Apple in April 2021 unveiled its long awaited AirTag after years of rumors and speculation. The small circular tag is designed to be attached to items like keys and wallets to allow these accessories to be tracked using Bluetooth right alongside Apple devices in the Find My app.


AirTags Price

A single AirTag is priced at $29, and a package of four AirTags can be purchased for $99.

Apple airtag accessories 042021 big carousel
AirTags are available directly from Apple, and that price point does not include the accessories needed to attach the AirTag to an item. Apple sells AirTags accessories separately, and there are also several third-party options.

Third-party retailers like Amazon and Best Buy are also offering AirTags for sale.

AirTags Release Date

AirTags became available for preorder on Friday, April 23, and officially launched on Friday, April 30.

AirTag Reviews

Ahead of the launch of AirTags, members of the media were able to test them out and first impressions are positive. AirTags have been described as "smart" and capable" for those in Apple's ecosystem, and tracking has been lauded for its accuracy.


It can sometimes take a full 30 seconds or more to get an initial location for an AirTag from another room, and it's possible to get inaccurate locations foiled by obstructions and walls due to Bluetooth. The U1 Precision Tracking is helpful to get around that.


Make sure to check out our full review roundup for additional details.

AirTags Design

The AirTag is a small, button-shaped tracking device with a glossy white front that can be customized with an engraving and a silver backing. AirTags are designed around the CR2032 batteries that are inside, and need additional accessories to attach to an item.

airtag upcoming block
AirTag measures in at 1.26 inches in diameter, and it has a height of 0.31 inches, or 8mm. It weighs 0.39 ounces (11 grams).

AirTags Engraving

Each AirTag can be engraved with up to four letters or emoji characters, though there are some restrictions on multiple emoji due to size limitations. There are also limitations on some emoji strings and phrases due to Apple's content filtering.

Apple airtag front and back emoji 2up 042021 big
You can't, for example, pair a Horse Face emoji with the Pile of Poo emoji, nor can you use curse words.

AirTags Features

AirTags are added and managed in the ‌Find My‌ app under the "Items" tab that Apple introduced in iOS 14.3. Like other Apple devices, each AirTag is displayed on a map in the ‌Find My‌ app so you can see its location. AirTags connect to your iOS and macOS devices over Bluetooth.

Apple iphone12 airtag findmyapp 042021 carousel
Apple added a U1 chip in each AirTag so you can see its precise location indoors or out if it's nearby, or its last known location if it is not. There are built-in speakers to play a sound to find a lost AirTag in the house, and you can either play a sound through the ‌Find My‌ app or ask Siri to find an AirTag with a sound.

Screen Shot
If an AirTag is lost or stolen, the ‌Find My‌ network can help you find it. The ‌Find My‌ Network takes advantage of hundreds of millions of iPhone, iPad, and Mac devices to help you locate an AirTag, with the AirTag showing up on a map when it is located by someone else's device.

In Lost Mode, an AirTag will automatically send out a notification when it's detected by someone in the ‌Find My‌ network, and you can add your contact info so someone who finds your item can get in touch with you.

Precision Finding

iPhones with a U1 chip, which includes the iPhone 11 and the iPhone 12 models, can take advantage of Precision Finding, a feature that lets you see specific instructions on how to get to your lost AirTag. Precision finding combines AR, sound, and haptic feedback to help you out.

Returning a Lost AirTag

If you come across a lost AirTag, or if someone comes across your lost AirTag, it can be scanned with any smartphone that's equipped with NFC to bring up contact information.

This works on iPhones and Android devices, so if you find an item, give it a scan to locate the owner. If in Lost Mode, the AirTag will also relay its location back to the owner through the ‌Find My‌ network.

AirTags Battery

AirTags use a replaceable CR2032 battery that is designed to last about a year before it needs to be replaced. The batteries are user replaceable, and to swap out a battery, you can press and twist on the back panel of the AirTag to pop it off.


If your AirTag is low on battery life, you'll get a notification that the battery needs to be replaced.

AirTags Charging

There is no need or way to charge an AirTag because Apple designed them with user replaceable CR2032 batteries.

AirTags Range

Apple has not yet provided details the range of the AirTag, but the maximum Bluetooth range is around 100 meters, so an AirTag should be trackable at least to that distance. More experimentation will be necessary to find more specific range information.

AirTags Water Resistance

The AirTag features an IP67 water and dust resistance rating, which means it can withstand immersion in water up to one meter (3.3 feet) for 30 minutes in laboratory conditions. That means the AirTag will hold up well to liquid exposure from rain or accidental spills.

AirTags Setup

As with AirPods, setting up an AirTag can be done with a one-tap gesture after it's unboxed. Each AirTag can be customized with a name and an item description.

Apple airtag pairing screen 042021 inline

AirTag Ownership Limits

Each Apple ID can be associated with up to 16 AirTags, so you can keep track of 16 items at one time.

AirTags Privacy and Security

Each AirTag you own is linked to your ‌Apple ID‌ and no one else can track it. Location data and location history are not stored on the AirTag, and devices that relay the location of a lost AirTag stay anonymous and location data is encrypted every step of the way.

You may see where your lost AirTag is on a map if it's picked up by someone else's device, but you won't know the identity of the person that helps find it. Apple also does not see where AirTags are located because of the end-to-end encryption.

AirTags have unique Bluetooth identifiers that rotate frequently, a feature that ensures you're never tracked from place to place.

Unwanted Tracking Prevention

Apple has built in security restrictions that are designed to prevent an AirTag for being used for unwanted and secretive tracking purposes.

airtag privacy
If an AirTag that someone else owns is in your belongings and has been traveling with for you awhile, your ‌iPhone‌ will send you an alert about an AirTag being detected near you, which will prevent someone from tracking you with a planted AirTag. You will get an alert on an AirTag that's with you when you return to your home address or to a location that's frequently visited.

When this happens, you'll see a notification that says "AirTag Detected," which you can tap to disable the AirTag. If the AirTag is attached to an item you're borrowing, you can choose to turn off "AirTag Detected" notifications for one day. If it's an item from a family member, you can turn off Safety Alerts for those who are in your Family Sharing group.

AirTag Detected alerts are only triggered when an AirTag is separated from its owner, so you don't need to worry about friends or family members with nearby AirTags.

An AirTag away from its owner for three days will play a sound each time it's moved to alert you of its presence.

Sharing AirTags

If you plan to share an item with an AirTag on it with someone else, you can disable safety alerts if the person you're sharing it with is someone in your Family Sharing group. If they're not a part of your family, the person who borrows the item can temporarily disable alerts.

Aside from disabling safety alerts, there are no other features for sharing an AirTag with someone else. Only you can track an AirTag linked to your ‌Apple ID‌ with your own ‌Find My‌ app. You cannot provide tracking access to other people, so spouses cannot track each other's items nor can a parent track a child's item.

Traveling With AirTags

If you're planning to use an AirTag while traveling, there are certain limitations that you should be aware of. Precision Finding, for example, won't work in certain countries like Russia, Indonesia, and Argentina, with a list available in our AirTags travel guide.

Tracking Pets and Children

Apple designed AirTags to track items, and Apple does not recommend that they be used to track pets or children. For keeping tabs on children, Apple recommends an Apple Watch that uses Family Setup.

AirTag Accessories

If you need a holder, keychain, or other AirTag accessory to attach your AirTag to an item, we have a dedicated AirTag accessory guide that rounds up some great options.

belkin airtag holder 2

AirTags How Tos

Everything you need to know about using an AirTag is available in our list of how tos below.

AirTags vs. Tile

Wondering how AirTags compare to popular item trackers for Tile? We have a detailed comparison guide that walks through the features of each product.

Guide Feedback

Have questions about AirTags or want to offer feedback on this guide? Send us an email here.

Related Articles

tile amazon sidewalk integration

Tile to Leverage Amazon Echo and Ring Devices to Better Compete With AirTags

Friday May 7, 2021 2:07 pm PDT by
Amazon today announced that it is teaming up with Tile to add Amazon Sidewalk integration to Tile's Bluetooth trackers. Amazon Sidewalk, for those unfamiliar, is a network of Amazon Bluetooth devices that's designed to improve the connectivity of devices like the Ring and Amazon Echo. Tile will now be joining Amazon Sidewalk, and through this integration, Amazon Echo and Ring devices will be ...
precision finding developer mode

AirTag Precision Finding Interface Includes Hidden 'Developer Mode'

Thursday May 6, 2021 1:32 am PDT by
A frustrated AirTag owner has inadvertently discovered the existence of a hidden "developer mode" in the on-screen interface that Find My displays when the Precision Finding feature is activated to help locate one of Apple's item trackers. Precision Finding is a feature that provides users with specific on-screen directions for finding a nearby AirTag. iPhones with a U1 chip, which includes ...
airtag 1

AirTag Anti-Stalking Measures 'Just Aren't Sufficient' Says Washington Post Report

Wednesday May 5, 2021 6:03 pm PDT by
The safeguards that Apple built into AirTags to prevent them from being used to track someone "just aren't sufficient," The Washington Post's Geoffrey Fowler said today in a report investigating how AirTags can be used for covert stalking. Fowler planted an AirTag on himself and teamed up with a colleague to be pretend stalked, and he came to the conclusion that the AirTags are a "new means...
airtags

AirTag Owners Bemoan Inability to Let Others Track Their Items Via Family Sharing

Tuesday May 4, 2021 5:12 am PDT by
Apple's new AirTag item trackers have been making their way into the hands of customers since Friday, and while the company has tried to describe the ways that they can be used to find lost items, many users are still surprised and disappointed to learn that the location of an AirTag can't be shared with other family members. On the face of it, sharing the location of an AirTag via Apple's...
airtag battery pry apart

AirTag Removable Battery Sparks Child Safety Concerns

Tuesday May 4, 2021 1:47 am PDT by
More than a week following their international debut, Apple's AirTag item tracker is now facing child safety concerns about its replaceable battery. AirTags feature a standard replaceable CR2032 coin-cell battery that Apple says can power an AirTag for an entire year. The battery in an AirTag can be removed by pushing down and twisting the AirTag's back-plate, a fairly straightforward and...
airtags teardown tile mat galaxy smarttag

iFixit Shares AirTag Teardown Revealing 'Impressively Compact' Design Compared to Tile Mate and Galaxy SmartTag

Sunday May 2, 2021 4:54 am PDT by
iFixit has shared the first of its two-part series in tearing down Apple's AirTag item tracker, revealing that Apple had to make impressive design decisions to achieve its small design, including rethinking the speaker layout. For comparison, iFixit compared Apple's AirTag to the Tile Mate and the Samsung Galaxy SmartTag. Compared to the competition, AirTag is the smallest in size, with the...
maxresdefault

Hands-On With Apple's New AirTags

Friday April 30, 2021 2:41 pm PDT by
After years of waiting for the AirTags to debut, launch day is finally upon us and AirTags are now in the hands of customers. We got our AirTags in the mail today and thought we'd share a hands-on look for those who are still waiting for their orders or debating whether AirTags might be useful. Subscribe to the MacRumors YouTube channel for more videos. As you probably know by now, AirTags...
tagvault

ElevationLab Launches 'TagVault' AirTag Holder

Friday April 30, 2021 9:52 am PDT by
ElevationLab today debuted the TagVault, which is the most protective AirTag holder that we've seen to date. Priced at $12.95 for one or $29.95 for a pack of three, the TagVault is a two piece AirTag holder that screws together to offer total protection for an AirTag. The two halves come apart, the AirTag is situated in the middle, and then four screws hold the TagVault together....
airtags drill 1

It's Possible to Drill a Hole Through an AirTag

Friday April 30, 2021 7:53 am PDT by
Unlike a Tile or some other item trackers, Apple's new AirTag does not have any holes or openings for attaching it directly to a keychain, forcing customers to purchase accessories like a leather key ring for this purpose. Interestingly, though, MacRumors forum member smythey has proven that it is possible to drill a hole into the AirTag without breaking it, allowing for a string or a thin...
AirTags from 2019 spotlit

Packaging Reveals Apple Was Preparing to Ship AirTags as Early as 2019

Friday April 30, 2021 7:45 am PDT by
AirTags, until their official announcement earlier this month, had remained one of the most rumored Apple products of the last few years. Initial reports about an Apple item tracker began to surface in 2019, and in the entirety of the two years that followed, AirTags' release seemed to be constantly imminent. Last week, FCC filings revealed that Apple began seeking regulatory approval and...
airtag privacy alert

Privacy Alert for Unknown AirTag Triggers When a User Returns Home

Friday April 30, 2021 2:33 am PDT by
Apple has shared considerable information regarding the safety mechanisms in place within its Find My network and AirTags, that prevent unwanted tracking. One of the biggest measures is the ability of an iPhone to detect if an unknown AirTag has been following a person for a period of time. In the unfortunate event that does occur, the iPhone can display an alert. AirTag is joining an...
AirTag and Lavender iPhone

AirTags and Purple iPhone 12 Models Start Arriving to Customers in New Zealand and Australia

Thursday April 29, 2021 2:05 pm PDT by
It's April 30, aka AirTags launch day, and customers who purchased AirTags or a purple iPhone 12 from Apple when orders went live last week are now beginning to receive their new devices. Apple fans in Australia and New Zealand are always the first to get their hands on new devices due to time zone differences, and are now sharing photos and first impressions on social media networks. @Mac ...
airtag shipped order

AirTag Orders Moving to 'Shipped' Status for More Customers

Thursday April 29, 2021 5:44 am PDT by
AirTag orders are beginning to be marked as "shipped" for more customers on Apple's online store around the world, with most deliveries set to begin arriving to customers on Friday, April 30 launch day. A few lucky customers already received their AirTag orders earlier this week, providing us with a closer look at the unboxing experience. Priced at $29 each or $99 for a four pack, users can ...
airtag in hand

AirTags Arriving Early to Some Customers

Wednesday April 28, 2021 4:58 pm PDT by
AirTags aren't set to officially launch until Friday, April 30, but some customers have mistakenly received their AirTags shipments already, with many of the early AirTags coming from Best Buy. MacRumors reader Johnny sent us a series of photos of his AirTags that he already has in hand, giving us a look at the packaging and a real-life look at the AirTags themselves outside of reviews. ...
airtag preparing to ship

First AirTag Orders Shift to 'Preparing to Ship' Ahead of April 30 Launch

Monday April 26, 2021 1:53 am PDT by
AirTag pre-orders only went live on Friday, but some customers who placed orders have already seen those orders shift over to "preparing to ship" status over the course of the weekend. Orders that are preparing to ship are no longer able to be canceled, and soon those orders should be able to be tracked using methods like UPS My Choice and track by reference number in the United States. The...
f1618938547

Apple Began Preparing for AirTag Regulatory Approval Nearly Two Years Ago

Friday April 23, 2021 1:59 pm PDT by
FCC filings for Apple's newly released AirTags have revealed that the Cupertino tech giant began regulatory testing and preparing to seek regulatory approval for the product nearly two years before they were officially announced. A series of documents submitted to the Federal Communications Commission indicate that AirTag underwent testing for official certification between July and...
airtags

AirTags Available for Purchase on Amazon, Best Buy and More

Friday April 23, 2021 9:21 am PDT by
Shipping estimates for Apple's AirTags are already slipping in to May directly from Apple's site, but third-party retailers are also offering AirTags and it's possible orders could ship out close to the AirTags release date. AirTags can be preordered on Amazon, and while it mentions the AirTags release date of April 30, it does not seem to guarantee a delivery date. "Order now and we'll...
Apple airtag accessories bag 042021 big carousel

What to Know if You Plan to Travel Abroad With AirTags

Friday April 23, 2021 7:10 am PDT by
Apple's new AirTag item trackers are ideal for attaching to things like bags and luggage cases, which makes it likely they'll become popular with travelers and backpackers who want to keep tabs on their personal possessions abroad. For this reason, it's worth remembering which AirTag features work wherever you are, which ones depend on you being nearby the AirTag, and which functions aren't...
airtag zipper

AirTag Shipping Estimates Already Slipping Into May

Friday April 23, 2021 6:22 am PDT by
Apple's new AirTag item tracker became available to pre-order today at 5 a.m. Pacific Time, and shipping estimates are already beginning to slip from Friday, April 30 launch day delivery into the first week of May or later. In the United States, for example, a single AirTag is now estimated for delivery on May 3-5, but the four-pack option is still available for delivery on April 30 as of...
f1618938547

AirTags and Purple iPhone 12 Models Now Available for Purchase

Friday April 23, 2021 5:00 am PDT by
Apple is now accepting orders for AirTags, the purple iPhone 12, and the purple iPhone 12 mini through its online storefront and the Apple Store app. AirTags are priced at $29 each, with a pack of four available at a discounted price of $99. AirTags are eligible for free engraving, with the space available allowing for up to four letters or three to four emoji characters depending on the...