Jony Ive Reveals Exclusive Apple Watch Sport Bands at Milan Design Week
Earlier today the Apple Watch went on display at Milan's Salone Del Mobile Design, with Apple SVP of worldwide marketing Phil Schiller and design consult Marc Newson in attendance. Now, it appears that Jony Ive also made it to the event, revealing exclusive sport band colors for the Apple Watch at the same time.

Art enthusiast and philanthropist Umberta Gnutti Beretta posted a photo of a tray holding the new band colors on her
Instagram account (
via 9to5Mac). The colors include what appears to be two shades of blue, the
custom red band seen earlier today and a range of "skin-tone" colors, going from darker browns to lighter tans and peaches. This marks the third time exclusive new Apple Watch band options have been seen in the wild, with the previous two being the custom red band and the
custom gold link bracelet Karl Lagerfeld received.
Milan is known as one of the more important cities in the fashion world, and an important destination for Apple as it continues to court the fashion world to its brand new product. While it's unknown whether Apple will release these brand new and never-before-seen sport bands for the general public, it's been rumored that the Cupertino company is looking to introduce additional casing materials for the Apple Watch later this year, suggesting that new band options are also in the cards.
Popular Stories
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
iPhone 12 Pro Max: 3,687mAh...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so.
The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
Apple is...
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design.
The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...