Apple Public Relations Vice President Katie Cotton to Retire - MacRumors
Skip to Content

Apple Public Relations Vice President Katie Cotton to Retire

Katie Cotton is retiring from her position as VP of worldwide corporate communications at Apple, reports Recode. Cotton has worked in Apple's public relations department for almost twenty years, serving under both Steve Jobs and Tim Cook.

katie_cotton

“Katie has given her all to this company for over 18 years,” Apple spokesman Steve Dowling said in a statement. “She has wanted to spend time with her children for some time now. We are really going to miss her.”

Cotton has confirmed her retirement, saying it was an extremely difficult decision to make as "Apple is a part of my heart."

Cotton is known for having been fiercely protective of Apple executives, particularly Steve Jobs, serving as gatekeeper for all media access and shepherding executives through their formal and informal meetings with the press. Given Apple's penchant for secrecy, Cotton has long been tasked with keeping a tight rein on the company's PR operations, managing Apple's image and contributing to the company's presentations.

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Saturday May 9, 2026 6:03 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
MacBook Pro Low Angle Wide Lens

macOS 27: Two More Changes Leaked Ahead of WWDC Next Month

Sunday May 10, 2026 9:45 am PDT by
macOS 27 will have a "slight redesign" compared to macOS Tahoe, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the design changes will help to improve the readability of macOS Tahoe's Liquid Glass interface:If you've used Tahoe, you're likely familiar with some of the quirks — particularly the transparency effects and shadows that...

Top Rated Comments

157 months ago
who ever took her headshot should be fired. :eek:

Edit: To quell all of the people that for some reason said my comments were sexist. Even though I didn't mention her gender or looks at all :rolleyes:

Why this picture is bad:

1. It's a forced smile any good photographer can get a person to show their true relaxed smile and or look. Believe me I suffer from the same problem

2. It's shot upward just a tiny bit, which is never flattering.

3. The picture is too hard, too small of an aperture, or over processing. it should have been shot wide open 5.6 or 2.8 maybe even 1.2/1.8
4. ^ which is why there is some type of motion blur or focusing issues around the eyes. can't figure out what is wrong, but something is off
5. She's smiling in one direction and looking in another. Some simple composition could fix that.
6. I'd think that Apple would have better photographers at their disposal.

For the record she looks pretty to me, just poorly photographed.
Score: 62 Votes (Like | Disagree)
157 months ago
Really? She's pretty.

The success of the headshot has little to do w/ her looks. It's a poor photo.
Score: 24 Votes (Like | Disagree)
dannyyankou Avatar
157 months ago
Although it's not an official headshot, this is far worse.

Score: 16 Votes (Like | Disagree)
WardC Avatar
157 months ago
It's a trend at Apple...

Score: 15 Votes (Like | Disagree)
MrSmith Avatar
157 months ago
Falsest smile ever.
Score: 15 Votes (Like | Disagree)
SmileyBlast! Avatar
157 months ago
It must be a tough decision to go to work every day when you are a millionaire and don't really have to work for a living any more.
Score: 14 Votes (Like | Disagree)