(PRODUCT)RED

By MacRumors Staff

(PRODUCT)RED Articles

Apple to Redirect (PRODUCT)RED Proceeds to COVID-19 Relief Efforts Through September

Wednesday April 15, 2020 10:40 am PDT by
Apple today announced that it is partnering with (RED) to redirect 100 percent of eligible proceeds from purchases of its (PRODUCT)RED products to The Global Fund's newly established COVID‑19 Response Mechanism, through September 30. Apple says the COVID-19 Response Mechanism will provide critical support in countries with health systems most threatened by outbreak and, in turn, help...

Apple Watch Series 5 in (PRODUCT)RED Could Launch in 2020

Monday December 30, 2019 7:10 am PST by
Apple may be planning to expand its Apple Watch Series 5 lineup with a new (PRODUCT)RED model at some point next year, according to evidence uncovered by French blog WatchGeneration. Apple Watch Series 5 in (PRODUCT)RED concept by MacRumors/Ryan Barrieau The report claims the unreleased Apple Watch briefly appeared in an unspecified Apple database, adding that it would likely be an aluminum...

Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day

Wednesday November 27, 2019 11:14 am PST by
Ahead of World AIDS Day, which takes place on December 1, Apple has begun turning the Apple Store logos of many of its retail locations red. Apple's red logos are an annual tradition and mark one of the few times a year that Apple changes its logo colors. Photos of Apple Store locations with red logos have begun popping up on Twitter and Instagram, and by the time December 1 rolls around on...

Red iPhone XS and XS Max Rumored to Launch in China This Month, Again Dropping PRODUCT(RED) Branding

Friday February 15, 2019 3:06 am PST by
A red variant of the iPhone XS and XS Max could be launching in China sooner rather than later, if a social media rumor proves to be accurate. A Weibo post spotted by iPhoneHacks.com claims Apple will launch the red color models by the end of this month, in a bid to boost struggling iPhone sales in the region. The leaker, who claims to have received the tip from sources in Apple's supply...

Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day

Friday November 30, 2018 2:45 pm PST by
In honor of World AIDS Day, which takes place on December 1, Apple has started turning the Apple Store logos at many of its retail locations around the world red. Apple CEO Tim Cook shared some photos of the red logos on Twitter this afternoon. Apple stores around the world are turning red to honor #WorldAIDSDay. Together, we can achieve an AIDS-free generation. pic.twitter.com/rdySNTAWdn— ...

Apple Watch Gains New (PRODUCT)RED Sport Loop

Wednesday November 14, 2018 6:56 am PST by
After debuting a few new Apple Watch band colors following the September keynote event, Apple today updated its website with a new (PRODUCT)RED Sport Loop. The $49.00 accessory is available in both 40mm and 44mm, and it will also fit previous Apple Watch generations with 38mm and 42mm measurements. This marks the first time that a Sport Loop band has gained the (PRODUCT)RED color option....

(PRODUCT)RED iPhone 8 and iPhone 8 Plus Now Available for In-Store Pickup at Apple Retail Stores

Friday April 13, 2018 9:09 am PDT by
On Monday, Apple introduced new (PRODUCT)RED models of the iPhone 8 and iPhone 8 Plus, which went up for pre-order on Tuesday and are available to purchase in Apple Stores as of today. Since it's an Apple product launch day, customers interested in the new iPhone 8 color can visit Apple.com to check stock at their local Apple stores and arrange for an in-store pickup on the smartphone. Apple's ...

(PRODUCT)RED iPhone 8 Plus Gets First Unboxing and Hands-on Video

Wednesday April 11, 2018 2:09 am PDT by
Yesterday, Apple began taking pre-orders for new (PRODUCT)RED versions of the iPhone 8 and iPhone 8 Plus ahead of the smartphones' official launch this Friday. Like it did with last year's (RED) iPhone 7, Apple has given YouTube tech reviewer Marques Brownlee (MKBHD) exclusive access to one of the phones ahead of launch to bring viewers the first obligatory unboxing and hands-on video of a...

Apple Shares (RED) iPhone 8 Ad on YouTube

Tuesday April 10, 2018 6:20 am PDT by
Apple today shared its first ad for the brand new (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus on its YouTube channel. The 30-second video, set to the song "That's It (I'm Crazy)" by Sofi Tukker, provides a close up look at the glossy red finish and front black bezels, which was a highly requested design after Apple used white front bezels last year. The ad first appeared on Apple's...

(PRODUCT)RED iPhone 8 and iPhone 8 Plus Now Available to Order

Tuesday April 10, 2018 5:22 am PDT by
As promised, special (PRODUCT)RED editions of the iPhone 8 and iPhone 8 Plus unveiled yesterday are now available to order on Apple.com and through the Apple Store app on iPhone and iPad in the United States and several other countries. The new models are available with 64GB or 256GB storage for the same prices as the equivalent iPhone 8 and iPhone 8 Plus models in Apple's standard space...

iPhone X Gets (RED) Leather Folio, But No Rumored Red or Gold Finish, While AirPower Wait Continues

Monday April 9, 2018 6:54 am PDT by
In addition to the (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus, Apple today introduced a (RED) leather folio for the iPhone X. The folio, which looks more like burgundy in the render, will be available for $99 beginning tomorrow, Tuesday, April 10, from Apple.com, Apple Stores, and the Apple Store app in the United States and several other countries. (RED) was founded in 2006 by U2...

Apple Introduces (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus, Available to Order April 10

Monday April 9, 2018 5:37 am PDT by
Apple today introduced a (PRODUCT)RED edition of the iPhone 8 and iPhone 8 Plus, available to order on Apple.com starting Tuesday, April 10, after 5:30 a.m. Pacific Time, and in Apple Stores starting Friday, April 13. PRODUCT(RED) editions will be available with 64GB or 256GB storage for the same $699-$849 and $799-$949 prices as the equivalent iPhone 8 and iPhone 8 Plus models in space...

Virgin Mobile UK Says Apple Will Announce (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus on Monday

Sunday April 8, 2018 11:24 am PDT by
iPhone 8 and iPhone 8 Plus models in a limited edition (PRODUCT)RED color will be unveiled as early as tomorrow, according to an internal memo distributed to Virgin Mobile employees in the UK and obtained by MacRumors. (PRODUCT)RED edition iPhone 7 and iPhone 7 Plus Virgin Mobile UK states that it will add the new smartphone models to its inventory system on Monday, April 9, coinciding with a ...

Quick Takes: (PRODUCT)RED iPhone 8, iPhone 8 Plus, or iPhone X?

Friday March 23, 2018 11:26 am PDT by
In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays. Friday, March 23 1. (PRODUCT)RED edition iPhone 8, iPhone 8 Plus, and/or iPhone X very soon? Steve Hemmerstoffer, who runs the OnLeaks account on Twitter, says at least one red-colored ...

Apple Retires (PRODUCT)RED iPhone 7 and iPhone 7 Plus Models

Tuesday September 12, 2017 3:43 pm PDT by
With the introduction of the iPhone 8, iPhone 8 Plus, and iPhone X, Apple has quietly discontinued its (PRODUCT)RED iPhone 7 and iPhone 7 Plus models. Apple's (PRODUCT)RED iPhone 7 and 7 Plus were first introduced in March of 2017, six months after the debut of the iPhone 7. The two devices were released in celebration of more than 10 years of partnership between Apple and (RED), with proceeds ...

New 9.7-Inch iPad and Red iPhone 7 and 7 Plus Now Available to Order

Friday March 24, 2017 8:06 am PDT by
Apple has just begun accepting orders for the new 9.7-inch iPad and (PRODUCT)RED iPhone 7 and 7 Plus on its online store in the United States and dozens of other countries and regions around the world. (PRODUCT)RED iPhones are also available for in-store pickup at select Apple Stores starting today. The new 9.7-inch iPad is equipped with a faster Apple A9 chip and brighter Retina display...

Apple Store Down in Advance of (PRODUCT)RED iPhone 7 and New 9.7-inch iPad Launch at 8:01 a.m. Pacific Time

Friday March 24, 2017 2:25 am PDT by
Apple took down its online store early this morning as the company prepares to launch its special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus in more than 40 countries and regions around the world. Internet users attempting to access the store section of the U.S. site are being met with the familiar "We've got something special in store for you" placeholder, accompanied by a relaunch...

Tim Cook Confirms Apple Will Make Global Fund Donations From Sales of Red iPhone 7 in China

Wednesday March 22, 2017 9:45 am PDT by
With the news earlier today that Apple has ditched the PRODUCT(RED) branding for the red iPhone 7 and 7 Plus in China, MacRumors reached out to CEO Tim Cook to find out if any of the proceeds on sales in the country would still be donated to charity in the fight against HIV/AIDS. MacRumors' question: We noticed the (PRODUCT)RED branding is missing from the new red iPhone 7 on the China Apple...

Apple Drops iPhone 7 (PRODUCT)RED Branding in China

Wednesday March 22, 2017 4:36 am PDT by
Yesterday, Apple announced a special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus, to go with its current (PRODUCT)RED line-up that Apple promotes as a way for customers to support HIV/AIDS charity (RED). The red handset, which launches on Friday, is the first time Apple has included its flagship phone in the promotional line-up, but the PRODUCT(RED) iPhone branding does not apply across...

New (PRODUCT)RED iPhone 7 Plus Shown Off in Unboxing Video

Tuesday March 21, 2017 4:43 pm PDT by
Early this morning, Apple unveiled new Special Edition (PRODUCT)RED iPhone 7 and 7 Plus models, which feature a vibrant red aluminum finish paired with a silver Apple logo and white front bezels. While the new red iPhone models won't be available for purchase until Friday, March 24, tech YouTuber Marques Brownlee got his hands on one of the new devices early, and has shown it off in the first...