The Conservation Fund today announced that it has partnered with Apple to acquire over 36,000 acres of working forest in Maine and North Carolina, a move that will ensure both the continued health of the forests and Apple's paper supplies.

“Apple is clearly leading by example—one that we hope others will follow,” said Larry Selzer, president and CEO of The Conservation Fund. “By all accounts, the loss of America’s working forests is one of our nation’s greatest environmental challenges. The initiative announced today is precedent-setting.”

The forests that Apple and The Conservation Fund are protecting are larger than the land area of the City of San Francisco. Through its commitment, Apple can ensure a steady supply of sustainably harvested timber to paper and pulp mills.

Apple vice president for environmental initiatives Lisa Jackson tells BuzzFeed that the move is the company's latest effort to ensure the sustainability of its supply chain.

apple_conservation_fund_forest

“Imagine if every time you opened a package from a company you knew that it came from a working forest. And imagine if companies took seriously their paper chain and made sure that was renewable, just like energy. And imagine if they didn’t just buy renewable paper, but took the step of ensuring that they would stay working forests forever.”

Apple has worked very hard over the years to exert as much control as it can over its supply chain in order to create a competitive advantage and ensure consistent supplies and pricing. With more recent forays into renewable energy production and now even paper, Apple is proving able to both secure its supply chain and demonstrate its commitment to environmental responsibility.

Update 7:56 AM: Jackson and Selzer have written a blog post on Medium addressing the partnership.

This partnership is mutually beneficial. Apple is quantifying the virgin paper footprint from its packaging. Apple is committed to zeroing out that impact by using paper more efficiently, increasing recycled paper content, sourcing paper sustainably, and conserving acreage of working forests around the world equivalent to its virgin paper footprint. The Conservation Fund is committed to identifying and conserving those acres in the U.S. Through conservation easements, they will ensure these lands remain forests in the future. This helps preserve the supply of raw materials for paper while providing permanent environmental protection and fighting climate change.

Top Rated Comments

jayducharme Avatar
78 months ago
How many acres of forest did they clearcut for their datacenter's solar panel installations?

There's always a cost/payoff ratio for conservation issues. Yes, for their North Carolina facility they cleared out some trees. But does the fact that their center is now powered by 100% renewable energy balance the loss of the trees?

There was a controversy at my workplace. At the beginning of the workday, cars were lined up a mile down the road in a bottleneck waiting to turn down the road to the workplace. So they created a new entrance. To do that, they had to cut through a forested area, and that's where the controversy was. Some people complained about destroying the forest. But by creating that road, it relieved the bottleneck. Cars were no longer sitting there idling for upwards of a half hour. So does the reduction in carbon emissions from creating the new road balance the removal of the trees?
Score: 4 Votes (Like | Disagree)
oneMadRssn Avatar
78 months ago
It's funny that using more paper, rather than less, creates an incentive to plant more trees. Viewed this way, an office that goes through a lot of paper is greener than a paperless office.
Score: 2 Votes (Like | Disagree)
Namjins Avatar
78 months ago
Damned if you do, damned if you don't.

How many acres of forest did they clearcut for their datacenter's solar panel installations?

Just no pleasing some people. IMO, at least they're doing something; It is more than most.
Score: 2 Votes (Like | Disagree)
Tilpots Avatar
78 months ago
Drive by this forest all the time. Big news in these parts. Happy Apple will be stewards of these forests.
Score: 1 Votes (Like | Disagree)
UnfetteredMind Avatar
78 months ago
How much paper does Apple use?

Good question. And with sales increasing, I'm assuming it's going up over time (although I believe they do try to make the packages as small as reasonably possible). From the article:

Apple declined to say how much paper it uses in its packaging, but the company does sell hundreds of millions of iOS devices a year, each of which comes in a paper package that’s composed of about one-third nonrecycled fiber. According to Jackson, the paper produced by these two forests is equivalent to nearly half the virgin — that is, nonrecycled — fiber that went into Phone, iPad, iPod, Mac and Apple TV packaging last year. “Where we want to get, of course, is 100 percent,” said Jackson.

So this investment only currently covers "nearly half" their virgin paper fiber use. It's a start and I'm sure they'll expand it.
Score: 1 Votes (Like | Disagree)
waterskier2007 Avatar
78 months ago
how much paper does apple use?

5
Score: 1 Votes (Like | Disagree)

Top Stories

apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone12cameras

Kuo: 2022 iPhones to Feature 48-Megapixel Camera, 8K Video, and 6.1 and 6.7" Sizes With No 5.4" Mini Option

Tuesday April 13, 2021 10:45 pm PDT by
The upcoming 2022 iPhone lineup will feature two 6.1-inch devices and two 6.7-inch devices, with no mini-sized 5.4-inch iPhone, well-respected Apple analyst Ming-Chi Kuo said in a note to investors that was seen by MacRumors. Two of the iPhones will be high-end models and two of the iPhones will be lower-end models, similar to the current iPhone 12 lineup. Apple introduced the 5.4-inch...
macos catalina serial number

Apple Preparing Rollout of New Randomized Product Serial Numbers Ahead of 'Spring Loaded' Event

Wednesday April 14, 2021 2:08 am PDT by
Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products. MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
duanrui iphone13 notch samples

More Leaked iPhone 13 Samples Show Smaller Notch, Repositioned Earpiece and Front Camera

Wednesday April 14, 2021 1:06 am PDT by
Leaker known as "DuanRui" has today shared an image of two iPhone 13 "film samples," which show the same rumored smaller notch design coming to the iPhone 13 series that we've seen from other sources. In past tweets, DuanRui has accurately leaked the correct names of the iPhone 12 models and an iPad Air 4 manual revealing its new design, so there's good reason to think this leak is credible, ...
siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event hashflag

Twitter Hashflag for April 20 Apple Event Goes Live

Tuesday April 13, 2021 2:21 pm PDT by
Following the overnight Siri leak and subsequent announcement that Apple will hold a media event on Tuesday, April 20, a new Twitter hashflag has appeared to help provide visibility for the event on the platform. For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the...
parallels windows 10 arm mac

Parallels 16.5 Can Virtualize ARM Windows Natively on M1 Macs With Up to 30% Faster Performance

Wednesday April 14, 2021 7:00 am PDT by
Parallels today announced the release of Parallels Desktop 16.5 for Mac with full support for M1 Macs, allowing for the Windows 10 ARM Insider Preview and ARM-based Linux distributions to be run in a virtual machine at native speeds on M1 Macs. Parallels says running a Windows 10 ARM Insider Preview virtual machine natively on an M1 Mac results in up to 30 percent better performance compared ...
iphone 13 pro render rear

iPhone 13 Pro Rumored to Be Thicker and Feature Larger Rear Camera System

Wednesday April 14, 2021 7:07 am PDT by
Tech blog 91Mobiles has obtained 3D renders of what it claims will be the iPhone 13 Pro, revealing a largely familiar design with a few notable changes, including a smaller notch and a significantly larger rear camera system. Following renders of the standard iPhone 13 model from MySmartPrice yesterday, which showed a new diagonal rear camera layout, these renders of the 6.1-inch iPhone 13...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...