After being announced to appear at Milan's Salone Del Mobile Design Fair earlier in the week, today the Apple Watch was displayed for the first time to the public, outside of a retail store or pop up shop, at the design fair (via Macitynet) [Google Translate].
The Apple Watch on display in the Carlo e Camilla restaurant
On display at the Carlo e Camilla restaurant in Segheria, the Watch is displayed in long rows of glass-topped tables, identical to its presentation in Apple's own retail locations. The fair is even allowing customers to experience the same try-on appointments happening in retail stores since pre-orders began one week ago.
The entrance to the Apple Watch showcase at the fair
Interestingly, as the Watch is displayed at the Carlo e Camilla in Italy, pre-orders for the wearable aren't available to Italian customers due to Italy not being included in the first wave of launch countries for the Watch. There to experience the event is senior vice president of worldwide marketing at Apple, Phil Schiller, and Marc Newson, who works part time at Apple as a designer alongside Jony Ive.
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My God, I love Apple just as much as everyone else does but this is crazy. They're hyping up their watch like its a new miracle to man kind. I sure hope the watch doesn't flop for Apple's sake.
Actually..........
Now, more than every I would LOVE it to flop.
Why?
For one simple reason now.
To show Apple, and other companies acting in this manner and treating the public in this manner is not the way to go about things.
If this flopped major style, then they may go back, re think and realize what a dumb idea and bad way to treat loyal customers this is.
