Jony Ive Reveals Exclusive Apple Watch Sport Bands at Milan Design Week

Earlier today the Apple Watch went on display at Milan's Salone Del Mobile Design, with Apple SVP of worldwide marketing Phil Schiller and design consult Marc Newson in attendance. Now, it appears that Jony Ive also made it to the event, revealing exclusive sport band colors for the Apple Watch at the same time.

customband


Art enthusiast and philanthropist Umberta Gnutti Beretta posted a photo of a tray holding the new band colors on her Instagram account (via 9to5Mac). The colors include what appears to be two shades of blue, the custom red band seen earlier today and a range of "skin-tone" colors, going from darker browns to lighter tans and peaches. This marks the third time exclusive new Apple Watch band options have been seen in the wild, with the previous two being the custom red band and the custom gold link bracelet Karl Lagerfeld received.

Milan is known as one of the more important cities in the fashion world, and an important destination for Apple as it continues to court the fashion world to its brand new product. While it's unknown whether Apple will release these brand new and never-before-seen sport bands for the general public, it's been rumored that the Cupertino company is looking to introduce additional casing materials for the Apple Watch later this year, suggesting that new band options are also in the cards.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Caution)
Related Forum: Apple Watch

Top Rated Comments

RockSpider Avatar
81 months ago
Listen Macrumours if you don't stop doing stories about this stupid watch I swear I'm going to cancel my subscription, I know you'll miss me.
Score: 64 Votes (Like | Disagree)
v4111 Avatar
81 months ago
Because those silicone/rubber bands are oh so fashion forward... :|
Score: 41 Votes (Like | Disagree)
PowerBook-G5 Avatar
81 months ago
Listen Macrumours if you don't stop doing stories about this stupid watch I swear I'm going to cancel my subscription, I know you'll miss me.

Ouch. Maybe you should just stop visiting the site. Especially if this is your attitude towards the products of the company that MacRumors reports on.
Score: 36 Votes (Like | Disagree)
Aluminum213 Avatar
81 months ago
Apple really pushing for this as a fashion device, I understand


Because as a practical device with poor battery and slow processor it's poor as a tech device
Score: 33 Votes (Like | Disagree)
tumtumtum Avatar
81 months ago
Plastic

Apple's gotten people excited enough to pay £39 for a piece of plastic that probably costs £0.40 to manufacturer and about £0.001 to develop (amortised over the sales numbers). It's outrageous but you have to respect the brand loyalty they've built.

----------

Oh...and this probably explains J.J. Abrams' blue band.
Score: 33 Votes (Like | Disagree)
Patriot24 Avatar
81 months ago
I need that navy sport band in my life.
Score: 30 Votes (Like | Disagree)

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