Phil Schiller

By MacRumors Staff
Phil Schiller's official title is senior vice president of worldwide marketing at Apple, but his responsibilities go beyond the marketing of Apple products. He's had a key influence on Apple devices ranging from the iPod to the iPhone, and in 2015, he became responsible for overseeing the App Store.

Schiller, a member of Apple's executive team, joined the company in 1987, left in 1993, and re-joined in 1997 when Steve Jobs returned to Apple. Phil Schiller is one of the faces of Apple and is often onstage during events to present new products and software.

Phil Schiller Articles

Phil Schiller Talks About the Development of the Original iPad in New Interview

Monday December 16, 2019 10:08 am PST by
In a retrospective on the technology of the last decade, The New York Times has shared a new interview with marketing chief Phil Schiller, covering the debut of the iPad in early 2010. Schiller says that the ‌iPad‌ was conceived when Apple began looking at a future computer device that could be sold under $500. Steve Jobs, Apple's CEO at the time, said that to reach that price point, things...

Phil Schiller Discusses 16-Inch MacBook Pro, Says Virtual Esc Key Was Number One Complaint About Touch Bar

Wednesday November 13, 2019 9:16 am PST by
Apple's marketing chief Phil Schiller has spoken with CNET's Roger Cheng about the new 16-inch MacBook Pro, reflecting on the new Magic Keyboard, the Touch Bar, and many other aspects of the notebook. When asked about the redesigned scissor keyboard on the 16-inch MacBook Pro, Schiller acknowledged that the butterfly keyboards on recent MacBook Pro models have received a "mixed reaction" due ...

Phil Schiller Lays Out Apple's Case for Cracking Down on Screen Time Monitoring Apps

Saturday April 27, 2019 6:33 pm PDT by
Earlier today, a report from The New York Times highlighted Apple's removal of a number of App Store apps that had allowed users to monitor usage of their devices or those used by their children. The report suggests that Apple's move to pull the apps is related to having rolled out its own Screen Time feature in iOS 12 that competes in some ways with these apps, raising concerns over...

Phil Schiller on iPhone XR Display: 'If You Can't See the Pixels, at Some Point the Numbers Don't Mean Anything'

Monday October 22, 2018 6:38 am PDT by
Engadget's Chris Velazco recently sat down for an interview with Apple's marketing chief Phil Schiller to discuss all things iPhone XR. We've rounded up some of Schiller's comments about the device below. What the "R" stands for in iPhone XR:I love cars and things that go fast, and R and S are both letters used to denote sport cars that are really extra special.How the iPhone X led to the...

Apple's Phil Schiller Talks About Upcoming Photoshop for iPad App at Adobe MAX

Monday October 15, 2018 12:40 pm PDT by
Apple marketing chief Phil Schiller today made a surprise appearance at Adobe's MAX conference, which saw Adobe previewing a full version of Photoshop on the iPad, set to be released in 2019. Adobe's upcoming version of Photoshop is "not watered down" and is version of Photoshop with all of the assets and tools needed to create the same projects you can make on the desktop on the iPad....

Apple's Phil Schiller Explains Why Valve's Steam Link App Was Rejected

Saturday May 26, 2018 1:54 pm PDT by
Apple recently made the decision to reject Valve's Steam Link app after initially approving it, leading to many unhappy Steam customers who had been looking forward to the feature. Apple has been silent on the issue despite several requests for comment, but today, Apple marketing chief Phil Schiller explained the reason behind the rejection to a MacStories reader and other Apple customers on...

Apple's Phil Schiller on HomePod: We Want to Create a New Kind of Music Experience in the Home That Sounds Incredible

Tuesday January 30, 2018 2:50 pm PST by
Over the weekend, Apple marketing chief Phil Schiller did a quick fifteen minute interview with Sound & Vision, where he once again explained some of the technology behind the HomePod, shed some light on why Apple ultimately decided to create an in-home speaker, and explained how the HomePod will stand out among other smart speakers on the market. Schiller believes that Apple is in a position...

Phil Schiller Says iPad Pro Can Both Supplement and Replace the Mac

Tuesday December 12, 2017 8:32 am PST by
Apple's marketing chief Phil Schiller believes the iPad Pro can be both a PC replacement and a supplementary device to the Mac. In a wide-ranging interview with T3 about the iPad Pro and other Apple products, including the iPhone X, iMac Pro, HomePod, and AirPods, Schiller said the iPad Pro's exact use case ultimately varies by customer.What we've learned, truthfully, is that it's both, and...

Apple Studied Paintings and Shined Light on People to Perfect New Portrait Lighting Feature

Friday September 22, 2017 8:14 am PDT by
iPhone 8 Plus and iPhone X feature advanced cameras with a new Portrait Lighting feature that uses sophisticated algorithms to calculate how your facial features interact with light. That data is used to create lighting effects, such as Natural Light, Studio Light, Contour Light, and Stage Light. In a new interview with BuzzFeed News reporter John Paczkowski, Apple says it studied the work...

Apple Started Developing A11 Bionic Chip When A8 Chip Was Released Three Years Ago

Friday September 15, 2017 8:13 am PDT by
Shortly after Apple's iPhone X event this week, the company's silicon chief Johny Srouji and marketing chief Phil Schiller sat down for an interview about its new A11 Bionic chip with Mashable's editor-at-large Lance Ulanoff. One interesting tidbit mentioned was that Apple began exploring and developing the core technologies in the A11 chip at least three years ago, when the iPhone 6 and...

Phil Schiller and Kim Gassett-Schiller Donate $10M to Bowdoin College's Coastal Studies Center in Maine

Wednesday September 6, 2017 9:20 am PDT by
Apple's senior vice president of worldwide marketing Phil Schiller and his wife Kim have donated $10 million to Bowdoin College's Coastal Studies Center on Harpswell Sound in Harpswell, Maine, as a user on Reddit pointed out today. In a press release, Bowdoin explained that the gift will allow it to "substantially expand" the facilities in which students perform ocean research and study...

Watch 'The Talk Show' Live From WWDC 2017 With Craig Federighi and Phil Schiller

Friday June 9, 2017 7:03 am PDT by
Daring Fireball has shared the full video of "The Talk Show Live" from Apple's Worldwide Developers Conference this week. Before a live audience at The California Theatre in San Jose, Apple senior executives Craig Federighi and Phil Schiller joined host John Gruber to reflect on the company's announcements at its WWDC opening keynote on Monday, including several new Macs, macOS High Sierra,...

Apple VP Phil Schiller Implies Voice-Activated Smart Speakers Could Benefit From a Screen

Saturday May 6, 2017 4:42 am PDT by
Gadgets 360 published an interview with Apple SVP of Worldwide Marketing Phil Schiller this week that could shed some light on Apple's plans for a dedicated Siri-based voice-assistant for the home. Rumors have swirled in recent weeks about Apple's plans to unveil an Amazon Echo-like smart connected speaker, possibly as early as WWDC in June, so Schiller's thoughts on the topic could potentially...

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 6:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...

Phil Schiller Says 32GB RAM on New MacBook Pro Would Have Required Battery Compromising Design

Monday November 21, 2016 6:00 am PST by
Apple marketing chief Phil Schiller has allegedly responded to an email from software developer Ben Slaney to further clarify why the new MacBook Pro maxes out at 16GB of RAM, noting that supporting 32GB of RAM would require a different logic board design which might reduce space for batteries.Schiller: The MacBook Pro uses 16GB of very fast LPDDR memory, up to 2133MHz. To support 32GB of memory...

Phil Schiller Says Apple Tested and Rejected Touch Screen Macs, Finding It 'Absurd' on a Desktop

Monday November 14, 2016 7:29 am PST by
Apple's senior vice president of worldwide marketing, Phil Schiller, recently continued the company's stance against turning its desktop and laptop devices into touch screen-enabled computers, which some customers believe could be advantageous additions to the macOS platform. With the new addition of the "Touch Bar" on the MacBook Pro line, seen by some as a potential step towards a full-on Mac...

Apple Has Received More Online Orders for New MacBook Pro Than Any Previous Generation

Wednesday November 2, 2016 6:51 am PDT by
In a wide-ranging interview with The Independent, Apple marketing chief Phil Schiller said the company has received more online orders for the new MacBook Pro so far than any previous-generation MacBook Pro.And we are proud to tell you that so far our online store has had more orders for the new MacBook Pro than any other pro notebook before. So there certainly are a lot of people as excited as...

Apple's Phil Schiller: 'We Don't Design for Price, We Design for the Experience'

Thursday October 27, 2016 4:30 pm PDT by
Following the launch of the redesigned MacBook Pro, CNET has published an interview with Apple executives Phil Schiller, Jony Ive, and Craig Federighi, highlighting some of the design decisions that went into the new machine. The contextual OLED Touch Bar on the new MacBook Pro, which is its key feature, has been in development under the direction of Jony Ive for at least two years, and...

'Dash' App Removed From App Store for Alleged Review Manipulation

Thursday October 6, 2016 11:06 am PDT by
Popular API documentation browser Dash was yesterday pulled from the App Store after a routine migration request. Dash developer Bogdan Popescu was given no explanation for why the app had been pulled aside from "fraudulent conduct," but after a conversation with Apple, he's been accused of manipulating App Store reviews. Popescu received a "Notice of Termination" email yesterday and his...

Apple's Phil Schiller Recommends Lightning Dock for Charging an iPhone 7 While Listening to Music

Thursday September 8, 2016 1:17 pm PDT by
Apple's new iPhone 7 and iPhone 7 Plus ship without a headphone jack, requiring customers to use either Bluetooth or Lightning-equipped headphones. Many customers who routinely charge their iPhones while also listening to music have been questioning whether that usage scenario will possible sans headphone jack, and as it turns out, Apple has a solution. In an email to a customer, Apple SVP of...