MacRumors

Apple has launched (via AppleInsider) a brand new outdoor ad campaign for the Apple TV a week after debuting its first TV commercials for the new set-top box. The new ads feature a variation of the SMPTE color bars, a television test pattern, as a backdrop to the simple Apple TV logo.

The ads appear to have gone up in the last 24 hours, with Instagram user Courtney Cerruti noting that she saw workers tugging the image into place and that they went up "in unison." Additionally, every current picture of the new billboards have appeared within the last 11 hours or so. The ads also come in different formats, with some ads in a vertical orientation on buildings and others in a more traditional horizontal format.

T-Mobile today announced a new holiday promotion it's calling "Un-carrier Unwrapped," offering free unlimited LTE data for all of its Simple Choice customers for the next three months. All existing Simple Choice postpaid customers as of the end of the day on November 23 will get the unlimited data.

T-Mobile also plans to unveil additional "gifts" for the next month, with a new gift coming each week. The company is teasing a "special holiday gift" for Sprint, AT&T, and Verizon customers, with one gift per carrier per week.

"We've had a fantastic year, and we're going to spread that T-Mobile cheer by starting with the most important people first... our existing customers! Now you get Unlimited LTE data on our blazing fast network for three full months as a gift from the Un-carrier to you," said John Legere, president and CEO of T-Mobile. "But that's not all....we know that Verizon, AT&T and Sprint customers need some holiday cheer, too - so we've got presents coming for them. Just wait!"

The unlimited data offering for Simple Choice customers will begin on December 1, 2015 and will last through March 1, 2016. Unlimited data will kick in once all existing data and Data Stash data has been used up. T-Mobile does require its Binge On video streaming service to be activated.

Unveiled earlier this month, Binge On provides T-Mobile customers with video streaming that does not eat into data plans, but it uses a data compression algorithm that streams video at a reduced 480p quality.

T-Mobile is also offering Black Friday deals on Samsung smartphones and discounting the UE Boom Bluetooth speaker by $100, dropping the price to $99.

Mobile payments company Square today announced the launch of its new NFC reader within 100 small businesses around the country, letting stores who previously were unable to accept Apple Pay -- due to the lack of a required contactless reader -- begin supporting the service (via USA Today). The small square-shaped reader will act like all other Apple Pay-accepting terminals, letting users wave an iPhone or Apple Watch near the device to complete a purchase.

"Until now, technology like our new reader has been out of reach for local businesses," said Jesse Dorogusker, head of hardware at Square, told USA TODAY via email. "Now Square sellers across the country can quickly and easily accept the new forms of payment that are crossing their counter tops."

Business owners can buy the Square reader for $49 to begin allowing customers the option to use Apple Pay in their storefronts. With the recent surge in popularity of chip cards, touted as being a safer and more secure physical payment alternative, the reader also has the option to accept chip cards in a small slot located on the side of the device.

Square initially announced incoming support for Apple Pay last November, with no real hint as to what the device would be. The company then announced the Square reader during WWDC earlier this summer, confirming its NFC and chip-reading capabilities would bring the success of Apple Pay to businesses and merchants who as of yet hadn't had the chance to support the service. Merchants interested in adopting Apple Pay can visit Square's official website to reserve their own NFC reader.

In an effort to increase adoption of contactless payments, major credit card issuer MasterCard has launched a limited time "Fare Free Mondays" promotion, offering free public transit to Apple Pay users in London on Mondays between November 23 and December 14, 2015.

Starting today, and on the next three Mondays, MasterCard customers using Apple Pay to touch in and out on London's public transit network will have up to £27.90 in daily fares refunded by MasterCard. The promotion is valid for travel on the Tube, buses, tram, DLR, London Overground and most National Rail services in London.

Mark Barnett, president of MasterCard UK&I:

“The move by TfL last year to accept contactless cards and devices on London Underground has been a phenomenal catalyst to the growth in contactless payments across the UK. Now that Apple Pay has arrived we want to encourage travellers on London’s transport network to try it out and give them another convenient option to pay for their travel. What better way to do this, than to offer MasterCard customers using Apple Pay the chance to travel for free over the next four consecutive Mondays.”

MasterCard competitor Visa today also unveiled a new Apple Pay "Ready" campaign in Europe, including two TV ads from agency Saatchi & Saatchi that highlight how fast, easy and reliable using a Visa card in Apple Pay is in everyday situations such as paying to use the Tube or in a cafe.

Following the launch of Apple Pay in Australia and Canada earlier this week, Apple has shared a new Apple Pay Guided Tour video that walks users through how to use Apple Pay on their iPhones.

The video goes through the steps of making a payment at an NFC terminal with a finger on the Touch ID home button of an iPhone and it covers the security behind Apple Pay. Apple Pay shares no credit card numbers or personal information with cashiers during the checkout process.

Apple Pay is now available in the United States, the UK, Canada, and Australia, with the latter two countries receiving the service through a partnership with American Express. In 2016, Apple Pay will expand to Spain, Singapore, and Hong Kong through the same AMEX partnership.

Apple has previously published a number of Guided Tour videos, most recently sharing a video series that walks users through how to use the various features of Apple Music. In the past, Apple has also done quite a few Apple Watch Guided Tour videos to teach users how to unlock the full capabilities of the wrist-worn device.

Apple appears to be working on an iOS app that will provide customers with easy access to Apple support staff, troubleshooting tips, and repair options for their iPhones, iPads, and other Apple devices. A series of screenshots of the app were provided by Sonny Dickson to uSwitch Tech, revealing key details about the app and what it's capable of.

There are direct options for chatting with an advisor, scheduling an in-store visit (which lists the next available appointment at a local Apple Store), and sending a device in for service, along with a list of support documents and guides to solve common problems like using iTunes to do a restore, maximizing battery life, or upgrading to the latest version of iOS.

According to an "insider," the app is tied to an Apple ID and will automatically list all of the devices that each person owns, giving them direct access to pre-defined troubleshooting problems, much like Apple's support site does now. From there, it walks users through all of the available support options. It's said to be "highly interactive and well integrated."

Having a centralized spot to access support documents and repair options will be hugely useful for many users who may not know the extent of Apple's online support offerings. The app will also further streamline the repair and support process, taking some of the pressure off of in-store Genius employees who work on repairs and potentially cutting down on the number of people coming in to the store for small issues.

It is not clear if the app is a standalone support app that will be added to iOS devices in the future or if this is functionality that will be incorporated into the existing Apple Store app. At this time, the Apple Store app has limited functionality when it comes to support, only allowing users to schedule appointments with Geniuses at their local Apple Stores.

Following the launch of Personal Pickup in Australia and Canada earlier this week, Apple today expanded the in-store pickup service to the United Kingdom. Personal Pickup allows customers to place an order on the Apple Online Store or Apple Store app and pick it up at a nearby Apple Retail Store, generally within an hour.

Personal Pickup launched in the U.S. in 2011, but was unavailable elsewhere until this week. The service is offered for several Apple products, including Macs, iPhones, iPads, Apple TVs and the Apple Watch. Apple notifies customers via email or text message when their order is available for in-store pickup with a valid photo ID.

MacRumors broke the news earlier this month that Apple was planning an international expansion of Personal Pickup in Australia, Canada, France and the United Kingdom, and the service is now live in three of those four countries. The service will likely launch in at least a few more countries in the near future.

Apple retail chief Angela Ahrendts has been working to bridge the gap between Apple's online and retail store shopping experiences, and the international expansion of Personal Pickup fits within those plans. Apple has opened 463 retail stores in 17 countries since May 2001, with nearly 200 located outside the U.S.

Apple recently debuted a new Apple Music ad, starring singer Mary J. Blige and actresses Taraji P. Henson and Kerry Washington, during the 2015 Emmy Awards.

In the one-minute spot, focused on Apple Music playlists, Washington says that Apple's curated playlists are like having "a boyfriend who creates you a mixtape -- in your laptop."

Jimmy Iovine, who joined Apple in 2014 following the company's acquisition of Beats Electronics, has made headlines today following controversial comments he made about women on CBS This Morning today in relation to the ad.

In particular, when asked to explain his thinking behind the Emmy ad, Iovine said that "women find it very difficult at times -- some women -- to find music, …and [Apple Music] helps makes it easier with playlists curated by real people." He proceeded to mention the problem of girls "sitting around" and "talking about boys."

"I just thought of a problem, you know: girls are sitting around, you know, talking about boys. Or complaining about boys, you know, when they're heartbroken or whatever. And they need music for that, right? So it's hard to find the right music, you know. Not everybody has the right lists, or knows a DJ or something."

Iovine's comments have been widely criticized on Twitter and in several media outlets.

Update: Jimmy Iovine has provided BuzzFeed with an apology, saying "I could have chosen my words better."

Jimmy Iovine told BuzzFeed News, "we created Apple Music to make finding the right music easier for everyone -- men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize."

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