augmented reality

By MacRumors Staff

augmented reality Articles

Apple Enhances Augmented Reality Quick Look Feature in Safari With Links to Make Shopping Online Easier

Thursday February 13, 2020 9:36 am PST by Juli Clover
Apple is enhancing its Augmented Reality Quick Look feature that's designed to allow users to see augmented reality versions of products they're intending to purchase right in their houses. According to CNET and TechCrunch, Apple has updated the Quick Look preview feature in Safari to allow retailers to add links and buttons to the augmented reality experience. When browsing sites like...

Rumors Persist About Triple-Lens Rear Camera System With Advanced 3D Sensing on 2019 iPhones

Thursday July 5, 2018 7:58 am PDT by Joe Rossignol
While we're still two months away from Apple's widely rumored trio of 2018 iPhones, the rumor mill is already looking ahead to next year. iPhone with triple-lens rear camera mockup via iDrop News Much of the early discussion has centered upon the rear-facing camera on 2019 iPhones, with multiple reports claiming it will be a triple-lens array with advanced 3D sensing for augmented reality...

Apple Announces New USDZ Augmented Reality File Format Coming in iOS 12

Monday June 4, 2018 10:25 am PDT by Tim Hardwick
Apple today announced a new augmented reality file format called Universal Scene Description (USDZ) during its keynote event at WWDC in San Jose, California. Apple explained that USDZ was developed alongside animation studio Pixar and is an open file format optimized for creating and sharing 3D Augmented Reality assets in a compact, single file. This means that the format is optimized for...

Gene Munster Shares WWDC Predictions: Beats Product With Siri Integration, Improvements to AI and AR

Tuesday May 29, 2018 5:03 pm PDT by Juli Clover
Ahead of next week's Worldwide Developers Conference, Loup Ventures analyst Gene Munster today shared his predictions for the features and services that Apple will unveil during the event. Munster expects Apple to debut new Siri, AR, AI, and Digital Health functionality, including a Beats-branded accessory (presumably a speaker) that includes Siri integration, much like the HomePod. Some of...

Google Maps Gaining AR Street View, 'For You' Recommendations, and More

Tuesday May 8, 2018 12:48 pm PDT by Juli Clover
Google today outlined several new features coming to Google Maps at its Google I/O developer conference in Mountain View, California this morning. First and foremost, this summer, Google Maps will be updated with a new personalized "For You" section that offers up recommendations based on your interests. The Maps app is gaining a dedicated "For You" tab that is designed to "tell you what you...

Snapchat Launches 'Snappables' Augmented Reality Games That Can Be Played With Friends

Wednesday April 25, 2018 10:11 am PDT by Juli Clover
Snapchat today announced the launch of Snappables, which are new Snapchat Lenses that are designed to allow Snapchat users to play augmented reality games with their friends. Interactive Snappable lenses are located right near other Snapchat Lenses in the Lens Carousel and can be accessed by tapping the icon on the left side of the capture button. To use a Snappable, tap the Snappable...

Developer 'Survios' Details Process of Porting VR Title to iMac Pro, Says Apple Has 'A Lot of Passion' for VR

Wednesday March 28, 2018 10:25 am PDT by Mitchel Broussard
When Apple launched the iMac Pro last December, virtual reality applications and content creation were headlining features for the high-end computer. Prior to that, the company focused on Metal 2 and VR-based content as major additions to macOS High Sierra during WWDC 2017, also announcing multiple game studios putting their support behind Mac-based VR experiences, like Valve and Epic using the...

Apple Joins Group Investment in OLED Microdisplay Company eMagin Amid Ongoing AR/VR Efforts [Update: Not True]

Monday February 12, 2018 5:18 am PST by Mitchel Broussard
Update: EMagin's Chief Financial Officer Jeffrey Lucas told Bloomberg that Apple has not invested in the company, despite the document filed with the Securities and Exchange commission. Emagin listed the companies in the document because it "has had discussions with them at industry events." Lucas says Apple did not actually invest in the company and the filing was misinterpreted. Apple has ...

Tim Cook Thinks Retailers Will Find Augmented Reality as Key as Having a Website

Wednesday October 11, 2017 9:19 am PDT by Joe Rossignol
Apple CEO Tim Cook believes there isn't any sector or industry that will be untouched by augmented reality going forward. Tim Cook via Alastair Nicol for Vogue In a recent interview with Vogue, Cook said he believes the technology will transform everything from fashion runway shows to shopping."If you think about a runway show in the fashion world, that's a great application of AR because...

Here's a Look at the First Wave of Augmented Reality ARKit Apps Hitting the iOS App Store Today

Tuesday September 19, 2017 12:42 pm PDT by Mitchel Broussard
With the launch of iOS 11 today, Apple has turned hundreds of millions of iPhones into augmented reality-capable devices thanks to the support of a new developer framework called ARKit. With this technology, iOS developers can more easily craft AR experiences for users on compatible iPhones and iPads, using each device's built-in cameras, processors, and motion sensors. As of now, the first...

Snapchat's World Lens Filters Now Include Augmented Reality Bitmoji

Thursday September 14, 2017 8:02 am PDT by Mitchel Broussard
Snapchat will now allow users to view their Bitmoji characters in augmented reality, through an addition to its previous "World Lens" feature. With the update, Bitmoji will be able to do yoga, skateboard, drink coffee, and more, all taking place in real-world surroundings in AR (via TechCrunch). Image via TechCrunch Similar to Snapchat's popular dancing hotdog character, the Bitmoji will...

Google Reveals its Answer to Apple's ARKit With 'ARCore', Bringing AR to 100M Android Devices

Tuesday August 29, 2017 9:46 am PDT by Mitchel Broussard
Google today announced a new developer platform for augmented reality apps that won't require dedicated hardware, which it's calling "ARCore." The company originally began making inroads in the AR space a few years ago with Project Tango, which required manufacturers to implement specialized equipment so that smartphones would be compatible with Tango's AR features. Now, Google is "effectively ...

Disney Announces AR Scavenger Hunt for 'Force Friday II', Some Star Wars Toys Coming to Apple Stores

Thursday August 24, 2017 6:07 am PDT by Mitchel Broussard
Two years after the original "Force Friday" launched in celebration of new toys and gadgets for Star Wars: The Force Awakens, Disney is now gearing up for "Force Friday II," which will see the launch of new merchandise centered on Star Wars: The Last Jedi. Force Friday II will run September 1 through September 3, with toys being sold at Apple, Wal-Mart, Best Buy, Target, and more (via Reuters). ...

Latest ARKit Demo Showcases Virtual Drawing

Wednesday August 9, 2017 11:34 am PDT by Juli Clover
Ahead of the launch of iOS 11, developers have been tinkering with ARKit, Apple's upcoming augmented reality platform, and showcasing the myriad ways that it can be used in apps and games. The latest demo comes courtesy of Osama Abdel-Karim, who uses ARKit to virtually paint on a notepad using his fingers. According to Abdel-Karim, an iOS 11 library named Vision was used to develop the...

Apple's ARKit Used to Recreate Classic A-ha 'Take On Me' Video

Wednesday July 26, 2017 6:24 pm PDT by Juli Clover
Developers have been creating some impressive augmented reality apps and games with Apple's upcoming ARKit API, and the latest proof-of-concept video reimagines the video accompanying A-ha's 80s hit "Take On Me." The video, created by augmented reality studio Trixi, uses ARKit, Unity 3D assets, GameFlow, and animations made using Mixamo to combine real world visuals with black and white...

AR Startup Blippar Showcases 'Halos' Facial Recognition Feature in its Mobile App

Wednesday July 19, 2017 3:28 am PDT by Tim Hardwick
Augmented reality startup Blippar today announced a new social feature for its image recognition app that lets users build an AR profile using facial recognition technology. Called "Halos", the feature offers users the ability to scan their face into the app and fill various bubbles around their head with personal details, such as their latest tweets, favorite songs on Spotify, YouTube videos, ...

'Mira Prism' Headset Uses an iPhone to Power Augmented Reality Experiences

Tuesday July 18, 2017 6:46 am PDT by Mitchel Broussard
A new iPhone-compatible augmented reality headset has been announced today, called the Mira Prism, and it allows users to plug their iPhone 6, 6s, or 7 into a headset and interact with holographic images overlaid onto real-world objects. The iPhone 7 sits facing away from the user when placed within the Mira Prism, and then a pair of mirrors reflects what's on the iPhone's screen and positions ...

Latest Apps to Showcase Apple's ARKit Include Simple Measuring Tape and Minecraft

Monday June 26, 2017 8:21 am PDT by Mitchel Broussard
iOS developers have already gotten their hands on ARKit, Apple's latest platform which enables developers to quickly and easily build augmented reality experiences into their apps. ARKit blog Made With ARKit has been sharing even more examples of the augmented reality apps that developers are toying around with, coming a few months ahead of when the first apps will launch to the public alongside...

Supply Chain Evidence Mounts for Advanced 3D Sensing Abilities Coming to iPhone 8

Friday June 23, 2017 7:43 am PDT by Mitchel Broussard
Ahead of the iPhone 8's predicted September announcement date, supply chain reports over the past few days have indicated a ramp up of 3D sensing components that are predicted to be destined for augmented reality and biometric security applications in 2017's high-end iPhone 8. In a research note by BlueFin Research Partners, "winners" for iPhone 8 component production are said to include Finisar...

Tim Cook Talks HomePod, AR, and How America is 'More Important Than Bloody Politics' in New Interview

Thursday June 15, 2017 5:22 am PDT by Mitchel Broussard
Bloomberg Businessweek sat down with Apple CEO Tim Cook last week to discuss a collection of topics related to Apple and the tech industry, including augmented reality, the legacy that Steve Jobs left behind, the HomePod, and the opinions he has following his work with U.S. President Donald Trump. Bloomberg Businessweek's full interview with Tim Cook will appear in the Sunday, June 19 edition of...