Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Scott Forstall Reportedly Forced Out of Apple
As Senior Vice President of iOS Software, Scott Forstall has been a prominent public figure at Apple. He was originally recruited to NeXT, Inc. after college and came to Apple with Steve Jobs after Apple's acquisition of NeXT in 1996. He has been on stage numerous times during Apple keynotes to demo the latest iOS features. Forstall was even profiled as Apple's CEO-in-Waiting back in January. That article, however, was a not always flattering look at the executive who reportedly had many clashes with others at Apple.
More recently, there was described to be an internal political divide in Apple about the use of skeuomorphism, the inclusion of certain ornamental elements in a product that are carried over from previous tools addressing the same task for which the elements were required for functionality.
According to the report, Apple's iOS chief Scott Forstall has long been a proponent of incorporating skeuomorphic features in the company's software, with Steve Jobs having supported and even originated that design direction for Apple's products. But others such as hardware guru Jonathan Ive find the inclusion of such features distasteful, and Apple's designers have reportedly been divided into camps over which direction to take Apple's products.In light of the shakeup, Jonathan Ive is now taking over Apple's Human Interface teams.
DaringFireball's John Gruber believes that Forstall was forced out of Apple:
Forstall is not walking away; he was pushed. Potential factors that worked against Forstall: his design taste, engineering management, abrasive style, and the whole iOS 6 Maps thing. I also wonder how much Forstall was effectively protected by his close relationship with Steve Jobs — protection which, obviously, no longer exists.Inside Apple author Adam Lashinsky agrees with that sentiment and also cites the Apple Maps issue as a reason for his demise:
I also heard that Forstall refused to sign the letter apologizing for the mapping fiasco, sealing his fate at Apple.Lashinsky is referring to a public apology posted by Apple CEO Tim Cook about iOS 6's Maps. The Map app in iOS 6 replaced Google Maps with Apple's own proprietary solution. After a significant amount of criticism after iOS 6's launch, Cook wrote an open letter apologizing to customers about not meeting expectations.
Update: The Wall Street Journal confirms a similar story with their sources.
In deciding how to manage the crisis, Mr. Forstall argued that the company could address the outcry without apologizing, as Apple had done when it shipped iPhones with faulty antennas a few years ago, one of these people said. Mr. Cook and others disagreed, these people said. Mr. Cook signed his name to the apology instead.The article also reiterates that Forstall clashed with others at Apple. One source even said he was difficult to work with and "never fit into the culture of Apple".
Update 2: NYTimes also has a similar story:
A senior Apple employee who asked not to be named said Mr. Forstall had also incurred the ire of other executives after inserting himself into product development that went beyond his role at the company. One person in touch with Apple executives said the mood of people at the company was largely positive about Mr. Forstall’s departure.