The Conservation Fund today announced that it has partnered with Apple to acquire over 36,000 acres of working forest in Maine and North Carolina, a move that will ensure both the continued health of the forests and Apple's paper supplies.

“Apple is clearly leading by example—one that we hope others will follow,” said Larry Selzer, president and CEO of The Conservation Fund. “By all accounts, the loss of America’s working forests is one of our nation’s greatest environmental challenges. The initiative announced today is precedent-setting.”

The forests that Apple and The Conservation Fund are protecting are larger than the land area of the City of San Francisco. Through its commitment, Apple can ensure a steady supply of sustainably harvested timber to paper and pulp mills.

Apple vice president for environmental initiatives Lisa Jackson tells BuzzFeed that the move is the company's latest effort to ensure the sustainability of its supply chain.

apple_conservation_fund_forest

“Imagine if every time you opened a package from a company you knew that it came from a working forest. And imagine if companies took seriously their paper chain and made sure that was renewable, just like energy. And imagine if they didn’t just buy renewable paper, but took the step of ensuring that they would stay working forests forever.”

Apple has worked very hard over the years to exert as much control as it can over its supply chain in order to create a competitive advantage and ensure consistent supplies and pricing. With more recent forays into renewable energy production and now even paper, Apple is proving able to both secure its supply chain and demonstrate its commitment to environmental responsibility.

Update 7:56 AM: Jackson and Selzer have written a blog post on Medium addressing the partnership.

This partnership is mutually beneficial. Apple is quantifying the virgin paper footprint from its packaging. Apple is committed to zeroing out that impact by using paper more efficiently, increasing recycled paper content, sourcing paper sustainably, and conserving acreage of working forests around the world equivalent to its virgin paper footprint. The Conservation Fund is committed to identifying and conserving those acres in the U.S. Through conservation easements, they will ensure these lands remain forests in the future. This helps preserve the supply of raw materials for paper while providing permanent environmental protection and fighting climate change.

Top Rated Comments

jayducharme Avatar
93 months ago
How many acres of forest did they clearcut for their datacenter's solar panel installations?

There's always a cost/payoff ratio for conservation issues. Yes, for their North Carolina facility they cleared out some trees. But does the fact that their center is now powered by 100% renewable energy balance the loss of the trees?

There was a controversy at my workplace. At the beginning of the workday, cars were lined up a mile down the road in a bottleneck waiting to turn down the road to the workplace. So they created a new entrance. To do that, they had to cut through a forested area, and that's where the controversy was. Some people complained about destroying the forest. But by creating that road, it relieved the bottleneck. Cars were no longer sitting there idling for upwards of a half hour. So does the reduction in carbon emissions from creating the new road balance the removal of the trees?
Score: 4 Votes (Like | Disagree)
oneMadRssn Avatar
93 months ago
It's funny that using more paper, rather than less, creates an incentive to plant more trees. Viewed this way, an office that goes through a lot of paper is greener than a paperless office.
Score: 2 Votes (Like | Disagree)
Namjins Avatar
93 months ago
Damned if you do, damned if you don't.

How many acres of forest did they clearcut for their datacenter's solar panel installations?

Just no pleasing some people. IMO, at least they're doing something; It is more than most.
Score: 2 Votes (Like | Disagree)
Tilpots Avatar
93 months ago
Drive by this forest all the time. Big news in these parts. Happy Apple will be stewards of these forests.
Score: 1 Votes (Like | Disagree)
UnfetteredMind Avatar
93 months ago
How much paper does Apple use?

Good question. And with sales increasing, I'm assuming it's going up over time (although I believe they do try to make the packages as small as reasonably possible). From the article:

Apple declined to say how much paper it uses in its packaging, but the company does sell hundreds of millions of iOS devices a year, each of which comes in a paper package that’s composed of about one-third nonrecycled fiber. According to Jackson, the paper produced by these two forests is equivalent to nearly half the virgin — that is, nonrecycled — fiber that went into Phone, iPad, iPod, Mac and Apple TV packaging last year. “Where we want to get, of course, is 100 percent,” said Jackson.

So this investment only currently covers "nearly half" their virgin paper fiber use. It's a start and I'm sure they'll expand it.
Score: 1 Votes (Like | Disagree)
waterskier2007 Avatar
93 months ago
how much paper does apple use?

5
Score: 1 Votes (Like | Disagree)

Popular Stories

anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...