Netflix appears to have finished deploying its redesigned interface for Apple TV with version 3.0 of the app now available, bringing a months-long rollout that began with other TV platforms earlier this year to a close. Netflix has been testing a redesigned version of its TV app since last year, and the new look is a notable departure from the previous design.
There is a new home page that has a streamlined, modern design, and Netflix designed it to put content front and center. The redesigned interface loses the left-hand sidebar navigation that Netflix has used since 2018 and replaces it with a top menu bar that relocates Search, Home, Shows, Movies, Games, and My Netflix.
The My List and My Netflix sections have been merged with the aim of streamlining access to personal content. The featured program on the home screen also gets a clearer display, presented in a large card isolated from the rest of the interface. Meanwhile, each section features a large main card that has information like release date and show or movie description.
Users will notice that when scrolling content, the static tiles for TV shows and movies have been replaced with tiles that extend when the remote lands on them, making information like the trailer and description more centralized.
The new design hinges on recommendations, which have been improved. You'll see more relevant, personalized content suggestions based on your past viewing history. Netflix says that recommendations will be more responsive to each user's "moods and interests in the moment."
Netflix has also added contextual labels to provide more information about recommended content. New labels include mentions like "Recent addition" and "No. 3 in movies" to give users better context about why content is being recommended.
Version 3.0 of the Netflix app on Apple TV requires tvOS 17 or later. The Apple TV rollout comes several months after Netflix first announced the redesign in May. Users may need to manually update the app via the App Store on their Apple TV to see the new changes, as the interface update isn't appearing automatically for all users.
On iOS devices, Netflix is still experimenting with a generative AI search feature that will let Netflix users search for shows and movies using conversational language like "I want to watch something funny and upbeat." The feature remains available as a small, opt-in beta.
U.S. Apple Watch owners who signed up to receive a payment from an Apple lawsuit settlement over swollen batteries have started receiving their money this week.
The lawsuit was filed in 2021, but Apple agreed to pay a $20 million settlement in January of this year to avoid further legal fees. Apple Watch Series 1, Series 2, and Series 3 owners had until April 10 to submit claims, but anyone who had reported a battery swelling issue to Apple was automatically eligible for a payment.
Payments are being distributed in the form of a prepaid Mastercard, so if you receive an unexpected email about the Smith et.al v. Apple Inc. Settlement with an included prepaid card, that's what it is. Apple Watch owners were supposed to receive $20 minimum with the potential for more based on the number of claims, and one Reddit user said they received a little over $25.
The lawsuit suggested that early Apple Watch models had a design defect with the battery and the display. Battery swelling could put pressure on the Apple Watch face, causing the display to detach. The plaintiffs claimed that this led to operational failures and injuries from the "razor-sharp edges" of broken screens.
Apple was accused of knowing about the defect and selling the Apple Watch models anyway, with the plaintiffs seeking general, special, incidental, statutory, punitive, and consequential damages, as well as the costs for replacing their Apple Watches. While Apple settled, the company denies any wrongdoing and denies that the Apple Watches had issues.
Apple today responded to Elon Musk's claims that the App Store favors OpenAI's ChatGPT app, telling Bloomberg's Mark Gurman that the App Store is "fair and free of bias."
The App Store is designed to be fair and free of bias. We feature thousands of apps through charts, algorithmic recommendations, and curated lists selected by experts using objective criteria. Our goal is to offer safe discovery for users and valuable opportunities for developers, collaborating with many to increase app visibility in rapidly evolving categories.
Yesterday, Musk threatened to sue Apple, and claimed that the company was violating antitrust rules by favoring ChatGPT over other AI apps like Grok. "Apple is behaving in a manner that makes it impossible for any AI company besides OpenAI to reach #1 in the App Store, which is an unequivocal antitrust violation. xAI will take immediate legal action," Musk said.
Musk did not provide any evidence or further information on Apple's alleged antitrust violations, but he seems to have missed that AI app DeepSeek hit number one on the App Store charts earlier this year. ChatGPT continues to be in the number one position on the free apps chart, with Grok in the number five spot. X is number 32.
Musk also claimed that Apple "refuses" to put the X or Grok apps in the App Store's "Must Have" section, where ChatGPT is listed. Grok has recently been updated with adult-themed content that includes celebrity deepfakes, and it regularly makes headlines for its questionable Musk-guided responses to queries.
OpenAI CEO Sam Altman responded to Musk's claims of Apple favoritism by pointing out that Musk has manipulated X algorithms to benefit himself and his companies.
Apple is already facing an antitrust lawsuit levied by the U.S. Department of Justice, and it is still appealing a recent ruling in the Apple vs. Epic Games lawsuit that required major App Store changes.
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With Apple paying tariffs on imports from many of the countries where it sources devices and device components, there have been multiple rumors about possible price increases for the iPhone 17 models.
The tariff situation has been in flux for most of the year, leading to a lot of uncertainty. We've rounded up the pricing rumors we've heard so far, and provided context on the latest tariff situation.
Most speculation about a potential price increase is outdated at this point, or analysts have shied away from providing specific numbers. The most concrete recent rumor we've seen is the July Jefferies prediction suggesting a $50 increase across the lineup.
Reciprocal Tariff Changes and Exemptions
When high reciprocal tariffs were first announced against countries like China, India, Vietnam, and Malaysia in April, there were fears that Apple could be hit with huge fees. Tariffs were pushed back, negotiated, and Apple CEO Tim Cook was at work behind the scenes negotiating, and at this point, Apple is going to be subject to minimal tariffs.
Shortly after the tariffs were announced, the Trump administration exempted a long list of products from being subject to tariffs, and that list included almost all of Apple's devices. The iPhone, iPad, Mac, Apple Watch, and other Apple devices are exempt from reciprocal tariffs, which were the highest tariffs that were put in place.
The upcoming 50 percent tariff on imported goods from India is a reciprocal tariff, which Apple does not have to pay at the current time. Apple also does not pay the current 25 percent fee. The high reciprocal tariffs on China are paused again, but Apple wouldn't need to pay that anyway.
When semiconductors and related products were exempted from reciprocal tariffs in April, Trump promised that there was a semiconductor-specific tariff in the works that could be applicable to Apple.
Earlier this month, Trump claimed there would be a 100 percent tariff on chips and semiconductors imported into the United States, but he said that companies that are building in the United States or that have committed to building in the U.S. will not have to pay those tariffs.
Apple has pledged to spend $600 billion on U.S. manufacturing, and won't have to pay that semiconductor tariff. That tariff isn't in place yet, and the terms are unknown, so it's still just talk at this point.
What Apple's Actually Paying
While Apple is exempt from the reciprocal tariff fees on semiconductors and related devices, it does have to pay other tariffs that are in place. That includes the 20 percent "Fentanyl Tariff" on goods imported from China that Trump enacted earlier this year, and tariffs on products that are not exempt.
During Apple's July earnings call, Apple CEO Tim Cook said that Apple paid $800 million in tariff related costs in the June quarter, and that it is expecting $1.1 billion in tariff costs in the September quarter. That estimate assumes the current tariff situation remains unchanged and no additional tariffs are added.
So Will Prices Go Up?
In Q4 2024, iPhone revenue was $46 billion. If we use that number and the $1.1 billion estimate from Apple, tariffs would eat up around 2.4 percent of iPhone revenue. Apple could make that up by increasing costs around $20 per iPhone. Increasing costs of one model by $50 (as rumored for the iPhone 17 Pro) could also help offset the cost without Apple having to raise prices on all devices.
The $1.1 billion is not only applicable to the iPhone and applies to all products, so the iPhone-specific impact would be lower.
Of course, that assumes the tariffs are not changing, and it also doesn't take into account any potential component cost increases. Apple's exemption from some tariffs does not mean that the company's suppliers aren't seeing an effect from tariffs and other related pressures.
Apple hasn't raised the $799 price of the base iPhone model for the last five years, so price increases on some models while keeping the base price intact seems like a possibility.
Apple also has a wild card slot with the iPhone 17 Air, because it's an all-new device and we don't have an existing model to compare it to. Right now, rumors suggest it'll be $899, which is the same starting price as the iPhone 16 Plus.
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iPhone 17 Air: All-new model with an ultra-thin and lightweight design, 6.6-inch display, A19 chip, 12GB of RAM, single 48-megapixel rear camera, 24-megapixel front camera, single speaker, and an optional battery case.
iPhone 17 Pro Max: All of the iPhone 17 Pro features listed above, plus a slightly thicker design for a larger and longer-lasting battery.
We are still waiting for Apple to announce the iPhone 17 event, which is rumored to take place on Tuesday, September 9. If that timing is accurate, then the most likely date for Apple to announce the event with one of its clever taglines would be Tuesday, August 26, as the company typically provides two weeks' notice.
Of course, these dates are not official yet.
Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person. Afterwards, attendees receive hands-on time with the new devices.
The table below provides an overview of dates for the last six iPhone events, with 2020 and 2021 being outliers due to the height of the COVID-19 pandemic.
We're just about a month away from Apple's annual September event, and we're going to get a new version of the Apple Watch Ultra for the first time since 2023. There are some useful new features rumored for the Apple Watch Ultra 3, which we've summarized below.
Satellite Connectivity - The Apple Watch Ultra 3 will be the first Apple Watch to feature satellite connectivity, allowing wearers to get help even when out of range of cellular towers and Wi-Fi. It will mimic the satellite functionality on the iPhone 14 and later, so it will support off grid texting. With satellite functionality, the Ultra 3 will better compete with satellite wearables from companies like Garmin.
Bigger Display - It looks like the Apple Watch Ultra 3 will have slimmed down bezels, allowing for more viewable display space. So far, we're not hearing rumors of a larger casing size.
5G - All cellular Apple Watch models use LTE right now, but rumors suggest Apple will adopt MediaTek's modem chip with 5G RedCap support. 5G RedCap is a 5G service designed for wearables that don't need standard 5G speeds, but it should still be faster than LTE.
Faster S11 Chip - Apple regularly updates the chips in its Apple Watch models, so the Ultra 3 could get an S11 SoC this year. The S11 is expected to have a more compact, efficient design, and we could see battery life optimizations.
Blood Pressure Monitoring - This one isn't a sure thing, but Apple has been working on a blood pressure monitoring feature for the Apple Watch. It may or may not be ready in time for the Ultra 3, because of issues with accuracy and reliability. If it is ready to go, don't expect exact systolic and diastolic readings. Instead, the Apple Watch will monitor for hypertension and send an alert if the condition is detected over time.
Most of these features are also rumored for the Apple Watch Series 11, with the exception of satellite connectivity and the larger display. The Series 10 got a display size update last year, and satellite functionality is supposedly going to be an Ultra only selling point.
Both the Apple Watch Ultra 3 and the Apple Watch Series 11 will get watchOS 26, which has the Liquid Glass redesign, an updated Smart Stack and customizable Control Center, and the AI-powered Workout Buddy that'll motivate you to keep fit.
It's looking like Apple could hold its iPhone event on September 9, so that's when we could see the new Apple Watch models debut.
iPhone 17 Air: All-new model with an ultra-thin and lightweight design, 6.6-inch display, A19 chip, 12GB of RAM, single 48-megapixel rear camera, 24-megapixel front camera, single speaker, and an optional battery case.
iPhone 17 Pro Max: All of the iPhone 17 Pro features listed above, plus a slightly thicker design for a larger and longer-lasting battery.
Apple Watches
Apple Watch Ultra 3: A slightly larger display, 5G support, and satellite connectivity for sending and receiving text messages in supported areas without Wi-Fi and cellular coverage. Other likely upgrades include an S10 chip or newer, faster charging, and a wide-angle OLED display that is brighter at an angle.
Apple Watch Series 11: Spec-bump year with an S11 chip and smaller changes, following bigger design updates with the Series 10 last year. iOS 26 beta code apparently includes references to an unreleased "Sleep Score" feature that could be exclusive to the next Apple Watch models.
Apple Watch SE 3:Larger display sizes are possible. The device was rumored to feature a plastic case in bright color options, but that might not be happening anymore. Not many rumors beyond that yet, but the Apple Watch SE has not been updated since 2022, so it has many features to catch up on.
M5 Chip Devices
Both the iPad Pro and the Vision Pro are expected to be updated with an M5 chip this year.
No other major design changes are expected for these devices.
The first Macs with the M5 series of chips were initially expected in 2025, but recent rumors suggest they might not launch until 2026.
Home and Accessories
Apple TV 4K (4th generation):Apple-designed Wi-Fi and Bluetooth chip with Wi-Fi 6E or Wi-Fi 7 support, and likely a newer chip than the A15 Bionic in the current model, for faster performance. A built-in FaceTime camera has been rumored for a future Apple TV, but it is unclear if that will arrive with the next model.
HomePod mini (2nd generation): Apple-designed Wi-Fi and Bluetooth chip with Wi-Fi 6E or Wi-Fi 7 support, and likely improved sound quality.
AirTag (2nd generation):Up to 3× longer item tracking range vs. current AirTag, and a more tamper-proof speaker as an anti-stalking measure.
Wild Cards
AirPods Pro 3: Updated design and improved active noise cancellation, but rumors have been conflicting about a 2025 or 2026 launch.
Apple launched the HomePod mini almost five years ago and with a successor now on the horizon, here are six things to expect from a second-generation model.
Smart Home Focus
Bloomberg's Mark Gurmansays that, just like the next-generation Apple TV, the new HomePod mini "will be built with Apple's new smart home ecosystem in mind."
It is unclear if the next HomePod mini will have Siri improvements. Unlike Apple's long-rumored smart home hub product, the new HomePod mini is not expected to get Apple Intelligence support.
New Chip
The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019.
Apple is likely to opt for the S9 chip, which was a considerable leap forward in terms of performance, or one of its derivatives such as the S10, which is a more compact iteration of the S9. The as-yet unreleased S11 chip for the Apple Watch Series 11 and Apple Watch Ultra 3 is also an option.
The S5 chip in the HomePod mini is derived from Apple's A12 Bionic architecture but runs at lower clock speeds and is tuned for always-on, low-power operation, making it well-suited for tasks like Siri processing and real-time audio tuning. In contrast, the S9 and S10 chips are based on the A13 chip, offering higher CPU and GPU performance, a more advanced Neural Engine, and greater efficiency per watt.
The chip will apparently support Wi-Fi 6E, which is much faster and has lower latency compared to the current HomePod mini's Wi-Fi 4 connectivity. Wi-Fi 6E extends the capabilities of Wi-Fi 6 to the 6 GHz band, enabling faster wireless speeds and reduced signal interference with a compatible router.
Second-Generation Ultra Wideband Chip
Apple could bring its second-generation Ultra Wideband chip to the HomePod mini for a more reliable and lower-latency Handoff experience. The chip debuted in 2023's iPhone 15 lineup.
If present, the chip should allow far more precise spatial awareness than the current model, allowing it to detect the exact position and orientation of nearby devices within a few centimeters. It could also enable novel new features such as auto-adjustment of two stereo paired HomePod minis when one is moved.
Improved Sound Quality
The current HomePod mini uses a single full-range driver powered by a neodymium magnet, paired with two passive radiators. The driver is positioned to fire sound downward into an acoustic waveguide that directs audio 360 degrees.
The waveguide and custom suspension system reduce distortion, while a three-microphone array listens for Siri commands, and a fourth inward-facing mic helps cancel out sound from the speaker so voice pickup remains clear even at high volumes.
Apple could improve the HomePod mini's audio hardware by adding a second active driver for stereo separation, upgrading the full-range driver to a higher-excursion design for better low-end and clarity, and using larger or additional passive radiators. It could also refine the waveguide to improve sound quality or incorporate higher-quality materials to enhance accuracy.
New Color Options
New color options are also highly likely, but specific finishes are not yet known. The current HomePod mini comes in Blue, Yellow, Midnight, Orange, and White.
Release Date
In January, Gurman reported that Apple was aiming to release a new HomePod mini "toward the end of the year." If that timeframe remains accurate, the second-generation HomePod mini could arrive anywhere from September to December 2025.
Apple would be moving away from TSMC's InFO (Integrated Fan-Out) packaging it uses currently.
It is unclear if this change will be limited to higher-end models, like the iPhone 18 Pro and the so-called "iPhone 18 Fold," or if it will extend to the standard iPhone 18 and iPhone 18 Air. Kuo's research note today mentioned a second half of 2026 timeframe, which is when the iPhone 18 Pro and foldable iPhone are expected to launch. The Information said the lower-end iPhone 18 models will not be released until spring 2027.
In any case, at least some A20 chips would have RAM integrated directly onto the same wafer as the CPU, GPU, and Neural Engine, rather than sitting adjacent to the chip and connected via a silicon interposer. This could contribute to faster performance for both overall tasks and Apple Intelligence, and longer battery life from improved power efficiency. A20 chips may take up less space in the iPhone compared to previous chips.
A20 chips are also expected to be manufactured with TSMC's 2nm process, which would also contribute to faster performance and improved power efficiency over A18 and A19 chips, which are or will be fabricated with TSMC's 3nm processes.
All in all, A20 chips in iPhone 18 models are shaping up to have significant underlying changes.
In a research note today, Apple supply chain analyst Ming-Chi Kuo suggested that MacBook Pro models with M5 chips might not launch until 2026.
Kuo discussed how the A20 chips in iPhone 18 models will be packaged with WMCM (Wafer-Level Multi-Chip Module) technology, which integrates the so-called "underfill and molding processes" for more efficient manufacturing and increased yield, a term that refers to the percentage of functional chips that can be obtained per silicon wafer.
Kuo went on to say that high-end M5 chips in 2026 MacBooks — likely referring to the M5 Pro and M5 Max chips — will continue to have separate underfill and molding processes during production. His mention of 2026 is the key part here, as it was previously rumored that MacBook Pro models with M5 chips would launch in late 2025. Last month, however, Bloomberg's Mark Gurman reported that Apple was "considering" pushing back the release of the next MacBook Pro models with the M5 series of chips until 2026.
All in all, Kuo's mention of "2026 MacBooks" with high-end M5 chips is the latest clue that the MacBook Pro might not be updated this year after all.
Timing aside, we recommend skipping the MacBook Pro models with the M5 series of chips if you can wait, as the subsequent models with the M6 series of chips are expected to feature more significant changes, including an OLED display, a thinner design, and possibly a smaller notch. However, those models might not launch until early 2027 now.
Apple today announced that three additional games will be added to the Apple Arcade library on Thursday, September 4, including new NFL and Jeopardy! titles.
Just in time for the start of the upcoming NFL season on September 4, NFL Retro Bowl '26 features authentic NFL players and rosters with retro styling. In this year's version of the game, there is a new Retro Bowl Championship Leaderboard that tasks players with competing against each other in weekly matchups, in line with the NFL schedule.
Jeopardy! Daily brings a version of the beloved quiz show to Apple Arcade across the iPhone, iPad, Mac, Apple TV, and Apple Vision Pro.
The third new game coming to Apple Arcade next month is My Talking Tom Friends+, which lets kids care for virtual pets and more.
Apple Arcade is a subscription service that provides access to hundreds of games across the iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. All of the games are free of ads and in-app purchases. In the U.S., Apple Arcade costs $6.99 per month, and it is also bundled with other Apple services in all Apple One plans.
Amazon this week is taking $50 off Wi-Fi models of Apple's 11th generation iPad. Prices start at $299.00 for the 128GB Wi-Fi iPad, down from $349.00, a second-best price on this model.
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Additionally, Amazon has the 256GB Wi-Fi iPad for $399.00 ($50 off) and the 512GB Wi-Fi iPad for $599.00 ($50 off). Free delivery estimates are placed around August 17 for these iPad models, but Prime members should be able to get same-day delivery in many locations.
The 11th generation iPad is mainly a spec bump for the tablet line, now featuring the A16 chip and more storage, with the same design as the 10th generation iPad. The new iPad starts with 128GB of storage, and is also available in 256GB and a new 512GB configuration. The previous model was only available in 64GB and 256GB configurations.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
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Apple today announced that it has teamed up with Bulgarian fashion designer Kiko Kostadinov to create a limited-edition Beats Pill speaker.
The speaker features a "Kiko gray" finish, and it has a colorful, braided lanyard:
For this collaboration, we looked to the ornate geometry found in ancient iconography, reinterpreting those motifs for the speaker's custom grill. These shapes, rooted in the visual language of Thracian craftsmanship, speak to a history where pattern and meaning were closely intertwined. The speaker is finished in our signature "Kiko gray," a cool, neutral tone that adds a subtle, utilitarian edge. The braided lanyard acts as a subtle talisman—echoing the protective charms and ceremonial threads found in Bulgarian folk tradition, where color and craft carry meaning across generations.
The speaker will be available to purchase on the Kiko Kostadinov website starting this Friday, August 15 at 5 a.m. Eastern Time, and it will also be sold at Kiko Kostadinov stores in Los Angeles and Tokyo. The limited-edition model has the same features and specs as the regular Beats Pill from 2024, and it should have the same $149.99 price.
Apple now offers some older Apple TV+ original films for digital purchase and rental in the Apple TV app's store section.
Older Apple TV+ titles including Sofia Coppola's 2020 movie "On the Rocks," Sian Heder's Academy Award-winning 2021 film "CODA," and Aaron Schneider's 2020 World War II drama "Greyhound" are now available to buy or rent in 4K HDR options within the store section of the Apple TV app. This differs from Apple's usual distribution model for Apple TV+ originals, which generally limits availability to active subscribers and excludes purchase or rental through the Apple TV Store.
Users in online forums have recently reported seeing the purchase options directly within the Apple TV app on Apple devices. CheapCharts, which tracks iTunes Store pricing and availability, lists the films under their respective iTunes IDs — 1805979868 for On the Rocks, 1806204768 for CODA, and 1805971117 for Greyhound.
The updated listings in the TV app suggest the company is testing or rolling out a new hybrid distribution model for its in-house productions. This could allow non-subscribers to access specific older titles without committing to the $9.99 per month Apple TV+ subscription.
United Airlines today announced that select Apple TV+ shows are now available to watch for free through its in-flight entertainment system.
The shows are available to watch on United's more than 130,000 seatback screens, and in the United app. At launch, the airline is offering the first seasons of Severance, Shrinking, Ted Lasso, Slow Horses, and Silo, with The Morning Show and Bad Sisters to be added this September. Additional content will be added each month.
United eventually plans to have 300,000 seatback screens across its fleet, as it takes delivery of hundreds of new airplanes and retrofits existing aircraft.
This latest partnership between United and Apple provides the airline's passengers with an additional entertainment perk, while giving hit Apple TV+ shows more exposure. With only the first seasons of hit shows currently available, the passengers may be inclined to subscribe to Apple TV+ to keep watching the shows.
Epic Games has announced that Fortnite will return to iOS in Australia after Apple and Google were found to have broken competition law by banning Epic Games from their app stores.
Federal judge Jonathan Beach found that both companies had broken the law by misusing their market power in the way they run their app stores. Apple was ruled to have engaged in conduct that prevents direct downloading or sideloading of apps and blocks developers from using alternative payment methods. Google was also found to have breached the law for the similar Google Play billing system.
The victory is another win for Epic in its global legal campaign against Apple's App Store policies. Epic began legal proceedings against Apple in Australia in 2020 after it blocked Fortnite updates when Epic attempted to let players make in-app purchases via its own third-party payment service, bypassing Apple's 30% commission. Fortnite is still available in Australia on Android, but only through sideloading via the Epic Games Store.
"This is a win for developers and consumers in Australia," Epic said in a post on X (Twitter), though the company conceded that there were 2,000+ pages of findings that it would "need to dig into to fully understand the details."
Apple said it "strongly disagreed" with the ruling while welcoming the Australian court's rejection of some of Epic's other claims.
The ruling follows similar victories for Epic in the United States, where Fortnite returned to the App Store in May, and the European Union, where the game is available through the Epic Games Store alternative app marketplace. The U.S. version of Fortnite includes an option for players to purchase in-app currency using the Epic Games website as an alternative to in-app purchase. It is not available on the App Store in other countries.
Apple is currently appealing the U.S. court ruling that forced it to change its domestic App Store rules to allow developers to link customers to purchase options available outside of the App Store.
Elon Musk has threatened legal action against Apple, claiming that the company is violating antitrust rules by favoring OpenAI's ChatGPT in App Store rankings over his Grok AI assistant.
"Apple is behaving in a manner that makes it impossible for any AI company besides OpenAI to reach #1 in the App Store, which is an unequivocal antitrust violation. xAI will take immediate legal action," Musk said in a post on X (Twitter), which he also owns.
Musk failed to provide evidence to support his claim. Meanwhile, fellow X users noted that DeepSeek reached #1 overall on the App Store in January, long after Apple's partnership with OpenAI was announced that allows Siri to offload complex queries to ChatGPT.
The tech billionaire also criticized Apple for not featuring X or Grok in the App Store's "Must Have" section. ChatGPT currently holds the top spot for free apps, while Grok ranks sixth. Google's Gemini chatbot sits at 57th.
OpenAI CEO Sam Altman hit back with his own post on X, calling Musk's claims "remarkable" given allegations about Musk manipulating his own social media platform to benefit his companies.
Musk's remarks come amid growing pressure on Apple from regulators and competitors over its App Store practices. In April, a U.S. judge ruled that Apple violated a court order to open the App Store to more competition and referred the company for a criminal contempt probe, following a case brought by Fortnite maker Epic Games.
The same month, the EU fined Apple €500 million ($587 million) for violating the Digital Markets Act, citing restrictions that blocked developers from directing users to cheaper offers outside the App Store. Apple is currently appealing the fine.
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Apple's upcoming iPhone 17 Air will include an A19 Pro chip with a 5-core GPU, according to Weibo leaker Fixed Focus Digital. The Chinese account, which has over two million followers, claims that only the iPhone 17 Pro models will have the full 6-core GPU A19 Pro configuration.
It's the second time in as many months that Fixed Focus Digital has claimed to reveal accurate details about the ultra-thin device's chip specifications. The reduced GPU core count suggests Apple is using binned chips based on yields, or may be managing thermal constraints in the slimmer form factor, but most users are unlikely to notice the performance difference during typical usage.
The claim contradicts earlier reporting from industry analyst Ming-Chi Kuo, who over a year ago predicted the iPhone 17 Air would use a standard A19 chip, rather than the Pro variant.
The Weibo leaker also claims that the base iPhone 17 model will use an A19 chip. A few months ago, supply chain analyst Jeff Pu said the device would have an A18 chip, but he has since rescinded the claim – he now also expects the regular iPhone 17 model to be equipped with the A19.
Fixed Focus Digital previously broke the news ahead of launch about the iPhone 16e name for Apple's upcoming iPhone SE successor.
Apple is expected to debut the iPhone 17 lineup next month, with an announcement rumored to be happening on Tuesday, September 9, so we don't have long to wait to find out all the specifics.
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