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Apple Watch Pop Up Shop in Galeries Lafayette Closing January 2017 Due to Poor Sales

Originally opened in 2015 as a high-end location for users to browse various models of the Apple Watch, particularly the gold Apple Watch Edition, Mac4Ever is now reporting that Apple will close its location in Galeries Lafayette effective January 2017. A number of upscale department stores launched Apple Watch pop up shops when the original wearable device debuted in 2015, including Galeries Lafayette in Paris, Selfridges in London, and Isetan in Tokyo.

Today's report cites a lack of sales at the Apple Watch-centric shop, along with an apparent reduction of employees over the past few months that had been in preparation for its January closure. The remaining employees will be given jobs at Apple retail stores around Paris once the pop up shop officially closes, including Apple's future location in Saint Germain, expected to open by the end of the year. The status and potential closing dates of the other luxury Apple Watch shops was not confirmed.

The shops were some of the select few locations that users could browse and purchase the high-end Apple Watch Edition, which in Series 0 began at $10,000 and went up to over $17,000. The "shop-in-shops" were noted as being located in easily visible areas in each department store, nestled next to other high quality brand locations, and ensured that "customers looking to make major purchases" only received "the best service possible." These locations only handled Apple Watch viewing and sales, however, with customers getting directed to other Apple retail stores for their support needs.

With Apple's shift to health and fitness over fashion and luxury in Apple Watch Series 2, it makes sense for Apple to eliminate its high-end pop up stores that were marketing mostly in the now-retired gold Apple Watch Edition models. With Series 2, Apple's new Edition device comes in white Ceramic and is noticeably cheaper, beginning at $1,250 for 38mm and rising to $1,300 for 42mm.

IBM Says Macs Are Up to $543 Less Expensive Than PCs Over Time

At the Jamf Nation User Conference yesterday, designed for IT management professionals, IBM VP of Workplace as a Service Fletcher Previn talked about IBM's decision to start letting employees choose between Windows or Mac machines, the cost of PCs vs. Macs, and the resulting changes to the company.

IBM began adopting Macs for its employees in mid-2015, quickly becoming one of Apple's largest corporate customers. In the first year, IBM deployed approximately 30,000 Macs, and with employees have continuing to choose Macs over PCs, IBM now has 90,000 deployed Macs supported by five admins.

There were assumptions early on that Macs would be significantly more expensive than PCs, but over the last year, IBM has found that it's actually PCs that are more expensive. Over a four-year lifespan, Previn says IBM saves up to $543 per Mac compared to a PC.
But isn't it expensive, and doesn't it overload IT? No. IBM found that not only do PCs drive twice the amount of support calls, they're also three times more expensive. That's right, depending on the model, IBM is saving anywhere from $273 - $543 per Mac compared to a PC, over a four-year lifespan. "And this reflects the best pricing we've ever gotten from Microsoft," Previn said. Multiply that number by the 100,000+ Macs IBM expects to have deployed by the end of the year, and we're talking some serious savings.
At last year's Jamf conference, Previn made similar comments. At the time, it had been only months since IBM deployed the Macs, but already, IBM had been noticing savings because Macs required less management and setup efforts than PCs, despite costing more up front. "Every Mac that we buy is making and saving IBM money," Previn said last year, and at this year's conference, that remained true. "Every Mac we buy is in fact continuing to make and save IBM money," he reiterated.

Macs are continuing to grow in popularity with IBM employees, and 73 percent say they want their next machine to be a Mac. To keep up with demand, IBM is deploying 1,300 new Macs each week, using Jamf and Apple's Device Enrollment Program to get new users set up quickly.
Employees receive a consumer experience from the moment they receive their Mac, which continues with a Workstation Asset Management Tool and a re-designed intranet, providing employees with an Apple-like, self-help experience. Not only do these additions drive self-sufficiency among employees, but they also help create confidence with the product.
Along with IBM's success, the Jamf conference also highlighted the use of Apple products in schools and in healthcare. In La Crosse, Wisconsin, students across 11 elementary schools, six middle schools, and four high schools successfully use iPads and MacBooks in the classroom to meet unique learning needs.

At the upcoming Jacobs Medical Center at the University of California, San Diego, iPads and Apple TVs will be deployed in 245 patient rooms to make it easier for patients to access their medical records, get medication reminders, and control lights, blinds, and room temperature.

Tag: IBM

Apple's Eddy Cue on Existing TV Interfaces: They're 'Pretty Brain Dead'

Apple iTunes chief Eddy Cue today sat down with HBO CEO Richard Plepler for a joint interview during Vanity Fair's New Establishment Summit in San Francisco, where both spoke passionately about the television industry, the partnership between Apple and HBO, and how TV will improve in the future.

According to Eddy Cue, television "needs to be reinvented" because of confusing, hard to navigate interfaces. "You live with a glorified VCR," he said. "You're still setting things to record. There are 900 channels, but there's nothing to watch." He went on to say that there's incredible stuff to watch, but the interface makes it impossible to find content. "The problem is the interface," he said. "The ways you interface with it are pretty brain dead."

Because Apple has been unable to negotiate the deals it needs to create its own streaming television service, the company has taken another approach to revolutionizing the television experience, through the Apple TV. The Apple TV, with a full App Store, now serves as a platform that allows content providers to offer content while Apple exercises greater control over the interface.

Apple has been aiming to improve the way we interact with the television through features like Siri, universal search, and live tune-in, which allow users to conduct voice searches, find content across multiple apps, and play live content automatically without needing to search through a directory, all of which Cue alluded to in the interview.

Using HBO Now as an example, Cue said it's representative of a much better television service with an easier to navigate interface than what he sees on his cable box or satellite.

Cue believes that television will continue to improve gradually, getting better each year as restrictions relax and content providers become more comfortable with emerging technology. "It's moving rapidly," he said. "Look, it's gonna get better every year."

On competition, he said Apple can compete with companies like Netflix, Amazon, and Spotify but "still be together" because all of those services are on Apple's platform. Cue says Apple's platform will win if the company gives customers the best way to pay for and access content, even content coming from direct competitors.

On Apple's partnership with HBO, Cue said that though HBO has more than 1 million subscribers on Apple devices, the relationship between the two companies "at the beginning" and will continue. Both Cue and Plepler offered high praise for one another and said they have a strong partnership. Cue said he loves working with Plepler because he "cares about making the best stuff," while Plepler said Cue offers solid counsel and is easy to work with.
I said to him 'look, our natural DNA is not tech - it's content. We have a long learning curve and we could use your counsel and input.' They gave us great input and counsel. I call them for counsel all the time, so it's been a great partnership. [...]

They're a pleasure to do business with. I'll never forget that any time the two of us got on the phone when there was an impasse, we solved it together in 10 minutes. That's rare.
Despite Plepler's praise, Eddy Cue's "hard-nosed" negotiating tactics are said to be one of the reasons why Apple has not been able to establish a stronger foothold in the television industry with its own streaming service. Cue and Apple refuse to settle with content providers for less than what Apple wants, which led to Apple walking away from its latest streaming television plans after networks refused to unbundle channels and demanded higher prices than the company was willing to pay.

Apple's focus is now on the Apple TV set-top box and on serving as an intermediary between people and content, but the company is also making some investments in original television programming.

Related Roundups: Apple TV, tvOS 10
Buyer's Guide: Apple TV (Caution)

iPhone 7 Plus Qualcomm LTE Modem Outperforms Intel LTE Modem by Significant Margin

With the iPhone 7 and the iPhone 7 Plus, Apple elected to use LTE modems from two different sources, Qualcomm and Intel. The A1778 and A1784 iPhone models use a GSM-only Intel XMM7360 modem while the A1660 and 1661 iPhone models use a GSM/CDMA-compatible Qualcomm MDM9645M modem.

Apple's decision has already caused some disappointment among customers because the GSM-only Intel modem is not compatible with as many carrier networks as the GSM/CDMA Qualcomm modem, and now independent testing conducted by Cellular Insights suggests there are some significant performance differences between the two modems, with the Qualcomm modem outperforming the Intel modem.

Using an R&S TS7124 RF Shielded Box, two R&S CMW500, one R&S CMWC controller, and four Vivaldi antennas, Cellular Insights created a setup to simulate LTE performance at different distances from a cellular tower using two iPhone 7 Plus devices, one with an Intel modem and one with a Qualcomm modem.

The goal of the test was to measure the highest achievable LTE throughput starting at a Reference Signal Received Quality of -85dBm (a strong signal) and gradually reducing the power level to simulate moving away from a cellular tower where signal is weaker. Three LTE bands were tested: Band 12, Band 4 (the most common band in North America), and Band 7.

In all three tests, both the iPhone 7 Plus models offered similar performance in ideal conditions, but as power levels decreased, Cellular Insights saw "unexplainable sharp dips in performance" in the Intel modem, finding a gap "north of 30%" in favor of the Qualcomm iPhone 7 Plus. In the charts, the Qualcomm modem maintains noticeably higher throughput speeds than the Intel modem as signal strength decreases.

In real world conditions, this would suggest the Qualcomm modem does better in areas where the cellular connection is weak, with faster throughput speeds. Cellular Insights describes the Band 12 test below:
Both iPhone 7 Plus variants perform similarly in ideal conditions. At -96dBm the Intel variant needed to have Transport Block Size adjusted as BLER well exceeded the 2% threshold. At -105dBm the gap widened to 20%, and at -108dBm to a whopping 75%. As a result of such a huge performance delta between the Intel and Qualcomm powered devices, we purchased another A1784 (AT&T) iPhone 7 Plus, in order to eliminate any possibility of a faulty device. The end result was virtually identical. [...]

At -121dBm, the Intel variant performed more in line with its Qualcomm counterpart. Overall, the average performance delta between the two is in the 30% range in favor of the Qualcomm
Cellular Insights also created a chart that compares the edge of cell performance of several different smartphones. The increasing numbers on the X-axis below represent increasingly poor signal strength, while on the Y-axis, a higher throughput number indicates better performance. The iPhone 7 Plus with an Intel modem demonstrates the poorest performance of all phones tested.

According to Cellular Insights, in every single test, the iPhone 7 Plus with a Qualcomm modem "had a significant performance edge" over the iPhone 7 Plus with an Intel modem.

For more information on the testing methodology and greater technical detail on the results, make sure to check out Cellular Insights' full comparison article.

Related Roundup: iPhone 7

Evidence in Trademark Filing Points to MacBook OLED Panel Officially Called 'Magic Toolbar'

A week before Apple's just-announced October 27 Mac-centric event, a newly discovered trademark filing has been unearthed online, suggesting a potential name for the OLED panel on the new MacBook Pro. According to information rounded up by Brian Conroy at The Trademark Ninja (via The Next Web), a trademark filed by a company called "Presto Apps America LLC" for a device dubbed the "Magic Toolbar" could be Apple's name for the touch bar panel on its new MacBook Pro line.

Conroy lays out a line of evidence pointing to Apple's involvement with this particular name, beginning with Presto Apps' incorporation on January 22, 2016, and followed by its filing for the trademark just a few weeks later on February 5, 2016. The cost of the trademark application was furthermore estimated to be around €16,000.

The trademark's cost, along with Apple's stable of "Magic" products -- Magic Keyboard, Magic Mouse, Magic Trackpad -- fuel Conroy's main line of evidence. Given that Apple has a well-established reason to potentially do battle with any company in court who would file a trademark with "Magic" heavily featured in the title, Conroy says anyone would "have to be 100% certified insane" to spend so much money on something that a company like Apple could shut down with relative ease. He calls this "the main reason" he believes Presto Apps is Apple.
They would almost certainly be able to stop any other company applying for the trademark ‘Magic Toolbar’, on the basis it’s similar to their existing trademarks and likely to cause confusion.

So, another company would have to be 100% certified insane to spend €16,000 in outlay for a trademark application that someone with the clout of Apple was almost certain to be able to object to and defeat. And that’s the main reason that I’m putting my neck on the line and saying that ‘Presto Apps America LLC’ is actually Apple.
To top it all off, when investigating Presto Apps' trademark applications in Canada, Indonesia, and Malaysia, it was discovered that the "Magic Toolbar" application was filed by the same lawyers who applied for the "AirPods" trademark. As Conroy concluded, "either Presto Apps America is Apple and the Magic Toolbar is going to be part of the MacBook announced on 27 October or else it’s the strangest set of coincidences and unlikely events I’ve ever seen."

Rumors that began earlier in the year suggested that the OLED panel on the MacBook Pro will dynamically change for specific apps that are open on the computer, as well as integrate Touch ID into Apple's MacBook line. Internally, Apple reportedly named the OLED panel the "Dynamic Function Row." Refreshed versions of the MacBook Air, iMac, Mac Pro, and Mac mini are also believed to be part of the October 27 event.

Related Roundup: MacBook Pro
Buyer's Guide: Retina MacBook Pro (Don't Buy)

Apple Invites Media to 'Hello Again' October 27th Mac-Centric Event

Apple today sent out media invites for a Mac-centric event that will be held on Thursday, October 27 at 10:00 a.m. at Apple's Cupertino campus.

The October event is expected to focus on the introduction of new Macs, headlined by a much-rumored and highly anticipated revamped MacBook Pro. According to rumors, the new MacBook Pro will feature the first redesign to the machine since 2012.

A thinner, lighter body is expected, with a wider, pressure-sensitive trackpad and a flatter MacBook-style keyboard with the same butterfly key mechanism. The MacBook Pro will be available in the same 13 and 15-inch size options, and will feature USB-C with USB 3.1 support for faster transfer speeds, Thunderbolt 3, and Touch ID.

Touch ID is expected to be built into a new OLED touch panel built into the top of the MacBook Pro, where it will replace the physical function key row. The OLED touch panel is said to feature contextual buttons that will change based on each app that's in use. A leaked chassis suggests it will feature four USB-C ports and a headphone jack, but no HDMI port, no USB-A ports, no MagSafe connector, and no SD card slot.

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A refreshed 13-inch MacBook Air with USB-C ports has also been rumored, but it is not clear if other internal changes will be made to Apple's low-cost machine. It's possible the 13-inch MacBook Air will be a standalone product going forward, based on rumors suggesting the 11-inch model will be discontinued.

Apple is also said to be working on updated iMacs with AMD graphics chips, which could be introduced at the event, and we might possibly see the debut of a rumored 5K Retina display with an integrated GPU. Apple discontinued the original Thunderbolt Display earlier this year, but an updated product has been in the works and it makes sense to release it alongside refreshed Macs if it's ready to launch.

Apple's Mac Pro and Mac mini are in dire need of refreshes, having been updated last in 2013 and 2014, respectively, but it is not clear if these machines will also see updates at the event.

MacRumors plans to provide live coverage of Apple's October 27 event, both here on and through our MacRumorsLive Twitter account. Apple will also live stream the event on its website and on the Apple TV.

Google Signs Deal With CBS for Upcoming YouTube Streaming Television Service

Google has inked a deal with CBS for its upcoming web-based streaming television service, reports The Wall Street Journal. Called "Unplugged," the paid subscription service, available on YouTube, will see Google offering a bundle of several channels for a set price of $25 to $40 per month.

CBS, a major network, is now on board, and Google is also said to be close to reaching deals with both 21st Century Fox and Disney, putting it one step closer to establishing a streaming service. Google plans to launch "Unplugged" in early 2017 and has already built out the necessary infrastructure.

youtube logo
Google's YouTube Unplugged offering is aimed at cord cutters and is the type of television service that Apple was hoping to provide to customers before its streaming television plans were put on hold. Apple wanted to offer a "skinny bundle" featuring channels from major networks and popular cable channels, which would have been priced at approximately $35 per month.

Apple has been trying to create some kind of streaming television service for many years, but has continually run into negotiation difficulties with content providers due to its "hard-nosed" negotiating tactics and an inability to assuage fears about the interruption of traditional revenue streams.

Apple's latest streaming plans fell through because media companies demanded too much money for content rights and were reluctant to unbundle channels.

While Google and other companies are developing streaming television services, Apple is aiming to position the Apple TV set-top box and the tvOS App Store as a platform to allow existing content providers to share their content through Apple's interface. Apple is also working on some original television programming, including "Planet of the Apps," "Vital Signs," and "Carpool Karaoke."

Tags: Google, YouTube

Apple Listed as 2017 Exhibitor at Mobile World Congress [Updated x2]

Apple Inc. has been listed as a 2017 exhibitor at Mobile World Congress, which is an oddity given the company's trade show presence has been virtually nonexistent since the company's final appearance at Macworld in 2009.

If the listing is accurate, it would mark Apple's first time attending Mobile World Congress, the world's largest exhibition and conference for the mobile industry. MWC 2017 runs between February 27, 2017 and March 2, 2017.

Babel PR pointed us towards Apple's exhibitor listing, which shows the company has booked space in the App Planet in Hall 8.1, as well as two spaces in the upper level that runs above Hall 2 in the Fira Gran Via Conference Centre.

App Planet is described as "a unique area focusing on the latest technology from the fast-moving apps industry," so Apple's presence could be related to promoting the App Store ecosystem or Planet of the Apps.

Apple's other upper level spaces appear to be meeting rooms, suggesting the company's presence may not be public facing. This would be unsurprising, given Apple has shifted new product announcements to its own media events.

Apple steadily stopped attending trade shows in the late 2000s, including the NAB Show, Macworld, and Apple Expo in Paris, and it has regularly passed on attending CES, the largest consumer electronics show, in Las Vegas.

In announcing its departure from Macworld, Apple said trade shows have become a very minor part of how it reaches its customers. For that reason, Apple's public presence at Mobile World Congress is questionable, although still plausible.
Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.
Should we receive confirmation about Apple's presence at Mobile World Congress, we will update this article accordingly.

Update: Shortly after we published this article, Apple was removed from the list of exhibitors.

Update 2: Apple told Babel PR it does "not have an official presence at the show," while the show's organizer GSMA told The Mobile Network it can "confirm that Apple will have meeting space at Mobile World Congress, as they have had previously."

Apple Seeds Fifth macOS Sierra 10.12.1 Beta to Developers and Public Beta Testers

Apple today seeded the fifth beta of an upcoming macOS Sierra update to developers and public beta testers, just over one week after seeding the fourth beta and a month after releasing the new macOS Sierra operating system to the public.

macOS Sierra 10.12.1 beta 5 can be downloaded from the Apple Developer Center or through the Software update mechanism in the Mac App Store for those who already have an earlier 10.12.1 beta installed.

macOS Sierra 10.12.1 appears to focus on bug fixes and under-the-hood performance improvements to address issues that have been found since the operating system’s release, and it’s also likely adding features designed for next-generation MacBook Pro models set to be released later this year.

Few outward-facing changes were discovered in the first four betas, but it 10.12.1 does include Photos support for the new iPhone 7 Plus Portrait feature introduced with iOS 10.1. New features discovered in the fifth 10.12.1 beta will be listed below.

macOS Sierra is a significant update that brings features like Siri support, a new storage optimization option, cross device copy paste, auto unlocking with the Apple Watch, and more. For full details on macOS Sierra, make sure to check out our roundup.

Related Roundup: macOS Sierra

Apple Seeds Fifth Beta of iOS 10.1 for iPhone 7 to Developers and Public Beta Testers

Apple today seeded the fifth beta of an upcoming iOS 10 update to developers and public beta testers for testing purposes, two days after seeding the fourth iOS 10.1 beta and more than a month after releasing iOS 10 to the public.

Today's beta appears to be available only for the iPhone 7 and the iPhone 7 Plus, suggesting it perhaps has the LTE bug fix that was bundled into iOS 10.0.3, released on Monday.

Registered developers can download the iOS 10.1 beta 5 from the Apple Developer Center or over-the-air once the proper configuration profile is installed. Public beta testers can download the update over-the-air after installing the configuration profile from Apple's beta testing website.

iOS 10.1 introduces a new "Portrait" mode for the iPhone 7 Plus that allows it to use the two built-in cameras to create shallow depth of field portrait photos with blurred backgrounds.

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To achieve the blurred look, the image signal processor in the iPhone 7 Plus uses the wide-angle camera to create a depth map, dissecting the different layers of the photo to decide what to blur. It works on people, pets, and objects, but does require good lighting to achieve the proper effect.

The update also likely includes bug fixes and other under-the-hood improvements to address issues that have been uncovered since iOS 10 was released, such as an ongoing CallKit bug that has caused CallKit to function unreliably.

Transit directions have been added in Japan in the iOS 10.1 beta, as was promised by Apple earlier this year. Transit directions will officially launch in the country when iOS 10.1 is released to the public and are available in major cities like Osaka and Tokyo.

iOS 10 has been described by Apple as the "biggest release ever" for iOS users, with features that include a redesigned Lock screen, a Siri SDK to allow third-party apps to integrate with Siri, and a completely overhauled Messages app, a dedicated "Home" app for HomeKit users, new facial and object recognition capabilities in Photos, and more. For more details on iOS 10, make sure to check out our iOS 10 roundup.

Related Roundup: iOS 10

Apple Files $2M+ Lawsuit Against Counterfeiter, Finds 90% of 'Genuine' Accessories on Amazon Are Knockoffs

Apple has filed a lawsuit against Mobile Star LLC, accusing the firm of infringing upon its registered trademarks and copyrights by selling counterfeit 5W USB Power Adapters and Lightning to USB cables on Amazon and Groupon, according to court documents published electronically this week.

Apple said the counterfeit power products pose a significant danger to consumer safety because, among other things, they lack adequate insulation and/or have inadequate spacing between low voltage and high voltage circuits, creating risks of overheating, fire, and electrical shock.
The safety of Apple’s customers is of paramount importance to Apple, and Apple devotes significant resources to ensuring its power products meet industry safety standards and are subjected to rigorous testing for safety and reliability. Apple brings this suit to stop Mobile Star from any further distribution of counterfeit Apple products to the public.
The legal complaint says the products, shipped and sold by Amazon through its Fulfilled by Amazon program, were listed as genuine Apple products, often using the company's copyrighted marketing images. Apple said Mobile Star's counterfeit products hurt its sales and damage its reputation.

Apple determined at least a portion of Mobile Star LLC's chargers and cables were counterfeit upon purchasing them as part of its routine efforts to combat the distribution and sale of knockoff products. It then alerted Amazon, which subsequently removed Mobile Star's selling privileges.

Takedown notices are standard procedure for Apple, which found that almost 90% of so-called genuine Apple products and accessories it purchased from Amazon over the last nine months were actually counterfeit.
Over the last nine months, Apple, as part of its ongoing brand protection efforts, has purchased well over 100 iPhone devices, Apple power products, and Lightning cables sold as genuine by sellers on and delivered through Amazon’s “Fulfillment by Amazon” program. Apple’s internal examination and testing for these products revealed almost 90% of these products are counterfeit.
Apple went one step further and filed a lawsuit in this case because it said Mobile Star's distribution of counterfeit Apple products "brazenly continues" and extends beyond Amazon, including Groupon and direct sales. Mobile Star has also allegedly failed to cooperate with Apple upon being contacted.
Mobile Star’s distribution of counterfeit Apple products is ongoing and extends beyond as shown by Apple’s purchase of 10 counterfeit Apple products directly from Groupon in December 2015. […]

In addition, an Apple investigator recently purchased counterfeit Apple EarPods headphones and Lightning cables directly from Mobile Star, showing that Mobile Star is brazenly continuing to sell counterfeit Apple products even after learning that Apple was on to it.
Apple is seeking damages of up to $150,000 for each registered copyright infringed, in addition to damages of up to $2 million per trademark infringed. Apple has demanded a jury trial in the case, titled Apple Inc. v. Mobile Star LLC, in the U.S. District Court for the Northern District of California.

Update: Amazon tells MacRumors it has "zero tolerance for the sale of counterfeits" on its website. "We work closely with manufacturers and brands, and pursue wrongdoers aggressively," it said.

Tag: lawsuit

T-Mobile to Pay $48 Million For Lack of Transparency About Throttling Data-Heavy Users on Unlimited Plans

tmobile-fccThe FCC today announced it has reached a $48 million settlement with T-Mobile, including a $7.5 million fine and $35.5 million in consumer benefits, following an investigation into whether the carrier adequately disclosed speed and data restrictions for its so-called "unlimited" data plan subscribers.

FCC investigators determined that ads and other disclosures from T-Mobile, and its prepaid brand MetroPCS, failed to adequately inform customers about its policy that de-prioritizes the top 3% of its heaviest data users during times of network contention or congestion, resulting in slower network speeds.
“Consumers should not have to guess whether so-called ‘unlimited’ data plans contain key restrictions, like speed constraints, data caps, and other material limitations,” said FCC Enforcement Bureau Chief Travis LeBlanc. “When broadband providers are accurate, honest and upfront in their ads and disclosures, consumers aren’t surprised and they get what they’ve paid for. With today’s settlement, T-Mobile has stepped up to the plate to ensure that its customers have the full information they need to decide whether ‘unlimited’ data plans are right for them.”
As part of the settlement, eligible T-Mobile and MetroPCS subscribers will automatically receive an additional 4GB of 4G LTE data for one month in December and be offered 20% off any single accessory at participating T-Mobile stores with a promo code to be sent via text message in December.
T-Mobile has agreed to update its fine print disclosures to clearly explain its "Top 3 Percent Policy," what triggers it, who may be affected by it, and its impacts on data speeds. T-Mobile will also be required to notify individual customers when their data usage approaches the threshold for de-prioritization.

Tags: T-Mobile, FCC