Ming-Chi Kuo: Global Apple Watch Pre-Orders Exceed 2.3 Million Units

KGI Securities analyst Ming-Chi Kuo, who has a respectable track record at reporting on Apple, has issued a new note to investors estimating that global pre-orders for Apple Watch has exceeded 2.3 million units. Previously, a study from Slice Intelligence estimated that there were 1 million Apple Watch pre-orders in the United States.

Glide apple watch

We estimate production of Apple Watch around 2.3mn units in March-May. Mass production of Apple Watch began in March and will likely reach 2.3mn by end of May. Considering that most consumers who preordered will not get the device until June, we estimate global preorders of over 2.3mn units, with Apple Watch Sport, Apple Watch and Apple Watch Edition representing a respective order allocation of 85%, 15% and less than 1%.

Kuo notes that Apple plans to expand the supply chains for Apple Watch, with the Cupertino company targeting production of 2 - 3 million units per month. However, they estimate that the potential bottlenecks in production could be the vibrators that power haptic feedback from AAC and AMOLED displays supplied by LGD.

The Apple Watch's vibrator technical problems come from being stuffed in a smaller form factor than an iPhone while needing a more accurate vibration frequency than the vibrator in an iPhone. Additionally, the AMOLED display needs both good color performance and a long life span.

Kuo predicts that Apple could reach 2.5 million units produced in June if production bottlenecks are absent. He also isn't sure whether the Apple Watch will be a hit, estimating that less than one-tenth of iPhone owners have pre-ordered the Apple Watch, suggesting that hardcore Apple fans have made up the bulk of Watch pre-orders thus far.

Apple has not yet provided official sales figures for the Apple Watch, so the exact number of pre-orders the Watch has received remains to be seen. The Apple Watch sold out online 6 hours after pre-orders were available, with many shipping dates slipping to June. When responding to a MacRumors reader who was concerned about the Apple Watch launch, Apple noted that deliveries could arrive sooner than expected.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

GizmoDVD Avatar
87 months ago
And yet people will still call it a failure.

We get it. You don't like it. Grow up.
Score: 74 Votes (Like | Disagree)
syndalis Avatar
87 months ago
Has officially sold more units than pebble and all of android wear combined.

Fastest selling new apple product ever.

People still not sure if it is going to be a success


:rolleyes:
Score: 53 Votes (Like | Disagree)
doelcm82 Avatar
87 months ago
Not by a long shot.

Go look up initial sales of iPods and iPhones on release weekend.

When the iPhone was a new product, it sold 270,000 on its first day.

In 2002, Apple said it had only sold 600,000 total iPods, I think that includes all first and second generation iPods, so the first day sales could not have been anywhere near Apple Watch numbers.
Score: 38 Votes (Like | Disagree)
GizmoDVD Avatar
87 months ago
If you read the story you would've seen that less than one-tenth of iPhone owners preordered the watch. I wouldn't call it a success yet.

You expect everyone who owns an iPhone to get one? Really?

Might as well call every video game every made a failure as well.

Every DVD.

Everything.
Score: 26 Votes (Like | Disagree)
Tiltasauras Avatar
87 months ago
If you read the story you would've seen that less than one-tenth of iPhone owners preordered the watch. I wouldn't call it a success yet.

Anything even near 10% of iPhone owners would be incredible. 5% would be very good...
Score: 23 Votes (Like | Disagree)
Michael Scrip Avatar
87 months ago


If you read the story you would've seen that less than one-tenth of iPhone owners preordered the watch. I wouldn't call it a success yet.

Isn't that still better than 1/100th of Android users with Android Wear watches?

:)
Score: 17 Votes (Like | Disagree)

Popular Stories

Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
General cyber monday 20 sale feature

Best Cyber Monday Deals for AirPods, Apple Pencil, iMac, More

Monday November 29, 2021 4:19 am PST by
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iphone holiday

Best Black Friday iPhone Deals Still Available

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate...
General cyber monday 20 sale feature 2

Best Cyber Monday Apple Accessory Deals Available Today

Monday November 29, 2021 6:41 am PST by
We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...