MacRumors

Black Friday is finally here, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Specifically, we're sharing all of the Apple products that currently have all-time low prices, or discounts that are at least very close to their record-low prices. Now that Black Friday is here, we expect these to be the best prices of the season, so if you've been holding off on purchasing any of the products listed below, now is definitely the time to do so.

Table of Contents

You can use the links below to jump directly to the section you're shopping for today.

• AirPods
• iPhone
• Mac
• Apple Watch
• iPad
• Accessories
• More Black Friday Sales

Our Top Picks

• AirTag 4-Pack for $64.98 ($34 off)
• AirPods 4 for $69.00 ($60 off)
• Apple Watch SE 3 for $199.99 ($50 off)
• HomePod for $269.99 ($29 off)
• Apple Watch Series 11 for $339.00 ($60 off)
• 13-Inch M4 MacBook Air for $749.00 ($250 off)
• 14-Inch M5 MacBook Pro for $1,399.00 ($200 off)

AirPods

AirPods deals are in abundance this Black Friday season, with best-ever prices on AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Pro 3. You can also find a steep $119 discount on AirPods Max right now, and all of these discounts are available on Amazon.

iPhone

Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.

AT&T

• iPhone 17: Up to $700 off with eligible trade-in
• iPhone 17 Pro: No cost with eligible trade-in
• iPhone 17 Pro Max: Up to $1,100 off with eligible trade-in

Starting with AT&T, you can get the iPhone 17 Pro at no cost with eligible trade-in, and the iPhone Air for up to $700 off with eligible trade-in. Finally, the iPhone 17 Pro Max will be available at up to $1,100 off with eligible trade-in.

If you switch to AT&T from a different carrier, AT&T will pay off your phone balance at up to $800 off per line. AT&T also has the Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3 available with an offer. If you buy one, you can get $300 off the second.

Verizon

• iPhone 17 Pro: No cost with new line on Unlimited Ultimate
• iPhone 17: No cost with new line on MyPlan
• iPhone Accessories: Save on iPhone accessories

New and existing Verizon customers on the Unlimited Ultimate plan can get the iPhone 17 and iPhone 17 Pro at no cost this Black Friday season. For the iPhone 17, no trade-in is required but you must add a new line to Verizon's MyPlan.

In terms of watches, Verizon is offering the new Apple Watch SE 3 at no cost when you trade-in your old device on select Unlimited plans.

T-Mobile

• iPhone 17 and iPhone 17 Pro: No cost with eligible trade-in
• iPhone Air: No cost with eligible trade-in
• iPhone 17 Pro Max: Up to $1,100 off with eligible trade-in

T-Mobile's offers are nearly identical to AT&T's. You can get the iPhone 17 or iPhone 17 Pro at no cost when you trade in an old device and purchase the new device on an eligible unlimited plan. Otherwise, you can get the iPhone 17 Pro Max for up to $1,100 off with eligible trade-in on unlimited plans.

For Apple Watches at T-Mobile, you can get the Apple Watch SE 3 for $99.00 when adding a new watch line on select Unlimited plans. If you plan on buying two models, you can get up to $300 off the second when adding a new watch line on select Unlimited plans.

Visible

Visible is offering 50 percent off its Visible+ Pro plan this season, with the code BLACKFRIDAY50 at checkout. After entering this deal, you can get the plan for $225/year, down from $450/year.

For Apple specific offers, if you purchase any iPhone this holiday season, you can get the 40mm Apple Watch SE at no cost. To get this deal, you will need to be a new Visible member joining on the Visible+ Pro annual plan and purchase any new iPhone, then enter the code APPLEWATCH at checkout.

Mac

M5 MacBook Pro

Amazon has dropped the price of the new M5 MacBook Pro to $1,349.00, down from $1,599.00. This is the 10-Core model with 16GB RAM and 512GB SSD in Space Black, and it's a new all-time low price on the M5 MacBook Pro.

M4 MacBook Air

You can get the 13-inch M4 MacBook Air (256GB) for $749.00, down from $999.00, a new all-time low price on the computer that beats the previous low by about $50. You'll also find many of the 512GB models of the 13-inch and 15-inch M4 MacBook Air on sale this week.

Mac Mini

Amazon is taking $120 off the 256GB model of the M4 Mac mini in Black Friday deals, as well as $130 off 512GB models.

M4 iMac

Amazon has $150 off a few of Apple's M4 iMac, with prices starting at $1,149.00 for the entry-level model with 8-core, 16GB RAM, and 256GB.

Apple Watch

Series 11

Amazon has introduced the first big discounts on a few Apple Watch Series 11 models, including both GPS and cellular devices. You can get the 42mm GPS Apple Watch Series 11 for $339.00, down from $399.00, and the 46mm GPS model for $369.00, down from $429.00.

SE 3

The Apple Watch SE 3 has received its first major discount on Amazon, with $50 off both the 40mm and 44mm GPS models.

iPad

M3 iPad Air

We're tracking record low prices across the entire M3 iPad Air lineup for Black Friday, with discounts available at both Amazon and Best Buy. This sale includes savings on both Wi-Fi and cellular models of the tablet, and it's been a few weeks since we last saw these all-time low prices.

Prices start at $449.00 for the 128GB Wi-Fi 11-inch M3 iPad Air, down from $599.00. Across the board these are all $150 discounts on the M3 iPad Air, and each one is a match for the best-ever price seen on these tablets.

Our list below focuses on Wi-Fi models, but you'll also find many cellular models on sale at $150 off right now. The 128GB cellular 11-inch iPad Air is available for $599.00 and the 128GB cellular 13-inch iPad Air is available for $799.00, both representing record low prices.

11-inch M3 iPad Air

• 128GB Wi-Fi - $449.00, down from $599.00
• 256GB Wi-Fi - $549.00, down from $699.00
• 512GB Wi-Fi - $749.00, down from $899.00
• 1TB Wi-Fi - $949.00, down from $1,099.00

13-inch M3 iPad Air

• 128GB Wi-Fi - $649.00, down from $799.00
• 256GB Wi-Fi - $749.00, down from $899.00
• 512GB Wi-Fi - $949.00, down from $1,099.00
• 1TB Wi-Fi - $1,149.00, down from $1,299.00

M5 iPad Pro

Amazon has the first notable discounts on Apple's brand new M5 iPad Pro, with the entry-level 11-inch model available for $899.00, down from $999.00.

For the larger models, you can save up to $170 on the 13-inch M5 iPad Pro on Amazon this week. If you're shopping for the 2TB Nano-Texture Glass Wi-Fi model, Amazon has this tablet for $2,229.00, down from $2,399.00, as well as a few other 13-inch models between $50 and $151 off.

11-Inch M5 iPad Pro

• 256GB Wi-Fi - $899.00 ($100 off)
• 512GB Wi-Fi - $1,099.00 ($100 off) [matched at Best Buy]
• 1TB Wi-Fi - $1,499.00 ($100 off) [matched at Best Buy]
• 1TB Nano-Texture Glass Wi-Fi - $1,584.00 ($115 off)
• 2TB Wi-Fi - $1,859.00 ($140 off)
• 2TB Nano-Texture Glass Wi-Fi - $1,999.00 ($100 off)

13-Inch M5 iPad Pro

• 256GB Wi-Fi - $1,199.00 ($100 off)
• 512GB Wi-Fi - $1,399.00 ($100 off) [matched at Best Buy]
• 1TB Wi-Fi - $1,768.00 ($131 off)
• 1TB Nano-Texture Glass Wi-Fi - $1,861.00 ($138 off)
• 2TB Wi-Fi - $2,148.00 ($151 off)
• 2TB Nano-Texture Glass Wi-Fi - $2,229.00 ($170 off)

iPad mini 7

Amazon this week has low prices on nearly every Wi-Fi model of the iPad mini 7, starting at $399.00 for the 128GB Wi-Fi tablet, down from $499.00. You'll also find a few deals on cellular models during this sale.

11th Gen iPad

Amazon this week is taking $75 off Wi-Fi models of Apple's 11th generation iPad. Prices start at $274.00 for the 128GB Wi-Fi iPad, down from $349.00, an all-time low price on this model.

Accessories

Apple Pencil Pro

You can get the Apple Pencil Pro available for $94.99, down from $129.00.

AirTag

Amazon has Apple's AirTag 4-Pack for $62.99, down from $99.00. This is a match of the all-time low price on the accessory.

If you're shopping for just one AirTag, Amazon has the AirTag 1-Pack for $17.97, which is another all-time low price.

iPhone 17 Cases

Amazon this week brought back big discounts across Apple's Clear, Silicone, and TechWoven Cases for the iPhone 17 and iPhone Air lineup. Items on sale include Clear, Silicone, and TechWoven Cases for the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. We're also tracking a few discounts on other accessories like the FineWoven Wallet with MagSafe.

iPhone Air

• Clear Case - $25.00, down from $49.00

iPhone 17

• Clear Case - $25.00, down from $49.00
• Silicone Case - $25.00, down from $49.00

iPhone 17 Pro

• Clear Case - $25.00, down from $49.00
• Silicone Case - $25.00, down from $49.00
• TechWoven Case - $44.00, down from $59.00

iPhone 17 Pro Max

• Clear Case - $25.00, down from $49.00
• Silicone Case - $36.00, down from $49.00
• TechWoven Case - $44.00, down from $59.00

More Black Friday Sales

• Streaming Services
• Twelve South
• Best Buy
• Target
• Samsung
• Sonos
• Nomad
• Sony
• Walmart
• OWC
• Adobe

We're keeping track of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.

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The EU has begun looking into whether Apple Maps and Apple Ads should be designated as "gatekeepers" and subject to greater regulation (via Reuters).

The App Store, iOS, and Safari were classified as gatekeepers two years ago, triggering strict requirements in the EU such as support for alternative app marketplaces and third-party payment options. Under the Digital Markets Act (DMA), any platform with more than 45 million monthly active EU users and a market valuation above €75 billion is presumed to be a gatekeeper, subject to obligations designed to curb self-preferencing and increase interoperability.

The European Commission has now confirmed that ‌Apple Maps‌ and Apple Ads satisfy the user-base thresholds that mandate a review. Regulators now have 45 working days to decide whether either service should formally join Apple's existing list of designated platforms. If confirmed, Apple would then have six months to bring each service into full DMA compliance.

Apple has apparently already submitted formal rebuttals arguing that the criteria should not apply. The company argues that Apple Ads represents only a "minimal share" of the EU online advertising market, especially compared to dominant players such as Google, Meta, TikTok, Microsoft, and X. Apple also insists that its advertising business neither relies on cross-service data privileges nor exerts the level of market influence implied by the DMA thresholds.

The company is making similar arguments regarding ‌Apple Maps‌, claiming that the service has "very limited usage" in the EU relative to Google Maps and Waze. Apple says Maps does not provide the kind of "critical intermediation functionality" that would allow it to act as a dominant gateway between businesses and consumers.

A gatekeeper designation for Apple Ads could have significant consequences. Compliance may require Apple to loosen restrictions introduced under App Tracking Transparency, provide interoperability for third-party ad networks, or eliminate any perceived self-preferencing advantages.

For Maps, it is unclear what specific operational changes the DMA might require, but obligations could include expanded third-party access or reducing any privileged integrations within the system. iOS 18.4 already enabled the ability to change the default maps app from ‌Apple Maps‌ to alternatives like Google Maps or Waze in the EU.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Black Friday deals have been running for most of November so you're probably tired of reading about them, but now it's actually Black Friday and some of the season's best deals are available for a limited time.

We've rounded up all of the smart home deals available on HomeKit devices and some non-HomeKit products that integrate well into an Apple ecosystem. This is a broad category, and we've got everything from lights and bird feeders to smart vacuums and air purifiers.

Lights

Philips Hue

There are notable discounts on Philips Hue lights, with up to 50 percent off. Some of these lights are rarely on sale, which makes the offerings worth checking out. We've listed the best deals, but make sure to check out the Philips Hue site for more. Some of the discounts are also available from Amazon, and there's also an on-site deal for a 30 percent discount when buying two or more products that aren't part of other sales, like landscape lighting.

• 60W A19 3-Pack Hue White and Color Ambiance - $70, down from $110
• 3 BR30 Bulbs - $89.97, down from $179.97
• 75W White 4-Pack Hue White and Color Ambiance - $130, down from $198
• Festavia Permanent Outdoor Lights - $419, down from $599.99
• Hue Signe Floor Lamp - $239, down from $263
• Hue Play Sync Box 8k - $288.74, down from $384.99
• 250 LED Festavia String Lights - $145.19, down from $241.99
• 500 LED Festavia String Lights - $237.60, down from $396
• Philips Hue Calla Outdoor Pathway - $87, down from $143
• 75-inch Gradient Lightstrip - $151.80, down from $329.99
• Hue Go Table Lamp - $96.79, down from $175.99
• Hue Bloom Smart Table Lamp - $65, down from $88
• Philips Hue Indoor Light Strip - $47, down from $77

Govee

Govee has a bunch of its Matter-enabled products available at a discount.

• Govee Smart Table Lamp 2 - $54, down from $80
• Govee Floor Lamp 2 - $100, down from $165
• Govee Hexa Light Panels - $90, down from $180
• Govee LED Neon Rope Light - $100, down from $160
• Govee Mini Light Panels - $100, down from $150
• 100 ft Govee Permanent Outdoor Lights - $200, down from $330
• Govee Sparkle String Lights - $85, down from $150
• Govee E12 Smart Light Bulbs 4-Pack - $30, down from $450
• Govee Star Projector Lights - $70, down from $100

Nanoleaf

Nanoleaf is discounting most of its product lineup, with some steep cuts on permanent lights.

• 50 ft Nanoleaf Permanent Outdoor Lights - $60, down from $160
• 100 ft Nanoleaf Permanent Outdoor Lights - $118, down from $248
• Nanoleaf Smart Floor Lamp - $79, down from $120
• Nanoleaf Smart String Lights (300 LED) - $75, down from $150
• Nanoleaf LED Mask - $150, down from $250
• Nanoleaf Essentials Bulbs 4-Pack - $38, down from $50
• Nanoleaf LED Shapes Wall Lights - $127.50, down from $150
• Nanoleaf Triangles Wall Lights - $144, down from $190
• Nanoleaf Pegboard Desk Dock - $48, down from $60

Eve

• Eve Flare - $80, down from $110
• Eve Light Strip - $30, down from $55

Smart Plugs, Dimmers, and Switches

Plugs

• Tapo Matter Smart Plug Mini 3-Pack - $19, down from $31
• Kasa Matter Smart Plug 4-Pack - $38, down from $70
• TP-Link Tapo Matter Outdoor Smart Plug - $20, down from $30
• Eve Energy Outlet - $44, down from $55

Switches

• Lutron Diva Smart Dimmer Switch Kit - $100, down from $125
• Lutron Diva Smart Dimmer Kit Deluxe - $159.41, down from $199.15
• Lutron Caseta Dimmer Switch Kit, 2-Pack - $171.95, down from $214.95
• Lutron Smart Dimmer Light Switch - $59.46, down from $74.20
• Lutron Caseta Smart Dimmer Switch Kit - $151, down from $189.90
• Lutron Smart Light Switch 6-Pack - $356.70, down from $419.70
• Kasa Matter Smart Dimmer Switch - $57, down from $75

Smart Locks

• Aqara Smart Lock U100 - $120, down from $190
• Aqara Smart Lock U300 - $150, down from $230
• Aqara Smart Lock U50 - $90, down from $150
• Level Lock With Matter - $200, down from $250
• Schlage Encode Plus Smart Wi-Fi Lock - $250, down from $330
• Yale Assure Lock 2 - $200, down from $300

Cameras

• Aqara Camera Hub G5 Pro - $120, down from $180
• Aqara Doorbell Camera Hub G410 - $95, down from $130
• Aqara Camera Protect Kit Y100 - $90, down from $140
• Aqara Camera Hub Indoor G2H Pro - $55, down from $70
• Aqara G100 - $30, down from $35
• EufyCam 2C Pro - $70, down from $150
• EufyCam 2C 2-Cam Kit - $120, down from $200

Sensors

• Eve Door and Window, 3-Pack - $84.50, down from $130
• Eve Water Guard - $80, down from $110
• Aqara Water Leak Sensor 3-Pack - $37, down from $65
• Aqara Temperature and Humidity Sensor - $16, down from $21
• Ecobee Smart Sensor 2-Pack - $80, down from $100

Vacuums

Ecovacs is offering significant discounts on its Matter-enabled robot vacuums that connected to HomeKit.

• X9 Pro Omni - $699.99, down from $1,299.99
• X11 Omnicyclone - $999.999, down from $1,499.99

Eufy also has several robot vacuums that are available at a deep discount. The E28 is Matter-compatible, while the others are not.

• Eufy Robot Vacuum E28 - $700, down from $1,400
• Eufy Robot Vacuum S1 Pro - $700, down from $1,500
• Eufy Robot Vacuum e25 - $600, down from $1,300

SwitchBot

• SwitchBot K11+ Vacuum and Mop - $192, down from $400
• SwitchBot S20 Robot Vacuum - $340, down from $560

Bird Feeders

Bird feeders like the Bird Buddy make an excellent gift.

• Bird Buddy Lite - $99, down from $198
• Bird Buddy Pro Solar - $149, down from $249
• Nature Station - $249, down from $249
• Birdfy Solar Smart Bird Feeder - $119, down from $200
• Birdfy Smart Bird Feeder - $100, down from $120
• Birdfy Metal Bird Feeder - $160, down from $250

Miscellaneous

• SwitchBot Matter Air Purifier - $90, down from $130
• Meross Smart Garage Door Opener Remote - $40, down from $60
• Airversa HomeKit Air Purifier - $102, down from $120
• Ecobee Smart Thermostat Enhanced - $150, down from $200
• Ecobee Smart Thermostat Premium - $220, down from $260

More Deals

For more Black Friday discounts on Apple devices, make sure to check out our Black Friday roundup.

Black Friday has a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

MacBook Pro

Amazon has dropped the price of the new M5 MacBook Pro to $1,349.00, down from $1,599.00. This is the 10-Core model with 16GB RAM and 512GB SSD in Space Black, and it's a new all-time low price on the M5 MacBook Pro.

MacBook Air

Amazon is hosting best-ever prices across the entire M4 MacBook Air lineup for Black Friday. In total, you'll find $250 off every M4 MacBook Air notebook right now on Amazon, with both 13-inch and 15-inch models on sale.

Starting with the 13-inch models, Amazon has $250 off all three configurations of this notebook. Prices start at $749.00 for the 256GB model, then rise to $949.00 for the 16GB/512GB model and $1,149.00 for the 24GB/512GB model. Every deal represents an all-time low price on the M4 MacBook Air.

Moving to the larger display models, Amazon has both 512GB versions of the 15-inch M4 MacBook Air on sale this week, as well as the 256GB model. The 16GB/512GB model is available for $1,149.00 and the 24GB/512GB model is on sale for $1,349.00. Across the board, these are all record low prices on the 15-inch M4 MacBook Air.

Mac Mini

Amazon is taking $120 off the 256GB model of the M4 Mac mini in Black Friday deals, as well as $130 off 512GB models.

M4 iMac

Amazon has $150 off a few of Apple's M4 iMac, with prices starting at $1,149.00 for the entry-level model with 8-core, 16GB RAM, and 256GB.

You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.

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Below we're tracking discounts on every current generation iPad for Black Friday, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

M3 iPad Air

We're tracking record low prices across the entire M3 iPad Air lineup for Black Friday, with discounts available at both Amazon and Best Buy. This sale includes savings on both Wi-Fi and cellular models of the tablet, and it's been a few weeks since we last saw these all-time low prices.

Prices start at $449.00 for the 128GB Wi-Fi 11-inch M3 iPad Air, down from $599.00. Across the board these are all $150 discounts on the M3 iPad Air, and each one is a match for the best-ever price seen on these tablets.

Our list below focuses on Wi-Fi models, but you'll also find many cellular models on sale at $150 off right now. The 128GB cellular 11-inch iPad Air is available for $599.00 and the 128GB cellular 13-inch iPad Air is available for $799.00, both representing record low prices.

11-inch M3 iPad Air

• 128GB Wi-Fi - $449.00, down from $599.00
• 256GB Wi-Fi - $549.00, down from $699.00
• 512GB Wi-Fi - $749.00, down from $899.00
• 1TB Wi-Fi - $949.00, down from $1,099.00

13-inch M3 iPad Air

• 128GB Wi-Fi - $649.00, down from $799.00
• 256GB Wi-Fi - $749.00, down from $899.00
• 512GB Wi-Fi - $949.00, down from $1,099.00
• 1TB Wi-Fi - $1,149.00, down from $1,299.00

M5 iPad Pro

Amazon has the first notable discounts on Apple's brand new M5 iPad Pro, with the entry-level 11-inch model available for $899.00, down from $999.00.

For the larger models, you can save up to $170 on the 13-inch M5 iPad Pro on Amazon this week. If you're shopping for the 2TB Nano-Texture Glass Wi-Fi model, Amazon has this tablet for $2,229.00, down from $2,399.00, as well as a few other 13-inch models between $50 and $151 off.

11-Inch M5 iPad Pro

• 256GB Wi-Fi - $899.00 ($100 off)
• 512GB Wi-Fi - $1,099.00 ($100 off) [matched at Best Buy]
• 1TB Wi-Fi - $1,499.00 ($100 off) [matched at Best Buy]
• 1TB Nano-Texture Glass Wi-Fi - $1,584.00 ($115 off)
• 2TB Wi-Fi - $1,859.00 ($140 off)
• 2TB Nano-Texture Glass Wi-Fi - $1,999.00 ($100 off)

13-Inch M5 iPad Pro

• 256GB Wi-Fi - $1,199.00 ($100 off)
• 512GB Wi-Fi - $1,399.00 ($100 off) [matched at Best Buy]
• 1TB Wi-Fi - $1,768.00 ($131 off)
• 1TB Nano-Texture Glass Wi-Fi - $1,861.00 ($138 off)
• 2TB Wi-Fi - $2,148.00 ($151 off)
• 2TB Nano-Texture Glass Wi-Fi - $2,229.00 ($170 off)

11th Gen iPad

Amazon this week is taking $75 off Wi-Fi models of Apple's 11th generation iPad. Prices start at $274.00 for the 128GB Wi-Fi iPad, down from $349.00, an all-time low price on this model.

iPad mini 7

Amazon this week has low prices on nearly every Wi-Fi model of the iPad mini 7, starting at $399.00 for the 128GB Wi-Fi tablet, down from $499.00. You'll also find a few deals on cellular models during this sale.

You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.

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Apple's AirTag has dropped to new low prices for Black Friday 2025, and we're tracking all of the deals below.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Amazon today has Apple's AirTag 4-Pack for $62.99, down from $99.00. This is a new best-ever price for the Bluetooth tracker, beating the previous deal we saw earlier in the month by about $2.

If you're shopping for a single AirTag, Amazon has the AirTag 1-Pack for just $17.97, down from $29.00. This one is a match of the all-time low price on the AirTag 1-Pack.

You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the season for an updated list of all the most notable discounts you'll find for Black Friday 2025.

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Black Friday is here, and Apple Watch deals are some of the best savings you can find in 2025. In this article, we'll take a look at all of the best Black Friday Apple Watch deals, including the new SE 3 and Ultra 3 models.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Apple Watch SE 3

One of the best overall Black Friday deals is on the new Apple Watch SE 3, which is seeing $50 discounts on Amazon this week. You can get the 40mm GPS model for $199.99 and 44mm GPS model for $229.99.

Apple Watch Ultra 3

Notable discounts can also be found on the Apple Watch Ultra 3, which is available starting at $699.99 for the Black Titanium model with the Black Ocean Band. You can also find a Milanese Loop model on sale for $799.99, both of which are $99 discounts.

Series 11

Amazon has introduced the first big discounts on a few Apple Watch Series 11 models, including both GPS and cellular devices. You can get the 42mm GPS Apple Watch Series 11 for $339.00, down from $399.00, and the 46mm GPS model for $369.00, down from $429.00.

Apple Watch SE 2

Prices start at just $129.00 for the 40mm GPS Apple Watch SE, a new all-time low price on the previous generation model.

You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.

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Black Friday is the best time of the year to shop for AirPods, and in 2025 we're tracking massive discounts across nearly every model, including AirPods 4, AirPods Pro 3, and AirPods Max.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

AirPods 4

Starting with the overall best Black Friday AirPods deal: you can get the AirPods 4 for $69.00 today on Amazon, down from $129.00. This is a new all-time low price for Black Friday 2025. Similarly, the model with Active Noise Cancellation is seeing a discount to a new best-ever price of $99.99 on Amazon.

AirPods Pro 3

The AirPods Pro 3 are available for $219.99, down from $249.00, which is another new all-time low price.

AirPods Max

If you're looking for the AirPods Max, Amazon has the USB-C model for $399.00, down from $549.00, another record low price.

You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.

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Apple's annual four-day Black Friday through Cyber Monday shopping event is now live in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, and others.

Now through Monday, December 1, customers can get an Apple gift card with the purchase of an eligible product at an Apple Store, in the Apple Store app, and on Apple.com. However, the gift card can only be used towards future purchases, and higher immediate discounts are frequently available at Amazon and other resellers.

In the United States, Apple is offering gift cards worth up to $250 with the purchase of an eligible iPhone, iPad, Mac, Apple Watch, Apple TV, HomePod, AirPods, Beats headphones and speakers, Apple Pencil Pro, and select Magic Keyboards for iPads.

As usual, many of Apple's newer products are excluded from the offer, including the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Ultra 3, iPad Pro with M5 chip, MacBook Pro with M5 chip, and Vision Pro with M5 chip. Refurbished products are ineligible too, and the offer cannot be combined with educational pricing.

We have listed the gift card values in the United States below.

$25 Apple Gift Card:

• AirPods 4
• AirPods 4 with Active Noise Cancellation
• Apple TV 4K
• Beats Pill
• Magic Keyboard Folio for iPad (A16 chip)
• Magic Keyboard for 11-inch iPad Air
• Magic Keyboard for 13-inch iPad Air
• Apple Pencil Pro

$50 Apple Gift Card:

• iPhone 16e
• iPad (A16 chip)
• iPad mini
• Apple Watch SE 3
• Apple Watch Series 11
• AirPods Pro 3
• Full-size HomePod
• Beats Studio Pro
• Beats Solo 4
• Beats Studio Buds +
• Powerbeats Pro 2

$75 Apple Gift Card:

• iPhone 16
• iPhone 16 Plus
• AirPods Max

$100 Apple Gift Card:

• Mac mini
• 11-inch iPad Air
• 13-inch iPad Air

$150 Apple Gift Card:

• iMac

$175 Apple Gift Card:

• 13-inch MacBook Air (M4 chip)

$200 Apple Gift Card:

• 15-inch MacBook Air (M4 chip)

$250 Apple Gift Card:

• 14-inch MacBook Pro (M4 Pro chip)
• 14-inch MacBook Pro (M4 Max chip)
• 16-inch MacBook Pro (M4 Pro chip)
• 16-inch MacBook Pro (M4 Max chip)

Black Friday is one of the few occasions per year when Apple directly offers deals on its products. As we mentioned, though, better deals are often available through resellers like Amazon, so make sure to check out our Black Friday deals tracker.

Apple's all-in-one gift card can be used towards the purchase of products and accessories, subscription-based services like Apple Music and Apple TV, App Store apps, TV show and movie purchases and rentals, iCloud+ storage, and more.

Apple's terms and conditions for the event outline more details.

Security researchers have identified suspicious activity in Apple's Podcasts app that could be used to deliver malicious content to users, based on a report by 404Media's Joseph Cox.

Cox's report describes some odd experiences with the Podcasts app that certainly suggest something untoward is going on across both iOS and macOS versions. He says that over recent months, the app has automatically launched and displayed unusual podcasts without his input. On Mac and iPhone, the app has opened religion, spirituality, and education podcasts for no apparent reason, in some cases even launching themselves the moment Cox unlocked his device.

The podcasts in question often feature strange titles containing code fragments, URLs, and in some cases, attempts at cross-site scripting attacks.

Objective-See security expert Patrick Wardle told Cox he was able to replicate similar behavior, but in his case via a website. "Simply visiting a website is enough to trigger Podcasts to open (and load a podcast of the attacker's choosing), and unlike other external app launches on macOS, no prompt or user approval is required," Wardle told 404 Media.

One particularly concerning podcast apparently includes a link that redirects to a site attempting an XSS attack – a technique in which attackers inject malicious code into otherwise legitimate-looking websites. When visited, the site displays a pop-up acknowledging the XSS attempt.

Wardle notes that while this behavior isn't immediately dangerous on its own, it creates an effective delivery mechanism if vulnerabilities do exist within the Podcasts app. "The level of probing shows that adversaries are actively evaluating the Podcasts app as a potential target," he said.

The situation bears similarities to reports of Google Calendar spam from several years ago, where bad actors would add unsolicited events containing links or promotional content to users' calendars.

Apple did not respond to Cox's multiple requests for comment about the issue. Has the Podcasts app exhibited similar unusual behaviour in your experience? Let us know in the comments.

We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Apple TV

Apple is offering an Apple TV promotion for new and returning subscribers for Black Friday this year. Eligible customers can get six months of Apple TV for just $5.99 per month.

After the six-month period, the subscription price will increase to $12.99, which is the regular price for the Apple TV service.

At $5.99 per month, Apple is discounting Apple TV by over 50 percent. The deal will be available through December 1 on the Apple TV website.

Existing subscribers are not eligible for the discount, nor are customers who have subscriptions billed through a third-party service.

It's also worth noting that you can get a bundle of Apple TV and Peacock Premium/Premium Plus at a discounted rate this season.

Disney+ and Hulu

Disney has introduced a new promotion on its streaming service, offering a bundle of Disney+ (with ads) and Hulu (with ads) for $4.99 per month for 12 months, down from $12.99 per month. After your first year ends it will return to the then-current monthly price unless cancelled.

To get the deal, head to the promotion landing page on the Disney+ website and click on the Disney+/Hulu bundle option. This offer is valid only for new and eligible returning subscribers.

Audible

Audible's holiday deal takes the service down to only $0.99 per month for your first three months, plus $20 in Audible credit. This is more than 90 percent off the regular $14.95 monthly price of the service.

After the end of your first three months, the service will auto-renew at the then-current price, unless you cancel. This offer will end on December 1.

Amazon Music Unlimited

In another Amazon-related deal, the retailer is offering three months of its Amazon Music Unlimted streaming service for free. After the end of your first three months, the service will auto-renew at $11.99/month unless you cancel.

Amazon Music Unlimited offers 100 million songs ad-free, podcasts, Audible audiobooks, spatial audio, and more.

Paramount+

The best Paramount+ offer for this Black Friday is a nice discount tied into Walmart+ and its rewards system. If you sign up for Walmart+ at its new discounted rate of $49.00 for your first year (regular $98/year), you'll find multiple streaming service discounts at your disposal.

One of these includes the option to activate a subscription to the Paramount+ Essential plan at no extra cost, so long as you have an active Walmart+ account. This is Paramount's ad-supported tier, and you can upgrade to Paramount+ Premium for an additional monthly or yearly fee.

Peacock

Similar to Paramount+, the best Peacock discount you can find this Black Friday season is bundled with Walmart+. If you take advantage of the 50 percent off Walmart+ offer, you'll gain access to Peacock Premium at no extra cost.

Peacock Premium is the ad-supported tier of the streaming service, and this does not include access to Peacock Premium Plus. It's also worth noting that Walmart+ members have the option to switch between Peacock and Paramount+ once every 90 days.

If you're interested in both Apple TV and Peacock, you can get a bundle of Apple TV and Peacock Premium/Premium Plus at a discounted rate this season.

You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.

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Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.

Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, and the gift card offer is now live in those countries as expected.

The store is down in the United Kingdom and many other European countries right now, and it will soon go down in the United States and Canada.

Many readers email us about Apple's online store going down ahead of Black Friday, so this is our annual reminder that it does not relate to new products.

In case you missed the earlier announcement, Apple is offering a free gift card with the purchase of an eligible product in select countries, from November 28 through December 1. In the U.S., the gift card values range between $25 and $200.

Black Friday is one of the few occasions per year when Apple directly offers deals on its products, but better deals are often available through resellers like Amazon, so make sure to check out our Black Friday deals coverage for the latest discounts on iPads, Macs, AirPods, Apple Watches, accessories, and more.

North Carolina has approved Apple's request to push back the hiring and investment milestones tied to its long-delayed Research Triangle Park campus, effectively restarting the incentive agreement that could be worth up to $845 million to the company, the Herald reports.

North Carolina's Economic Investment Committee voted this week to grant Apple a four-year extension on the timelines originally established when the company secured a rare "transformative" Job Investment Grant in 2021. The move follows Apple's confirmation last year that it had paused construction plans and was seeking to renegotiate the agreement with the state.

Under the original deal, Apple committed to invest $1 billion in North Carolina over a ten-year period, including $552 million for a new corporate campus in Research Triangle Park and $448 million to expand its data center footprint in Catawba County in exchange for up to $845 million in tax benefits if it met strict annual hiring and spending goals.

Apple has still not begun construction on the campus. In June last year, the company formally asked the state to suspend the project for up to four years, noting it had added around 600 employees in the Raleigh area since 2021 but required more time before beginning major development work.

Site plans filed in 2023 showed that Apple expected to build three office buildings, several support structures, and a car park totaling around 900,000 square feet. The latest vote enables Apple to delay hiring requirements until the end of 2027, by which time it will need to add 126 positions to remain eligible for incentives, rising to 1,719 by year five and 2,700 by year ten.

Apple previously said the campus will focus on machine learning, artificial intelligence, software engineering, and other related fields.

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it was made.

In the short film, set in a snowy forest, a group of woodland creatures use a lost iPhone 17 Pro to film themselves singing about the gift of friendship. Later, the owner of the iPhone finds the device with help from the Find My app on his Apple Watch, and he then discovers the critters' heartwarming recording.

In an AI world, Apple's ad emphasizes the use of practical effects. The critters — a raccoon, bear, owl, deer, squirrel, and others — are handcrafted puppets.

The short film was shot entirely on the iPhone 17 Pro, according to Apple, although the fine print says that additional hardware and software was used. The behind-the-scenes video shows how the ad was made by puppeteers, and how the typography used throughout the campaign was meticulously handprinted from wood blocks.

Apple says the short film, directed by award-winning Australian filmmaker Mark Molloy, underscores the irreplaceable value of human creativity.

The ad showcases the iPhone 17 Pro's advanced camera capabilities, such as 8× zoom, Center Stage selfies, and Dual Capture with the front and rear cameras.

"I was surprised by the power of the iPhone 17 Pro because it allowed me to capture the story in a truly immersive way," said Molloy.

The ad was released just in time for U.S. Thanksgiving.

Kagi, best known for its telemetry-free search engine, has released version 1.0 of Orion, its privacy-focused browser for Mac. After a long beta period, the WebKit-based browser is aimed at users who want Safari's speed without the data collection that comes with most other options.

For users who want an alternative to Chromium browsers like Chrome, Edge, and Brave, without sacrificing speed or extension support, Orion could be worth a look. Moreover, unlike some recent browser launches, there's no integration of AI features, and Kagi says it collects no telemetry or usage data of any kind.

For a browser claiming zero-bloat, there are some notable features, too. Focus Mode strips away the browser interface to turn any website into a distraction-free app, while Link Preview lets you peek at links from mail or notes without actually opening a new tab. You can set up separate profiles that keep work, personal browsing, and everything else completely isolated. Not only that, the browser also works with Chrome and Firefox extensions.

Orion is free to download and use, and also comes with 200 free searches on Kagi's premium search engine, while an optional Orion Plus subscription at $5 per month unlocks floating windows that stay on top of other apps, custom icons, and offers early access to new features.

Kagi's six-person team developed Orion over five years (the first two years handled by a single developer). The company plans to expand documentation and add new features over the coming year. You can grab it over on the Orion website, while iPhone and iPad versions can be downloaded from the App Store.

Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.

Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.

Apple supplier Foxconn has reportedly dismantled all of its production lines for the ‌iPhone Air‌, while Luxshare, another supplier, stopped production at the end of October.

As a result of the device's poor reception among consumers, rival smartphone manufacturers including Xiaomi, Oppo, Vivo, and others have either canned or adjusted their development plans for Air-style models, and reallocated eSIM solutions intended for the devices to other production lines.

Xiaomi reportedly planned a "true Air model" to rival Apple's offering, while Vivo targeted thinness within its mid-range S series. Both companies are now said to have halted related projects but have yet to officially comment.

Apple relied on the iPhone Air's new look to generate excitement – it's the first major redesign of the iPhone since the iPhone X introduced Face ID and an all-display front in 2017. However, achieving a super-thin 5.6 mm profile required trade-offs. The iPhone Air uses a smaller battery and a single rear camera, yet still carries a premium price.

Starting at $999, it seems too expensive for what many buyers view as style over substance. It sits only $100 below the $1,099 iPhone 17 Pro, which offers a triple-lens camera system and far better battery life.

The tepid consumer response is also said to have forced Apple back to the drawing board: a report from The Information claims Apple has delayed the second-generation iPhone Air while it redesigns the device to potentially fit in a second camera and improve battery life.

Apparently it's been a similar story for Samsung's Galaxy S25 Edge, the Korean company's equivalent ultra-thin offering. Samsung has reportedly cancelled the Galaxy S26 Edge and halted the production of the Galaxy S25 Edge, owing to poor sales.

(Via DigiTimes.)

In case you missed it: Spotify has been rolling out a new built-in playlist-transfer feature for its mobile app, so now you can import playlists from other streaming services directly, without the need for third-party tools.

Announced by the company a week ago, the feature is powered by TuneMyMusic, and it supports all the major services including Apple Music, Amazon Music, SoundCloud, TIDAL, Pandora, and Deezer. Spotify said the tool would roll out to all users "over the coming days."

You should be able to find the new tool in the "Your Library" section of the Spotify app – swipe to the bottom of the list, then tap on the new option to "Import your music" and follow the prompts to connect with the service.

You can then choose the platform you'd like to transfer playlists from. Missing tracks can still happen when services' catalogs don't align, but for most users the process now takes only a few taps.

The rollout removes one of the biggest barriers to switching platforms. Until now, users had to rebuild playlists manually or rely on third-party apps to do so. It's a nice bonus too, since the online version of TuneMyMusic only lets you transfer 500 tracks for free – unlimited transfers require a paid plan.

Apple Music rolled out its own transfer tool globally in September, allowing users to import their playlists and libraries from competing services.