Apple Updates iMac with Haswell and Faster PCIe Flash Storage

In something of a surprise move, Apple today announced the launch of updated iMacs based on Intel's Haswell processors, faster PCI Express-based flash storage options, and 802.11ac Wi-Fi.

“iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Inside its ultra-thin aluminum enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage.”

New models include:

21.5-inch
- $1299: 2.7 GHz quad-core i5 and Intel Iris Pro graphics
- $1499: 2.9 GHz quad-core Intel i5 and NVIDIA GeForce GT 750M with 1 GB video memory

27-inch
- $1799: 3.2 GHz quad-core Intel Core i5 and NVIDIA GeForce GT 755M with 1 GB video memory
- $1999: 3.4 GHz quad-core Intel Core i5 and NVIDIA GeForce GTX 775M with 2 GB video memory

All standard configurations come with 8 GB of RAM and a 1 TB traditional hard drive.

imac_2013_specs
Build-to-order options include a 3.1 GHz Core i7 processor and 16 GB of RAM on the 21.5-inch model and a 3.5 GHz Core i7 processor and up to 32 GB of RAM on the 27-inch model. Storage options of up to 3 TB traditional hard drive, 3 TB Fusion Drive, and 1 TB flash storage are also available depending on model. The high-end 27-inch model also has an available graphics upgrade to NVIDIA's GeForce GTX 780M with 4GB of GDDR5 memory.

The new iMac is available today through Apple's online store with all standard configurations with the exception of the high-end 21.5-inch model showing availability of "within 24 hours". The high-end 21.5-inch model is currently showing a shipping estimate of 2-3 weeks.

Related Roundup: iMac
Buyer's Guide: iMac (Neutral)
Related Forum: iMac

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...

Top Rated Comments

notjustjay Avatar
154 months ago
Woohoo! Improved battery life!

;)
Score: 60 Votes (Like | Disagree)
musika Avatar
154 months ago
still no Retina Display so still won't be getting one :-(

Would you buy one with a Retina Display for 2x the cost?
Score: 37 Votes (Like | Disagree)
InfinitiG Avatar
154 months ago
macbook pros next
Score: 37 Votes (Like | Disagree)
theanimala Avatar
154 months ago
This is how things should be done more often. Not every little incremental upgrade needs to have a grand announcement during some keynote speech.
Score: 24 Votes (Like | Disagree)
Krazy Bill Avatar
154 months ago
I wish Apple had a summer upgrade cycle so that we could get the newer machines for the start of the semester. The iMacs we purchased have 512 mb. Now 1 gb seems to be standard, along with 8 gb of RAM. By the time we can afford to upgrade the labs again, we'll probably once again end up behind the curve....
People like you is precisely why changes aren't introduced until after school starts. Apple thanks you for depleting old stock.
Score: 20 Votes (Like | Disagree)
musika Avatar
154 months ago
Woah! Didn't see that coming today. :D:apple:
Score: 20 Votes (Like | Disagree)