App Tracking Transparency

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App Tracking Transparency How Tos

How to Stop Apps From Tracking You in iOS 14.5

Monday April 26, 2021 10:48 am PDT by
With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private. Apps use your IDFA to track you across different apps and websites, keeping tabs on your preferences and app usage habits. When an app wants to use your IDFA, you'll see a popup that says...

App Tracking Transparency Articles

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Twitter Begins Asking Users to Enable Ad Tracking

Friday May 14, 2021 2:12 pm PDT by
Following an app update, Twitter today began asking users to enable ad tracking under Apple's App Tracking Transparency rules. After updating to version 8.65, which adds Spaces support, Twitter users will begin seeing a popup that asks them to "keep ads relevant" by allowing Twitter to track data from other companies like apps used and websites visited. Tapping "Continue" on the popup...
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Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of ‌iPhone‌ users in the U.S. have actively chosen to opt into app tracking after updating their device ...
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Facebook and Instagram Ask Users to Enable App Tracking in Order to Keep Services 'Free of Charge'

Sunday May 2, 2021 1:22 pm PDT by
As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge." App Tracking Transparency or ATT is the newest privacy feature to come to iPhone and iPad devices as part ...
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Apple Explains Why 'Allow Apps to Request to Track' May Be Grayed Out on iOS 14.5

Wednesday April 28, 2021 5:28 am PDT by
Starting with the iOS 14.5, iPadOS 14.5, and tvOS 14.5 software updates released this week, apps must ask for permission before tracking your activity across other companies' apps and websites for targeted advertising purposes. On an iPhone or iPad, users can manage tracking permissions on an app-by-app basis in the Settings app under Privacy > Tracking, and there is also an "Allow Apps to...
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Apple to Ban Apps That Reward Users for Enabling App Tracking

Tuesday April 27, 2021 4:04 am PDT by
Apple says that it will ban and reject apps on the App Store that attempt to offer users monetary incentives to enable tracking through App Tracking Transparency (ATT), one of many measures the company is taking to ensure developers follow through with the new framework. Yesterday the Cupertino tech giant released iOS and iPadOS 14.5 with several headlining features, including ATT. ATT is a...
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Apple Shares Video Explaining How App Tracking Transparency Works

Monday April 26, 2021 11:22 am PDT by
Now that iOS 14.5 is available to the public, App Tracking Transparency is being enforced by Apple. Developers are no longer able to access the advertising identifier of your iPhone, iPad, or Apple TV without your express permission, which will prevent developers from tracking you across apps and websites for ad targeting preferences. If that sounds confusing, Apple has created an App...
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Apple's Craig Federighi on App Tracking Transparency: 'Users Deserve and Need Control' of Data

Monday April 26, 2021 11:10 am PDT by
With Apple now enforcing its App Tracking Transparency rules with the release of iOS 14.5, The Wall Street Journal's Joanna Stern did an interview with Apple software engineering chief Craig Federighi to talk about Apple's aim with the feature and how it works. For those unfamiliar with App Tracking Transparency, it requires app developers to get express user permission before accessing a...
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Antitrust Complaint Filed in Germany Over Apple's Incoming App Tracking Transparency Requirement

Monday April 26, 2021 7:17 am PDT by
Nine industry associations representing companies like Facebook and publisher Axel Springer today filed an antitrust complaint with Germany's competition regulator over Apple's incoming App Tracking Transparency requirement, according to the Financial Times. This follows a similar complaint filed by advertisers in France last year. In the complaint, the industry associations reportedly...
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Apps Must Adhere to App Tracking Transparency Rules and Be Built With iOS 14 SDK Starting April 26

Tuesday April 20, 2021 1:55 pm PDT by
Apple today released a series of updates aimed at app developers, letting them know about upcoming requirements related to iOS 14.5, the newest version of iOS 14 that's set to be released next week. Starting on Monday, April 26, all iPhone, iPad, and Apple Watch apps submitted to the App Store must be built on the Xcode 12 and ‌iOS 14‌ SDK or later, which means that new apps will no longer...
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Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Monday April 12, 2021 8:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...
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Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an ‌iPhone‌'s advertising identifier or IDFA, which...
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P&G Wanted to Skirt App Tracking Transparency Rules With China Data Collection Tech [Updated]

Thursday April 8, 2021 11:39 am PDT by
Procter & Gamble Co. was one of the companies that worked with the China Advertising Association to test a new data collection tool designed to get around Apple's App Tracking Transparency rules, reports The Wall Street Journal. The state-backed China Advertising Agency developed a new method of tracking users called CAID to replace access to the IDFA or advertising identifier of an iPhone...
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Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5 Launch

Wednesday April 7, 2021 6:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. To help advertisers adjust to this change, Apple today shared a new version of its "A Day in the Life of your Data" document with details on two...
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Apple Reminds Developers About Upcoming App Tracking Transparency Enforcement in iOS 14.5

Monday April 5, 2021 1:37 pm PDT by
Apple today reminded developers that its App Tracking Transparency rules will be enforced starting with the launch of iOS 14.5, iPadOS 14.5, and tvOS 14.5. When these updates are released, developers will need to get express permission to access the IDFA or advertising identifier on a device to track users across apps and websites for ad targeting purposes.Make sure your apps are ready for...
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Google to Limit Which Apps Can See Other Installed Apps on Android Devices, Evoking Similar Privacy Changes Apple Made in iOS 9

Saturday April 3, 2021 3:23 am PDT by
Google will soon make it harder for third-party apps to see what other apps are installed on a user's Android device, a policy change that evokes similar privacy protections Apple introduced in iOS 9, way back in 2015. According to XDA-Developers, upcoming amendments to Google's Developer Program Policy will limit which apps can access an Android user's full list of installed apps. As noted...
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Tim Cook Responds to Facebook Criticism of iOS App Tracking Transparency Changes, Says It's 'Hard To Argue Against' Privacy

Saturday April 3, 2021 1:26 am PDT by
In a preview of an interview with The New York Times' Kara Swisher, set to be published on Monday, April 5, Apple CEO Tim Cook said he's "shocked" at the criticism Apple has received in recent months over upcoming privacy changes in iOS, and claimed that they're "hard to argue against." Apple plans to begin enforcing App Tracking Transparency (ATT) changes following the release of iOS 14.5,...
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Apple Now Rejecting App Updates That Defy iOS 14.5 App Tracking Transparency Rules

Thursday April 1, 2021 4:49 pm PDT by
Apple has begun rejecting app updates that do not comply with the App Tracking Transparency rules that the company is enforcing starting with iOS 14.5, according to a new report from Forbes. Apps must ask for permission to access the advertising identifier or IDFA of a user's iPhone in order to track them across apps for ad targeting purposes, a rule that apps will need to comply with when...
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Zuckerberg Now Claims Apple's App Tracking Transparency Rules Could Benefit Facebook

Thursday March 18, 2021 3:51 pm PDT by
Despite campaigning heavily against Apple's upcoming anti-tracking rules, Facebook CEO Mark Zuckerberg today said that Facebook will "be in a good position" when Apple begins enforcing App Tracking Transparency and could even benefit from the changes. "It's possible that we may even be in a stronger position if Apple's changes encourage more businesses to conduct more commerce on our...
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Apple Warns Chinese Tech Companies Not to Circumvent App Tracking Transparency Rules

Thursday March 18, 2021 1:35 pm PDT by
Apple is cracking down on Chinese tech companies that are working on ways to get around upcoming App Tracking Transparency rules, reports Financial Times. Starting in iOS 14.5, Apple plans to begin requiring app developers to obtain express user permission before accessing an iPhone's advertising identifier or IDFA, and earlier this week, news suggested that the state-backed China...
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French Regulator to Probe Apple's Upcoming Anti-Tracking Feature [Updated]

Wednesday March 17, 2021 3:51 am PDT by
Apple will face a French antitrust probe into its upcoming App Tracking Transparency feature, following a complaint from advertisers in the country that the planned changes are anticompetitive. Starting in iOS 14.5, Apple will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how...