Apple Promotes iPhone 12 Cameras With New 'The Painter' Video in France
Apple this week shared a short film on its YouTube channel in France called "Le Peintre," which translates to "The Painter." Shot on the iPhone by Paris-bared director J.B. Braud, the video depicts a house painter who rings the doorbell of a large house and gradually realizes that he is the victim of a misunderstanding, according to Apple.
Apple has highlighted the video on a
new page on its French website that promotes iPhone 12 models as being able to shoot cinema-quality video.
From February 15 to February 28, Apple will be hosting virtual Today at Apple sessions with French filmmaking professionals, including Braud. Anyone can register for these free sessions, hosted over Webex, but they will likely be in French only.
Apple is also promoting the video on Twitter with a #LePeintre hashtag, complete with a custom paintbrush hashflag icon, as spotted by MacRumors reader Aaron.
Popular Stories
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core.
The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286.
Here's how the...
Apple this week unveiled seven products, ranging from the iPhone 17e to the MacBook Neo, but new Apple TV and HomePod mini models were not among them.
Given that there have been rumors about the next-generation Apple TV and HomePod mini since all the way back in late 2024, some customers are wondering why the devices have yet to launch, and the answer likely relates to Siri.
In September, ...
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599.
The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...
