After being announced to appear at Milan's Salone Del Mobile Design Fair earlier in the week, today the Apple Watch was displayed for the first time to the public, outside of a retail store or pop up shop, at the design fair (via Macitynet) [Google Translate].
The Apple Watch on display in the Carlo e Camilla restaurant
On display at the Carlo e Camilla restaurant in Segheria, the Watch is displayed in long rows of glass-topped tables, identical to its presentation in Apple's own retail locations. The fair is even allowing customers to experience the same try-on appointments happening in retail stores since pre-orders began one week ago.
The entrance to the Apple Watch showcase at the fair
Interestingly, as the Watch is displayed at the Carlo e Camilla in Italy, pre-orders for the wearable aren't available to Italian customers due to Italy not being included in the first wave of launch countries for the Watch. There to experience the event is senior vice president of worldwide marketing at Apple, Phil Schiller, and Marc Newson, who works part time at Apple as a designer alongside Jony Ive.
Although Apple has yet to confirm pre-order numbers for the Watch, analyst Ming-Chi Kuo believes the device could have sold more than 2.3 million units during the initial pre-order wave. While the exact number remains a mystery, stock of the Apple watch definitely remains constrained as pre-orders for all devices slipped to a 4-6 week dispatch date, and beyond, only 6 hours after going live.
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
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Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
My God, I love Apple just as much as everyone else does but this is crazy. They're hyping up their watch like its a new miracle to man kind. I sure hope the watch doesn't flop for Apple's sake.
Actually..........
Now, more than every I would LOVE it to flop.
Why?
For one simple reason now.
To show Apple, and other companies acting in this manner and treating the public in this manner is not the way to go about things.
If this flopped major style, then they may go back, re think and realize what a dumb idea and bad way to treat loyal customers this is.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
