Apple Watch SE With Plastic Design Now in 'Jeopardy' for Two Reasons

There might not be a plastic Apple Watch SE this year after all, according to the latest word from Bloomberg's Mark Gurman.

apple watch se 2022
In his Power On newsletter today, Gurman said the plastic Apple Watch SE is now in "jeopardy" for two reasons: design and cost issues.

"The design team doesn't like the look, and the operations team is finding it difficult to make the casing materially cheaper than the current aluminum chassis," he said.

Gurman first mentioned the possibility of a plastic Apple Watch SE last year.

An even more affordable Apple Watch SE with a colorful plastic design could have been appealing to parents who are looking to purchase an Apple Watch for their children.

The current Apple Watch SE was released in 2022. In the U.S., it starts at $249.

Related Roundup: Apple Watch SE
Related Forum: Apple Watch

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Top Rated Comments

Plutonius Avatar
17 weeks ago
If you are already spending that much money, who wants plastic to save a little money ?

Just give me a better battery life and I'll be happy.
Score: 17 Votes (Like | Disagree)
Velin Avatar
17 weeks ago
Aluminum is one of the most abundant elements. Forget the plastic. Aluminum is superior. Instead, find a way to lower the costs to produce the Watch case. Pass those savings on to everyone.
Score: 12 Votes (Like | Disagree)
surfzen21 Avatar
17 weeks ago
And the battle of giants continues.



Attachment Image
Score: 12 Votes (Like | Disagree)
AlexStudios Avatar
17 weeks ago
Mark my words.

If they still manage to release it anyways but jack up the price by just a little bit more, you know there’s something not right at Apple.
Score: 8 Votes (Like | Disagree)
titanium69 Avatar
17 weeks ago
The quality might be cheaper… but the price won’t be
Score: 8 Votes (Like | Disagree)
HowEver Avatar
17 weeks ago

Ancient analog quartz watches from 70s/80s have a battery life up to 10 years. Apple Watch, released almost 10 years ago, can't even last 1 week without recharging. The main issue is the screen: A watch only really needs MOVEMENT. Apple should hire a skilled horologist. And maybe they could release a Special 10th Anniversary Edition in April?
Your definition of a watch is out of date, if not time, for many people.

And there are still lots of watches like you describe, old ones, new ones.

btw do you use a Mac Plus still?
Score: 7 Votes (Like | Disagree)