Environmental Responsibility

By MacRumors Staff

Environmental Responsibility Articles

Apple Begins Buying Aluminum Made With Carbon-Free Process, Plans to Use in Select Products

Thursday December 5, 2019 6:18 am PST by
In May 2018, Apple announced that it had helped facilitate a collaboration between two of the world's largest aluminum producers, Alcoa and Rio Tinto, on a new carbon-free aluminum smelting process. Together, the companies formed a joint venture called Elysis, working to develop the patented technology further. Today, Apple said it has now bought the first-ever commercial batch of...

Tim Cook Promotes Sustainability at Ceres Gala in New York City

Tuesday October 22, 2019 3:44 am PDT by
Tim Cook gave the keynote speech at the Ceres 30th Anniversary Gala in New York City on Monday night. Ceres is a sustainability nonprofit organization, and Cook was invited to share Apple's outlook on the future of sustainable energy. ‌Tim Cook‌ at Ceres (Photo credit: @JamesGould21) To that end, the Apple CEO used his time at the podium to engage issues of sustainability and renewable...

Apple Highlights Use of Recyclable Plastics in New MacBook Air and Mac mini

Thursday November 8, 2018 7:55 am PST by
Apple today shared environmental reports for the new MacBook Air and Mac mini, the first two Macs with 100 percent recycled aluminum enclosures. The eco-friendly designs of the new MacBook Air and Mac mini extends beyond aluminum. The bottom cover and connector wall in the new Mac mini, for example, are made from 60 percent recycled plastic, while its fan contains 27 percent bio-based...

Apple to Invest in Mangrove Forest Restoration Project in Colombia

Friday September 14, 2018 3:09 am PDT by
Apple has announced it will invest in a mangrove tree restoration project for a 27,000-acre forest in Colombia, as part of a broader effort by the company to achieve carbon neutrality (via Fast Company). Apple VP of environment, policy, and social initiatives Lisa Jackson gave details of the investment at the Global Climate Action Summit in San Francisco, but stopped short of disclosing how...

Apple Announces New $300 Million Clean Energy Fund in China

Thursday July 12, 2018 4:13 pm PDT by
Apple today announced the launch of a $300 million investment fund in China which is designed to connect Apple's suppliers with renewable energy sources. Apple, along with 10 initial suppliers, is investing $300 million into the China Clean Energy Fund over the course of the next four years. Apple says the fund will invest in and develop clean energy projects totaling more than 1 gigawatt of...

Apple Paves Way Towards Carbon-Free Aluminum Smelting Process as Latest Environmental Pledge

Thursday May 10, 2018 11:05 am PDT by
The aluminum used in Apple products ranging from iPhones to MacBooks could be more sustainably manufactured in as early as six years. The first aluminum manufactured with the new process Apple today announced it has helped facilitate a collaboration between two of the world's largest aluminum producers, Alcoa and Rio Tinto, on a new carbon-free aluminum smelting process. Together, the...

Apple Shares 2018 Environmental Report With Details on Daisy Recycling Robot, Progress on Closed-Loop Supply Chain

Thursday April 19, 2018 12:02 pm PDT by
Apple today shared its 2018 environmental report [PDF], outlining all of the improvements and changes that were implemented throughout 2017 and early 2018 to lessen the company's overall environmental impact. As was announced earlier this month, Apple recently hit a major milestone and longtime environmental goal, with 100 percent of its operations around the world powered by renewable energy. ...

Apple Says HomePod Consumes Less Power Than Average LED Bulb During Music Playback

Friday January 26, 2018 7:14 am PST by
Apple has outlined the HomePod's power consumption in an environmental report [PDF] about the speaker published today. Apple says the HomePod consumes less power than an average ENERGY STAR certified LED household light bulb during music playback. The comparison is true, as a classic-shaped A-series LED bulb typically draws around 9-10 watts, while the HomePod draws around 8.74 watts with...

Apple Shares iPhone X Environmental Report

Friday September 29, 2017 6:13 am PDT by
Apple today shared an iPhone X environmental report, detailing the smartphone's environmental performance as it relates to climate change, energy efficiency, material efficiency, and restricted substances. The report reveals that the base model iPhone X generates an equivalent of 79 kilograms of carbon dioxide over its life cycle, which is the highest estimated greenhouse gas emissions of...

Apple Releases New Earth Day Video at Sustainable Brands Event

Thursday May 25, 2017 10:16 am PDT by
Apple today shared a new Earth Day 2017 video on its YouTube channel, which comes more than a month after Earth Day took place. The video, which follows the theme of the previous Earth Day spots Apple released, focuses on Liam, Apple's recycling robot that strips iPhones down to their component parts. The ad was created by Apple environment lead Lisa Jackson and her team to mark Apple's...

Apple Pledges to End Mining and Use 100% Recycled Materials for Products

Wednesday April 19, 2017 5:13 pm PDT by
Just ahead of Earth Day, Apple has released its 2017 Environmental Responsibility Report [PDF] with a lofty new goal: ending mining. Apple says the company is working on a "closed-loop supply chain" that would allow it to stop mining the earth for rare minerals and metals. "One day, we'd like to be able to build new products with just recycled materials, including your old products," Apple...

Apple Sees Success With Efforts to Protect Working Forests in North Carolina

Wednesday March 15, 2017 4:48 pm PDT by
Apple's partnership with The Conservation Fund to protect working forests has begun to show returns for both Apple and the state of North Carolina, according to information the organization shared with the Triangle Business Journal. Apple vice president of environment, policy and social initiatives Lisa Jackson shared the article covering Apple's conservation efforts on Twitter this afternoon. ...

Greenpeace Declares Apple 'Greenest Tech Company' For Third Year Running

Tuesday January 10, 2017 3:11 am PST by
Greenpeace has declared Apple to be the most environmentally friendly technology company in the world for the third year in a row. The conclusion was reached in the environmental organization's latest report, entitled Clicking Clean: Who is Winning the Race to Build a Green Internet, which awarded Apple a final 'A' grade and a clean energy index score of 83 percent. Facebook and Google also...

Apple's Recycling Initiatives Recover $40 Million in Gold

Friday April 15, 2016 2:29 am PDT by
Apple released its latest annual environmental report yesterday, and some of the numbers included reveal just how much the company is able to recover from old devices. Business Insider notes that Apple was able to recover over 61 million pounds of steel, aluminum, glass, and other materials from its computers and iPhones. Included in that total is 2,204 pounds of gold, which is well over a...

Apple Tackles E-Waste With iPhone Recycling Robot 'Liam'

Tuesday March 22, 2016 3:58 am PDT by
At its media event on Monday, Apple kicked off by discussing its efforts to reduce waste and improve its renewable energy infrastructure, marking a heightened focus on the company's environmental responsibilities. As part of the presentation, the company also unveiled a robotic system it has developed that can disassemble old iPhones and recover recyclable materials. The robot, called...

Apple Tops Greenpeace Clean Energy Index Based on Renewable Energy Initiatives

Tuesday May 12, 2015 8:57 am PDT by
Apple continues to set the bar among technology companies for its commitment to running its worldwide operations on renewable energy, topping Amazon, Facebook, Google, HP, IBM, Microsoft, Oracle, Yahoo and other large corporations in Greenpeace's Clean Energy Index included as part of its 2015 Click Clean Report [PDF]."The report found that Apple continues to be the most aggressive in powering...

Apple Announces Renewable Energy and Forestland Initiatives in China

Monday May 11, 2015 4:23 am PDT by
Apple today announced a new multi-year project with World Wildlife Fund to protect up to 1 million acres of responsibly managed working forests in China, which the company says provide fiber for pulp, paper and wood products. The new forestland program is part of Apple's goal to run its worldwide operations on 100% renewable energy. Apple also confirmed plans to expand its industry-leading...

Apple Highlights Environmental Responsibility in 2015 Progress Report

Monday April 20, 2015 5:40 am PDT by
Apple on Monday shared its 2015 Environmental Responsibility Report that reflects on the company's environmental progress during the 2014 fiscal year. The report focuses on Apple's commitment to climate change, renewable resources, finite resources, and toxins, and outlines the company's 2014 carbon footprint and other usage information. Apple's latest environmental progress report...