App Tracking Transparency

By MacRumors Staff

App Tracking Transparency Articles

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Facebook's New PR Campaign Promotes Personalized Advertising Ahead of Apple's App Tracking Transparency Launch

Thursday February 25, 2021 7:02 am PST by
Facebook is launching a new PR campaign that highlights how small businesses rely on personalized advertising to help their businesses grow from "an idea into a livelihood." The new campaign indirectly takes aim at App Tracking Transparency (ATT), an upcoming iOS 14 feature that will require apps to ask for a user's permission to opt into tracking for personalized advertising. Starting with...
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Mobile Ad Companies Form 'Post-IDFA Alliance' to Navigate Upcoming App Tracking Transparency Changes

Wednesday February 17, 2021 2:02 pm PST by
A group of mobile advertising companies today announced the launch of the Post-IDFA Alliance, a partnership that's designed to help marketers and app developers adjust to the ad tracking changes that Apple is implementing with the launch of iOS 14.5, reports Reuters. The Post-IDFA Alliance will offer up tips that will help advertisers and developers get effective ads in front of customers...
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Mark Zuckerberg Reportedly Told Staff Facebook Needs to 'Inflict Pain' on Apple Over Privacy Dispute

Saturday February 13, 2021 2:33 am PST by
Apple and Facebook have been in a very public spat over the course of the last few months as Apple dials up its pro-privacy stance. The two companies have long had tension, but more recently, Facebook is taking shots at an upcoming iOS and iPadOS feature that will require apps and data companies such as Facebook to ask for users' permission before tracking them across other sites and websites. ...
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Twitter Expects Apple's App Tracking Transparency Changes to Have 'Modest Impact' on Revenue

Tuesday February 9, 2021 1:59 pm PST by
Twitter today shared its fourth quarter earnings results and provided some details on expected expenses and revenue in 2021. As noted by CNBC, Twitter believes that Apple's upcoming App Tracking Transparency requirements will have a "modest impact" on revenue. Looking ahead, Twitter said it expects revenue to grow faster than expenses in 2021, assuming the pandemic continues to improve and...
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EU Antitrust VP Warns Apple to Give Equal Treatment to All Apps Amid Tracking Changes

Monday February 8, 2021 11:09 am PST by
Amid Apple's planned privacy changes that will require app developers to ask for permission before tracking users for advertising purposes, European Commission VP Margrethe Vestager today warned Apple that it must treat all apps equally, including its own. In an interview with Reuters, Vestager said that if Apple is not treating its apps in the same way when it comes to the privacy...
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Snap Tells Investors Apple's Opt-In Ad Tracking Privacy Measure Presents 'Risk' to Advertiser Demand

Friday February 5, 2021 4:21 am PST by
With Apple's upcoming iOS 14 privacy changes looming, Snap on Thursday warned investors that they could hurt Snap's ad business (via Reuters). Starting with the next versions of iOS 14, iPadOS 14, and tvOS 14 due to be released in the early spring, Apple's App Tracking Transparency privacy measure will require all apps to request the user's permission to track their activity across other apps...
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Google Considering 'Less Stringent' Version of Apple's App Tracking Transparency Feature for Android

Thursday February 4, 2021 9:20 am PST by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, all of which are currently in beta testing, Apple will be requiring developers to receive a user's consent to track their activity across other apps and websites and/or access their device's random advertising identifier. Users will be presented with a prompt with options to "Allow Tracking" or "Ask App not to Track" when opening apps that wish...
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Apple Shares Updated App Store Review Guidelines for App Tracking Transparency

Monday February 1, 2021 4:22 pm PST by
Apple today published new App Store guideline updates for developers, tweaking many existing guidelines and adding a new rule pertaining to the App Tracking Transparency requirement in iOS 14.5. The new 5.1.2(i) rule related to App Tracking Transparency requires developers to ask for explicit permission before tracking user activity, something that Apple has been planning to implement since ...
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Facebook's New App Prompt Will Encourage Users to Accept App and Website Tracking

Monday February 1, 2021 7:57 am PST by
In its ongoing feud with Apple regarding App Tracking Transparency, Facebook has announced that it will encourage users to allow tracking with "additional context" on a dedicated screen, according to an updated blog post. Image via Axios iOS 14's App Tracking Transparency feature will require developers to receive a user's consent to track their activity across apps and websites and access...
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Facebook Preparing Antitrust Lawsuit Against Apple for 'Unfair' Approach to Privacy and Default Apps

Thursday January 28, 2021 7:22 am PST by
Facebook is preparing to launch a lawsuit against Apple for alleged anticompetitive behaviour, particularly regarding App Tracking Transparency and iMessage, according to The Information. The antitrust lawsuit would contend that Apple has abused its power in the smartphone industry by enforcing App Store rules that Apple itself supposedly does not have to follow. Within this, the case...
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Apple Will Require Apps to Request Permission to Track Users Starting With Next iOS 14 Beta Version

Wednesday January 27, 2021 9:00 pm PST by
Apple today announced that its App Tracking Transparency privacy measure will be required starting with the next beta versions of iOS 14, iPadOS 14, and tvOS 14. Apple says the software updates will be publicly released in the early spring. The requirement was originally set to go into effect last September, but Apple delayed to provide developers with more time to prepare. With this...
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Facebook CEO Mark Zuckerberg Says Apple's Privacy Changes are Self-Serving and Anti-Competitive

Wednesday January 27, 2021 3:39 pm PST by
Facebook today shared its earnings for the fourth quarter of 2020, and Facebook CEO Mark Zuckerberg's opening remarks were focused on Apple's upcoming anti-tracking privacy changes that will impact the advertising industry and companies like Facebook that rely heavily on online advertising. As highlighted by The Washington Post, Zuckerberg claimed that Apple is changing its privacy policy...
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Google to Stop Collecting Advertising Identifiers in iOS Apps in Response to iOS 14's Upcoming Tracking Prompt

Wednesday January 27, 2021 8:34 am PST by
Apple will soon require iPhone, iPad, and Apple TV app developers to request permission from users to collect their random advertising identifier (known as the "Identifier for Advertisers" or "IDFA"), which advertisers use to deliver personalized ads and track how effective their ad campaigns were. Specifically, users will be presented with a prompt to allow or deny tracking as necessary when...
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Apple's New Privacy-Focused Tracking Prompt Appearing for iOS 14 Users [Updated]

Wednesday December 23, 2020 1:21 pm PST by
As a privacy measure, Apple will be requiring developers of iPhone and iPad apps to request permission from users to track their activity across other apps and websites for personalized advertising purposes starting early next year. Ahead of time, the prompt for users to allow or deny tracking has started to show up in the first beta of iOS 14.4, seeded last week. A screenshot shared in the...
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Facebook Employees Criticize Campaign Against Apple in Leaked Comments

Wednesday December 23, 2020 3:11 am PST by
Amid a barrage of public attacks on Apple from Facebook over privacy measures, Facebook employees have expressed their displeasure with the direction of the campaign in comments obtained by BuzzFeed News. Last week, Facebook launched a campaign in print newspapers explaining that it was "standing up to Apple for small businesses everywhere," and created a website encouraging people to "Spea...
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EFF Calls Facebook's Criticism of Apple's Pro-Privacy Tracking Change 'Laughable'

Saturday December 19, 2020 2:46 pm PST by
Facebook's recent criticism directed at Apple over an upcoming tracking-related privacy measure is "laughable," according to the Electronic Frontier Foundation (EFF), a non-profit organization that defends civil liberties in the digital world. Facebook has claimed that Apple's new opt-in tracking policy will hurt small businesses who benefit from personalized advertising, but the EFF...
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Facebook Runs Second Full-Page Ad Criticizing Apple, Says Opt-In Tracking Will Make the Internet Worse

Thursday December 17, 2020 1:00 am PST by
Facebook has expressed additional criticism towards Apple over an upcoming iOS 14 privacy measure that will require users to grant permission for their activity to be tracked for personalized advertising purposes. For the second consecutive day, Facebook is running a full-page ad in The Wall Street Journal, The New York Times, and The Washington Post that claims Apple's tracking change will...
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Apple Responds to Facebook's Anti-Tracking Criticism, Says Users Deserve Control and Transparency

Wednesday December 16, 2020 4:42 pm PST by
Apple has responded to Facebook's criticism over an upcoming iOS 14 privacy measure — specifically a change that will require users to grant permission for their activity to be tracked for personalized advertising purposes starting early next year. In a statement provided to MacRumors, Apple said "we believe that this is a simple matter of standing up for our users," adding that "users...
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Facebook Says Apple's Upcoming Anti-Tracking Prompt is 'More About Profit Than Privacy' [Updated]

Wednesday December 16, 2020 8:27 am PST by
Facebook today in a blog post claimed that Apple's upcoming anti-tracking privacy-focused change in iOS 14 will have a "harmful impact on many small businesses that are struggling to stay afloat and on the free internet that we all rely on more than ever." Facebook has also launched a "Speak Up For Small Business" page. "We disagree with Apple's approach and solution, yet we have no choice...
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Facebook Takes Out Full-Page Newspaper Ads to Attack Apple's iOS Privacy Changes

Wednesday December 16, 2020 5:25 am PST by
Facebook has today attacked Apple in a series of full-page newspaper ads, asserting that iOS 14's privacy changes regarding data gathering and targeted advertising are bad for small businesses (via Bloomberg). The ads are running in the New York Times, Wall Street Journal, and Washington Post, feature the headline "We're standing up to Apple for small businesses everywhere." Image via Dave ...