Apple Promotes iPhone 12 Cameras With New 'The Painter' Video in France

Apple this week shared a short film on its YouTube channel in France called "Le Peintre," which translates to "The Painter." Shot on the iPhone by Paris-bared director J.B. Braud, the video depicts a house painter who rings the doorbell of a large house and gradually realizes that he is the victim of a misunderstanding, according to Apple.


Apple has highlighted the video on a new page on its French website that promotes iPhone 12 models as being able to shoot cinema-quality video.

From February 15 to February 28, Apple will be hosting virtual Today at Apple sessions with French filmmaking professionals, including Braud. Anyone can register for these free sessions, hosted over Webex, but they will likely be in French only.

today at apple le peintre
Apple is also promoting the video on Twitter with a #LePeintre hashtag, complete with a custom paintbrush hashflag icon, as spotted by MacRumors reader Aaron.

Top Rated Comments

hanser Avatar
12 months ago
But how does the picture look like in the end?? now I am curious.
Score: 8 Votes (Like | Disagree)
sw1tcher Avatar
12 months ago
^ I was thinking Adrien Brody
Score: 6 Votes (Like | Disagree)
darkcompass Avatar
12 months ago

But how does the picture look like in the end?? now I am curious.
Me too ! They dont even show it on the "making of"
Score: 4 Votes (Like | Disagree)
Nanopope Avatar
12 months ago
Dude looks like French Ray Romano
Score: 3 Votes (Like | Disagree)
7thson Avatar
12 months ago
Lol. Why did he park on the lawn? That was pretty amusing and not seeing the painting was a great way to end a quirky story of misunderstanding and adaptation. Just use your imagination, he had a roller and maybe a few hand brushes for cutting in and trim. I think the “banana duct taped to a wall” is about the level of art we could expect it to represent, and yet for some that is enough.
Score: 2 Votes (Like | Disagree)
jntdroid Avatar
12 months ago
Just make sure you edit out any flickering when shooting movies with the 12 line... :p

/end_troll
Score: 2 Votes (Like | Disagree)

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