Spot the Difference: Apple's TV Streaming Service Gets Renamed
Apple's TV streaming service has a new name, but unless you've been combing through press pages, you probably haven't noticed. And even then you may have missed it.
Apple quietly dropped the "+" from Apple TV+ earlier this month, and has renamed the service to just Apple TV. The change appeared in a brief announcement about "F1: The Movie," and the first signs of a "vibrant new identity" have started rolling out in the iOS 26.1 beta, where the app icon now sports a glasslike multicolor finish instead of its previous gray look.
The rebrand has also appeared on press pages for the Apple TV service, but the change has yet to come to Apple's consumer-focused pages.
Services chief Eddy Cue says the rebrand reflects how people already talked about the service. "We all called it Apple TV and we said, given where we are today, it's a great time to do it," he told The Town podcast.
The name now matches the Apple TV app and sits uncomfortably close to the company's Apple TV 4K set-top box, but Cue apparently doesn't see that being a source of confusion. Whether customers agree remains to be seen.
Popular Stories
Starting today, the Apple TV streaming service is offering a new selection of "bonus" movies in the U.S., Canada, the U.K., and some other countries.
While competitors like Netflix offer an extensive catalog of movies from various studios, Apple TV primarily offers its own original films produced by Apple. Over the past few years, however, Apple has offered a "Great Movies Now on Apple TV"...
Apple today announced that F1 races on the Apple TV streaming service will now be broadcast with Dolby Atmos spatial sound, starting with the 2026 U.S. Grand Prix in Austin, Texas on October 23 to October 25. Apple's press release outlines everything F1 fans need to know about the U.S. Grand Prix and ways to follow along.
Apple TV has been the exclusive home of F1 in the U.S. since March, as...
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo.
Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model.
Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...
