in fact planning to add the privacy data to its iOS app catalog as soon as this week or next week.

Apple implemented App Privacy information in iOS 14.3, after promising the feature when iOS 14 was first announced. App Privacy labels provide customers with a way to determine what data an app collects about them before choosing to install it.

Apple is requiring all apps to self-report privacy information in the ‌App Store‌, and developers must identify all data collection and use cases. Labels are separated into categories including data used to track you, data linked to you, and data not linked to you, which indicates that it is anonymized.

There has been some negativity associated with App Privacy as Facebook was called out for having a lengthy label due to the amount of data it collects, and it's quite possible Google will have similar privacy labels.

As of December 8, all app updates submitted must include the privacy label information, and most Google apps designed for iOS devices have not seen updates since before December 7. It is not clear why Google has delayed updating its iOS apps when it has updated Android apps, but it could be due to the holiday period. Google implements a code freeze from late December to early January, which TechCrunch suggests could be the reason behind the lack of iOS updates.

Top Rated Comments

Maconplasma Avatar
7 months ago
Google and Privacy go hand in hand as Oil and Water.
Score: 20 Votes (Like | Disagree)
farewelwilliams Avatar
7 months ago
They drag their feet when it comes to supporting user privacy, but they're first to adopt any new data collection features.

Classic Google.
Score: 18 Votes (Like | Disagree)
ghanwani Avatar
7 months ago
It's taking some time for their smartest people to figure out what needs to go on the label.
Score: 15 Votes (Like | Disagree)
ThaGoochiestMane Avatar
7 months ago
Obviously Google loves scooping every bit of data they can get, but at least their software is outstanding.

Compared to a company like Facebook, at least Google's services give me the impression that at least some of their snooping is going to improving those services.
Score: 8 Votes (Like | Disagree)
Westside guy Avatar
7 months ago
Man, people seem to be all about conspiracy theories these days...

Google did their annual code freeze starting on December 11. It runs for about a month, and they do it every year.
Score: 8 Votes (Like | Disagree)
LeadingHeat Avatar
7 months ago
Of course they’re “coming soon, don’t worry guys!” NOW that the media is getting wind that mysteriously none of their apps have been updated on iOS yet on android they’ve seen multiple. I just wonder what will actually happen if they withhold some of the tracking info from the label, and Apple catches them. Will Google really get banned from the App Store like was promised? Time will tell
Score: 7 Votes (Like | Disagree)

Top Stories

app store privacy labels iphone 12

Apple Offers Developers Clarification on Some App Privacy Data Reporting Requirements

Tuesday February 23, 2021 2:50 pm PST by
Apple today informed developers that it has introduced additional guidance for App Store privacy labels, a feature that Apple has been requiring for all apps since December. Apple says that rules surrounding data types like email, text messages, and gameplay content have been expanded to make it easier for developers to understand and comply with requirements.Additional details have been...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
video editor blog 3 dark

Google Photos Rolls Out New Video Editing Tools on iOS

Thursday February 11, 2021 11:09 am PST by
Google has rolled out a suite of new video editing features for Google Photos on iOS that adds granular controls for editing things such as brightness, contrast, and exposure. In addition to the fine-tune controls, users will now have the ability to crop, change the perspective, and add filters to videos directly within the app. In September, Google announced a redesigned editor for Google ...
DuckDuckGo vs Chrome Feature

DuckDuckGo Calls Out Google Search for 'Spying' on Users After Privacy Labels Go Live

Monday March 15, 2021 12:06 pm PDT by
Over the course of the last several weeks, Google has been adding App Privacy labels to its iOS apps in accordance with Apple's App Store rules, but it took Google multiple months to begin sharing the information. There was speculation that Google's delay meant that it had something to hide, which DuckDuckGo is leaning into with a new tweet that highlights Google's data collection and calls...
appstoreprivacy

iOS 14.3 Introduces App Privacy Labels in App Store

Monday December 14, 2020 10:26 am PST by
The iOS 14.3, iPadOS 14.3, and macOS Big Sur 11.1 updates that are live as of today introduce a new App Privacy labeling feature for the App Store and macOS App Store, giving customers a way to determine what data an app collects about them before choosing to install it. Apple first introduced these labels at WWDC, and has given developers until now to prepare for them. Developers need to...
app store privacy labels iphone 12

U.S. House Committee on Energy and Commerce Questions Apple on Accuracy of App Store Privacy Labels

Thursday February 11, 2021 12:28 pm PST by
The U.S. House Committee on Energy and Commerce this week sent a letter to Apple [PDF] inquiring about the accuracy of the App Privacy labels that Apple asked developers to start adding to apps back in December. In the letter, the committee asks Apple about reports suggesting that some App Privacy labels are offering "misleading and false information." The query was prompted by a January...
gmail updated

Gmail for iOS Updated for the First Time in Three Months

Monday March 1, 2021 10:29 am PST by
After neglecting the app for several months, Google today finally updated Gmail on the App Store for the first time in exactly three months. Today's update, version 6.0.210124, says it includes "Bug fixes and performance improvements," but it is a notable update given it's the first one the app has seen in months. Alongside Gmail, Google Meet, Google Sheets, Google Docs, Google Calander,...
appstoreprivacy

Apple Reminds Developers to Submit Privacy Info for 'Nutritional Label for Apps' Feature

Tuesday November 24, 2020 10:30 am PST by
Apple today reminded developers to submit privacy information for their apps using App Store Connect, with that info set to be used for a new privacy label feature that will be added to each App Store app. Apple announced the new privacy feature during WWDC, and it will see apps providing specific details on the information that is collected from users when an app is downloaded. Apple has...
youtube ios update

YouTube's iOS App Gets First Update in Two Months

Friday February 12, 2021 7:59 pm PST by
Google today finally updated its YouTube iOS app for the first time in over two months, becoming one of the highest-profile Google apps to see an update since early December when Apple began requiring that developers disclose privacy practices for each of their apps in order to have their updates approved. Most of Google's apps have yet to be updated since the requirement went into effect,...
Google Apps Privacy Feature 1

All of Google's Main Apps Now Feature Privacy Labels

Tuesday April 6, 2021 10:45 am PDT by
Four months after Apple first began requiring apps to add App Privacy labels to their App Store listings, Google has finally updated all of its most popular apps with the information, letting people know exactly what data Google is collecting. Google began adding App Privacy labels to its apps in February after months of delaying. Gmail, for example, got App Privacy labels on February 22,...