Shot on iPhone

Apple today continued with its ongoing "Shot on iPhone" series, sharing a 30-minute film from Indian film director Vishal Bhardwaj. The movie was shot entirely on Apple's latest flagship smartphone, the iPhone 14 Pro. The short film, called "Fursat," is described as a "magical story about a man so obsessed with controlling the future that he risks losing what he holds most precious in the...

Apple recently shared a short documentary film about Singapore's hawker food culture that was shot entirely on the iPhone 13 Pro. The video revolves around two food stalls competing over chicken rice, a popular dish at open-air food courts known as hawker centres in Singapore. The documentary showcases iPhone 13 Pro camera features such as Cinematic mode and time-lapse video. "Big...

Apple today unveiled the 10 winning photos from the Shot on iPhone Macro Challenge that the company launched earlier this year. "Strawberry in Soda" by Ashley Lee, from San Francisco, U.S.A. Entrants were able to submit unedited macro photos shot on the iPhone 13 Pro and ‌iPhone 13‌ Pro Max straight from the camera, but photos edited through Apple's Photos app or third-party software were...

Apple today shared a short movie called "Life is But a Dream," which was created by South Korean film director Park Chan-wook, who is known for "Oldboy," "The Handmaiden," "Lady Vengeance," and more. The 21 minute film was commissioned by Apple, and it tells the story of an undertaker who needs wood to build a coffin for the savior of his village. He digs up an abandoned grave, awakening the ...

Apple today shared a short film called "The Comeback," which has been released in celebration of Chinese New Year. Created by director Zhang Meng, the video kicks off the Year of the Tiger with the story of a father, a son, and a forgotten village with an "out-of-this-world dream." The 23 minute film was shot using the latest iPhone (which is the iPhone 13 Pro) like all of the videos in...

Apple has debuted three new "Shot on iPhone" ads highlighting the camera capabilities of the iPhone 13 Pro, with each of them focusing on a specific feature in a humorously dramatic way. In "Detectives," a pair of detectives sitting in a car discuss Cinematic mode, which lets you shift focus between subjects in a shot. The foreground detective mentions that the focus is on him since he's the...

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time commissioned from French film director Michel Gondry, known for movies like "Eternal Sunshine of the Spotless Mind," "Be Kind Rewind," "The Green Hornet," and "The Science of Sleep." The video focuses on eggs in various fantasy settings and situations, ending with an ‌iPhone‌ shot of chickens. The entire short...

Apple today continued with its long-running "Shot on iPhone" series, uploading another "Experiments" video that focuses on the camera capabilities of the iPhone 13 Pro. The "Movie Magic" video features Dong Hoon Jun and visual artist James Thornton explaining how they shot a short sci-fi film. The video highlights various effects that can be captured with the ‌iPhone 13‌ Pro and a set of...

Apple today shared a new video in its ongoing "Shot on iPhone 12 - Everyday Experiments" series, which features unique photography tutorials and ideas for iPhone users, along with impressive visuals. "Full Bloom," as the name suggests, features flowers, and Apple says that it's meant to "celebrate spring's colors, life, and growth with the ‌iPhone 12‌." As with other "Everyday...

Apple this week shared a short film on its YouTube channel in France called "Le Peintre," which translates to "The Painter." Shot on the iPhone by Paris-bared director J.B. Braud, the video depicts a house painter who rings the doorbell of a large house and gradually realizes that he is the victim of a misunderstanding, according to Apple. Apple has highlighted the video on a new page on its ...

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film about a Chinese New Year legend reimagined as a contemporary coming-of-age story. Directed by American filmmaker Lulu Wang, "Nian" tells the story of a little girl who grows curious about a mythical creature that lives in the forest and – so her parents say – likes to eat children. ...

Apple today shared a gallery of photos shot by customers using the iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, with scenes including cityscapes, landscapes, portraits of people, and more at day and night. Shot on iPhone 12 Pro Max by "NKCHU" in China (top) and shot on iPhone 12 Pro Max by Rohit Vohra in India (bottom) iPhone 12 mini and iPhone 12 models have a dual camera ...

Apple today shared a new "Shot on iPhone" video that offers a behind the scenes look at what it takes to create "Shot on ‌iPhone‌" movies. The video features four student filmmakers reimagining cinema tradition in a new way and taking advantage of classic noir, magical realism, stop-motion animation, and more. The videos were shot using one of Apple's new iPhone 12 devices, and the full...

Apple today shared a new video on its YouTube channel that features footage shot on the iPhone 12 Pro. Apple says the two-minute video pushes the ‌iPhone 12‌ Pro's new Dolby Vision and low-light capabilities to the limit as an attempt to "capture darkness itself." The video is also accompanied by a behind the scenes look at how it was made. Watch other Shot on iPhone videos here....

One of the key new camera-related features of the iPhone 12 lineup is support for Dolby Vision, a professional HDR video format that provides more accurate, lifelike color along with brighter highlights and darker shadows. Shot on iPhone 12 Pro in Dolby Vision by Academy Award winning cinematographer Emmanuel Lubezki Apple says iPhone 12 models are the world's first devices capable of...

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film that was captured by director Damien Chazelle, known for films like "La La Land" and "Whiplash." The nine minute short film was shot with an ‌iPhone‌ 11 Pro and all of the footage was captured in a vertical aspect ratio. Apple also included a behind the scenes look at how the film was...

Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Apple has shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities – and in this case the battery life – of the ‌iPhone‌ 11 Pro. Titled "Hermitage," the one and a half minute video previews footage taken within the Hermitage Museum in St. Petersburg, Russia. The footage was filmed on an ‌iPhone‌ 11 Pro in one continuous take for 5 hours, 19 minutes,...

Last month, Apple launched a Night Mode photo challenge, inviting customers around the world to share their best low-light photos captured with the iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max. Apple today revealed the six winning photos from thousands of submissions worldwide. The winning photos will be featured in a gallery on Apple.com, on Apple's social media platforms, and on billboards ...

Lady Gaga this evening released her latest single, "Stupid Love," with a music video to go along with it. The video was shot entirely on an iPhone 11 Pro. Prior to the video's release, Lady Gaga shared a series of teaser trailers featuring the new song, and Apple has also highlighted the video on its own YouTube channel in a shorter one minute clip. There have been other high-profile...