Tim Cook Seeking 'Friendlier, More Approachable Face' for Apple with New PR Chief Hire
With the retirement of Apple's longtime public relations chief Katie Cotton having become official as of May 30, the company is now looking for her successor. according to Re/code, Tim Cook is personally overseeing the search and is seeking some external candidates who could put a "friendlier, more approachable face" on the company even as Apple has several in-house candidates who could step into the role.
[T]hough there are at least two well-qualified internal candidates for the job — comms veterans Steve Dowling and Nat Kerris — Apple is also looking outside the company for Cotton’s replacement. Sources in position to know tell Code/red that CEO Tim Cook is overseeing the search, aiming to find some high-profile external candidates for consideration. And he’s paying particular attention to those he believes could put a friendlier, more approachable face on Apple’s public relations efforts.
While there have been signs that Apple has been opening up a bit under Tim Cook's watch, that evolution took a significant step forward at last week's Worldwide Developers Conference with the company making a number changes such as loosening non-disclosure restrictions on developers and making session materials available to the public.
Developers in general reported a much greater feeling of openness from Apple at the event, from the confident and friendly attitudes of Apple's executives and engineers to the developer "love letter" that was WWDC with the host of new tools for helping developers build better apps for iOS and OS X.
Top Rated Comments
Love the guy!
Steve's success had to do with his attention to detail, his ability to surround himself with talent, his showmanship and his rejection of anything that didn't meet his high standard of quality.
Being an ***hole was Steve's way of motivating others to succeed. It's one way, but not the ONLY way and certainly not the best way.
And until someone with people skills becomes as successful as Steve, I'll have to continue hearing how being an a** is the only thing that works.
... Someone nice & successful step up? Pretty please!! :D
And that's the truth.
Yep. And if you search Instagram, both Federighi and Ive were quite generous taking photos with lots of WWDC attendees.
Reminds me of a tweet from a developer that John Gruber re-tweeted a couple days ago: